Top Deliverability’s Blog
Your social media presence is a huge asset to your online real estate marketing efforts. Knowing a few simple tips, like using relevant realtor hashtags, can quickly grow your business via social media. This guide will walk you through the best real estate agent hashtags and how to use these hashtags to increase organic traffic to your website and improve lead generation for your real estate business. What are real estate hashtags? Think of hashtags as a filing system for social media content. Anything you put after a # (without a space) is a hashtag. Social media platforms use hashtags to group similar content together, recommend new content for users based on their previous engagement, and show relevant search results. Real estate hashtags pertain directly to the real estate industry. People may search for these hashtags when looking for listings in their area or searching for a new real estate…
Last time, I wrote about list-unsubscribe methodology specifically, but today I’d like to broaden the topic to all the different methods that senders use to offer an opt-out option for their subscribers. That could include “one click” unsubscribe links, or leading users to unsubscribe screens or profile center pages, or asking a subscriber to reply to a message using a special tagged address, or sometimes people will say “just reply to abc@xyz.example with UNSUB in the subject line.”Some are better than others. Here’s some pros and cons around different types of unsubscribe methodology, as filtered through my twenty years of watching people send marketing messages (and seeing both a lot of good senders and bad senders along the way).Unsubscribe via email: Reply-to-unsubscribe with a tagged address.Maybe your sending platform puts a tagged address in the reply-to header and tells you that if you want to unsubscribe, you should send mail…
On social media platforms, the more exposure you can get, the better. Like many others, Instagram has a search and explore page to help users discover new content. Most brands already leverage timeline posts and Stories to reach their core audience. However, not enough leverage all the opportunities these features offer. Let’s dive into what those are and what you can gain from using them. How Instagram’s Search and Explore Feature Works To start, there are five main search categories on Instagram: Top – This includes top posts related to your search term, regardless of the type of post. Accounts – This lists the accounts that match your search term. Audio – This features songs and artists on the platform with the same name as your search term. Tags – This shows the hashtags related to your search term along with post volume. Places – This refers to the locations…
Remember Vine? Despite its huge initial growth, the six-second looping video app was discontinued by Twitter in 2016 — only four years after its launch. Since then, we’ve seen apps like Snapchat, Instagram’s Reels feature, and TikTok fill its void. They allow users to express their creativity with short mobile videos while attracting Gen Z and millennial audiences. They also feel more niche and non-traditional than older platforms, like Facebook or Twitter. Snapchat, which launched in 2011, allows users to create video-based stories about their lives and send video or image-based messages to their friends. Unlike most other apps, Snapchat content expires either immediately or after 24 hours. This platform leads to users creating content that is more lighthearted on uncensored than other more public-facing platforms. Meanwhile, TikTok, which launched in just 2017, is similar to Vine in that it allows users to create 10 to 60-second looping videos that…
The next Super Bowl is coming. And as we get closer to the big game, Americans aren’t just looking forward to the football — they’re also excited to see what the nation’s big-budget brands will come up with for this year’s ads. While much is still unknown about 2022’s Super Bowl commercials, a few leaked ads hint that a lot of content will err on the relatable and comedic side, while still giving viewers the high-budget excitement the Super Bowl ads we know and love. Here’s just one example of a commercial we can expect on Super Bowl Sunday from Budweiser. The ad, directed by Academy Award winner Chloé Zhao, features a Clydesdale horse that overcomes a significant debilitating injury, which is meant to symbolize the resilience people have shown time and time again during the continued COVID-19 pandemic. But leaked ads aren’t the only thing we can watch to…
While Mailchimp is one of the most popular email marketing tools out there, the company’s decision in May 2019 to stop its native integration with Shopify was a deal-breaker for many ecommerce brands, and many turned to Omnisend as an alternative. Mailchimp has since reopened its partnership with Shopify, but is it too late? Looking at the ratings in Shopify Marketplace, Omnisend is the clear winner with 4.7 out of 5. Mailchimp only scores 3.4. Of course, Shopify isn’t the only platform that users interested in the two email marketing services will be using. Though, if you’ve arrived at this article, you’re no doubt looking for an email marketing platform to pair up with your ecommerce – am I right? In this Omnisend vs Mailchimp review, we’re going to look at everything from ease of use to automation workflows and landing pages to see which email marketing service comes out…
Every time you open a website a banner asking you to manage cookies is opened. What exactly are cookies and why are they important? Read below to find out what they are, how they work and what they’re used for. Over the last few years, legislative measures relating to a website’s privacy policy such as the Cookie law and the GDPR (General Data Protection Regulation) have focused on cookies and their ability to record navigation data. Here below, we’ll give the precise definition of “cookies” and their function. What cookies are Cookies are small text files that store certain information about a user’s online activity, they are generated by web servers and recorded in the browsers where they remain until they become inactive or are deleted. Thanks to cookies, you can access a platform’s reserved area and your session remains active, or you can insert products in an e-commerce cart,…
You likely spend time and effort on your email design. But what about your email font? Have you ever wondered, “What’s the best font for email?” In email marketing, choosing the right font isn’t difficult, but it does require some careful consideration. The last thing you want is to spend hours crafting your email copy only for it to be unreadable or give a poor impression of your brand. Typography plays a key role in the look and feel of your email. It’s a powerful tool when it comes to capturing and holding the reader’s attention. With such a wide selection of fonts out there, choosing the best email font may seem overwhelming at times. In this guide, we’ll explain the different font families and font styles out there. As well, we’ll give you our recommendations on how to choose one that does justice to your brand image and drives…
CDP and CRM are two terms that are often used synonymously – yet both systems differ significantly in how they work and what they do. But don’t worry, we’ve summarized the most important differences for you below. 1) What’s the main difference between Customer Data Platforms and a Customer Relationship Management solution? Customer Relationship Management solutions have been around for quite some time. CRMs help companies strategically align and structure customer contacts – a key aspect of documenting and organizing customer relationships. Customer Data Platforms, on the other hand, are still relatively new on the market. A CDP is a solution that combines sociographic, historical, and behavioral customer data and analyzes this data to predict which customers will buy what products or services, under which preconditions, and with what incentives. In a CDP, data is automatically fed in from various sources and consolidated. This means collecting data from sources other than…
The number of ecommerce companies is growing every day. However, without increasing brand awareness, you risk being passed up by competitors. Brand awareness is incredibly important for any ecommerce business. It can be the difference between making a sale and losing it. In order to create brand awareness, you need to be active on social media, create interesting and informative content, and engage with customers. You can also enhance your brand reputation by using custom, eco-friendly packaging. In this article, we’ll talk about seven ways to increase your ecommerce business’ online presence. But, before we go into that, let’s talk about brand awareness and why it is important for your brand. Table of contents What is brand awareness and why is it important for ecommerce companies?7 tips to enhance brand awarenessCreate interesting and informative content Be active on social mediaEngage with customers Use custom, eco-friendly packaging that reflects your brand valuesProvide excellent…