Online Presence
Every good real estate marketing plan has to start with some fundamental online marketing strategies. In the last couple of years, more people have been searching for homes online. As a matter of fact, in 2020, 97% of home buyers used the internet in their home search. And, although 45 million Millenials are now hitting the prime first-time homebuyer age, they’re not the only ones using the internet in their real estate decisions. Upwards of 90% of young Baby Boomers were already turning to the World Wide Web for help with their real estate decisions back in 2018. With both real estate sales and prices predicted to rise this year, and virtually everyone starting their home search online, the truth is: If you want to be successful in your real estate marketing in 2022, you’ve got to be online. Table of ContentsIntroducing our free real estate marketing planWhat you need…
Your social media presence is a huge asset to your online real estate marketing efforts. Knowing a few simple tips, like using relevant realtor hashtags, can quickly grow your business via social media. This guide will walk you through the best real estate agent hashtags and how to use these hashtags to increase organic traffic to your website and improve lead generation for your real estate business. What are real estate hashtags? Think of hashtags as a filing system for social media content. Anything you put after a # (without a space) is a hashtag. Social media platforms use hashtags to group similar content together, recommend new content for users based on their previous engagement, and show relevant search results. Real estate hashtags pertain directly to the real estate industry. People may search for these hashtags when looking for listings in their area or searching for a new real estate…
Every time I meet someone who’s a small business owner, I want to learn about their business and what they’re doing in their online marketing. I do a little research to see what they do and what others are saying about them. I love supporting small businesses in any way I can. I also like to ask about how their marketing is going. Many want to know what they are missing or just how to improve their results. I find that many of these businesses are missing essential elements or strategies that are important to their success. That’s why I’m going to share the must-haves for your online marketing strategy. And while they may seem obvious to some, they are no less important to your success. Doing these things are the building blocks for your success now and in the future. And, no matter how long you’ve been doing marketing,…
Whether you’re launching a personal blog or trying to get your company’s blog up and running, there’s a good chance you’ve wondered, “How often should I blog?” Unfortunately, there’s no cut-and-dry answer. The best blog posting schedule for you will depend on several factors, including what you’re blogging about and how much time you have to dedicate to your blog. This guide will walk you through finding the answer to how often you should blog. It will also provide a blog posting schedule and ways for you to determine when and how to increase your blog posting frequency. Ready to do more business with email marketing? Start your free 60-day trial today. Email Address Start Your Free Trial No risk. No credit card required. Learn more about our 60-day free email marketing trial. How can I determine my ideal blog posting frequency? Knowing how often you should post on your…
The pandemic has affected everything, including how to approach real estate sales. Not only is the process for both residential and commercial transactions completely different in terms of consumer behavior, but even the markets are in the midst of a shake-up. Who knew how many people would want to escape city life for the country? While open houses may be on hold right now, the big-picture changes in real estate have created fertile ground for forward-thinking agents and brokers ready to take advantage of new opportunities to grow. Now, more than ever, people are going online to shop for real estate. That means in 2022 your office needs to continue to upgrade its digital marketing tactics to connect with new clients and to sign contracts and closing documents electronically. Here are nine real estate marketing ideas to keep you selling in 2022. Table of Contents1. Build your own website 2. Feature virtual…
You probably became an artist to share your vision and creativity with the world. Most artists are driven by a passion to create beautiful things using their desired medium. However, this industry can be tough to break into, which intimidates a lot of budding artists from even trying. But selling your art online is an easy way to connect to customers and make sales. One of the most successful ecommerce platforms for artists is Etsy, which had a revenue of $1.7 billion in 2020. Learning how to sell your art online can help you turn a hobby into a thriving business. We make it easy to get your work out to your network and beyond with all the marketing tools you need. Start a Free Trial of Constant Contact for Artists, Writers, and Performers Where to sell artwork online Etsy is the best platform for selling artwork online, with 39.4…
Like many communications directors and marketing executives for nonprofits, I know how important it is to set aside time in your schedule at the end of the year to revisit your marketing plan and brainstorm for the future. But the coronavirus pandemic has dramatically uprooted the way many nonprofits operate. While the media reports quarantines and vaccine news and updates, you still have to keep your charity providing for the growing needs throughout your community. Though COVID-19 has made the nonprofit sector more important than ever, the pandemic brought new challenges to overcome. Your stakeholders and supporters adopted new behaviors that made your online presence that much more valuable — and effective for raising money — and it will be a while before the world returns to large, in-person events that once served as fundraisers. As in 2021, this year, the best nonprofit marketing ideas will take place online. The…
Whether you’re a small business owner, nonprofit professional, entrepreneur, creative, or side-hustler, you’ve likely already started experimenting with online marketing. You might have built a website, started to advertise on social media, and maybe you even have an email newsletter. Whether you have already started using some online marketing tools, or you’re just getting started thinking about your marketing, what often isn’t clear is the big picture. You might be wondering: How do all of these online elements (website, social media, email, etc.) work together to actually help you meet your goals? How do you prioritize a website versus social media versus review sites like Yelp and Google? When is it time to start an email marketing program, and when you do, what do you even put in those emails? Understanding online marketing can be overwhelming. Realistically, you probably only have a small amount of time each week to devote to marketing,…
Entrepreneurs in the home services industry are often so busy with managing day-to-day operations and coordinating with fellow contractors that marketing efforts and planning often get pushed aside for another day. But the best in the industry know that roofing company marketing is an indispensable part of getting new customers. Never used digital marketing before? Not a problem. Even if you’re starting from zero, you can get the right tools, guidance, and roofing marketing ideas you need to grow your roofing business or contracting services. This guide will focus on the 10 best ways to use your time and resources for roofing contractor marketing efforts to get the most return on investment (ROI). Table of Contents1. Email marketing2. Referral program3. SEO-optimized website4. Manage your online reviews5. Paid advertisements6. Be active on Facebook7. Get listed in online directories8. Connect on LinkedIn9. Try content marketing10. Stay current with seasonal specialsLearn more about…
Manufacturing can be considered a niche industry with marketing practices that don’t always apply in other fields. Decision-makers in this industry can be difficult to reach, and they usually like key metrics and stats when evaluating potential vendors. As a marketer in this field, you might be tempted to skip digital channels altogether, but digital tools for marketing industrial products frequently have the highest return on investment. A recent survey found that nearly 60% of respondents considered organic social media promotion their most successful channel. If you’re not making the most of digital marketing, you could be missing some key decision-makers. Ready to get new manufacturing deals and repeat business — all in one place? Start a Free Trial of Constant Contact for Manufacturing Top benefits of marketing industrial products online Even in the no-nonsense world of industrial buying, decision-makers are likely to do their research online. When you create content…