Have you ever subscribed to a newsletter or a blog and received an email newsletter after days or a few weeks, only to forget why you subscribed to them in the first place? Me too, and the immediate action I tend to take is to hit that “unsubscribe” button at the bottom of the email. If you’ve recently started a small business or already have an established one, drip campaigns can solve this frustrating experience for your users. When I worked with a marketplace that helps newsletter writers and sponsors connect for relevant sponsorships, we were catering to two types of users: writers and sponsors. Sending the same welcome email (or other helpful resources) to two different types of users was out of the question. It just wouldn’t work. So, we had to find a way to segment our users based on their actions, i.e., the type of account they created.
Omnisend and Klaviyo are top-tier email marketing solutions catered toward ecommerce businesses. Despite both being dynamic and useful tools for ecommerce store owners, they certainly cater to different audiences. Omnisend is ideal for beginner marketers and slightly smaller online stores, while Klaviyo is more suitable for experienced marketers or enterprises with bigger marketing budgets. While these two platforms share several common features, Klaviyo is known to offer more advanced features than Omnisend. However, this doesn’t necessarily mean that it’s the best option for you and your email marketing needs. In this Omnisend vs Klaviyo review, we will use our own experience and expert knowledge to provide you with a side-by-side comparison review of Omnisend vs Klaviyo, to help you to determine which one is the best fit for your online business. Design and Flexibility: Omnisend offers 25 modern email templates, providing a variety of promotional and seasonal holiday templates, as
My copywriting business completely changed when I started to focus on community. Sure, I was doing good work and having a nice time before, but building a name for myself and nurturing a group of loyal followers has opened so many doors. It’s boosted my industry authority, led to bigger and better projects and has helped me secure a reliable and stable income. It all started when I quit my job and moved to Spain to freelance. All of a sudden, I was getting countless emails a week from people who wanted to do the same. I love helping other people out, but it was becoming a huge time-suck trying to respond to each and every question. So I had a brainwave: Create a course that answered all these questions and helped people do what I did. Simple. I began my search for a membership site where I could host
In today’s digital age, email marketing has become an essential tool for businesses to reach their customers and promote their products or services. However, managing email campaigns can be challenging and time-consuming, especially for businesses with large customer bases. This is where an Email Service Provider (ESP) comes in handy. What is an ESP in Marketing? An Email Service Provider (ESP) is a digital platform that enables businesses to create, send, and track email campaigns to their target audience. ESPs provide businesses with tools to manage their email marketing campaigns, such as email list segmentation, email design templates, automation workflows, and email performance metrics tracking. By using an ESP, businesses can create effective and personalized email campaigns, increase their email marketing ROI, and reach their marketing goals – whether that’s getting more newsletter signups, generating leads, or driving sales – more efficiently. Is Gmail / Outlook / AOL an ESP?
Email marketing remains one of the most powerful ways to build a relationship with your customers. By building an effective email marketing strategy, you can help your brand to boost sales and gain trust amongst your customers. Email is the one marketing channel you have great control over, with the ability to test your emails and segment your campaigns to specific audiences. With a strong email marketing strategy in place, you have the potential to grow your business and revenue. More businesses are turning to email marketing because it’s effective. Not only is it cheaper than other forms of marketing, it’s also high-converting, giving you the best bang for your marketing dollar. That’s because your email list is filled with people who want to hear from your brand. In this article, we will provide you with a step-by-step guide on how to build an effective marketing strategy, as well as
Squarespace has become a popular website builder in recent years. In addition to its slick-looking interface, Squarespace continues to introduce useful functionalities to its website builder, from eCommerce tools to social media templates, and more importantly (for the purposes of this review, at least), its Email Marketing Campaigns add-on. With such a variety of powerful marketing tools, it seems that Squarespace is transforming from a once simplistic yet attractive website builder to an all-in-one digital marketing solution (similar to a handful of others in this space). Squarespace users can maximize their brand potential with access to more marketing features than ever before, but how does the Squarespace Email Marketing solution (also known as Squarespace Email Campaigns) compare to the likes of Omnisend, Mailerlite, and SendinBlue? In this article, we’ll explore everything you need to know about Squarespace Email Campaigns so that you can decide whether this is the email marketing
A common method of running email marketing together with a website is to: build a website on one platform; set up email marketing on a third-party provider; then embed your email forms on your website. While this approach works, it can be troublesome as you’d need to manage your website and email efforts through separate providers. So what if there was a platform that lets you do both? Using this platform, you’d be able to run your website and your email marketing in one place. And with the same provider developing and maintaining its website and email features, you wouldn’t have to worry about compatibility issues between the two. This may sound too good to be true, but such platforms are no mythical creatures! They do exist, and I’m going to uncover the top 10 website builders with email marketing features available in the market right now. Let’s explore each
“SPF Flattening” was invented by dmarcian as part of the initial release of the SPF Surveyor. For many years the functionality was flagged as “experimental.” Today, we’re concluding the experiment and sharing what we’ve learned. Sender Policy Framework (SPF) Background Email operators use SPF to identify themselves and their infrastructure when sending email across the internet. SPF was originally created by email operators around 2000 in response to Joe Job Attacks. At that time, spammers were making victims out of legitimate email operators by pretending to be them while sending spam. Legitimate operators were blamed for sending spam simply because there was no easy way to identify email operators and their infrastructure. Email operators publish SPF records to describe their email infrastructure. These records are specially formatted strings of text that live in the DNS. When receiving email, an email server looks at the domain of the sending operator’s email
On January 1, 2022, dmarcian launched its official MSP program. While we’ve worked with MSPs for many years, the formalized program was born out of a desire to reach more domain owners in an effort to spread DMARC even further into the ecosystem. More specifically, we recognized that SMBs, owning a healthy percentage of commercial domains, were quickly pushed through a digital transformation due to COVID-19 and were looking to MSPs for assistance through those changes. Now that we have come a full year since the program launch, we are taking this opportunity to reflect on what we’ve learned from MSPs and envision where we will take the program in the future. Our MSP program philosophy aligns with dmarcian’s mission of increasing accessibility to DMARC technology to make email and the internet safer. MSP Program Manager Joe Garner says, “We realized there was a huge group of email users that
Why Is SPF Flattening Relevant? SPF has a limit of 10 DNS Lookups; any mechanism (entry) requiring a lookup after the lookup limit will not be evaluated and will fail authentication. In some cases, people turn to SPF flattening tools to work around the 10 DNS lookup limit. When you add a new mechanism in your record, you require a new DNS lookup. The more services and third-parties that send on your behalf, the more complicated and bloated your record can become. SPF record flattening can be an easy answer, but is not the safest route. How Does SPF Flattening Work? In SPF Flattening, hostnames are converted to IP addresses, which don’t count in the DNS lookup tally. Then you create your SPF records using the IP addresses instead of the hostnames. dmarcian developed SPF flattening as an experiment to work around the DNS lookup limit. In IETF’s RFC 7208