Email Services
Email deliverability is essential for the success of any email marketing campaign, determining whether emails reach the intended recipients’ inboxes or are flagged as spam. While there are a number of factors that influence email deliverability, the choice of Email Service Provider ( ESP ) is one that shouldn’t be overlooked. Factors such as sender reputation, infrastructure, and compliance practices all play crucial roles in getting emails delivered to inboxes. Initially marketed as a budget-friendly alternative to Mailchimp, MailerLite has become one of the most popular ESPs on the market in recent years. But, how do MailerLite’s deliverability rates compare to other email marketing services? To help answer this question, we’ll be diving into the results of our bi-annual deliverability tests, which we’ve been running since 2017. Read on to learn about how MailerLite has performed, and how it stacks up against its competitors when it comes to email deliverability.
The FBI’s Internet Crime Complaint Center (IC3) has released the 2023 Internet Crime Report, which is based on internet crimes reported to the IC3. In 2023, as in 2022, phishing/spoofing was the top crime reported, and investment scams were the most financially damaging. The IC3 received a record 880,418 complaints with associated record losses of more than $12.5 billion, up 10% and 22% respectively from 2022. Keep in mind that these are only reported numbers and just from the American public. 2023 Internet Crime Overview Business Email Compromise: There were 21,489 BEC reports with over $2.9 billion in losses. The IC3 notes a trend of criminals using financial custodial accounts for crypto exchanges, third-party processors and phishing. Investment Fraud: The losses from investment scams increased from $3.31 billion in 2022 to $4.57 billion in 2023. With this 38% increase, investment fraud became the crime with the heaviest reported losses. Cryptocurrency
This article takes a look at DKIM Selectors in particular, and we explain: What DKIM Selectors are Where to find your own DKIM Selector Third-Party providers and DKIM Signing How does DKIM work? DKIM (DomainKeys Identified Mail) is an email authentication method that allows an email receiver to check that an email that claimed to come from a specific domain was indeed authorized by the owner of that domain and received without any unauthorized modification to its content during transit. This is achieved through the use of cryptographic authentication with the use of a cryptographic key pair—a private key and a public key. The Mechanics of DKIM Digital Signature Creation: When an email is sent, the originating email server generates a unique digital signature for the message. This signature is based on the content of the email itself, including headers and body, ensuring that any alteration of the email during
Table of contents What is an Automated Email Sequence? Automated Email Sequence Types Automated Email Sequence vs Drip Campaign Advantages of Using Automated Email Sequences Automated Email Sequence Examples #1. Welcome Email Sequence. #2. Customer Onboarding Email Sequence. #3. Lead Nurturing Email Sequence. #4. Cross-Sell and Up-Sell Email Sequence. #5. Abandoned Cart Email Sequence. #6. Re-engagement Email Sequence. #7. Feedback Email Sequence. 7 Automated Email Sequence Implementation Tips #1. Decide on Sequences #2. Define Goals and Triggers #3. Set Sequence Duration #4. Write Captivating Subject Lines #5. Create Relevant Content #6. Add “Call to Action” #7. Test Deliverability Take Your Email Marketing to a Higher Level with Automated Email Sequences Email marketing offers an affordable way to reach out to your target audience, increase conversion rates, and maximize your return on investment. The benefits of a well-thought email campaign are known to and taken advantage of by people who are
Ever wondered why some emails get delivered to your inbox, and others end up in the spam folder, or even vanish? Well, email deliverability is why. And, it’s not just about sending great emails. But, also the deliverability rate of your email service provider (ESP) tool. While following best practices has the greatest impact on email deliverability, we’ve found that your choice of ESP can also influence whether your emails will be delivered inbox or land in spam. So, ensuring your email gets to your subscribers’ inboxes requires a combination of implementing non-spammy practices, and choosing an ESP with solid deliverability rates. In this article, we’ll discuss the email deliverability rate of ActiveCampaign. You’ll gain insights from our latest deliverability test results and also learn best practices for maintaining an excellent deliverability rate. Let’s get started! What is Email Deliverability? If you think email deliverability means your emails get delivered
Table of contents What Is a Seed List in Email Marketing? What Is Seed Testing? What Are the Benefits of Seed Emails? Types of Seed List Deliverability Tests 1. Manual Test. 2. Automatic Test. 3. Proxy Test. Closing Thoughts What Is a Seed List in Email Marketing? Briefly, a seed list definition is a series of email addresses that you send a letter to before sending it out to your target audience, which allows you to test your message in different conditions. This way you can see how your email will look and interact with different services and providers before you actually send it out. Initially, companies created mailing lists using the personal email addresses of employees. Later, they started using special test accounts for email marketing. Nowadays, businesses prefer practicality and cost-effectiveness by using special spam testing solutions that have their own built-in seed lists. So, let’s take
As an email marketer, implementing a DMARC (Domain-based Message Authentication, Reporting, and Conformance) record could be very beneficial for your email marketing campaigns. DMARC is a protocol that uses SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) to determine the authenticity of an email message (check out our DMARC vs DKIM vs SPF article for more information on the relationship between the 3 standards). While not essential, there are several reasons why a DMARC record is a wise choice for email marketers. Advantages of having a DMARC record Enhances Email Deliverability: DMARC helps in ensuring that your emails are authenticated against SPF and DKIM standards. This authentication process increases the likelihood of your emails being delivered to the recipient’s inbox rather than being marked as spam or getting blocked by email providers. Protects Brand Reputation: By preventing unauthorized parties from sending emails that appear to come from your domain
DMARC, DKIM, and SPF are all email authentication methods used by senders to combat email spoofing and phishing attacks. While you could use SPF and DKIM independently, you can’t use DMARC without also using at least one of the other methods. And the truth is: if you’re an email marketer, that’s sending emails to hundreds or thousands of people, you need to implement all three methods together to achieve respectable levels of authentication and deliverability. That’s because each method works differently, with its own strengths and weaknesses, and it’s only when they are implemented together that you will achieve comprehensive protection. Let’s look at each one in turn and compare them… SPF (Sender Policy Framework) SPF is an email authentication protocol that verifies the sender’s IP address. It allows domain owners to specify which mail servers are authorized to send emails on behalf of their domain. How SPF Authentication works
Email Delivery vs. Email Deliverability: How Not to Mix It Up You’re probably familiar with the situation when you spend days planning every detail of your campaign, crafting the perfect email for your target audience, and hoping that every copy of your email will be seen and appreciated by the recipient. And, honestly, there’s nothing more frustrating than realizing that your messages never reached your subscribers. It doesn’t matter how carefully you planned your strategy and campaign implementation, if an email doesn’t end up in the inbox, it’s obvious that your goal hasn’t been achieved. Trying to find out why your email was not delivered, you start to dive into all the details and surely come across such a concept as deliverability. Every experienced email marketer knows this term and will immediately tell you what it means. However, not-so-skilled professionals often confuse the key difference between delivery and deliverability, although
Table of contents Shared IP vs Dedicated IP: What’s the Difference? 1. Shared IP Addresses. 2. Dedicated IP Addresses. Who Can Choose a Dedicated IP Address? Will a Dedicated IP Help Fix Deliverability Issues? Is One Dedicated IP Address Sufficient? How to Switch from a Shared to a Dedicated IP Address? 1. Sign up with an Email Service Provider. 2. Buy a Dedicated IP Address. 3. Set up SPF and PTR Records. 4. Warm up a Dedicated IP Address. How to Warm up a Dedicated IP Address? Dedicated IP Warm up Schedule Dedicated IP Address Monitoring: What to Track? 1. IP Reputation Monitoring. 2. IP Blacklisting Status Monitoring. 3. Deliverability Monitoring. 4. Email Metrics Monitoring. Key Takeaways Sender reputation is like your credit history, which is evaluated by email receiving servers when they accept your message for delivery. If the history is bad, the email is filtered to Spam or