As an email marketer, you already know how crucial it is to track the success of your campaigns. But what metrics are best used to determine this? Apple’s iOS 15 mail privacy settings have made it challenging for marketers to rely on email open data when trying to understand their campaign success. And as a big portion of tracked email opens no longer represent user behavior, it’s now ruled as an unreliable metric. But don’t panic – there’s an alternative accurate metric that’s more reliable when understanding your campaigns: the click rate. This metric can generally be relatively low, but before rushing over to adjust your emails, hold that thought! It’s important to look at all the steps in the funnel before the click happens, to identify any pre-delivery blockers that may have impacted your clicks. For instance, one common reason could be that not all emails were successfully delivered
Ready to hear some compelling Insight-Led Marketing Stories? You’ve come to the right place! Following our successful kick-off event with Creed, Odicci, and Eyos, we hosted our second of the series in sponsorship with our partner Antavo to discuss everything about loyalty. Our guest brands, clients, and partners were graced with the presence of storytellers, including: What Are Insight-Led Marketing Stories All About? Before diving in, it’s worth understanding what these events are about! Our mission at Mapp is to empower more brands to realize the limitless opportunities in insight-led marketing. By collaborating with our clients and partners, we’re sharing our knowledge and expertise to demonstrate how insight-led marketing can transform your business with real-life customer stories, examples, strategies, trends, and much more. [Psst – over here! You can subscribe to our newsletter to never miss our insight-led marketing stories event again!] And without further ado, let’s dive in! Mapp:
Almost every brand has some sort of mobile marketing strategy in place, and that comes as no surprise with 68% of consumers using their mobile phones to make online purchases last year. But how well are your campaigns performing? Are they meeting your expectations or do they need some work? And when was the last time you actually “upgraded” your mobile marketing? If it’s been a while, don’t worry! You’re in the right place to learn some key tips to transform your mobile marketing campaigns. In this article, you’ll learn how to enrich your marketing with 11 tried-and-tested techniques that businesses swear by. These unmissable tips will propel you to deliver mobile campaigns that boost the customer experience, strengthen loyalty, and secure sales. Mobile marketing is complex As consumers are glued to those tiny screens, mobile has become fundamental in our daily lives. But for marketers behind the scenes, mobile
Mapp’s new survey of B2C marketers focuses on Customer Experience in 2023 Almost three quarters of ecommerce marketers believe AI will be the biggest trend in 2023 but only 18% of marketers have plans to invest in AI technology A third of businesses are looking to increase their marketing budget in 2023, despite the cost-of-living crisis Over a quarter (29%) of businesses believe their sales have increased as a direct result of improved marketing technologies London, April 12 2023 – Mapp, the international provider of insight-led customer experiences, has surveyed marketing priorities and industry trends for the current year, as it did in 2021 and 2022. This year’s survey has focused on Customer Experience for B2C marketers to uncover what their strategies will be throughout 2023 and beyond. Around 350 companies from sectors including finance, media, eCommerce and retail took part in the survey in January 2023 in Germany, the
When it comes to making the most of your marketing budget, it’s a bit like building “The Dream Team” with limited resources – it’s not easy, but with smart scouting, strategic player acquisitions, and effective coaching, you can still compete with the big competitors. Just like any sports team, marketing campaigns require careful budget allocation, targeted investments in key areas, and a clear strategy for success. That’s why we’re here again, folks – with a brand-new name and a fresh set of 2023 marketing trends and insights to help you navigate the ever-changing landscape of digital marketing! For the past three years, we’ve been surveying marketing pros across Europe to get the scoop on everything from industry trends to best practices. And in our latest edition – the State of Customer Experience 2023 survey – we dug even deeper to understand how businesses navigate the unpredictable economic landscape and how
Email marketing is still the #1 most important digital channel for building brand awareness, driving sales, and growing customer loyalty. While an email marketing strategy is often based on general best practices or ‘gut feeling,’ it’s often a shot in the dark. Combining your email marketing with growth hacking can optimize your campaigns and help you get the most Return on Invest (ROI). But as marketers are often overwhelmed with big data, many usually focus on reporting for the sake of reporting numbers. While KPIs are often important at a high level, marketers risk missing out on the underlying story the data tells. This keeps them from discovering actionable insights that can improve their marketing. How can you learn, react, and adapt to your marketing in a lean and seamless way? Growth hacking can be a powerful tool to do this while growing and optimizing your email marketing results rapidly.
Remember the Nokia 3210 days when all we had were SMS messages? Looking back, we’ve come a long way. But step in today’s digital marketing world, SMS marketing is seen as a little alien to businesses. According to our State of Customer Experience survey, only 32% of marketers currently use SMS for their customer reach, compared to 95% using email and websites. Focusing your investments on your strengths is usually the way to go with your ROI. But what if you saw a golden opportunity that could help you outshine your competitors? Hear us out. Compared to email, SMS is a saturated market and a personal channel for customers. Used correctly, it helps you undercut the competition and increases the chances of capturing your customers’ attention. To be effective, you need to use it with caution! It’s all about balance by setting expectations on the types of communications your customers
Mapp supports the GLD Group with their next phase of growth London, 23 March 2023 – Mapp, the international provider of insight-led customer experiences, has announced it has been appointed by sports and fashion-industry specialists, GLD Group to provide its insight-led customer experience platform, Mapp Cloud. The platform will support the company as it drives its next phase of growth while delivering personalised and targeted customer communications. GLD Group will also be supported by Mapp’s Customer Success team who will act as an extension of its own internal teams and help optimise use of all tools available. GLD Group holds the UK licences for Umbro, Superga and Sebago, and is the brand owner of Amplified clothing and ADDICT. GLD’s team has over 100 years of combined experience in the development and marketing of sport and fashion products. With a relatively small but powerful marketing team, GLD was looking for an
Every year the Health, Wellness, and Fitness market is reaching its new “personal best”. In fact, McKinsey found that the market is worth an estimated $1.5 trillion, with a yearly growth trajectory of 5 to 10%. As consumers have an array of choices when it comes to finding products and services that fit their needs, for brands it means one thing: fierce competition. How can brands trying to get a slice of the (healthy) pie get themselves in the lead? To explore this, Forrester’s Principal Analyst Emily Pfeiffer and our client Lloyds Pharmacy’s William Connor joined us in a webinar – here’s what we had to say … Health and wellness eCommerce trends in 2023 Customers are now willing to invest more into preventative health measures and living a much healthier lifestyle. Combine this with the high adoption of online shopping, these have been major influencers in the market’s boost.
It’s a truly exciting time at Mapp! After kicking off our venture of joining the MACH alliance, we’ve hit a new milestone. Three of our very own Mappsters have been joined three MACH alliance councils: What does this mean for Mapp and its customers? I sat down with our VP of Global Strategy, Ricardas Montvila, to really understand what it means to be part of the coolest club in town! Q: Firstly, this is fantastic news! What’s it like being part of the “coolest tech club in town”? A: Thanks! Well, I think it’s important to know that you don’t become cool by simply joining – being cool is actually pre-requisite for joining … But all jokes aside, MACH Alliance is so much more than bragging rights. It’s an inevitable movement and is growing faster than anyone could have anticipated. If we succeed, it could soon be the “only tech