Every year the Health, Wellness, and Fitness market is reaching its new “personal best”. In fact, McKinsey found that the market is worth an estimated $1.5 trillion, with a yearly growth trajectory of 5 to 10%. As consumers have an array of choices when it comes to finding products and services that fit their needs, for brands it means one thing: fierce competition. How can brands trying to get a slice of the (healthy) pie get themselves in the lead? To explore this, Forrester’s Principal Analyst Emily Pfeiffer and our client Lloyds Pharmacy’s William Connor joined us in a webinar – here’s what we had to say … Health and wellness eCommerce trends in 2023 Customers are now willing to invest more into preventative health measures and living a much healthier lifestyle. Combine this with the high adoption of online shopping, these have been major influencers in the market’s boost.
It’s a truly exciting time at Mapp! After kicking off our venture of joining the MACH alliance, we’ve hit a new milestone. Three of our very own Mappsters have been joined three MACH alliance councils: What does this mean for Mapp and its customers? I sat down with our VP of Global Strategy, Ricardas Montvila, to really understand what it means to be part of the coolest club in town! Q: Firstly, this is fantastic news! What’s it like being part of the “coolest tech club in town”? A: Thanks! Well, I think it’s important to know that you don’t become cool by simply joining – being cool is actually pre-requisite for joining … But all jokes aside, MACH Alliance is so much more than bragging rights. It’s an inevitable movement and is growing faster than anyone could have anticipated. If we succeed, it could soon be the “only tech
Remember the first time you saw your name in an email subject line? Or when you got that “back-in-stock” push notification? Times that by 100 marketing messages daily, these become common enough for customers to feel numb to standardized personalization practices. The biggest challenge for marketers right now: personalizing more than the basics to create bespoke experiences that remember. 36% of brands struggle with personalization. But how do you personalize bespoke experiences that best meet your customer needs, at scale? Every customer is unique. The problem often stems from the source: a lack of unified customer data leading to a lack of customer understanding. Without this, your CX only meets the standard expectations, rather than creating memorable experiences through a bespoke approach. The content, how you interact, and knowing what works per customer all are fundamental pieces to the personalization puzzle. To orchestrate an integrated customer-centric experience seamlessly, the way
Featuring Guest Speakers from LloydsPharmacy & Forrester February 28, 3:30 PM CET | 2:30 PM GMT Over the past few years, the world has increasingly become aware of the importance of good physical and mental health. In turn, the demand for wellness products and services online has risen dramatically in conjunction with growing customer expectations. Creating frictionless and personalized eCommerce experiences to engage and retain consumers has become essential for brands in this rising and competitive market. In this webinar, together with Lloyds Pharmacy and Forrester, we will discuss the trends and opportunities that will shape the health, wellness, and fitness market in 2023, and share successful strategies & tactics to help you stand out, including: eCommerce trends and predictions in 2023 Why leveraging digital channels to help consumers change their behaviour should be a must-do Brand Success Story: How Lloyds Pharmacy accelerated its eCommerce business over the last two
24 – 25 May 2023 A day at IRX will provide retail leaders the opportunity to take time out and really consider which direction they want their business to move and where their priorities lie. This is the must-attend event in the eCommerce calendar, welcoming thousands of industry players to the NEC Birmingham. Create new contacts and catch up with old friends, all under one roof. Why visit IRX 2023 | eCommerce, marketing & delivery event (internetretailingexpo.com) The post IRX 2023 appeared first on Mapp Cloud.
25 – 26 April 2023 eTail is where the top minds in retail meet, collaborate and learn about what’s disrupting the industry today and what’ll change tomorrow. Designed to build your business and your profit, we cut out the fluff and provide you with content from retail innovators in the trenches. eTail UK 2023 (wbresearch.com) The post etail: The eCommerce & Omnichannel Conference for European Retailers appeared first on Mapp Cloud.
30 March 2023 The beauty and luxury industry has experienced a rollercoaster of emotions over the last couple of years. Having boomed throughout the pandemic, how can marketers in this sector sustain and improve sales and referrals? To get a handle on the fads and the no-brainers, benchmark tactics with peers facing the same challenges, and identify actionable tactics to rocket conversion, join us at Soho House White City for this Beauty & Luxury focussed roundtable event. Our expert speakers will each share practical insight with 15-minute presentations, before the group split off into a rotation of deep-dive roundtable discussions. Roundtables will be facilitated by our speakers, but the emphasis is on making this an interactive discussion that allows for valuable experience sharing and benchmarking. These events are free to attend for brand marketers but spaces are limited. Beauty & Luxury: Digital Marketing Spotlight 30 March 2023 – Figaro Digital
9 March 2023 Richmond forums provide opportunities to connect and engage with your industry community. Discover more about your industry through a blend of CPD accredited conference sessions and individual supplier meetings. Richmond forums allow you to make new connections with people face to face, in person, real time. We believe in the power of being present. In a technological era, face to face interaction is still the most effective way of forming collaborative business connections. Marketing is at the forefront of a rapidly-changing business environment. Our Marketing Forums offer a proven format for both clients and suppliers / agencies to step away from the office, make new contacts and discover new trends that will enhance both their organisation and them personally. Discover new trends & ideas Learn from experts & peers Debate, evaluate & share key issues Build new, long lasting relationships Richmond Events – Details › The post
7 March 2023 – 2:00 PM GMT Everyone’s talking about SMS marketing. It’s an ideal channel for time sensitive promotions, a great way to build customer loyalty and helps increase response rates. But is your business ready to master this channel? Join our webinar ‘SMS Marketing: Benefits and Best Practices for Your Business’ to find out: What SMS marketing is Key benefits of SMS marketing SMS marketing best practices Examples of SMS marketing in action You’ll hear from our Solutions Consultant, Scott Humphrey, along with Josh Beale, Principal Account Director, Global Retail and CPG at Mapp, as they share their tips and tricks to help you craft a successful SMS marketing strategy. Sign up now to save your virtual seat! SMS marketing: Benefits and best practices | Webinar (freshrelevance.com) The post SMS Marketing: Benefits and Best Practices for your Business appeared first on Mapp Cloud.
This year, our mission is to help more brands realize the countless opportunities that come with an insight-driven business approach. We hosted the kick-off session of our Insight-Led Marketing Stories event, joined by: Our speakers explored the key drivers marketers need to embrace in 2023 to deliver positive customer experiences that drive growth. So without further ado, let’s explore the main takeaways from the kick-off session! Mapp & The Insight-Led Culture: What Is It and Why You Need To Adopt It The event kicked off with a presentation by Ricardas Montvila, Vice President of Global Strategy at Mapp. Ricardas explained that marketers often are stuck with a bad habit of relying on gut-feel decision-making. Brands must instead embrace an insight-led culture to make marketing activities more effective, especially as the cost-of-living crisis dampens consumer confidence. He went on to explain that insight-led marketers challenge themselves and their teams to