Top Deliverability’s Blog
Mapp: CDP vs CRM: The Seven Differences Every Marketer Needs to Know
- February 8, 2022
- Posted by: Top Deliverability
- Category: ESPs Industry News Mapp
Mapp just issued a new engaging blog:
CDP and CRM are two terms that are often used synonymously – yet both systems differ significantly in how they work and what they do. But don’t worry, we’ve summarized the most important differences for you below. 1) What’s the main difference between Customer Data Platforms and a Customer Relationship Management solution? Customer Relationship Management solutions have been around for quite some time. CRMs help companies strategically align and structure customer contacts – a key aspect of documenting and organizing customer relationships. Customer Data Platforms, on the other hand, are still relatively new on the market. A CDP is a solution that combines sociographic, historical, and behavioral customer data and analyzes this data to predict which customers will buy what products or services, under which preconditions, and with what incentives. In a CDP, data is automatically fed in from various sources and consolidated. This means collecting data from sources other than…
Continued here: CDP vs CRM: The Seven Differences Every Marketer Needs to Know
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