At Litmus, we personalize our emails with purpose: to create tailored inbox experiences that go the extra mile—the kind that surprises and delights our subscribers (and goes beyond “Hello %%first_name%%”). It’s our way of making a more human connection with our subscribers. Something we think is especially important during a time dominated by artificial intelligence (AI) . It’s a new era of email, and we’re here for it ! Today, we’re sharing one of our favorite ways to add a human-touch to our email marketing campaigns —and that’s with Litmus Personalize Live Polls . It’s what our email marketing manager Tracie Pang deems a “quick win” that’s sure to give your engagement metrics a nice boost. Did you know that Litmus offers personalization for all levels? From Litmus Personalize Essentials—which includes a whole suite of time-saving, quick-start personalization templates—to Litmus Personalize Pro, we’ve got plans for teams of all sizes.
We love looking at email design trends. They’re like a catalog of fun, new toys that you can flip through and circle the ones you have to have. Staying up to date with email trends also helps you keep up with subscriber expectations, keep your skills sharp, and invest in proven strategies without a bunch of guessing and checking. Based on what we’re seeing (and we see a lot of emails) plus research from The 2024 State of Email Trends Report, here’s what we think will be popular this year. Read through them all or jump ahead to the latest design trends: Interactivity like polls, quizzes, carousel, and AMP for email Minimalism and micro-interactions Hyper-personalization and AI-powered recommendations Accessibility and usability for all Playful shapes, colors, and layouts The ever-evolving inbox landscape Email design trends make the most sense—and are the most actionable—when you consider the context of email marketing
Add this one to the dead domains list … eventually. Secure email (mailbox) provider Skiff has announced that due to being acquired by a company called Notion, the Skiff secure email service will be shutdown. As far as timing, access to the Skiff suite of services will cease on August 9, 2024, but automatic email forwarding will continue on, through February 9, 2025. Skiff promises that users should be easily able to migrate data out of the Skiff service, allowing users to download email messages in MBOX or EML format. Besides the core skiff.com domain, Skiff appears to have hosted mail for around 120 of the top ten million domains (and it ranked 48,665 on that list itself, as of December, 2023). More on the shutdown from ARS Technica.
Mimecast provides “cloud cybersecurity services for email, data and web,” specializing in cloud-based email management for Microsoft Exchange and Microsoft Office 365, including security, archiving, and continuity services to protect business mail. To clients and users, Mimecast may seem like an integrated Microsoft add-on, but from a sender’s perspective, Mimecast is effectively its own mailbox provider. Typical Mimecast customers point their domains’ MX records at Mimecast infrastructure and any inbound mail is rejected or accepted by that infrastructure before being logged, processed, archived (if archiving is enabled), before being forwarded to the actual end user mailbox for the email message’s destination. Mimecast hosts inbound email services for many thousands of email domains. When cross-referenced against the top 10 million domains, Mimecast shows up in the MX record for over 37,000 of those domains. While this is smaller than Google (~800,000) and Microsoft (~727,000), a lot of the entities you’ll see
Like most job seekers, I’ve had to answer the dreaded salary expectation question over email. No matter how many times I’ve done it, it’s still nerve-wracking to put a number out there. What if I undercut myself because my number was too low? Or worse, what if I miss out on the job opportunity because my salary expectation was too high? Aside from the anxiety I feel thinking about the outcome, the other challenging part of the process is writing the actual salary expectation email (or preparing the script I’d use if this discussion were happening face to face). I tend to overthink what to say during tough conversations and can find myself writing and rewriting something like a salary negotiation email for over an hour. So, I asked an expert how to answer salary expectations over email — and then I put ChatGPT to the test to see if
What Is Email Warm-Up? Just imagine a situation where your company needs to introduce itself to someone for the first time. You wouldn’t start with a long conversation about your history and values right away, would you? Instead, you would probably start with small talk, building rapport and trust step by step. An email warm-up is something like that because it allows you to build trust with email service providers gradually. When you start sending emails from a new domain or IP address, email warm-up is the process of progressively familiarizing yourself with email providers like Gmail or Outlook. At first, you start by sending a small number of emails and slowly increase the volume over time. In this simple way, you show these providers that you are a legitimate sender and not a spammer. So it’s basically about starting a little to make sure your emails are being seen
As an email marketer, you will hear many supposed advantages of using emojis in email subject lines. These include: Standing out in a crowded inbox Increasing engagement. Reinforcing your message’s meaning Boosting your brand identity Saving space (for better visibility) However, there are just as many quantitative studies that contradict these assumptions, as there are those that support them. So what’s the deal? Are emojis in email subject lines good, or bad for business? I’ve analyzed all the research studies on the use of emojis in email subject lines to help you decide. And at the end of this article you’ll also find recommendations for best practices if you do use emojis in your subject lines. Conflicting Studies on Emojis in Email Subject Lines If you’re thinking about using emojis in subject lines, you’ll find research to support whatever decision you make. Such studies include work by: Nielsen Norman (NN)
In real estate, following up with leads and staying in touch is crucial. Real estate marketing automation helps realtors streamline lead management and free up time for networking and in-person interactions. Real estate professionals face many challenges. You need to build a client base, find listings, and establish a reputation in a competitive market. Even in escrow, there’s no guarantee a deal will close. For a realtor, this means lots of time, effort, and potential income are all gone. The good news is automation can help you keep leads from falling through the cracks. Read on for insights on how real estate marketing automation can help you develop your network, follow up on leads, and ultimately grow your business. We’ll also recommend some software you can use to get started. What does real estate marketing automation do? Real estate marketing automation helps realtors carry out repetitive tasks like sending emails
When I launched my Shopify store back in 2016, Shopify Email didn’t even exist. Back then, ecommerce store owners had to look for other email service providers (ESPs) for their marketing needs. Choices were limited. Fast forward to today, and the email marketing landscape has completely changed. In 2019, Shopify Email joined the ranks of established ESPs like Mailchimp, which has been around since 2001. So does Mailchimp’s nearly two-decade head start make it the better option? In my opinion, both tools are valuable for different reasons and the decision will likely depend on these main factors: The size of your mailing list and how many emails you send per month Your email marketing automation needs What features you need beyond email marketing (SMS, social media marketing, etc.) As for me, I’ve built several Mailchimp campaigns, and even invested in a paid plan for my ecommerce store. But ultimately, I’ve