Industry News
Table of contents What Is a Triggered Email? Trigger Emails Effectiveness Statistics Why Use Trigger Emails? Benefits of Triggered Emails Potential Challenges in Trigger Email Marketing Types and Examples of Triggered Emails 1. Welcome Emails. 2. Onboarding Letters. 3. Cart Abandonment. 4. Purchase Confirmations. 5. Notification Emails. 6. Customer Feedback. Wrapping Up What Is a Triggered Email? You probably noticed that as soon as you sign up for a certain subscription, you immediately receive a welcome email, which usually presents the company from which you made a purchase or paid for a service, and you are invited to learn the terms of your plan and opportunities to use the provided services maximally effectively. Such emails that are sent in response to a client’s action are known as trigger emails. By definition, a triggered email is an automated letter used in marketing to move leads through the sales funnel. These messages
A few months ago, my inbox was filled with emails from a health specialist. I didn’t remember signing up for random diet plans, so why was I getting constant emails? I was ready to fire off a complaint, but I checked my inbox first. There it was, an opt-in email I’d actually subscribed to. The specialist hadn’t been consistent with their communication, so it completely slipped my mind. This is exactly why opt-in emails are crucial. They save you from annoyed subscribers and maintain a clean, respectful email marketing strategy. Opt-in emails ensure that people remember to give you permission to send them content. Without them, you risk becoming just another forgotten sender—or worse, marked as spam. So, how do you word them in a way that encourages people to sign up while not appearing pushy at the same time? In this article, I’ll share my favorite email opt-in wording
Mailchimp is a big name in the emailing world. With recent pricing changes and new usage limitations on the free plan , what can you do with Mailchimp ’s free offer? Mailchimp, an Intuit company since October 2021, is a user-friendly email marketing platform. After several price hikes in the past two years, users are turning to the free plan to create email campaigns. Features on Mailchimp’s free plan What can you do with Mailchimp for free? Email marketing Mailchimp is an email marketing platform. It also offers some multichannel features, such as signup forms and landing pages to support your email campaigns. Design emails with 7 free email templates Mailchimp offers seven free email templates to get you started. To access the full 137 templates, you have to upgrade to the Essentials Plan. Free email templates on Mailchimp When designing your email, you can link to your Instagram feed
“The link isn’t working…” “The subject line is empty…” “Why does the email say ‘Hello, %%first_name%%’?” Your heart drops. Your career flashes before your eyes. Panic ensues. As gatekeepers to the most effective marketing channel , email marketers have to hold themselves to a level of perfectionism. But that doesn’t mean we’re perfect! Email is complex. Turn-around times are short, and volumes are high. And with more than 15,000 potential email renderings , it’s impossible to avoid mistakes completely. Whether you’ve made an email mistake recently—or dread the thought of it happening—remember that you’re not alone. Email marketing mistakes happen to the best of us! And when they do? See how you should respond (if at all) using our decision framework below. P.S. For real-life examples we’ve seen along the way, head to How To Recover From Email Marketing Mistakes (Second Edition) . Automatically catch email errors with 24/7 Link
I was scrolling through the “For You” page on TikTok when something caught my eye — a TikTok from the clothing brand Foxblood showcasing a black, flowy mesh cloak. I’d actually been searching for a cloak and while this piece of clothing did not fit the bill completely, I’d still wear it. Intrigued, I clicked on the shop link, which took me to the product description within the app. TikTok made it easy for me to check out the product and add it to my cart. I also instantly saw suggestions for more products from the shop and a chat option where I could ask the company questions. While I didn’t make the purchase, TikTok put this brand (and this cloak) on my radar. Why Should Retailers and Entrepreneurs Care? With 1 billion users, TikTok provides you with bountiful opportunities to get your products in front of your target audience. According
Whenever I receive an email, my eyes immediately scroll to the bulk of the email. And why not? The branding, the copy, and sometimes the promise of juicy discounts draw us like moths to a flame. But — it’s also super important not to gloss over the email header. There are two types of headers: technical and design-based. The design-based header is usually a part of the email content, while the technical part tells you the sender’s and recipient’s email addresses, the path the email has taken, and various identifiers and timestamps. Definitely not as glamorous as the content, the technical email header is your first line of defense against scams and phishing attempts. At the same time, it’s also important for brands to configure headers for deliverability and trust. In this article, I’ll share my favorite email headers, why they work, and how you can make your own. The
Online Proxy Testing Tool GlockApps provides a unique proxy testing solution designed to streamline and simplify your deliverability checking process and address any issues in time. This option has been specifically crafted for your convenience, accessible by setting up your sending account within our Inbox Insight application. Let’s delve into the details and explore all the benefits. What Is an Email Proxy Test? By its basic definition, a proxy is an authority or a document giving such power to act for another. In general, a proxy is an intermediary or a substitute appointed to act on behalf of another entity or user, often serving as a gateway between two or more parties. An email proxy test is a method used to assess the deliverability and performance of emails by simulating real conditions without actually sending messages to real recipients. In this process, a proxy email address is created, which serves
I’ve worked in the B2B SaaS affiliate marketing space for 1.5 years and here’s my take on it: Affiliate marketing is not for the weak. It demands a lot of time, effort, and dedication to succeed. But the challenge is what makes it rewarding. The key to making it worthwhile? Using strategies to maximize your return on investment in your brand. Here are some core strategies we discuss with our affiliates that help them increase revenue. Top 4 Affiliate Marketing Strategies to Maximize ROI 1. Humanize your brand. Even though we work in the B2B space, we‘re still speaking to people — not businesses. Treating your audience as just another transaction isn’t going to set you apart from others. People respond better to more personal and relatable interactions because those types of interactions tap into our innate desire for connection. “Your audience is made up of individual people with their
I’ve never been more nervous about writing a job application email than when applying for my first marketing internship. I felt like everyone could tell I had no experience and was utterly desperate for that to change. The jitters are normal, and I’ll help make it easier today by showing you exactly how to write an internship email. Landing your dream internship requires a solid first impression, and your internship application email is the place to make this happen. First, we‘ll look at 10 internship email examples from ChatGPT, examining what bopped and flopped. Then, I’ll write an email replying to one of the internship opportunities (and you can steal it as a personal template). Table of Contents How to Write an Internship Application Email 10 Internship Email Examples From ChatGPT Writing My Internship Application Email 6 Other Internship Emails To Send How to Write an Internship Application Email Potential
Email marketers are responsible for protecting their subscribers’ data. In a world where privacy is ever-evolving, it’s important to be on top of privacy matters—and that means having a strong understanding of the privacy basics. In four lessons, we cover data privacy in email marketing as it stands today, plus tips on how to future-proof the privacy of your email program. Whether you’re new to email marketing or need a refresher—we made it easy for you to get informed and prepare for the future. Foundations of Email Privacy Whether you’re new to email marketing or a seasoned pro, you have to be on top of privacy matters. We’ve made it easy to get informed in just four lessons. Start Today The evolving landscape of data privacy The landscape of email privacy is continuously evolving, driven by factors like technology, consumer expectations, and changes in regulation. Email marketers use tools