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One assumes the rendering tools like Email on Acid and Litmus have already been updated with this new desktop client, the Outlook for Windows email app that just launched, since it has been available in a public preview since May 2022.If you’re a Windows user, you’re longing for a desktop email client, and you want a new email client, Microsoft’s got you covered. Reports say that this new Outlook for Windows application will eventually replace the built-in Windows Mail and Calendar app. But if you’re curious and want to try it now, just after its official release, click on through.Read more here.

Referral traffic is a powerful and often overlooked way to give your website a competitive edge. In the never-ending quest for more traffic, marketers turn to search engine optimization (SEO), pay-per-click advertising (PPC), blogging, and social media marketing. The problem is that SEO takes time to work, PPC is expensive, Google is oversaturated with blog content, and it’s tricky to prove ROI with social media. That’s where referral traffic comes in. So, what is referral traffic, and how can you use it to generate more leads? Today, we’ll walk you through everything you need to know — why it’s important and seven steps you can take to improve yours. What is referral traffic? Why is referral traffic important? 7 Steps to Generate More Referral Traffic 1. Publish Your Website To Online Directories 2. Get Published On Review Websites 3. Publish Guest Blog Posts 4. Leverage Social Media 5. Comment On

The average person spends five to six hours on their phones, while the average smartphone user unlocks their device around 150 times.  What the heck are we doing with our devices all day? Well, when we’re not endlessly scrolling the web or social media, we’re probably texting. In 2023, 15 million texts are sent per minute while nearly 70% of people open up a new text message within five minutes of receiving it. With endless stats like this in mind, businesses are presented numerous opportunities and touchpoints to engage their target market through SMS.  What is SMS marketing? SMS, an acronym for “Short Message Service,” is a communication channel used to send and receive text messages on mobile devices. It allows users to send brief messages, typically 160 characters, to individuals or groups instantly. Text messaging has gained immense popularity due to its simplicity, convenience, and widespread availability across different

A domain’s DMARC record can tell the world to send DMARC reports to a different domain. For example, the domain example.org might have a DMARC record of: v=DMARC1; p=none; rua=mailto:dmarc_reports@sample.net This DMARC record tells people to send reports regarding example.org to the email address of dmarc_reports@sample.net. Before reports are sent, sample.net must tell the world that it is OK to send example.org’s reports to sample.net. Otherwise, reports will not be sent to sample.net. Allowing “external” domains to accept DMARC reports is called “External Domain Verification.” For those who like too much information, the DMARC RFC describes in detail how report generators determine if sample.net is allowed to receive reports related to example.org. External Domain Verification is made possible when sample.net publishes a special TXT record at a specific location in the DNS. If example.org tells the world to send DMARC reports to the sample.net domain, people who are sending reports will

As noted recently, Validity plans to start charging for ISP feedback loop complaint feeds. Free users will get some sort of aggregate dashboard that is perhaps similar to what one sees in Google Postmaster Tools, but it sounds as though there will be no individual complaints fed, and no opportunity to log or unsubscribe complaints or complainers.If some number of sending platforms decide not to pay this fee, and thus stop receiving spam complaint feeds, this is likely to have an impact on the email ecosystem. How much of an impact? To understand that, we should start by identifying the potential beneficiaries of ISP feedback loop complaints:The end user. In most cases, a “report spam” complaint results in that end subscriber getting unsubscribed from a particular sender. The mail stops. Now, the mail will not stop, perhaps allowing the user to report spam again and again, possibly causing more negative

Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. White authors dominate book publishing, and it can be difficult for people of color to find successful entrepreneurship stories written by founders, CEOs, and marketing executives with similar cultural backgrounds.Penguin Random House, a “Big Five” publisher, reported that 76% of their released books in 2019-2021 were by white contributors. This percentage may correlate with 74% of their staff being white. Between statements to prioritize DEI efforts and leadership restructuring—like at PRH after their bid to acquire Simon & Schuster was halted—time will tell if publishing houses will make significant strides in diversity across their rosters and

In-person or virtual events revolve around getting to know other people and learning from one another. Because email is such a personal channel, it’s the ideal medium to build excitement for events and send those all important event reminders. Why You Should Use Calendar Links in Email Campaigns To ensure that guests actually show up, include an “Add to Calendar” link in your event emails. With that, subscribers can add your events to their own calendars, helping them avoid calendar conflicts and allowing them to set up their own reminders. And maximizing the chance of them attending your event. Traditionally, this is done with an ICS file—also known as iCalendar. This is a common calendar format that typically uses the .ics file extension and is widely accepted by most calendars. Not to be confused with Apple’s iCal, which shares a similar name, although iCalendar files do work there as well.

Sending mail to Microsoft domains can mean you get different types of bounces back for what is effectively the same problem. Check out these three different bounces, as an example:Your message to nobodyhome@kickbox857.onmicrosoft.com couldn’t be delivered.firstname.lastname wasn’t found at company.com.550 5.1.10 RESOLVER.ADR.RecipientNotFound; Recipient firstname.lastname@company.com not found by SMTP address lookup550 5.5.0 Requested action not taken: mailbox unavailable (S2017062302). [HE1EUR01FT020.eop-EUR01.prod.protection.outlook.com 2023-09-19T15:05:34.324Z 08DBB71928CA8F8E]: host company-com.mail.protection.outlook.com[52.101.40.6] said: 550 5.4.1 Recipient address rejected: Access denied. [CY4PEPF0000EE3C.namprd03.prod.outlook.com 2023-09-18T12:48:32.808Z 08DBB45899852BA7] (in reply to RCPT TO command)All of these are essentially “user unknown” or “invalid user” bounces, returned from attempting to send mail to an invalid or closed address at a Microsoft-hosted email domain.The first one is the more “plain english” version that Microsoft builds into the DSN (Delivery Status Notification) that O365 will send back in some cases.The second one? Seems self explanatory. O365 again, very clearly saying “recipient not found.”The third one? This is your

Job satisfaction is like a warm, cozy blanket on a cold winter day. It‘s waking up and being excited to go to work. It’s the feeling of achievement and gratification after completing a task. In other words, job satisfaction is the degree of joy and fulfillment a person attains from their selected occupation. Would you like your workforce to be driven, devoted, and efficient? Then, you need to focus on their job satisfaction. Research has revealed that content, happy employees are likely to remain in the organization, take fewer absences due to illness, and be more efficient. It falls upon you as a manager to ensure that your team members are satisfied and dedicated to their work. This article will explore five guaranteed ways to boost job satisfaction on your team, backed by data and research so that you can improve productivity, retention, and overall success in your organization. Table

Sorority recruitment has transformed from a secretive process to big social media business. In the fall of 2021, sorority rush at the University of Alabama took TikTok by storm, effectively becoming RushTok. During that recruitment season, sorority hopefuls posted daily TikTok vlogs sharing everything from their outfits of the day, to what they’re carrying in their bags, documenting the entire process until the sororities made their final selections. Audiences worldwide quickly became captivated by the process, choosing their favorite recruits to follow and root for. To date, the hashtags #BamaRush and #RushTok have 4B and 2B views, respectively. Potential new members (PNMs) curated their social media feeds months in advance, hoping to make a good impression. Some PNMs who documented the process via TikTok used the week of events to jumpstart careers as influencers, continuing to deliver (sometimes branded) content to the audiences amassed during recruitment. @allison_carlson Thank you @Poppi