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In the business world, there are many forms of marketing that companies can implement to encourage customers to buy. Behavioral marketing is one robust method of gathering data to segment and target audiences. Behavioral marketing can also help prevent consumers from being inundated with unwanted or unrelated ads. With this type of marketing, businesses focus on individual patterns of engagement to identify their customers’ specific needs. In this post, you’ll learn what behavioral marketing is, its benefits, and examples of how businesses today utilize the strategy today. Table of Contents What is behavioral marketing? Types of Behavioral Marketing Behavioral Marketing Segmentation Behavioral Marketing Examples Behavioral Marketing Stats This data is gathered through web analytics, cookies, search history, and other insights. By finely segmenting audiences based on specific behaviors or user profiles, organizations can provide relevant content and offers rather than sending general messages. Types of Behavioral Marketing When it comes

Project management isn’t just about building software and hardware. Project managers distribute resources appropriately, manage timelines, and take care of stakeholders throughout the process. However, that’s often easier said than done. After all, there’s a reason project managers are constantly tweaking their approaches and rethinking their processes. In this article, you’ll learn project management basics and how you can implement them in your business. Let’s get started. Table of Contents What is project management? Why is project management important? What is a project manager? The Project Management Life Cycle Popular Approaches to Project Management Project Management Best Practices The process includes developing plans for meeting deadlines while maintaining quality objectives within time and budget constraints. This discipline can be owned by a dedicated manager or a leader on a project. Why is project management important? Project management processes are essential to successful projects. Research from the Project Management Institute found

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Black-owned banks have been pillars of the Black community since the late 1800s when they were founded to fight against the economic inequality Black Americans felt in accessing financial services. Despite being in a new millennium, these banks are still some of the few institutions that offer equitable support for Black business owners. Read on to learn more about the history of Black-owned banks and how you can use them to start your business. The History of Black-Owned Banks Freedman’s Savings and Trust Company was the first bank to serve formerly enslaved persons in 1865. Capital Savings Bank opened

What makes a great mass email? Learn how to send mass emails that get people excited about events, products, and more with Twilio SendGrid. The post How to Send a Mass Email appeared first on SendGrid.

This is one of those things that a client learned about the hard way, so I wanted to share with you all with the hope that you can avoid some of the same pain that they, and I, experienced, while helping them troubleshoot this issue.Avoid including emojis in the friendly from field.The friendly from is not exactly a header, but it’s part of the from header, the text that goes along with your from email address. (Learn more about what it the friendly from is here.) People love to customize the friendly from to various ends: it could be an effort to drive better recognition of their brand, it could be to suggest a personal connection between sender and recipient, or it could be something done to help drive more sales. Or maybe sometimes you might even modify it just to look cool. That’s okay; we’ve all done it.But what you

Welcome to This Month in Email—our new monthly series about the latest happenings in the world of email marketing. Read on for the biggest headlines shaping the email industry in January 2023. News headlines Email Client Market Share Community happenings Just for fun News headlines Over 67,000 layoffs occurred across tech in 2023 so far, including Salesforce, Microsoft, Spotify, and more. Microsoft announces new multibillion-dollar investment in artificial intelligence (AI) as it extends its partnership with OpenAI, the creator of Dall-E and ChatGPT. Mailchimp was hacked, again. Email marketing company CM Group revamps as Marigold. Sam Bankman-Fried, founder of FTX, the now-bankrupt cryptocurrency firm, launches a Substack newsletter to defend his actions. Morning Brew, a daily email newsletter covering business, finance, and tech, acquires Our Future, a startup that produces short-form digital video content. Patent Drop, a Substack newsletter about the future of Big Tech, gets acquired by The Daily

My Kickbox colleague Jennifer Nespola Lantz has put together the ultimate guide to email headers. It’s the perfect place to start to learn more about what email headers are, what is in them, and how you can use them for deliverability troubleshooting. This kind of expertise is what makes her a great deliverability consultant and we are lucky that she loves to share that expertise with us!Here’s links to all four entries in the “Guide to Email Headers Series,” all found over on the Kickbox blog.Part 1: What are email headers? What are email headers, how are they used, and how to find them?Part 2: Why are email headers important? 4 ways email headers can answer your deliverability issuesPart 3: How do I read email headers? General guidelinesPart 4: Email headers you should know: 13 Email Headers That Can Identify Deliverability IssuesLearn and enjoy!

Becoming an official MailUp partner means relaying on the reputation and reliability of Italy’s leading Email Marketing platform. By reselling MailUp or simply reporting it to your contacts, you can earn money from your own digital activities. In this article, we’ll tell you how. We often talk about the effectiveness of the MailUp platform’s functionality, ease of use to create and send messages and advanced marketing tools to ensure the success of email and SMS campaigns (automation, segmentation, customization). But maybe you don’t know that besides the possibility of setting up effective marketing strategies via email and SMS, MailUp also offers the opportunity to earn thanks to its sending platform reliability and reputation as an Email Marketing leader in Italy. This is in fact the goal of the two Partner Programs –  the Reseller Program and the Referral Program – that MailUp has created. Two different partnership formulas, to adapt

We sat down with Julien Champseix and Arthur Poirier at Sendinblue to discuss all things data security — from following regulations to preventing cyberattacks, and sharing our own approach to data privacy. In the last of our three-part Conversations with the Experts, we take a closer look at Sendinblue’s global data security framework.  Meet our data security experts Julien Champseix Julien is Chief Information Security Officer at Sendinblue. Since starting his position one year ago, Julien has overseen Sendinblue’s ISO 27001:2013 certification and continues to reinforce the company’s data security framework. Arthur Poirier Arthur is Sendinblue’s Legal Manager and Data Protection Officer, ensuring GDPR compliance at Sendinblue as well as supporting clients’ conformity.  Defining Sendinblue’s approach What is Sendinblue’s overall approach to cybersecurity? Julien: Our cybersecurity framework operates across a few different axes since our platform and applications can be accessed manually via login credentials and programmatically via API keys. 

We sat down with Julien Champseix and Arthur Poirier at Sendinblue to discuss all things data security — from following regulations to preventing cyberattacks, and sharing our own approach to global data security. In the second of our three-part Conversations with the Experts, we take a closer look at what data privacy means for small businesses. Meet our data security experts Julien Champseix Julien is Chief Information Security Officer at Sendinblue. Since starting his position one year ago, Julien has overseen Sendinblue’s ISO 27001:2013 certification and continues to reinforce the company’s data security framework. Arthur Poirier Arthur is Sendinblue’s Legal Manager and Data Protection Officer, ensuring GDPR compliance at Sendinblue as well as supporting clients’ conformity.  Staying current There’s so much to keep up with in the world of tech and data security. What are ways for small businesses to stay current with best practices? Julien: There are some good