Industry News
Lucas Ropek for Gizmodo explains: “Turns out it’s pretty damn easy to spam the entire Air Force using just one email address.”Oh, no. Really? Yep, as it turns out.
Back in 2021, Pinterest introduced a new feature called Idea Pins. Pinterest’s Idea Pins consist of videos or photos grouped together in a format similar to Instagram Stories. These pins appear in the Watch feed of the Pinterest app, almost like the For Your Page on TikTok. Idea Pins are also displayed in the Create section of a brand’s Pinterest profile. In a press release, Pinterest said Idea Pins make publishing “high-quality, long-lasting, and savable content” simple for content creators. “With these updates, we’re highlighting the people behind the content and encouraging Pinners to follow creators and engage with the ideas they find,” the press release said. As you’ll see with the brands below, Idea Pins can be used to tell a story, promote products, give tutorials, and engage with users. Here’s how these 10 brands are using Idea Pins. 10 Brands Using Pinterest Idea Pins 1. Fenty Beauty Cosmetics
Back in the day, people would simply visit a local shopping mall to browse storefronts in person, looking for the best deals available while they last. But in today’s age of mobile technology, social media, and online shopping, digital marketing has rapidly become the primary mode of engagement to spread the word about seasonal offerings. This means that in order for emerging brands to remain competitive during the hectic holidays, it’s critical to develop a digital marketing strategy that stands apart from other brands. Using these digital marketing tips for the holidays can help you compete in the online market this year. Tips for keeping your small business marketing organized during the holiday season With so much going on over the holidays, creating an effective marketing campaign is sometimes easier said than done. Luckily, it’s fairly easy to put your digital marketing efforts into perspective by following a few simple
Online marketing company Dotdigital is hiring! They’re looking for a Senior Deliverability Strategist/Consultant to join their Messaging Operations team. In this role, this person would “make sure customers are getting the most from their email programs and that the Dotdigital platform is performing optimally by encouraging best practices, and is able to share in representing Dotdigital in the industry and make the most of opportunities to champion strategic projects from concept to deployment.”For more information or to apply, click here.
You win! It’s a short, simple phrase, but a powerful one — and it’s the basis for gamification in marketing. By incorporating game elements into marketing efforts such as brand awareness, reward programs, or new product promotions, businesses can turn basic campaigns into connective efforts that keep customers coming back for more. The challenge? While it’s easy to find anecdotal evidence of gamification making marketing efforts better, it’s more difficult to track down a gamification guide that helps marketers make this approach work for them. In this piece, we’ll walk you through gamification basics, common strategies, and real-life examples to help your campaign take the lead. Put simply, it’s the process of turning any process into a game. For marketing teams, it could be turning your inbound marketing into a game in order to achieve a specific outcome. Your audience (customers, leads, fans, followers, readers, whoever) engages in a game
The easier it is for customers to find your webpage, the better your chances of engaging new visitors and driving new conversions. In practice, however, this means more than having great content — it means taking steps to improve SEO performance so that search engine algorithms will be more likely to return your page as a top result. We’ve created this blog to help you make the most of your SEO efforts — here’s a list of 30 tactical search engine tips. 30 Tips to Help Improve Your SEO To streamline the navigation of our SEO tips, we’ve divided them into broad categories. Click on any category for a quick jump to that section. Improve page speed Publish relevant and trustworthy content Regularly evaluate current keywords and trends Manage your metrics Optimize on page-components Improve page speed Search giant Google uses page speed as part of its algorithm for returning
A personal website is your chance to showcase your personality and credentials in an engaging format. But without strong personal website examples to guide you, you may not know how to get started or what will work best for your personal branding. In this post, we’ll cover the best examples of personal websites we’ve seen — including resume websites, portfolios, blogs, and demo websites. Why create a personal website? Here’s the thing about resumes and cover letters: No matter how unique you try to make your own, for the most part, they tend to read dry. And there’s a good reason for it: It’s supposed to be a single, no-frills page that documents your work experience. And while being concise is good, there’s very little opportunity to convey your uniqueness, or for your personality to shine through at all for that matter. While a resume is a sole, largely unchanging
The more traffic your blog or site receives, the better. But drive-bys aren’t enough to drive user engagement and ultimately boost sales — instead, you need to convince potential customers that it’s worth sticking around. Topical content and its counterpart, evergreen content, can help you achieve this goal.Consider that 38% of people will leave your site if the content or layout is unattractive. In other words, if they don’t find anything of value ASAP, they won’t stay. Of course, this raises an important question: When it comes to topical content vs. evergreen content, which delivers the best bang for your virtual buck? Which type drives more visitors to stay? Here’s what you need to know about boosting traffic with these common content types. Topical content focuses on current events or information to deliver targeted and relevant content to visitors. For example, a local roofing company might use the event of
When I co-launched a t-shirt business in 2008, I had no idea how to create a successful email marketing campaign. Truth be told, I thought I could just “CC” everyone from my Gmail account and thoughtfully place photos of our products throughout the text like I did in Microsoft Word. I’ll never forget finishing that first email after what seemed like hours of proofreading and placing. I pressed send and sat back, waiting for the order confirmations to pile into our inbox. The wait was excruciating! It felt like days had passed until I received a reply. It was from my Mom, and she wanted me to know how much she loved the photos I’d attached to the email. (Thanks Mom!) I instantly slunk back in defeat. Needless to say, I’d failed miserably at creating my first email, but that didn’t stop me. I began to read, watch, and listen
It’s time! Pumpkin spice has only just arrived but smart marketers know that the sooner you can begin to prepare for deliverability and marketing success for the year-end holiday season, the better. That’s why my Kickbox colleague Jennifer Nespola Lantz and I put together our top tips on things you SHOULD and SHOULD NOT do if you want to keep yourself out of the spam folder this holiday season. You can find the article (and a link to the recorded webinar) over on the Kickbox blog.
