Industry News
Maropost recently hosted its 2024 Success Summit in Australia and New Zealand (ANZ). The event brought together experts, partners, and customers to discuss the latest trends, product updates, and success stories in commerce and marketing. Kristyn Wallace, Maropost’s Country Manager for ANZ, warmly welcomed attendees, confirming Maropost’s commitment to helping the region’s businesses launch, grow, and scale their operations. “For more than a decade, I’ve lived and worked in Australia, serving fast-growing businesses like yours,” Wallace noted. She added, “I wouldn’t be here without Maropost’s dedication to building on the homegrown success of its Retail Express and Neto customers.” Maropost’s guiding principles for 2024 and beyond Before diving into roadmaps, Chief Product Officer Carter Lassy shared the company’s vision and product development guiding principles. “At Maropost, we’re building a full-journey customer lifecycle platform,” promised Lassy. “It will allow retailers to do three things: Define and build interconnected customer profiles. Create
You put all that work into creating the perfect email… or so you thought. Then, when you hit send, all h-e-double-hockey-sticks broke loose. Suddenly, you have a damaged email reputation, a lot of subscribers who tossed you to the spam folder, and you’re left scratching your head. Where did you go wrong? Thankfully, there are ways to identify what’s broken in your emails before they ever go out in the first place. We happen to make a pretty nifty tool that can help you prevent sending broken emails ever again, and so we know a thing or two about broken emails and how to avoid them. Ahead, we’ll tackle all of the things that could go wrong in your email sends, and show you constructive ways to make sure you never again get blindsided by a broken email. Let’s dive in! What is a broken email? Marketers love email for
Keeping track of your emailing stats is important. With UTM tagging, you can also know what was the journey of your readers through your website.
Advantages of HTML Emails In today’s world of electronic mail, the vast majority of messages are sent in an HTML format rather than plain text. This trend is driven by the desire of email senders to create visually appealing and interactive email content by incorporating graphics, images, links, videos, and other interactive elements making HTML-formatted emails a preferred choice for businesses aiming to engage their audience effectively. Additionally, HTML emails offer greater flexibility for collecting email analytics that allow senders to measure the effectiveness of their email marketing campaigns and make the changes to their copies for improved conversion. Overall, HTML code plays a critical role in creating visually appealing, engaging, and personalized email content that resonates with the recipients. HTML Code and Deliverability With the benefits an HTML format gives to email senders, it is important to note that the way HTML content is structured and coded can impact
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In the 5 years I’ve run Nudge, I’ve interviewed dozens of experts on pricing. These aren’t run-of-the-mill LinkedIn gurus. They’re peer-reviewed researchers from some of the world’s most prestigious universities. In this blog, I reveal their top five pricing tips. 5 Secrets About Pricing Recently on my podcast Nudge, a guest told me a secret about pricing. “The truth,” Melina Palmer said, “is that pricing isn’t really about the price.” Instead, it’s everything around the price. The framing, the offer, the brand. That’s what makes people buy. This insight has been backed up by dozens of other behavioural scientists who I’ve interviewed for my show, and in hundreds of peer-reviewed papers I’ve read on the topic. Simply put, offering a lower price isn’t the smartest way to improve your sales.
When creating emails, we focus on building the best email for our audience. That often manifests itself in content curation before designing and creating the email. While we may agonize over subject lines, CTAs (call-to-action), and segmentation or personalization, there are some things we often forget: Email file size and email load times. And while they may have similarities, they are different issues which need to be taken into consideration. While not the sexiest of email topics, it’s critical to building the right subscriber experience . Besides the fact that Gmail clips messages over a certain size, your email file size can also determine the bandwidth needed to download and see your email. If your subscriber can’t see your email, or it takes forever to load on mobile, it’s unlikely they’re going to engage or convert. Read on to find out how to overcome your email file size and load times obstacles. How is email
Ever since Google and Yahoo launched updated bulk email sender requirements in February, email marketers have been struggling to meet them so their messages don’t land in spam. Now they have the tool they need to know if they are checking all the boxes. Available in Postmaster Tools, Google’s new compliance dashboard checks adherence against each parameter of bulk sender requirements. It brings essential tools under a single roof where email marketers can monitor spam rate and reputation for their domains and sub-domains while ensuring compliance with email sending best practices. Here’s a snapshot of the new dashboard: Note: You will only see data within this dashboard if you are a bulk sender, i.e. you send more than 5,000 emails a day. The bulk sender requirements are: Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM) authentication set up for your domain “From:” header alignment status is passing Domain-Based Message Authentication
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Digital courses can be a game-changer for your bottom line, whether you’ve been in business for ten years or ten days. But if you’re like many of the folks I work with, you might be wondering where to start when adding a digital course to your business. My name is Amy, and I coach entrepreneurs on how to use smart marketing strategies to grow their businesses. One of my specialties is creating digital courses — it’s something I’ve done (to the tune of $100 million) — and it’s something I love helping others do too. Why add a digital course to your business? Before we get into the how, let’s talk about the why. Digital courses offer some compelling advantages: Scalability: Once you’ve created your digital course, you can
GlockApps Affiliate Program: Time To Grow Your Income! Are you looking for the best email marketing affiliate program? Seize the opportunity and become a partner of GlockApps, the leader in email deliverability testing! The GlockApps Affiliate Program allows you to earn commission by referring customers using your exclusive affiliate link. Share it in various content formats, like websites, blog posts, emails, social media, and webinars, and start earning today. Become an Affiliate New to affiliate marketing? No worries! It’s so easy to get started. We’ve created a step-by-step guide just for you, covering all the details: 1. Join us through the Avangate Affiliate Network. Step 1: Fill in the registration form by entering your personal information. Step 2: Provide your business information, including your domain, website, and preferred promotion method. Step 3: Your application will be carefully reviewed and approved as soon as possible, typically within 48 hours. 2. Once your
RCS messaging provides an intriguing way to create an interactive customer experience on mobile devices. But is it the right choice for your brand’s communication strategy? Get the details on RCS and how it works.