Instagram Marketing

It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. As it continues to roll out new features, updates, and algorithm changes, it can be hard to keep up. That’s where the Instagram stats comes in. There’s a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). Read on to uncover more social media stats that’ll help you get ideas and improve your own Instagram posting strategy. 80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram’s Growth Audience & Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram’s Growth & Usage 1. Instagram is expected to reach 1.44 billion users by 2025. (Source) 2. The Instagram app has over 78 million

When you’re trying to grow a following on Instagram, you depend on Explore and hashtag pages to expand your audience and reach. So it can feel more than a little disheartening when it suddenly seems like your content isn’t showing up anywhere. If you feel like your posts are receiving fewer likes and comments suddenly, or aren’t appearing for certain hashtags or on the Explore page, you might be shadowbanned. From Instagram’s perspective, the objective of hiding “inappropriate” content makes sense (although its enforcement has been criticized.) Why does Instagram shadowban? Shadowbanning allows Instagram to filter out accounts that don’t comply with their terms. Some people use inauthentic measures to expand their Instagram following, like buying followers or using hundreds of hashtags that are irrelevant to their content. If that’s the case, it makes sense that Instagram hides content from those accounts so that only genuine and helpful content is

Instagram has over 2 billion monthly active users worldwide and is among the top five most-used social media platforms. So, it’s safe to say your organization’s audience is among Instagram’s many users. But how can you be an effective Instagram manager who can tap into your brand’s target audience on the platform?To help set you up for success, here are some tips, tools, and professional advice that will make you an excellent Instagram manager. Instagram Management Tips Instagram Manager Tools How to Be an Instagram Manager: Professional Tips and Tricks Instagram Management Tips Here are a few things you can do as an Instagram manager to boost your brand’s presence on the platform. 1. Follow Instagram best practices. Make sure all your Instagram posts follow best practices to boost discoverability and engagement. One best practice is to create engaging content. For Reels, engaging content means grabbing the audience’s attention with

Ah, Instagram Stories — the one-stop-shop to find short, engaging content from high school friends, celebrities, and major brands alike. With over 500 million daily active users, Instagram Stories is an undeniably powerful opportunity to connect with new audiences. And, if you’re not using Instagram Stories as a marketing tool, you should be. In fact, Instagram reports that of the 500 million accounts using Instagram Stories, one-third of the most viewed stories come from businesses. I can personally attest to the power of Instagram Stories to incentivize purchasing decisions. For instance, the other day I was mindlessly scrolling through Stories when I came across an ad for Crest 3D whitestrips — with a $50 off coupon attached. I swiped up to purchase without ever leaving the app itself. Here, let’s dive into what Instagram Story ads are, and how you can run Instagram Story ads for your own business. Plus

Between carefully curated photos, expertly targeted ads, and decisive adoption of Instagram stories, no other B2C industry has thrived on Instagram, much like the beauty and apparel industry. Some of the best clothing brands on Instagram are masters of consumer engagement, and businesses from any industry could learn something from these inspirational feeds. In this post, we’ve compiled a list of 30 clothing brands — both big and small — crushing the game. For a deeper dive into how to build a presence on Instagram, check out our complete guide to Instagram marketing. 30 of the Best Clothing Brands to Follow on Instagram 1. Telfar @telfar Telfar is a luxury brand well known for its bags and clothing. Like many brands on the list, it uses Instagram to share information about its products paired with high-quality product photos, videos, and user-generated content. Image Source 2. J.Crew @jcrew J.Crew has mastered

Nowadays, Instagram is often someone’s initial contact with a brand, and nearly half of its users shop on the platform each week. If it’s the entryway for half of your potential sales, don’t you want your profile to look clean and inviting? Taking the time to create an engaging Instagram feed aesthetic is one of the most effective ways to persuade someone to follow your business’s Instagram account or peruse your posts. You only have one chance to make a good first impression — so it’s critical that you put effort into your Instagram feed. Finding the perfect place to start is tough — where do you find inspiration? What color scheme should you use? How do you organize your posts so they look like a unit? We know you enjoy learning by example, so we’ve compiled the answers to all of these questions in a list of stunning Instagram

It only takes a few scrolls on Instagram to see the platform as we know it is dead. Photos are out, Reels are in. Chronological feeds are out, algorithm-selected feeds are in. And the list goes on. But are these changes enough to cause users to jump ship? And if so, what does this mean for your social media marketing? Let’s take a closer look at where Instagram could be headed in 2023 and beyond. Is Instagram dying? What does it mean when a social media platform “dies?” Typically, it means falling behind in several key areas — namely, user growth, engagement, and relevancy. Is this the case for Instagram? The short answer is no. Instagram isn’t dying. At least, not for everyone. Now, I’m not saying Instagram is the hottest platform out there, or that it’s free of any issues. But the platform itself is far from over —

Instagram Reels generate 43.5% more engagement than Instagram videos on average. So if you’re looking to give your content a boost, it’s time to make the switch. But there’s a catch. It’s impossible to deliver engaging Reels daily. You may run out of time or ideas. Scheduling Instagram Reels is a great solution to keep up with posting every day. Read the full post to learn how to schedule IG Reels. Table of Contents The Benefits of Scheduling Instagram Reels How to Schedule Instagram Reels With Creator Studio by Meta How to Schedule Instagram Reels With Other Tools Best Apps for Scheduling Instagram Reels Gain More Engagement With Instagram Reels Scheduling The Benefits of Scheduling Instagram Reels Still not convinced that you should schedule your reels? Here are six major benefits of planning ahead. 1. Posting at the right time garners more engagement. The best time to post Reels is

Posting Instagram content when your audience is most active on the app increases chances of engagement, brand awareness, referral traffic, and conversions. However, it’s not always efficient to hover over your phone or laptop to post on Instagram at the perfect moment — so you’ll need a way to schedule Instagram posts ahead of time. This is where Instagram scheduling software comes into play. Can you schedule Instagram posts? Why You Should Schedule Your Instagram Posts Instagram Scheduling Best Practices Best Way to Schedule Instagram Posts Tools for Scheduling Instagram Posts HubSpot Social Media Management Software Later Tailwind Buffer Sked Social Sprout Social Loomly How to Schedule Instagram Posts Schedule Your Instagram Posts Can you schedule Instagram posts? Yes! If you’re a content creator or business owner with access to Meta’s Creator Studio, you can connect your Instagram account to Creator Studio to schedule posts. If you don’t have Creator

Seventy-one percent of US businesses use Instagram to market their products, services, and brand to more than one billion users on the app. With a variety of interactive features, Instagram marketing has become essential for small businesses. Your team needs need to have an Instagram marketing strategy in place to harness the platform’s power. Read this guide to help you tackle the platform. Table of Contents: Why Instagram Marketing Matters for Small Businesses 15 Instagram Marketing Strategies for Small Businesses Getting Started Why Instagram Marketing Matters for Small Businesses In our digital-first world, Instagram is one of the first places people go to learn about a small business. Today, 90% of people follow at least one business on Instagram. Further, 1 in 2 people use the app to discover new brands, products, and services. As a small business owner, you need to use Instagram to get your business in front of customers