EmailToolTester

There’s a lot to love about the Sendinblue email platform. Its free plan is one, as is its range of multichannel marketing features. That said, the platform is far from perfect. Perhaps you aren’t impressed by its ecommerce capabilities, range of email templates, or something else. In this case, you might need to explore Sendinblue alternatives — and you have no shortage of options here! Drawing on our in-depth knowledge and experience in testing email platforms, we’ve shortlisted 10 of the best email marketing solutions available — including free ones — if Sendinblue isn’t your cup of tea. Let’s check them out. Sendinblue Pros Sendinblue Cons Good free plan Solid range of email automation features Multichannel marketing features available (e.g. SMS, WhatsApp, web push notifications) Small range of email templates Limited ecommerce features No ecommerce reports Cannot sell digital products Daily sending limit on free plan Poor deliverability in recent

I can’t believe that with this email deliverability test, we’ve completed ten tests to date! It was four years ago that we started testing the top email marketing platforms to determine which had the best email deliverability (and which were the worst email marketing providers). I have to say that there are always surprises, showing just how important it is to monitor the email deliverability of such tools. After all, what use is an email newsletter if no one reads it because it’s been marked as spam? If you’d like to make a comparison between this deliverability test and the previous one, check out our results from April 2022. For those of you who are coming across our deliverability tests for the first time, we have been monitoring the email delivery rates of email marketing services like Mailchimp, Constant Contact, and AWeber since August 2017. What started off as ten

Email authentication is a process of verifying the identity of an email sender. This helps to ensure that the email is coming from a trusted source, and not from a spammer or phisher. This will help improve your email deliverability, as the likelihood of your emails and newsletter going to spam increases if you aren’t using any authentication methods. There are several methods of email authentication, which we are going to discuss now. Why is email authentication even a thing? The main issue with email is that it’s an open protocol that allows spammers to use email addresses they don’t own. You may wonder how they do that. Or how I once managed to send an email with the sender address barack.obama@whitehouse.gov? Only as a test to myself, of course. Because if you sign up for an account with a legitimate email marketing service, one of the first things they

Clearing out a busy inbox can be a daunting task and often the culprit is email marketing. Although email newsletters are largely useful, for example, for providing information or offering you exclusive discounts, some can become a nuisance, especially if you’re receiving multiple emails a week, or even every day, from the same company. According to data from MaristPoll 76% of Americans are shopping online, translating to 252.2 million online shoppers from the US. When making an online purchase you are given the choice to opt-in or out of marketing newsletters, but, which ones are worth signing up for? And which companies continue to send you emails even after you unsubscribe? To analyze the sending behavior of major US ecommerce retailers, we have conducted a study signing up for email newsletters for seven months from over 30 companies, examining a total of 4,568 emails. Here is a summary of some

At Tooltester, we use Google Workspace for our company emails. We’ve also published a full review and pricing guide for Google Workspace. For a long time, we were even able to take advantage of the legacy free plan, which they now closed down unfortunately. Now we have to pay for every user, and that’s why we recently looked into how we could reduce that user number to save costs. One of the best ways is to take advantage of free forwarding email addresses. So without creating a new paid user, you can still create a new email address. This email address won’t have its own account, but will rather just forward emails. It lets you forward emails either to an existing email address within your Workspace account or even to an external email address (e.g. @hotmail.com, @gmail.com). Setting this up is everything but straightforward. It looks like Google made this

You probably know that email deliverability and sender reputation are vital if you’re sending out email newsletters and campaigns, but why is it important? And more importantly, what can you do about it? In this post, I’m going to look at the importance of email deliverability and all the things you need to do to improve your deliverability rate. There are many things you can do to improve email deliverability. Some of these are more time-consuming than others, but all of them will help in some way to increase your chance of reaching someone’s inbox, instead of the spam folder. In this article, we’ll include information on the most essential practices, including: How to authenticate your email account; How to improve your sender reputation; How to improve your email content; How to increase email engagement Sometimes, it seems like it would take too much time to do things the right

Since you already spend time writing and designing your email newsletters, why not try making money off them as well? Turning a newsletter into a money-making asset isn’t an impossible task. There are many ways of doing so, and various newsletter creators have had major success with newsletter monetization (as we’ll share below!) So if you’d like to join their ranks and profit from your newsletters, we’d love to help you get started! Keep reading as we share: How to monetize a newsletter, The best email marketing software for monetizing a newsletter, How to send your subscribers targeted newsletter content (for more relevant monetization opportunities!), and more. How to Get Started with Newsletter Monetization If you’re wondering how to make money with a newsletter, the first step is to create an email newsletter. After that, there are many email monetization strategies you can use, such as selling paid newsletter subscriptions

I don’t know about you, but I’ve lost count of the number of emails I’ve received from businesses I don’t want to hear from. Even though I’ve hit “Unsubscribe” so many times, the emails just keep coming. Aargh! I won’t be naming any names here, but I definitely won’t be buying from these businesses, no matter how many times they continue to email me. Likewise, you may hesitate to do email marketing lead generation, precisely because you don’t want your business to be known as That Annoying Email Spammer. But in the process, you’re missing out on growing your customer base—and potentially on a lot of sales. So today, we’re going to share how to generate more leads through email marketing in a way that delights rather than irritates. We’ll also reveal 10 best practices you can use to level up your email marketing and lead generation efforts. Lead Generation

ActiveCampaign is a fantastic email marketing service, but it’s not for everyone. Perhaps you’ve tried it out and couldn’t get your head around it, or perhaps you’re specifically looking for a free or more affordable tool? Whatever the reason, we’re glad you’re here, because we’ve got a whole host of excellent ActiveCampaign alternatives to show you! Most of which include a freemium plan. Due to ActiveCampaign’s breadth of features – we’re talking email marketing to CRM software to live chat – we’ve included a range of alternatives to ActiveCampaign in order to cover different business types and requirements. So let’s get into it! Pros and Cons to Using ActiveCampaign Firstly, I want to highlight all the pros and cons we’ve discovered whilst testing ActiveCampaign’s software over a number of years. This way, we can determine what’s most important to look for in other email marketing and CRM tools in order

While ActiveCampaign is undoubtedly a superb customer experience automation tool, the platform isn’t one to rest on its laurels. In 2020, ActiveCampaign upped its game when it added landing page functionality to its existing range of features. Called Pages, ActiveCampaign’s landing page builder promises to help users build attractive landing pages for uses such as: Growing their email lists, Collecting event signups, or even Taking payments for products. That sounds great until you realize that there are plenty of landing page builders (even free ones) that offer to do more or less the same thing. And if this is the case, then is ActiveCampaign’s landing page builder worth using? Or should you look elsewhere for your landing page needs? Keep reading as we explore these questions and more in our detailed review of ActiveCampaign’s landing pages and the builder used to make them. ActiveCampaign Landing Pages Summary ActiveCampaign landing pages