Transactional emails have an open rate of 40 to 50%—almost twice the average open rate (26.76%). Wielding this much potential, your organization needs to make the most of every bit of it. Done right, these transactional messages can engage your customers, deepen relationships, generate conversions, and foster trust. Don’t let them be drab and forgettable. Take inspiration from the 14 transactional email examples in this article. Actionable tips are also at your disposal to get you off to a good start. What is A Transactional Email? A transactional email is sent when a user initiates a specific action on your app or website – for example, creates an account or makes a purchase. Its core function is to provide the recipients with pertinent, transaction-related content. It’s for this reason that all types of businesses–from retail to subscriptions/memberships to service providers–should have well-designed, streamlined transactional emails in place. But before you
Comparing ActiveCampaign vs ClickFunnels is a bit like comparing a Swiss Army knife to a specialized chef’s knife – both are useful tools, but each excels in different ways. One of them (ActiveCampaign) is a marketing and sales automation platform for automating common marketing and sales tasks, like sending email drip campaigns or follow-up emails. Meanwhile, the other (ClickFunnels) is one-stop sales funnel software for setting up email marketing campaigns, sales pages, and checkout functionality to capture leads and sales. So, clearly, the two platforms do very different things. But they do have shared features, including: Email marketing tools Automations Landing pages For example, you can use either software to create landing pages for growing your email list, and then send automated emails to subscribers. And which would be the best marketing platform for this purpose? Find out as I compare eight key ActiveCampaign and ClickFunnels features in this review!
Remember when the whole world (read: everyone on LinkedIn) was debating whether AI-generated content was a flash in the pan? The verdict is in: it’s here to stay. At EmailToolTester, we’ve seen most of the key email marketing players, including stalwart ActiveCampaign and newcomer tinyEmail, keenly integrating AI features. ActiveCampaign, who has been navigating the email marketing landscape since 2003, recently added an AI content generator to complement its existing predictive sending and win probability tools. tinyEmail, famous for their tagline “Mad Libs for your marketing”, has only been around since 2021. Its initial offering of automatically-branded emails and prebuilt segments has now evolved to include an AI subject line generator, with more AI tools on their way. But, the differences go much deeper than that. The question is: which platform stands out? And if you had to pick one for your business, which should it be? In this article
Setting up an email for your domain or just configuring Outlook for your address? Chances are you’ve encountered ‘SMTP’. This isn’t just another tech acronym; it’s the pulse of our digital dialogues. In today’s world where email dominates as the primary mode of communication, understanding SMTP is key. This comprehensive guide will demystify the world of SMTP servers, diving deep into their inner workings, common issues, and industry heavyweights. By the end of this guide, you’ll have a clear understanding of the role SMTP plays in email communication. And the best part? Some of the SMTP servers we’ll show you can be used entirely for free. Key Takeaways SMTP is an essential email protocol for sending messages to intended recipients. Components of SMTP servers include mail clients, Mail Transfer Agents (MTAs) and server addresses. Choose the right provider or self-hosting solution that meets your needs when learning about SMTP servers.
We get it: choosing an email marketing software can be overwhelming. You’ve got a business to run, deadlines to meet, and a budget to stick to. The last thing you need is to spend hours wading through features, pricing, and reviews to figure out which platform will serve you best. That’s where this comparison comes in. We’re pitting two of the best – MailerLite vs ActiveCampaign – against each other. Both have aced our tests, offering an impressive suite of features and superb email deliverability. But as you well know, the devil is in the details. It’s no secret that MailerLite is the more affordable service, while ActiveCampaign’s premium features carry a higher price tag. Whether you’re steering a small-to-medium business, managing an e-commerce store, freelancing, or creating content, your specific needs – and your budget – will ultimately dictate which platform is the better fit for you. So, let’s
WooCommerce offers built-in email features for sending transactional emails. These are emails sent after users take actions on your store, and include emails to: Confirm completed orders, Notify users about account creation, or Send customers their invoices. But as you’ll read below, WooCommerce’s email features are quite basic. They limit your ability to market to customers — and hence your potential to earn more sales. To overcome these constraints, you’d need to invest in a separate email marketing solution for WooCommerce. There are many excellent options on the market, packed with powerful features that help you grow your list with attractive email forms, increase store revenue with targeted campaigns, put your marketing on autopilot, and track your email marketing’s return on investment (ROI). Keep reading as I share the 10 best email marketing tools for WooCommerce worth checking out (pun not intended). Why Not Just Use WooCommerce’s Built-in Email Solution?
Email marketing is the most profitable and cost-effective digital marketing strategy. But, let’s be real, it can also be exhausting and time-consuming. First off, the work you have to put in to build an email list. Then, manage the list to keep it clean and healthy. And, don’t get me started on the different types of emails you have to send to contacts. As an email marketer, I understand the struggles. And I know the key to improving the process is email marketing automation. However, automation is much more than just scheduling email campaigns for certain times. You can set up your emails to be triggered by your contact’s actions and behaviors – like when they visit your website or click a link. Curious? Continue reading to learn more about triggered emails and how they can help increase your revenue. I’ll also share how to create them and real-world examples
In recent years, MailerLite has become the go-to email marketing service for businesses looking to get their email marketing efforts up and running while sticking to a tight budget. In fact, MailerLite is a tool we’ve repeatedly awarded for its ease of use, value for money, and excellent deliverability rates. And if you think as highly of the tool as we do, you may feel as though MailerLite is hard to beat. Despite this, we can’t deny that it still lacks some advanced features found in other email marketing services – often at a similar cost. With this in mind, let’s delve deeper into top-notch MailerLite alternatives that might be better matched to your specific needs. Whether you’re an email marketing novice or a seasoned pro, understanding what’s out there can help you make a more informed choice. MailerLite’s Biggest Drawbacks Here are the main reasons why MailerLite might not
Writing newsletters is exciting at first, but it soon becomes tedious. It’s only been three months, but your creative juices are already running dry. And you’re not exactly seeing the engagement and profitability you thought this email marketing strategy would bring. Where is that $42 return for every $1 spent everyone is talking about? Or perhaps, the lack of inspiration is holding you back from dipping your toes into the newsletter pond. There’s no need for you to worry or make things up as you go. Here are 27 email newsletter ideas you can lean on to keep your email marketing wheels turning. We’ve also included inspirational examples and tips to help you along the way. Welcome Series New email subscribers appreciate–or at the very least, anticipate–warm welcome messages. This is proven by their effectiveness: on average, they generate 4x more opens and 5x more clicks than any other type
So you’ve chosen your email marketing service and are ready to write your first newsletter? How exciting! But now you need to decide on a sender email address. While it seems trivial, it’s actually an important piece of the email delivery puzzle. When set up correctly, it creates trust among your readers and ensures your newsletters are delivered. But what are the current best practices around the sender email address? I’ll explain what you need to watch out for. Let’s start with general best practices and then move on to more specific tips depending on the types of emails you are sending (bulk vs. transactional messages). We’ll also investigate when it’s best to use a subdomain vs your main domain for your sender email address. General Best Practices for Your Sender Email Address Maintain Consistency: Avoid any confusion for your audience by sticking to a consistent sender name and address.