Email Design & Content
How important are newsletter images? You probably know that the brain processes visuals 60,000 times faster than plain text. Visuals are an integral part of email marketing. They showcase your products and brand. Email newsletters, meant to inform and engage, need images even more than other email messages (e.g. transactional). Find more examples of the best email newsletters — and you guessed it, they all include images: 125 Newsletter Ideas That’ll Impress Your Readers For Sure130 April Newsletter Ideas & Themes That’ll Delight Your SubscribersOur Best Fall Newsletter Ideas to Inspire Your New Season EmailsSummer Email Inspiration: 10 Best Summer Newsletter Ideas to Boost Sales Harry Dry, who’s behind the Marketing Examples newsletter says, “If I wrote a newsletter today without an image it would feel wrong.” Let’s dive in the specifics of newsletter images and how to make the best use of them in your marketing strategy. Newsletter images:
Dynamic email content allows you to create personalized email campaigns that adjust to your subscribers’ individual details on autopilot. No need to craft a ton of templates for each specific case. So is it difficult to set up dynamic emails? It’s easier than you think. In this article, you’ll find brilliant examples of dynamic email content, plus a guide to setting up your first personalized emails. What is dynamic email? A dynamic email is a message that includes dynamic content in its subject line or body. It’s a way to automatically personalize mass email campaigns based on each recipient’s unique attributes. It’s an alternative to creating a few variants of the same campaign and customizing it with segmentation for better targeting. You input a placeholder when creating the email template and it pulls the relevant customer data for each recipient as it gets sent out. Thus, each person gets a
Looking for an email subject line tester? Email subject line A/B testing can help you get higher open rates and optimize future email marketing campaigns. We marketers like to make a lot of assumptions when creating marketing strategy. We think we know what our audience is looking for and what tactics get the most conversions and engagement. While experienced marketers certainly know a lot about their target audience, the only way to be sure we’re on the right track is by testing our assumptions. This applies to email marketing success, of course, and it’s particularly relevant for email subject lines. For their limited word count, they’re the gateway into subscribers’ inboxes. Let’s explore how subject line testing works and impacts your email performance. Why Is Email Subject Line Testing Important? Subject lines are probably the most important factor for the success of any email campaign. In order to convert email
An email call to action can have a surprisingly strong impact on an email campaign’s effectiveness. These few words can make or break your email performance, no matter how good your content is. What’s so powerful about an email call-to-action, and how do you create the one that works for your audience? To answer these questions, we’ve collected over 100 email CTA ideas, picked the best real-life call-to-action examples, and shared seven proven best practices for turning this short piece of text into an effective conversion driver. Read on to discover what gets CTAs clicked on and get some fresh ideas for your email campaigns. A Quick Email Call to Action 101 For those new to email marketing, let’s start with the very basics. What’s a CTA in email marketing? An email call to action, or CTA, is a piece of text or a button that invites a user to
When creating a new email campaign, marketers usually pay lots of attention to the most impactful components of the email, like subject lines, hero copy, and CTAs. Of course, optimizing these aspects is essential to boost open and engagement rates. But what about the smaller elements, like the ‘View this email in your browser’ feature? Here at Sendinblue, we believe the devil is in the detail. That’s why we want to take a look at this feature in depth. Keep reading to learn why you should include it and where to position it in your email. What is the ‘view this email in your browser’ feature? This feature is a small piece of hyperlinked text usually found in the header of an email. Also known as a ‘mirror link’, it allows you to offer an online version of your email to readers who may have trouble viewing HTML messages or
Heat up your Father’s Day email campaigns with our collection of outstanding Father’s Day email subject lines. Whether you’re planning a campaign a few weeks leading up to June 19th or want to run a Father’s Day flash sale — we’ve got you covered! We’ve tackled different themes to make it easy to adjust your Father’s Day email campaign to your unique business needs. Father’s Day Sale Subject LinesFather’s Day Gift Subject LinesFather’s Day Family Treat Subject LinesFather’s Day Last-Minute Subject LinesFather’s Day Gadget Subject LinesFather’s Day Emoji Subject Lines Father’s Day Sale Subject Lines Show your customers that what you’ve put on sale is what dad really wants. Make your Father’s Day subject lines even more compelling with a special offer or limited sale. We’ve Got the Perfect Gift for Father’s DayDaddy Needs This! 10% Off Father’s Day EssentialsFather’s Day Power Pack – 20% DiscountThe Right Gift With The…
Warm up your email marketing strategy with a summer newsletter campaign to meet your summer sales targets and grow your mailing list. Summer is all about fun in the sun. Win over subscribers with these summer newsletter ideas and topics to get your customers opening, clicking, and buying all season long. Summertime holiday newsletter ideasIdeas for summer sale emailsSummer newsletter themesSummer email content ideasSummer email subject linesFinal tips for summer newsletters Summertime Holiday Newsletter Ideas Check out the best upcoming events, dates, and holidays to produce a bumper crop of newsletter ideas for summer. Focus on adding value to stand out from the crowd. How can you make this summer email the most helpful one in their inbox that day? Memorial Day (May 30th) As the unofficial start of summer, Memorial day is the perfect time to kickstart your summer email campaign. If you have a new summer range or…
We’ve done the homework for you and looked at every April holiday and theme that’ll keep your audience hooked. April is when spring is in full bloom. Your audience will naturally feel more upbeat as the weather improves. As a result, the newsletter themes that will get the most subscriber interest during this time of year are cheerful and uplifting in nature. This comprehensive list of April newsletter ideas includes themes that work well for one off, weekly and monthly newsletters. April Newsletter Themes: Holidays & Special Occasions April has a lot of days dedicated to a particular cause or idea. Some days are meant to raise awareness on an important issue. Whilst some days are more about having fun or promoting certain kinds of activities. Use these occasions to grab more attention by making your email newsletter content relevant. April Fool’s Day (April 1st) April Fool’s Day is the…
We’ve put together a fresh batch of spring and easter email subject lines to help you increase open rates and bump up sales numbers in your Easter email marketing. Easter Email Subject Lines for the Long Weekend Plenty of folks will take Monday off to extend their Easter weekend plans. Use these Easter weekend email subject lines for your holiday email marketing strategy. Ready for the Easter Weekend?Everyday Deals Over the Long Weekend!Good Deals on Good Friday Give the Family a Treat with our Easter Sunday SpecialSpring Festivities Near YouEaster Shopping for HomemakersSpring Decor for the DIYerLast Chance to Grab our Easter Weekend DealEggs-tatic Easter Weekend OffersDon’t get your ears twisted – we’ve got your Easter weekend plans covered!Easter Sunday CookoutShell out your pantry for these Easter weekend goodiesEaster Weekend Shopathon – 10% Off SitewideCelebrate Easter in Style – Dinner for 3 at the cost of 1 Free Easter Gift Cards –…
Easter is just around the corner, on Sunday, April 17. Now’s the time to kickstart your Easter email marketing campaign. We’ve got a bunch of tips, tricks and fun examples to keep your audience interested in your Easter promotions. Why You Should Do Easter Email Marketing From a business standpoint, Easter can be a very lucrative holiday for most companies. Last year, nearly 8 out of 10 Americans celebrated Easter while over half of those who didn’t mark the occasion by taking advantage of Easter promotions. Source While not as widely celebrated as Christmas and Mother’s Day, in terms of sales, Easter ranks ahead of Valentine’s Day, Father’s Day, and even Halloween. Easter sales in 2021 rose to $21.6 billion. The average shopper spent $179 on Easter gifts and celebrations with their friends and family. The National Retail Federation had surveyed US adult consumers on what they planned to purchase…
