Social Media Publishing

Snapchat’s Spotlight feature has quickly become one of the most popular destinations for users to find fun, engaging content. In this post, we’ll dive into how to post on Snapchat Spotlight and how to create captivating videos that drive results. How to Post to Snapchat Spotlight How to Check the Status of Your Submitted Spotlight Videos How to Save or Delete Snaps Shared on Spotlight Tips for Creating Snapchat Spotlight Videos How to Post to Snapchat Spotlight Via Mobile Device Image Source Record your Snap. Edit using the creative tools in the app, such as Lenses and Sounds. Add a topic (optional). Tap the Send button. Tap “Spotlight” on the top of the “Send To” screen. Via Computer/Desktop Image Source Log into your Snapchat account. Drag and drop your video into the left-hand side. Add a topic. Choose where to save your video. Read and agree to the terms and

Meta launched Facebook Reels in February 2022 as a follow-up to Instagram Reels and as a competitor to TikTok, whose short-form videos changed the social media landscape. If you’re active on Instagram, you likely know how to create an Instagram Reel, but you may not know how to post Reels on Facebook. If you’re unsure how to create and post Reels on Facebook, keep reading for a step-by-step guide and information on Facebook Reels’ best practices. How to Create Facebook Reels How to Edit in Facebook Reels Facebook Reels Best Practices How to Create Facebook Reels Creating a Facebook Reel is very simple. Here’s what you need to do: 1. Launch the Facebook app. 2. Access the Reels feature on the app by clicking the Watch icon near the bottom left corner of your screen. 3. Tap the Reels tab on the Watch page. 4. Click the camera icon in

Short-form video is everywhere online and after letting TikTok and Instagram Reels run the show, Facebook finally joined the party with Facebook Reels. What are Reels on Facebook, how do you make them, and how do they differ from other short-form video platforms? We’ll cover that and more below. Facebook first introduced Reels in September 2021, then launched it globally in February 2022. While anyone can create Reels, it’s been highly marketed toward content creators and influencers as an additional way for them to engage and reach new audiences. As an incentive to use Reels, Meta is offering bonus payments to creators based on the performance of their Reels, an initiative they first launched on Instagram. In a statement, the tech company said that they’re developing a suite of creator monetization options and Reels is one facet of it. How to Watch Facebook Reels There are three main ways to

With how quickly the internet changes, people can argue all day about how often to post on social media. Which networks should you use? How frequently should you post? And does the time you post really matter? Read on to get the answers to key questions about how often to post on social media for business, or jump to the topic or network you’re curious about: Should I publish more or less often on social media? When’s the best time to post on Twitter? When’s the best time to post on Facebook? When’s the best time to post on LinkedIn? When’s the best time to post on Instagram? When’s the best time to post on Pinterest? Should I publish more or less often on social media? How frequently you post on social media will depend on a number of factors, namely, how the platform works and the ecosystem on each

Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it – posting at some times performs better than others. So, what are the best times to post on each social media channel in 2022? We surveyed over 300 social media marketers in the United States and got the answer. Before we get into the specifics for each platform, it’s important to note that for our survey, we asked respondents to answer in their current time zone – with 38% of respondents located in the Eastern time zone. Keep this in mind as you review the information and see how that is applicable to your brand. Best Time to Post on Instagram In 2022, Instagram has surpassed 2 billion monthly users, with most of its base accessing the…

Every year, a new digital platform emerges. In the last year alone, Discord, Twitter Spaces, and Twitch have all become very popular with consumers all around this world. Now, social media marketers are faced with this issue: Should you curate content for each platform and its audience or should you save some time and cross-post on multiple platforms? In this article, we’ll discuss the do’s and dont’s of cross posting, the benefits of this strategy, and some tools to help you leverage it. Who can get the most out of this strategy? Small brands with a limited marketing budget New brands that haven’t produced much content Social media marketers that want to focus on strategy instead of posting Benefits and Drawbacks of Cross Posting Cross posting is a time-saving measure that allows you to share your content with a wider audience without having to put in the extra effort. The…

The YouTube section can be a fun place to engage your audience and continue the conversation. However, it can also be a source of negativity. At its best, it can build community and at its worst, it can harm your brand and distract viewers from your content. With this in mind, it’s important to know how to manage your comments. Discover how to delete and disable comments plus troubleshoot a common problem. How to Turn on Comments on YouTube When it comes to comments on a video-level, there are four main settings you can have: Allow all comments – This allows user comments to be immediately visible. Hold all comments for review – This requires you to approve every comment before it will show in the comment section. It will stay in the review tab for up to 60 days Hold some comments for review – If some comments are…

HubSpot Blog research found  that 93% of marketers that already leverage TikTok have plans to continue investing in the platform in 2022, and 52% of marketers plan to increase their investments for the year. If you’re one of the marketers hoping to increase your business’ presence on the app, or you’re leveraging it for the first time, it’s important to have a TikTok-specific strategy that works. In this post, discover new HubSpot Blog data that will help you decide the best time to post on TikTok to ensure your content has the most significant reach. What’s the best day to post on TikTok? The best days to post on TikTok are Saturday, Friday, and Sunday. The graph below displays this data. Best Times to Post on TikTok Marketers report that the three best time frames to post on TikTok are 6-9 PM, 3-6 PM, and 12-3 PM, in that order.…

Remember Vine? Despite its huge initial growth, the six-second looping video app was discontinued by Twitter in 2016 — only four years after its launch. Since then, we’ve seen apps like Snapchat, Instagram’s Reels feature, and TikTok fill its void. They allow users to express their creativity with short mobile videos while attracting Gen Z and millennial audiences. They also feel more niche and non-traditional than older platforms, like Facebook or Twitter. Snapchat, which launched in 2011, allows users to create video-based stories about their lives and send video or image-based messages to their friends. Unlike most other apps, Snapchat content expires either immediately or after 24 hours. This platform leads to users creating content that is more lighthearted on uncensored than other more public-facing platforms. Meanwhile, TikTok, which launched in just 2017, is similar to Vine in that it allows users to create 10 to 60-second looping videos that…

I fought it for a while but TikTok has me in a chokehold and won’t let me go. At all hours of the day, you can find me singing viral TikTok sounds and saying random phrases from popular videos. The app has grown considerably since booming in 2020 and its features just keep getting better. While the app has offered a live feature for a while, the short-form video platform recently announced new live features, making it a strong competitor for Instagram and Facebook. In this article, we’ll dive into the top TikTok LIVE features, the requirements to go live and a few tips to keep in mind before you start your first broadcast. TikTok LIVE Features Going live on TikTok allows you to engage with your followers on the platform and build community. The app offers ways to maximize the experience for both creators and viewers when going live.…