Marketing Automation
What will your marketing team look like six months from now? Or a year from now? How many people will you add? What new tools, systems, and data will you need? There are a lot of potential questions you can ask about the future of your business, but there is one certainty: you’ll deal with more data, more people, more processes, and more complex problems as you grow. But how do you deal with that in your marketing team? That’s where marketing technology, or martech, comes in. By automating tasks and removing obstacles from your team’s workflows, marketing tech empowers your team to waste less time on menial tasks, allowing your business to grow more efficiently. When you put it all together, you get a marketing technology stack: a collection of tools that your team uses to do their best work every day. As your team and business scales, it’s
Whether you’re a big-box retailer or an up-and-coming etailer, customers now expect you to make service fast, efficient, and personalized, mirroring the convenience of online shopping. And failing to meet their expectations can be costly. A recent PWC survey found that 25% stopped spending with businesses because of bad experiences. Consumers want more relevant marketing, too: According to McKinsey, 76% of shoppers said they’re more likely to buy from brands that personalize content. While 80% of customers are willing to trade personal data for better service, access to deeper demographics only solves part of the problem. For many fast-growing businesses, siloed marketing and support data prevent true personalization. Separate systems mean no one has access to a buyer’s entire journey. This disconnect makes it harder for both teams to solve problems — and easier for customers to get frustrated. Now, imagine making every support and marketing interaction and touchpoint a
Whether you’re a big-box retailer or an up-and-coming etailer, customers now expect you to make service fast, efficient, and personalized, mirroring the convenience of online shopping. And failing to meet their expectations can be costly. A recent PWC survey found that 25% stopped spending with businesses because of bad experiences. Consumers want more relevant marketing, too: According to McKinsey, 76% of shoppers said they’re more likely to buy from brands that personalize content. While 80% of customers are willing to trade personal data for better service, access to deeper demographics only solves part of the problem. For many fast-growing businesses, siloed marketing and support data prevent true personalization. Separate systems mean no one has access to a buyer’s entire journey. This disconnect makes it harder for both teams to solve problems — and easier for customers to get frustrated. Now, imagine making every support and marketing interaction and touchpoint a
Nelle scorse release di magnews abbiamo sviluppato due nuovi nodi per i workflow, i nodi AI-driven, per trasformare i tuoi flussi di automation, rendendoli più intelligenti ed efficaci: AI Split: costruisci diversi percorsi partendo da questo nodo e il workflow indirizzerà i tuoi contatti verso il percorso più performante (se non l’hai ancora letto, scopri come funziona AI Split). AI Wait: inserisci questo nodo nel workflow e scoprirai quali sono i tempi di attesa più efficaci e produttivi (se l’hai perso, scopri come funziona AI Wait). Questi nuovi nodi, dotati di una funzione di apprendimento automatico, permettono di ottenere risultati più alti e conversioni più efficaci e stiamo lavorando per aggiungere ulteriori nodi di questo tipo, che renderanno i tuoi flussi di automazione ancora più intelligenti e performanti. Nel frattempo abbiamo aggiunto alcune utili funzionalità per semplificare la comprensione e l’utilizzo di questa nuova tecnologia. Monitora l’andamento Se aggiungi un
Healthcare businesses use AI and automation to provide a better experience for their customers, patients, and care providers. The healthcare industry has been through one of its busiest and most challenging periods, leaving healthcare professionals and companies burnt out. With automation and AI, healthcare businesses are streamlining processes, reducing the workload for their team, and improving patient experiences. I reached out to healthcare professionals and asked how they’re using AI and automation, their tips for getting started with AI, and the tools that healthcare businesses should consider. Table of Contents Companies Already Using Automation [+ Examples] Tools That Can Help Trends to Know in Healthcare Marketing Automation Companies Already Using Automation [+ Examples] Marketing automation can free your team from laborious tasks, streamline operations, save thousands per year, and provide a better experience for customers and patients. The healthcare industry benefits from automation and AI. Below, we’ll recap how companies
The finance industry lends itself well to AI. The industry manages much data, customer service, and daily trend analysis. One search for AI tools in the finance sector, and you’ll find millions of results. The key is knowing what to trial, where to bring AI to benefit your finance business and customers, and how to get started. We contacted finance professionals and asked how they use AI and automation and their tips for starting with AI. Plus, the tools that you should trial for your finance business. Table of Contents Companies Already Using Marketing Automation [+ Examples] Tools That Can Help Trends to Know in Marketing Automation for Financial Services Marketing Automation Examples for Finance Businesses Email and SMS Marketing Email and SMS marketing is a powerful tool for finance businesses. Done well with automation, finance businesses’ marketing tasks can take half the time to complete. Email and SMS are
AI Wait: dopo il nodo AI Split (Scopri anche AI Split), un altro nodo “AI” a tua disposizione per workflow sempre più efficaci. Anche il nodo AI Wait rivoluziona i tuoi workflow, decidendo per te quali sono i tempi di attesa più efficaci e produttivi. Iniziamo con un esempio Un eCommerce ha ideato e configurato un flusso per il recupero del carrello abbandonato dei suoi clienti. Ma qual è il tempo di attesa migliore? Cioè quanto dobbiamo aspettare per non essere troppo insistenti ma, nello stesso tempo, per non perdere l’opportunità di trasformare il carrello pieno in un acquisto riuscito? L’eCommerce è indeciso se per convertire di più sarà preferibile attendere 1 ora, 4 ore o 1 giorno. Configuriamo quindi il nodo con 3 diversi tempi di attesa. Puoi scegliere da un minimo di due tempi a un massimo di 7 diversi. Il workflow si autovaluta e dirige il maggior
The battle against spam is never-ending and Internet Service Providers (ISPs) are taking extra precautions to ensure recipients’ inboxes are not flooded with unsolicited emails. Recently, both Google and Yahoo set new standards for email authentication, potentially reshaping the way we approach digital communication. While these enhancements, starting February 1st, 2024, aim to make electronic communication more secure against phishing and other malicious attacks, they also carry implications that demand strategic consideration for marketers globally. New Email Authentication Mandate – SPF, DKIM, and DMARC The goal of email authentication solutions is to protect users by preventing email spoofing, phishing, and unauthorized use of domain names. In an effort to try and minimize unauthorized messages to users, Google and Yahoo Mail email senders must authenticate their emails using industry standards such as SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance). This step aims to
The battle against spam is never-ending and Internet Service Providers (ISPs) are taking extra precautions to ensure recipients’ inboxes are not flooded with unsolicited emails. Recently, both Google and Yahoo set new standards for email authentication, potentially reshaping the way we approach digital communication. While these enhancements, starting February 1st, 2024, aim to make electronic communication more secure against phishing and other malicious attacks, they also carry implications that demand strategic consideration for marketers globally. New Email Authentication Mandate – SPF, DKIM, and DMARC The goal of email authentication solutions is to protect users by preventing email spoofing, phishing, and unauthorized use of domain names. In an effort to try and minimize unauthorized messages to users, Google and Yahoo Mail email senders must authenticate their emails using industry standards such as SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance). This step aims to
Birthdays are always special…even if it means we’re getting older? Okay, debatable. But it sure is special when someone takes the time to wish us a happy one! As a business and especially in ecommerce, sending a happy birthday email to your customers is a fantastic way to increase loyalty and rake in some serious sales. Because here’s the thing: we’re much more likely to splash and treat ourselves when it’s our birthday. You can capitalize on this heightened desire to purchase by offering a birthday discount, free delivery, or another incentive. This article will walk you through: How birthday emails workHow to design a birthday email templateHow to write birthday email copy that convertsHow to set up automated birthday email workflows with Brevo (ex Sendinblue) How birthday emails work What is a birthday email? A birthday email is an automated marketing email sent on a customer’s birthday. The message