HubSpot

Marketing trends come and go at a rapid speed, and higher education isn’t immune to these shifts. Especially at a time when college enrollment is down, higher education institutions must evolve, innovate, and leverage new strategies to attract and engage students. If you want to stay ahead of the curve, look no further. Here are the top 12 higher education marketing trends of 2023. 1. Short-Form Video Short-form video is taking the social media world by storm, and higher education can (and should) join in. Short-form videos capture the attention of today’s digitally savvy students and provide a creative outlet to showcase your campus culture, events, and news. Consider leveraging platforms like TikTok, Instagram Reels, and Snapchat to deliver bite-sized content like campus highlights, behind-the-scenes content, and even faculty and student interviews. Take a look at this example from the University of Utah: @universityofutah Happy #TeacherAppreciationDay! #UofU #UtahFresh #UtahGrad23 ♬

Most people have a love-hate relationship with their email inbox. On the one hand, email can be incredibly useful — whether you’re making progress with a client, replacing a meeting with a (much more efficient) email thread, or receiving an invitation to a fun social gathering. On the other hand, though, email can be overwhelming — especially if you lose control. And boy is it easy to lose control. Many of us get bombarded by new emails on a regular basis, and it’s stressful to know that we might be missing out on the truly important stuff amid the flood of less pertinent stuff. Luckily, there are a lot of tools and free apps for startups that can help us get more organized. In this post, we’ll go through how to best organize your email and suggest some tools to make the process easier. Skip to: Email Organization Basics Best

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. In today’s rapidly changing corporate landscape, the concept of “professionalism” is undergoing a transformative shift, one that may completely radicalize the working world for better. For years, traditional professionalism standards have shaped how individuals present themselves and navigate the workplace. However, these standards have been criticized for their lack of inclusivity, sustaining inequality and limiting opportunities for historically underrepresented groups, especially Black and Brown individuals. This article explores the historical context behind these constructed principles, the reasons they exist, and ways to empower BIPOC/POC professionals in their respective journeys towards creating more inclusive and equitable workplaces. Table of Contents:

If you asked me to name the sites and applications I use every single day, Google Drive would be near the top of the list. What’s Google Drive? a cloud-based app used for file creation, storing, sharing, collaboration, and a whole lot more. Download our free guide here for even more tools and tips for increasing your productivity. In fact, Google Drive has more value than meets the eye. Did you know that you can crop photos right inside a Google Document? Or that you can use Drive to send really big files to people — files that are too big for Gmail? Let’s learn how to take full advantage of what Google Drive has to offer. (You might want to bookmark our list of little-known Google Calendar features, too.) Skip to What’s Google Drive? How it Works Google Drive Tips If you have a Google account, you already have

If you took the same Introduction to Economics class that I struggled through in college, you might remember this key lesson: The law of supply and demand states that a low supply and high demand for a product will typically increase its price. Why am I telling you about basic economic rules? Because changes in the supply and demand of products can result in the scarcity principle coming into play. In this post, we’ll learn what the scarcity principle is and how you can use it to create high demand. What is the scarcity principle? The scarcity principle of persuasion coined by Dr. Robert Cialdini means the rarer or more difficult it is to obtain a product, offer, or piece of content is, the more valuable it becomes. Because we think the product will soon be unavailable to us, we’re more likely to buy it than if there were no

The key to any relationship is communication. This includes romantic relationships, of course, but it also applies to friendships, coworker relationships, manager-team relationships, and even brand-customer relationships. Any scenario that requires you to convince, inform, entertain, or engage with another involves communication. In this guide, we’ll go over communication styles, share ways to improve your communication, and how to better understand how your colleagues and customers communicate. Keep reading to get started, or use the chapter links below to jump around. In simpler terms, communication is said to be the “creation and exchange of meaning.” Communication is also a process … a series of actions. It’s not a single phenomenon, and it varies based on method, channel, and person. As a partner, friend, coworker, boss, and brand, you have a responsibility to learn how to best communicate. Let’s talk about how to communicate effectively. How to Communicate Effectively Not all

Celebrity brand partnerships are evolving beyond endorsements and #sponcon. A growing number of brands are finding new ways to work with celebrities and public figures including having them come on board as advisors or employees and exchanging equity as payment for collaborations. Celebrity New Hires Recently, Delta Air Lines announced Tom Brady would be brought on as a strategic adviser. Per Delta’s official statement, Brady would be involved in strategic initiatives involving Delta’s employees and customers. What does that mean exactly? Delta hopes some of Brady’s teamwork and leadership skills will rub off on their employees. According to Fast Company, Brady will take on a consultant-type role working with Delta to develop training and team-building materials for employees and support some marketing initiatives. Only time will tell if the ROI is fruitful for Delta, though it makes sense that Brady would be seeking long-term partnerships to keep him busy now

Marketing plans provide a framework to funnel customers from awareness to decision to purchase. When it comes to software-as-a-service (SaaS) offerings, these plans must account for the recurring nature of SaaS solutions. There’s a special focus on retention and referral over purchase and loyalty. Here’s what you need to know about SaaS marketing plans, what sets them apart from traditional frameworks, and how your company can create a plan that drives revenue. Table of Contents What is a SaaS marketing plan? What Makes SaaS Marketing Different Why SaaS Marketing Plans Matter How to Create a SaaS Marketing Plan The Four Core Tenets of a SaaS Marketing Plan SaaS Marketing Plan Best Practices What Makes SaaS Marketing Different SaaS marketing is different because you’re selling an ongoing, subscription-based service. Unlike a traditional product with a single purchase point, customers pay for SaaS solutions monthly or yearly. As a result, traditional and

Whether you’re a blogger, editorial writer, journalist, or any other type of writer, there are a number of different WordPress themes that allow you to share your content with the visitors on your website. Newspaper WordPress themes — despite their name — work for all types of writing. No matter your content type, the layout you’re looking for, or the design you envision for your website, there are hundreds of newspaper themes to choose from. That’s why we’ve compiled this list of our 25 favorite newspaper themes for 2023 to help you find one that meets your needs. Each of the following themes contains a description and a few key takeaways to help you efficiently determine which option or options might work for your own website. If you don’t see a theme listed below of interest, you can always check out the WordPress theme library for more options. 1. JNews

Have you ever sat paralyzed, trying to craft the perfect text message? Well, one experiment from Google AI may provide the perfect solution. The team’s AI-powered Magic Compose provides multiple sample texts, so you just have to choose the right one. You can already join the waitlist to try it out. This year, we’ve seen an explosion of AI tools — with the rise of Chat GPT and pending developments in AI search. Google is one of the major players looking to bring the power of AI directly to your fingertips. In this post, we’ll explore Google AI, its progress, and how the company’s innovations could impact the future. What is Google AI, anyway? Announced in 2017, Google AI is a division of the tech company that focuses on artificial intelligence. The group aims to build tools that make AI accessible. That builds upon the company’s core mission “to organize