B2C Marketing
Commerce has always had its ups and downs, but key economic factors have been making it extra challenging lately. Even as inflation eases, many consumers are still unsure about the economy. They wonder how conditions like labor shortages and a decrease in energy support will impact their pocketbooks. Consumer confidence is somewhat unstable in the U.S., Europe, and elsewhere, with concerns about politics, personal finances, and more. Retail sales recently dropped .8%, causing retailers to worry they weren’t going to see the comeback they wanted. 1. Embrace first-party data 2. Personalise your marketing 3. Create seamless omnichannel experiences 4. Use mobile notifications 5. Go all in social selling While consumers are spending cautiously, commerce brands face discount demands and global While consumers are spending cautiously, commerce brands face discount demands and global economic factors that are out of their control. Now is the time for commerce brands to focus their
Whether you’re a big-box retailer or an up-and-coming etailer, customers now expect you to make service fast, efficient, and personalized, mirroring the convenience of online shopping. And failing to meet their expectations can be costly. A recent PWC survey found that 25% stopped spending with businesses because of bad experiences. Consumers want more relevant marketing, too: According to McKinsey, 76% of shoppers said they’re more likely to buy from brands that personalize content. While 80% of customers are willing to trade personal data for better service, access to deeper demographics only solves part of the problem. For many fast-growing businesses, siloed marketing and support data prevent true personalization. Separate systems mean no one has access to a buyer’s entire journey. This disconnect makes it harder for both teams to solve problems — and easier for customers to get frustrated. Now, imagine making every support and marketing interaction and touchpoint a
Whether you’re a big-box retailer or an up-and-coming etailer, customers now expect you to make service fast, efficient, and personalized, mirroring the convenience of online shopping. And failing to meet their expectations can be costly. A recent PWC survey found that 25% stopped spending with businesses because of bad experiences. Consumers want more relevant marketing, too: According to McKinsey, 76% of shoppers said they’re more likely to buy from brands that personalize content. While 80% of customers are willing to trade personal data for better service, access to deeper demographics only solves part of the problem. For many fast-growing businesses, siloed marketing and support data prevent true personalization. Separate systems mean no one has access to a buyer’s entire journey. This disconnect makes it harder for both teams to solve problems — and easier for customers to get frustrated. Now, imagine making every support and marketing interaction and touchpoint a
Black Friday and Cyber Monday are two of the biggest shopping days of the year, and therefore present e-commerce businesses with a significant opportunity to boost sales. However, to capitalize on this opportunity, it is important to plan ahead. Here are some tips from Maropost on how to prepare for Black Friday and Cyber Monday like a pro: Start Early The best time to start preparing for Black Friday and Cyber Monday is in the summer. This will give you plenty of time to plan your promotions, stock your inventory, and test your website for traffic spikes. Start by brainstorming a list of products that you want to offer on sale. Consider, what products are popular with your customers? What products have been sitting in your inventory for a while? What products can you get a good deal on from your suppliers? Once you have a list of products, start planning
Black Friday and Cyber Monday are two of the biggest shopping days of the year, and therefore present e-commerce businesses with a significant opportunity to boost sales. However, to capitalize on this opportunity, it is important to plan ahead. Here are some tips from Maropost on how to prepare for Black Friday and Cyber Monday like a pro: Start Early The best time to start preparing for Black Friday and Cyber Monday is in the summer. This will give you plenty of time to plan your promotions, stock your inventory, and test your website for traffic spikes. Start by brainstorming a list of products that you want to offer on sale. Consider, what products are popular with your customers? What products have been sitting in your inventory for a while? What products can you get a good deal on from your suppliers? Once you have a list of products, start
Are you using your data to its fullest potential? If not, you could be missing out on key insights that could help boost your website’s conversion rate. Here are seven ways to use advanced reporting to get more out of your data. Create a custom conversion funnelSegment your trafficUnderstand your Customers’ Life Cycle Find New Opportunities with Cohort AnalysisIdentify your Most Profitable Marketing ChannelsEvaluate the Impact of Changes in your BusinessPredict the Future of your BusinessBoost Conversions Through Data 1. Create a Custom Conversion Funnel One way to use advanced reporting to boost conversions is to create a custom conversion funnel. This will allow you to track the progress of users through your website and identify any areas where they are dropping out. You can then make changes to improve your conversion rate. Let’s say that your case studies aren’t as engaging. Thanks to these insights, you’ll know that you…
The number of ecommerce companies is growing every day. However, without increasing brand awareness, you risk being passed up by competitors. Brand awareness is incredibly important for any ecommerce business. It can be the difference between making a sale and losing it. In order to create brand awareness, you need to be active on social media, create interesting and informative content, and engage with customers. You can also enhance your brand reputation by using custom, eco-friendly packaging. In this article, we’ll talk about seven ways to increase your ecommerce business’ online presence. But, before we go into that, let’s talk about brand awareness and why it is important for your brand. Table of contents What is brand awareness and why is it important for ecommerce companies?7 tips to enhance brand awarenessCreate interesting and informative content Be active on social mediaEngage with customers Use custom, eco-friendly packaging that reflects your brand valuesProvide excellent…
The content of this blog is based on a speech by Taylor Holiday, Managing Partner of Common Thread Collective at the Traffic & Conversion Summit 2021. Many would agree: the first week after we all went into a lockdown back in 2020 was one of the most challenging ones. We had no idea what to expect. It’s safe to say that many marketers panicked. But haven’t we pulled through? In reality, the commerce space saw major growth. Ecommerce exploded while the rest of the world shut down. Global ecommerce grew by almost a trillion dollars in 12 months. Every negative thing that we feared actually happened the other way around. This momentum that many of our clients and ecommerce companies around the world experienced is a true testament of what we’re all capable of. And here’s how you can keep this going – read on! Ecommerce EvolutionTips for ThrivingLead TimesSupplied TermsOpEx…
The content of this blog is based on a speech by Scott Todaro, CMO and Co-Founder, Plannuh at the Traffic & Conversion Summit 2021. You’ve most likely seen the meme: “I can’t believe 2022 is in X days, I’m still processing 2020!”. And yet, the new year is just around the corner and the only option is to go forward. After all, the only way out is through! So take this holiday break to decompress but also get inspired with these ideas for 2022. Even if you already have your ecommerce marketing plan laid out, you can always sprinkle in something else. Starting Point3 Planning Approaches1. Read & React2. Time Increments3. AttackMarketing Plan Must-HavesPositioning & Target MarketMarketing Plan Structure3 Types of Marketing Goals Starting Point As you probably already know, all best decisions are based on data. Results from your email marketing, social media platforms, various campaigns and more are…
It’s that time of the year again – all business owners, especially those in the ecommerce marketing space, probably starting to send a high volume of emails. Every year at Maropost we see at least a 200% increase in send volume over the holiday season compared to other times. Just last year we processed more than 429 million emails during the Black Friday & Cyber Monday season. Over the past few weeks, we shared a couple of holiday-related tips aimed at boosting sales this season. In this blog, we’ll talk about a marketing strategy that will help you achieve high deliverability rates, maximize your ROI on your holiday emails and minimize cart abandonment during this busy shopping season. Keep reading for the best holiday sale checklist! Begin NowSend Relevant & Valuable Content Stand Out from the CrowdUtilize Gmail AnnotationsOptimize for MobileTry SMS Don’t Stop Me Now Geek Out a Bit Avoid…