customer engagement
Eva Kruse of PANGAIA talked sustainability during the Power to the Marketer Festival. Read 3 of the key takeaways from her interview.
Learn tips to create a solid marketing plan that maximizes your Black Friday revenue, from automation to smart segmentation.
There’s lost revenue sitting in your shoppers’ abandoned carts. Probably, a lot more than you’d like. In fact, eCommerce stores lose a combined £18 billion to cart abandonment every year in the UK alone. But how much revenue can you recover by running a solid cart abandonment program? Considering The Baynard Institute calculated that shoppers abandon 69.99% of their carts, there’s huge potential for profit. For instance, converting just one-third of those abandonments into buyers would result in a 23% boost in sales. If you make £10,000 monthly, that’s an extra £27,600 every year! The Key Types of Abandonment You Need To Know What is an Abandoned Cart? Cart abandonment, also known as basket abandonment, occurs when an online shopper places items in their cart but never buys them. It’s a common and frustrating problem for eCommerce stores. Fortunately, a well-thought-out marketing strategy can reduce your shopping cart abandonment rate. Example of cart
Catch up on Day 1 of the festival, including our mainstage keynotes, and watch video snippets from great brands such as Loly in the Sky.
Black Friday is an exciting time for retail and e-commerce marketers. It can also be a stressful time. With swarms of new and existing shoppers…
If you’re like most marketers, a great deal of planning goes into getting ready for Black Friday. Then, finally: the big day arrives. New and…
Black Friday has a long and storied history as the year’s most hotly anticipated shopping event. What began as a single day of post-Thanksgiving, store-level…
Intelligent technology solutions are being quickly adopted by many businesses to promote operational efficiency and enhance the customer experience. These platforms allow marketers to get…
Customer loyalty probably isn’t at the front of your mind when you’re running marketing campaigns to try to capitalize on industry peaks – but it should be! One-time sales may seem like a win for your business, but according to the 80/20 rule, your loyal customers are key to growing your sales for the long term. By not investing in them and nurturing them when trying to maximize customer loyalty, you end up losing out on potential revenue. In fact, 93.1% of respondents in Antavo’s survey who measured their loyalty program ROI said they saw a positive ROI. A “good enough” Customer Experience (CX) isn’t sufficient to engage customers over the long term, even if you have a great product. Today, it’s seen as an essential part of customer service. To transform first-time customers into your brand’s biggest supporters and to be able to serve in customer acquisition in return
The best route to succeed in the digital marketing space is to build a solid content strategy. This will ensure your brand’s sustenance in the long run. But it’s tricky to create content that converts every time. Companies are constantly struggling to hit the mark as it has become quite clear just how vital content marketing is to tap into the right audience. There are very few marketing strategies that give results as consistent and long-term as good content. And it is imperative for B2B companies to create content that converts as they cannot reach their audience as easily as B2C brands can. This is because marketing for B2B ventures is quite different from the traditional sales whims. Celebrity referral programs or TikTok dance challenges might not be the best ways to get your leads queued. Marketing your services to established businesses demand innovative effort and specialized tactics. So here’s
