customer engagement

In a world buzzing with digital interactions and countless advertising messages vying for attention, businesses face an ever-growing challenge: standing out from the competition and…

Picture this: A customer starts their journey by browsing your website on their laptop, adds items to their cart, but decides to make the purchase…

Customer acquisition is expensive. And with marketing budgets shrinking and consumer wallets tightening, overspending to acquire new customers isn’t a luxury that many marketers have…

Eva Kruse of PANGAIA talked sustainability during the Power to the Marketer Festival. Read 3 of the key takeaways from her interview.

Learn tips to create a solid marketing plan that maximizes your Black Friday revenue, from automation to smart segmentation.

There’s lost revenue sitting in your shoppers’ abandoned carts. Probably, a lot more than you’d like. In fact, eCommerce stores lose a combined £18 billion to cart abandonment every year in the UK alone. But how much revenue can you recover by running a solid cart abandonment program? Considering The Baynard Institute calculated that shoppers abandon 69.99% of their carts, there’s huge potential for profit. For instance, converting just one-third of those abandonments into buyers would result in a 23% boost in sales. If you make £10,000 monthly, that’s an extra £27,600 every year! The Key Types of Abandonment You Need To Know What is an Abandoned Cart? Cart abandonment, also known as basket abandonment, occurs when an online shopper places items in their cart but never buys them. It’s a common and frustrating problem for eCommerce stores. Fortunately, a well-thought-out marketing strategy can reduce your shopping cart abandonment rate. Example of cart

Catch up on Day 1 of the festival, including our mainstage keynotes, and watch video snippets from great brands such as Loly in the Sky.

Black Friday is an exciting time for retail and e-commerce marketers.  It can also be a stressful time.  With swarms of new and existing shoppers…

If you’re like most marketers, a great deal of planning goes into getting ready for Black Friday. Then, finally: the big day arrives. New and…

Black Friday has a long and storied history as the year’s most hotly anticipated shopping event. What began as a single day of post-Thanksgiving, store-level…