customer engagement
Black Friday is an exciting time for retail and e-commerce marketers. It can also be a stressful time. With swarms of new and existing shoppers…
If you’re like most marketers, a great deal of planning goes into getting ready for Black Friday. Then, finally: the big day arrives. New and…
Black Friday has a long and storied history as the year’s most hotly anticipated shopping event. What began as a single day of post-Thanksgiving, store-level…
Intelligent technology solutions are being quickly adopted by many businesses to promote operational efficiency and enhance the customer experience. These platforms allow marketers to get…
Customer loyalty probably isn’t at the front of your mind when you’re running marketing campaigns to try to capitalize on industry peaks – but it should be! One-time sales may seem like a win for your business, but according to the 80/20 rule, your loyal customers are key to growing your sales for the long term. By not investing in them and nurturing them when trying to maximize customer loyalty, you end up losing out on potential revenue. In fact, 93.1% of respondents in Antavo’s survey who measured their loyalty program ROI said they saw a positive ROI. A “good enough” Customer Experience (CX) isn’t sufficient to engage customers over the long term, even if you have a great product. Today, it’s seen as an essential part of customer service. To transform first-time customers into your brand’s biggest supporters and to be able to serve in customer acquisition in return
The best route to succeed in the digital marketing space is to build a solid content strategy. This will ensure your brand’s sustenance in the long run. But it’s tricky to create content that converts every time. Companies are constantly struggling to hit the mark as it has become quite clear just how vital content marketing is to tap into the right audience. There are very few marketing strategies that give results as consistent and long-term as good content. And it is imperative for B2B companies to create content that converts as they cannot reach their audience as easily as B2C brands can. This is because marketing for B2B ventures is quite different from the traditional sales whims. Celebrity referral programs or TikTok dance challenges might not be the best ways to get your leads queued. Marketing your services to established businesses demand innovative effort and specialized tactics. So here’s
Ecommerce has been growing in popularity for a while now, and events of the last few years have pushed even more of us toward buying online. The one principal difference between selling from a website and selling from a bricks-and-mortar store is that customers can’t feel or experience products before they purchase. That puts the onus on sellers to give a virtual impression of the items they sell. A lot of the responsibility for that falls to the humble product description — that short write-up describing and selling any item you include on your ecommerce site. A product description tells the reader what a product is and why they should buy it. A common mistake is to only do the former, but this is the perfect opportunity to advertise your goods, so make the description sing with appeal! The tips below will help you explain the true value and benefits of
Discover how AI marketing enables customer-centric personalization so you can engage customers and drive business outcomes.
The economy is recovering from the global pandemic and is on the rise. The B2B space has never been more competitive, but also more lucrative. As the trend will continue in the coming years, the space will get even more competitive. That means that there’s never been a greater need for effective B2B marketing strategies to stand out. Curious about trending strategies that will help you thrive? Then you’re in the right place! Keep reading to discover five killer B2B marketing strategies that’ll help you win more customers in 2022. Get Crystal Clear on your AudienceUtilize SEOTake Advantage of User-Generated ContentCreate a Consistent Brand ExperienceCreate a Social Media Constituent BaseBuild Unique B2B Marketing Strategies Today 1. Get Crystal Clear on your Audience The first thing any brand should do is figure out who their customer is. You can do this by paying close attention to the age ranges of your
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