Top Deliverability’s Blog
Advantages of HTML Emails In today’s world of electronic mail, the vast majority of messages are sent in an HTML format rather than plain text. This trend is driven by the desire of email senders to create visually appealing and interactive email content by incorporating graphics, images, links, videos, and other interactive elements making HTML-formatted emails a preferred choice for businesses aiming to engage their audience effectively. Additionally, HTML emails offer greater flexibility for collecting email analytics that allow senders to measure the effectiveness of their email marketing campaigns and make the changes to their copies for improved conversion. Overall, HTML code plays a critical role in creating visually appealing, engaging, and personalized email content that resonates with the recipients. HTML Code and Deliverability With the benefits an HTML format gives to email senders, it is important to note that the way HTML content is structured and coded can impact
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In the 5 years I’ve run Nudge, I’ve interviewed dozens of experts on pricing. These aren’t run-of-the-mill LinkedIn gurus. They’re peer-reviewed researchers from some of the world’s most prestigious universities. In this blog, I reveal their top five pricing tips. 5 Secrets About Pricing Recently on my podcast Nudge, a guest told me a secret about pricing. “The truth,” Melina Palmer said, “is that pricing isn’t really about the price.” Instead, it’s everything around the price. The framing, the offer, the brand. That’s what makes people buy. This insight has been backed up by dozens of other behavioural scientists who I’ve interviewed for my show, and in hundreds of peer-reviewed papers I’ve read on the topic. Simply put, offering a lower price isn’t the smartest way to improve your sales.
When creating emails, we focus on building the best email for our audience. That often manifests itself in content curation before designing and creating the email. While we may agonize over subject lines, CTAs (call-to-action), and segmentation or personalization, there are some things we often forget: Email file size and email load times. And while they may have similarities, they are different issues which need to be taken into consideration. While not the sexiest of email topics, it’s critical to building the right subscriber experience . Besides the fact that Gmail clips messages over a certain size, your email file size can also determine the bandwidth needed to download and see your email. If your subscriber can’t see your email, or it takes forever to load on mobile, it’s unlikely they’re going to engage or convert. Read on to find out how to overcome your email file size and load times obstacles. How is email
Ever since Google and Yahoo launched updated bulk email sender requirements in February, email marketers have been struggling to meet them so their messages don’t land in spam. Now they have the tool they need to know if they are checking all the boxes. Available in Postmaster Tools, Google’s new compliance dashboard checks adherence against each parameter of bulk sender requirements. It brings essential tools under a single roof where email marketers can monitor spam rate and reputation for their domains and sub-domains while ensuring compliance with email sending best practices. Here’s a snapshot of the new dashboard: Note: You will only see data within this dashboard if you are a bulk sender, i.e. you send more than 5,000 emails a day. The bulk sender requirements are: Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM) authentication set up for your domain “From:” header alignment status is passing Domain-Based Message Authentication
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Digital courses can be a game-changer for your bottom line, whether you’ve been in business for ten years or ten days. But if you’re like many of the folks I work with, you might be wondering where to start when adding a digital course to your business. My name is Amy, and I coach entrepreneurs on how to use smart marketing strategies to grow their businesses. One of my specialties is creating digital courses — it’s something I’ve done (to the tune of $100 million) — and it’s something I love helping others do too. Why add a digital course to your business? Before we get into the how, let’s talk about the why. Digital courses offer some compelling advantages: Scalability: Once you’ve created your digital course, you can
GlockApps Affiliate Program: Time To Grow Your Income! Are you looking for the best email marketing affiliate program? Seize the opportunity and become a partner of GlockApps, the leader in email deliverability testing! The GlockApps Affiliate Program allows you to earn commission by referring customers using your exclusive affiliate link. Share it in various content formats, like websites, blog posts, emails, social media, and webinars, and start earning today. Become an Affiliate New to affiliate marketing? No worries! It’s so easy to get started. We’ve created a step-by-step guide just for you, covering all the details: 1. Join us through the Avangate Affiliate Network. Step 1: Fill in the registration form by entering your personal information. Step 2: Provide your business information, including your domain, website, and preferred promotion method. Step 3: Your application will be carefully reviewed and approved as soon as possible, typically within 48 hours. 2. Once your
RCS messaging provides an intriguing way to create an interactive customer experience on mobile devices. But is it the right choice for your brand’s communication strategy? Get the details on RCS and how it works.
Welcome to HubSpot Perspectives , a series where HubSpotters weigh in on the latest business and marketing trends. “The biggest red flag on LinkedIn is the ‘open to work’ symbol.” This hot take is brought to you by former Google recruiter Nolan Church. And the dialogue continues. As I browse through my LinkedIn feed, there are still ongoing conversations about the #OpenToWork profile photo frame. Should you use it? Does it work? Is there even a small chance it may make you look desperate or unoriginal as a job seeker? Featured Voices: Katelynne Bazile, Global Team Lead, Emerging Talent Programming & Operations at HubSpot Ramona Sukhraj, Principal Marketing Writer at HubSpot Yes, #OpenToWork has potential. But it’s not the only strategy job seekers should be using to land a new role. “In my experience, it seems like the #OpenToWork frame is similar to wearing a t-shirt that says ”Open to
Sales tracking gives you an overview of key sales metrics . That way, you can maximize your sales performance . Loads of customer data, spreadsheets, confusing dashboards, and zero actionable insights — this is what sales tracking looks like for many companies. But it doesn’t have to be that way in 2024. Today, there are many types of sales tracking solutions to help you harness your sales data. Don’t know where to start? This guide will help you add sales tracking to your CRM sales management strategy. What is sales tracking? Sales tracking is the process of collecting and analyzing data throughout your sales funnel. It involves monitoring multiple aspects of the sales process, including how prospects flow through the pipeline, sales cycle length, sales rep performance, etc. The more data you have at your disposal, the better equipped you’ll be to make informed decisions that drive sales success. 5
Saying goodbye to subscribers is hard, but sometimes it’s for the best. And when a subscriber wants to leave, the process needs to be as easy as possible. While you should still have an unsubscribe option within your emails, there’s another tool for email marketers and subscribers: list-unsubscribe. Let’s break down what list-unsubscribe is, why it actually benefits everyone, and how to use it. What is list-unsubscribe? While marketers are used to putting unsubscribe messaging inside emails themselves, list-unsubscribe is a native unsubscribe option offered by popular inbox service providers (ISP) that gives subscribers a consistent and easy way to opt out of your future messages. Clicking the ISP-provided ‘unsubscribe’ link in the inbox or email removes subscribers from a mailing list with a single click or directs them to an unsubscribe landing page. How does list-unsubscribe look in the inbox? List-unsubscribe shows up as a link or button at