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Learn the top ways you can use your social media data to enhance your email marketing campaigns and better engage your subscribers. The post 5 Ways to Elevate Your Email Marketing With Social Media Data appeared first on SendGrid.

When it comes to SaaS (Software as a Service) email marketing, there’s one mistake marketers keep making: taking too much inspiration from other SaaS brands. While you might assume you’re doing things by the book, you risk ultimately ending up with a non-creative campaign. And that’s exactly what people won’t respond to. To help you craft email marketing campaigns that will get people talking, we’ve prepared this guide with everything you should know for your first campaigns. Sure, I’ll take you through all possible options you have, but I’ll also show you exactly how you can adapt an email marketing strategy you’ve already seen elsewhere to your audience. Let’s dig in! Uniqueness of SaaS email marketing: why it needs different strategies Briefly put, email marketing can be a powerful growth strategy for a SaaS company that wants to: Increase customer retention Maintain and improve customer relations Acquire new customers Nurture

Thanks to the advancements in artificial intelligence technology, content generation doesn’t have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it’s wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. These tools can help us produce high-quality content appealing to your audience and on-brand. In this blog post, we’ll explore the top types of AI-generated content in marketing. By leveraging these types of content, you can elevate your content strategy and gain a competitive edge in the market. And to help understand, we pulled data from HubSpot’s own State of AI survey data to find out the top types of AI-generated content in marketing for 2023. The following are statistics drawn from 1350+ U.S. marketers — specifically those already leveraging artificial intelligence in their roles. 1. Social Media Posts (58%) The most

The promise of inbound marketing is a lure that attracts businesses of all kinds, but few understand the efforts it takes to be successful. After a few blog posts, they flame out and grumble “We tried content marketing, but it didn’t really work for us.” I hear this from prospective clients all the time. And I get it. Business owners are skeptical of making an investment that might not pan out, so they get cautious and are ready to pull the plug at the first sign that they’re wasting money. Honestly, they probably are wasting money. There’s an epidemic of half-hearted content marketing out there that’s giving the whole inbound philosophy a bad name. So when I hear potential clients say that they tried content marketing but didn’t see results, this is how I respond. Why Your Content Marketing Efforts Might Be Missing the Mark Content marketing is not new.

The Messaging, Malware, and Mobile Anti-Abuse Working Group, or M3AAWG, has released a blog post and white paper calling for the creation of an industry coalition to support the Public Suffix List (PSL). The PSL is an initiative under the Mozilla Foundation, and identifies the parts of the Internet domain name space under which organizations […]

Welcome back to our monthly round-up of favorite emails! We at Litmus have handpicked a collection of emails that have landed in our inboxes recently—ones that captured our attention and kept us scrolling. From stylized ALT text, bite-sized content, exceptional email design, and captivating storytelling, get ready to be inspired as we unveil the best of our inboxes. Let’s dive in! Quip Who Gives A Crap Fandango Costa DTC Newsletter Quip Subject line: ChatGPT, will robots replace my dentist? Preview text: As an AI language model, I can only speculate… Carin Slater (Email Marketing Specialist, Litmus) says: I was not expecting a newsletter from Quip, but this was filled with fun. From the Spotify playlist to the bite-sized bits, I was delighted with each part of the email. It was fun and educational throughout. First impressions: Quip Did you know that the average time a reader spends with an email

Everybody’s all abuzz about the new Mac desktop-specific email client made just for Gmail. Various folks that have tried it seem to be raving about how great it is. I manage so many mailboxes that I don’t know that I want to get into an email client that supports on Gmail, but if you’re a heavy user of Gmail, and a Mac user, and want a better desktop mail client, maybe Mimestream is right for you. Here’s a review from The Verge.

Several times recently I’ve heard about something unusual happening email delivery-wise at academic domains that was new, and wasn’t being seen at non-academic domains on the same lists. Most recently it was aggressive following of all links in an email at delivery time, seen at several .edu domains, all using the same mail provider. Not that unusual a thing in itself, we know that corporate malware filters have done this for a while. But this seemed more aggressive than just “this mail looks iffy, lets sample a few links and look for malware”, and the new behaviour was only being seen on .edu recipient domains, not on any of the non-academic domains using the same mail provider. If any .edu postmasters can explain, please, do, but my speculation is that one big difference between academia and the corporate environment is how much control the IT security folks have over recipient

As marketers, we’re always looking for ways to improve our game plan. But with so many tactics and channels available, knowing where to focus our efforts can be challenging. Ultimately, no marketing strategy is perfect. A marketing audit gives you a holistic view of your marketing efforts, including what’s working, what could be improved, and where new opportunities are present. Here, we’ll take a closer look at marketing audits, the best time to conduct one, and a few best practices to pull one off. Table of Contents What is a marketing audit? What are the elements of a marketing audit? Who does a marketing audit? When should I do a marketing audit? How to Do a Marketing Audit A marketing audit identifies the biggest strengths and weaknesses of your current strategy. It highlights what plans, processes, and practices are most effective at meeting goals. Just as importantly, it builds a

Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn’t getting too many downloads or leads, your marketing might be the problem. In order to be successful, your offer must be compelling enough that it practically begs users to opt-in. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource. 1. Consider a co-marketing campaign. Before you create your helpful content offer, consider if there’s any partnerships that you can leverage. Co-marketing provides an opportunity for cross-collaboration on content so that two parties “own” that content and benefit from it. Here are some reasons why co-marketing is a good idea: Sharing resources for the offer’s creation doubles the value of the content and diminishes the cost/effort of its production Promoting to two networks increases the reach of the campaign exponentially Both partners have vested