Top Deliverability’s Blog

This is one of those things that a client learned about the hard way, so I wanted to share with you all with the hope that you can avoid some of the same pain that they, and I, experienced, while helping them troubleshoot this issue.Avoid including emojis in the friendly from field.The friendly from is not exactly a header, but it’s part of the from header, the text that goes along with your from email address. (Learn more about what it the friendly from is here.) People love to customize the friendly from to various ends: it could be an effort to drive better recognition of their brand, it could be to suggest a personal connection between sender and recipient, or it could be something done to help drive more sales. Or maybe sometimes you might even modify it just to look cool. That’s okay; we’ve all done it.But what you

Welcome to This Month in Email—our new monthly series about the latest happenings in the world of email marketing. Read on for the biggest headlines shaping the email industry in January 2023. News headlines Email Client Market Share Community happenings Just for fun News headlines Over 67,000 layoffs occurred across tech in 2023 so far, including Salesforce, Microsoft, Spotify, and more. Microsoft announces new multibillion-dollar investment in artificial intelligence (AI) as it extends its partnership with OpenAI, the creator of Dall-E and ChatGPT. Mailchimp was hacked, again. Email marketing company CM Group revamps as Marigold. Sam Bankman-Fried, founder of FTX, the now-bankrupt cryptocurrency firm, launches a Substack newsletter to defend his actions. Morning Brew, a daily email newsletter covering business, finance, and tech, acquires Our Future, a startup that produces short-form digital video content. Patent Drop, a Substack newsletter about the future of Big Tech, gets acquired by The Daily

My Kickbox colleague Jennifer Nespola Lantz has put together the ultimate guide to email headers. It’s the perfect place to start to learn more about what email headers are, what is in them, and how you can use them for deliverability troubleshooting. This kind of expertise is what makes her a great deliverability consultant and we are lucky that she loves to share that expertise with us!Here’s links to all four entries in the “Guide to Email Headers Series,” all found over on the Kickbox blog.Part 1: What are email headers? What are email headers, how are they used, and how to find them?Part 2: Why are email headers important? 4 ways email headers can answer your deliverability issuesPart 3: How do I read email headers? General guidelinesPart 4: Email headers you should know: 13 Email Headers That Can Identify Deliverability IssuesLearn and enjoy!

Becoming an official MailUp partner means relaying on the reputation and reliability of Italy’s leading Email Marketing platform. By reselling MailUp or simply reporting it to your contacts, you can earn money from your own digital activities. In this article, we’ll tell you how. We often talk about the effectiveness of the MailUp platform’s functionality, ease of use to create and send messages and advanced marketing tools to ensure the success of email and SMS campaigns (automation, segmentation, customization). But maybe you don’t know that besides the possibility of setting up effective marketing strategies via email and SMS, MailUp also offers the opportunity to earn thanks to its sending platform reliability and reputation as an Email Marketing leader in Italy. This is in fact the goal of the two Partner Programs –  the Reseller Program and the Referral Program – that MailUp has created. Two different partnership formulas, to adapt

We sat down with Julien Champseix and Arthur Poirier at Sendinblue to discuss all things data security — from following regulations to preventing cyberattacks, and sharing our own approach to data privacy. In the last of our three-part Conversations with the Experts, we take a closer look at Sendinblue’s global data security framework.  Meet our data security experts Julien Champseix Julien is Chief Information Security Officer at Sendinblue. Since starting his position one year ago, Julien has overseen Sendinblue’s ISO 27001:2013 certification and continues to reinforce the company’s data security framework. Arthur Poirier Arthur is Sendinblue’s Legal Manager and Data Protection Officer, ensuring GDPR compliance at Sendinblue as well as supporting clients’ conformity.  Defining Sendinblue’s approach What is Sendinblue’s overall approach to cybersecurity? Julien: Our cybersecurity framework operates across a few different axes since our platform and applications can be accessed manually via login credentials and programmatically via API keys. 

We sat down with Julien Champseix and Arthur Poirier at Sendinblue to discuss all things data security — from following regulations to preventing cyberattacks, and sharing our own approach to global data security. In the second of our three-part Conversations with the Experts, we take a closer look at what data privacy means for small businesses. Meet our data security experts Julien Champseix Julien is Chief Information Security Officer at Sendinblue. Since starting his position one year ago, Julien has overseen Sendinblue’s ISO 27001:2013 certification and continues to reinforce the company’s data security framework. Arthur Poirier Arthur is Sendinblue’s Legal Manager and Data Protection Officer, ensuring GDPR compliance at Sendinblue as well as supporting clients’ conformity.  Staying current There’s so much to keep up with in the world of tech and data security. What are ways for small businesses to stay current with best practices? Julien: There are some good

We sat down with Julien Champseix and Arthur Poirier at Sendinblue to discuss all things data security — from following regulations to preventing cyberattacks, and sharing our own approach to global data security. In the first of our three-part Conversations with the Experts, we take a closer look at what data privacy means for consumers. Meet our data security experts Julien Champseix Julien is Chief Information Security Officer at Sendinblue. Since starting his position one year ago, Julien has overseen Sendinblue’s ISO 27001:2013 certification and continues to reinforce the company’s data security framework. Arthur Poirier Arthur is Sendinblue’s Legal Manager and Data Protection Officer, ensuring GDPR compliance at Sendinblue as well as supporting clients’ conformity.  Securing data Consumers’ data privacy has never been more of a concern than in today’s world. Let’s start off with a question we often get asked by clients: Where and how does Sendinblue store users’

After a strong 2022, we are happy to announce that we ended the year with our best G2 report yet. G2, the software peer review…

Hey, Klaviyo users! Did you miss the recent “INTRO TO DELIVERABILITY” webinar presented by yours truly along with Tonya Gordon from Klaviyo? In the webinar, we talked about the basics of deliverability, the top things a Klaviyo sender can do to maximize their chances of deliverability success, and we answered a bunch of your questions. Don’t despair if you weren’t there to experience it live — we’ve recorded the whole thing and put it online over at the Kickbox blog, so you can catch up on it at your leisure. Click on through to read more.

There’s a lot to love about the Sendinblue email platform. Its free plan is one, as is its range of multichannel marketing features. That said, the platform is far from perfect. Perhaps you aren’t impressed by its ecommerce capabilities, range of email templates, or something else. In this case, you might need to explore Sendinblue alternatives — and you have no shortage of options here! Drawing on our in-depth knowledge and experience in testing email platforms, we’ve shortlisted 10 of the best email marketing solutions available — including free ones — if Sendinblue isn’t your cup of tea. Let’s check them out. Sendinblue Pros Sendinblue Cons Good free plan Solid range of email automation features Multichannel marketing features available (e.g. SMS, WhatsApp, web push notifications) Small range of email templates Limited ecommerce features No ecommerce reports Cannot sell digital products Daily sending limit on free plan Poor deliverability in recent