Top Deliverability’s Blog
Every day, millions of users log in to social media to connect with family, friends, and businesses they care about. There’s a tremendous opportunity for you to grow your small businesses, nonprofit, or personal brand on social media, but to look professional, you’ll want to make sure you’re familiar with the correct social media image sizes. But don’t worry about keeping track of every platform’s preferred photo and post sizes! We’ve compiled an updated list of the correct social media image sizes for each platform below. Simply click on the platform you’re interested in or scroll for the full list of preferred image dimensions for Facebook, Instagram, Pinterest, and more! Table of Contents: Click item for details and examplesFacebook image sizes and dimensionsFacebook cover photo: 830 x 312 pixelsFacebook profile photo: 170 x 170 pixelsFacebook post image size: 1080 x 1080 pixelsFacebook Event cover photo size: 1200 x 628 pixelsInstagram…
You may be familiar with the adage, “Hope for the best, but plan for the worst.” As much as we don’t want to think about the terrible things that can happen in business and life, negative occurrences are inevitable. Whether it’s a product defect that leads to a recall, a security breach that leaves our customer’s data vulnerable, or violence or disasters in the workplace, bad things are bound to happen at some point. While it’s not the happiest of thoughts, it’s realistic. Unfortunately, we don’t have the luxury of opting out from negative occurrences. Still, we do have the ability to plan ahead so that when the unthinkable happens, we’ve already thought of it, and have a plan in place to limit the damages. If none of what you’ve read has you rocking in the corner, and you’re actually excited by the possibility of being the person a business…
Wondering why it would be important to know how to write a short newsletter? Think of your own inbox. You try to zero it out, but you feel like you’re playing a game of whack-a-mole. You delete, reply, or file one message, and three more come in. That means that you probably don’t have the time — and definitely don’t have the patience — for long newsletter content that doesn’t immediately engage you. When crafting your business’s newsletter, keep your content short and sweet. Subscribers should be able to skim and process material almost instantaneously. Any writer will warn you that brevity is hard. But the payoff is always worth the effort. These newsletter writing tips will help you retain subscribers and keep your audience reading. Ready to do more business with email marketing? Start your free 60-day trial today. Email Address Start Your Free Trial No risk. No credit card…
Just like every building needs a foundation, every business needs brand architecture. It’s the structure that allows you to organize your offerings, develop a brand identity, and gain brand equity. The right brand architecture provides clarity around your products or services and influences how your brands and sub-brands relate to one another. Without this framework, there’s no connection between your brand’s offerings, messaging, and identity. This inconsistency can confuse consumers and dilute the overall value of the brand. (Think of it like walking through a building where every room has vastly different interior design). To ensure your brand architecture fits your business, this post will share the various brand architecture models, highlight real-life examples, and provide steps to choose the best structure for your company. What is brand architecture? Brand architecture is the organizational framework a company uses to structure its brands, sub-brands, and products or services. The framework helps…
Every year I create vague New Years resolutions, but this year I decided to try something different. Using the SMART goal framework (specific, measurable, attainable, relevant, and time-bound), I reworded my 2022 goal from “read more books” to “read two books per month to hit my goal of reading 24 before the end of the year.” The SMART framework is an effective strategy for creating more specific and attainable goals. Plus, it provides benchmarks against which you can measure your progress — if you have a larger, more daunting goal, smaller steps can help you remain motivated. Here, let’s explore what SMART goals are, why they’re important, and how to make your own. What are SMART Goals? Why Are SMART Goals Important? SMART Goal Examples How to Make a SMART Goal Download this Template for Free In the working world, the influence of SMART goals continues to grow. The reason…
It’s well established that video has been one of the breakout trends in the marketing world for the past decade. But what’s happening in video marketing right now? And how does its growth and success stand up to the twists and turns of a global pandemic? At Wyzowl, we’ve released an annual State of Video Marketing survey every year since 2015, charting usage, spend, channels, and opinions among video marketers and consumers. We recently released our eighth State of Video Marketing report and, in light of the chaos of recent years, it’s perhaps our most fascinating set of findings yet. Our research suggests: Video remains a key priority for marketers with usage and spend both, overall, increasing in 2021, and plans to increase again in the next 12 months. The pandemic continues to impact video marketing plans — but the disruption appears to be reduced compared to last year, as…
List building is a strategy that allows marketers to target customers based on their needs, goals, or other personal criteria (e.g. purchase history, location, age, etc.). These lists can be applied to all marketing materials (as well as the work of sales and service reps) to help your team offer customers a personalized and delightful customer experience. Automated list building software exists to help your team create and manage accurate, up-to-date, and easily applicable lists in a way that’s quick and easy. What is automated list building? Automated list building is the process of using a tool to help you automatically create lists of audience members, whether buyer prospects or customers. Automated list building software is a type of marketing automation tool that allows you to do this. We’ll review some examples shortly. Benefits of Automated List Building Software Here are some examples of the many benefits that you’ll get…
Setting goals for your digital efforts is crucial in order to understand what works, and where you missed the mark. This is especially true for email marketers as we continue toward a privacy-focused world. Keeping customers who have signified they want to receive emails from your brand engaged and subscribed is essential for business. In order to truly understand how your email marketing campaigns are performing individually and holistically, key performance indicators (KPIs) should be tracked to monitor success. With customers no longer on a linear or identical path-to-purchase, prioritizing KPIs with consistency helps keep a high-level view of the data points. This not only provides, but also allows you to strategically adjust and optimize. This will vary depending on businesses but, you should start at a high level before diving deeper. Thinking about what kind of information you are seeking from your audience, the actions you want them to…
The Detail Viewer is a comprehensive data discovery tool that allows you to explore your DMARC data in a variety of ways and to inform you on how to get your email sources compliant with DMARC. The post Detail Viewer Overview appeared first on dmarcian.
Steve Jobs once said, “Great things in business are never done by one person. They’re done by a team of people.” The same should go for your email strategy. Building an email team is never an easy undertaking, but get it right and it will let you tap into the full potential of your email marketing channel. You’ll be able to establish and fine-tune processes, nurture in-house talent, and build a list of email subscribers that help you generate revenue. You’re probably thinking: but how many people do you need in your email marketing team? What roles should they have? Can you outsource the whole operation and see the same results? You can relax, because in this guide we’ll explore all these questions and run through the fundamentals of building an effective email team. Table of Contents Should you build an in-house email team? Should you hire specialists or generalists…