Data

Time for some more fun with data! This time, courtesy of Senior Email Consultant Keith Kouzmanoff, who kindly shared this fun data sample, breaking down how many times each common username appeared in a sampling of email list data containing more than two million email addresses. Who’s number one? It’s john@. Congrats, john@, you’re the most popular email username.Here’s the top ten:John@Mike@Steve@David@Mark@Jim@Bob@Chris@Gary@Joe@Darn it, I thought I (al@) was number ten, but I realize that I misread the chart, and I’m much further down the list. Oh, well. Regardless of my own ranking, thanks to Keith (who also didn’t make the top 25, ha ha) for sharing this data. I’m not sure what I’d do with this from a marketing perspective, but it’s fun to visualize, regardless!Source: Keith Kohzmanoff on Linkedin

Let’s have some fun with numbers, shall we? Why don’t we take a list of the top ten million domains (found various places online) and scan the DNS for each of them to look for DMARC records? Good thinking, because that’s exactly what I just did!Here’s what I found.Of the top ten million domains, about 1.1 million (11%) of them have published a DMARC record. I suspect good growth over time here, but I don’t really have backward looking data to compare it to. We’ll see how this grows over time.Looking at the mix of DMARC policies being published, I see that about 61.5% publish “p=none,” 20.5% publish “p=quarantine,” and the remainder (about 18%) publish a “p=reject” policy. DMARC.org has tracked similar data — though not the same data set, but compared to theirs, I’m seeing that a higher percentage of domains publishing a strong (aka “reject” or “quarantine”) policy

It’s infographic time! This one breaks down the top 25 mailbox providers in the UK, as measured by this methodology:Any domain in the “top 10 million domains” (as measured by various online tools),And that domain name ends in .uk, the Internet country code top-level domain (ccTLD) for the United Kingdom,Analyze and roll up counts of all the MX records/email hosting for all of those domains;And thus, we have how many “top 10 million .uk domains” each of these mailbox providers hosts,Which probably makes this breakdown mostly B2B-oriented, and B2C mail tends to be more oriented toward many users at a small number of domains, and very few of these domains are going to be freemail/webmail domains.This ranking by number of domains is not quite the same as noting how much email traffic (or how many messages) each service handles, inbound or outbound, but’s I don’t have access to that, do

Do you like cookies? Well, of course, everyone does. Now imagine that you’ve got bitten by the “Cookie Monster” and get the Cookie Curse. The only way to go on with your life, work, and productivity is by continuously eating cookies. You can’t get enough of them, and now you need to store plenty of them. To store your cookies, you partner up with a cookie bank (because its service is free of charge). But the catch is you don’t get to own the cookies. The rules are simple: you can eat them whenever you want, but you can’t take them with you. You can’t even change your cookie bank without losing them, and you’re left in the dark about what the actual bank does with them. Will they resell it? Or worse, what if they start eating your cookies to try to perform as well as you? Ok, let’s

Tracker blocking rates are as high as 26%, and ad blockers show an overall global rate of up to 43%. We see the highest rates on tech-focused pages simply because those users are more aware of the functionality and impact of tracking and third-party cookies. And of course, all industries are affected by this trend.   This blog shows three alternatives to conventional tracking to significantly improve data quality and reliability while being fully GDPR-compliant.  How Traditional Tracking Works  Don’t worry: we know you’re aware of conventional tracking. But let’s refresh your memory, to better understand the difficulties and where we see the old system struggling.    Ever since web tracking was established, it has worked in a very similar matter. When a page is loaded, an invisible pixel (yes, an actual image pixel) implemented on the page requests the server to be loaded – indicating that the page has been

You want to provide your customers with top-notch service, test the waters for a new product launch, or get an idea of how you can improve your products.  And you’ve decided to conduct a survey because you know the results will help you move your business forward. But do you know how to interpret the survey results? Start by using an online survey tool that will provide you with the data you need to make better business decisions and build stronger relationships with your customers.  Understand your data to make better business decisions Surveys can help you get honest feedback from your customers. And while interpreting survey results can seem like a hassle, you don’t need to spend months reading surveys and entering them into a database nor do you need to pay someone to do statistical analysis for you. With a little knowledge and planning, you can analyze the

Ad spending in the financial industry is growing at a rate of almost 10% annually. The financial and insurance industry is the second-biggest spender, only overtaken by retail/eCommerce. But financial service providers are moving on thin ice. When it comes to customer acquisition and personalization in these sectors, there are some common traps marketers can easily fall into. Building trust to grow customer relationships is essential to stand out against competitors and fast-growing FinTech firms. CX gone wrong leads to very abrupt abandonment. After all, you’re dealing with the most delicate topic of all – personal finances. The most important influencer for finance customers is trust, which is why businesses need to set relevant KPIs that help measure their trustworthiness and engagement through the CX experience they provide (drop-offs, time spent on page, conversions, and more). CX is already trumping cost when it comes to choosing vendors – and yet

I very recently scanned the most recent 1.4 million emails or so that I’ve received to look for BIMI logos. Of the 292,000 unique domains in that mail sample, a whopping 818 of them seem to have published BIMI records in DNS. That didn’t quite impress me, but I guess we have to keep in mind that it is mostly a spam feed I’m dealing with here. The legitimate senders are likely outnumbered by the garbage senders, and garbage senders are probably less likely to adopt BIMI. Anyway, of that 818 domains having BIMI records, 169 of them have Verified Mark Certificates (VMCs). So, of BIMI adopters, under a quarter of them seem to have taken the VMC plunge. This isn’t entirely a scientific sample, but it’s an interesting bit of data nonetheless.Note that I didn’t bother to check to see if they publish a DMARC record that is in…

There’s only one thing that stays the same in digital marketing: change. Businesses are constantly reshaping strategies to combat new obstacles in the ever-evolving industry. It’s why we launched our second State of Digital Marketing 2022 report in the U.K. – to give you fresh insight into new digital marketing statistics that you need to know from this year to create outstanding Customer Experiences. Our research comes from surveying +700 marketers from the eCommerce, retail, finance, media & publishing, telecommunications, and tourism & leisure sectors in the U.K. For the full results, download our infographic to uncover their key challenges, how their strategy has evolved, and their new priorities beyond 2022.   But if you’re looking for some extra insight, we’ve gone ahead and handpicked six digital marketing statistics with key takeaways from Maurizio Alberti, VP of Sales at Mapp.  1. 78% of brands saw an increase in eCommerce sales…

A unified customer profile is the secret to getting to know your consumers better – maybe even better than they know themselves! But many businesses make the mistake of drawing conclusions on customers based on incomplete and fragmented profiles, instead of collecting and unifying consumer data in one place. Creating buyer personas and a customer journey map template can help start to understand your target audience, but these only tell you half the story. Analyzing your ideal customer through the lens of each channel simply creates gaps in your customer profile. Remember: consumers interact with your brand’s cross-channel experience across all your online and offline touchpoints. It needs to be analyzed as a unified customer experience to create a unified customer profile. A customer profile gives a 360-degree view with factual insights about “why” customers behave a certain way, coupled with reliable predictions. This enables you to trigger hyper-personalized content that’s relatable, keeps their attention, and increases the chances of conversion. A…