Data

It’s infographic time! This one breaks down the top 25 mailbox providers in the UK, as measured by this methodology:Any domain in the “top 10 million domains” (as measured by various online tools),And that domain name ends in .uk, the Internet country code top-level domain (ccTLD) for the United Kingdom,Analyze and roll up counts of all the MX records/email hosting for all of those domains;And thus, we have how many “top 10 million .uk domains” each of these mailbox providers hosts,Which probably makes this breakdown mostly B2B-oriented, and B2C mail tends to be more oriented toward many users at a small number of domains, and very few of these domains are going to be freemail/webmail domains.This ranking by number of domains is not quite the same as noting how much email traffic (or how many messages) each service handles, inbound or outbound, but’s I don’t have access to that, do

Do you like cookies? Well, of course, everyone does. Now imagine that you’ve got bitten by the “Cookie Monster” and get the Cookie Curse. The only way to go on with your life, work, and productivity is by continuously eating cookies. You can’t get enough of them, and now you need to store plenty of them. To store your cookies, you partner up with a cookie bank (because its service is free of charge). But the catch is you don’t get to own the cookies. The rules are simple: you can eat them whenever you want, but you can’t take them with you. You can’t even change your cookie bank without losing them, and you’re left in the dark about what the actual bank does with them. Will they resell it? Or worse, what if they start eating your cookies to try to perform as well as you? Ok, let’s

Tracker blocking rates are as high as 26%, and ad blockers show an overall global rate of up to 43%. We see the highest rates on tech-focused pages simply because those users are more aware of the functionality and impact of tracking and third-party cookies. And of course, all industries are affected by this trend.   This blog shows three alternatives to conventional tracking to significantly improve data quality and reliability while being fully GDPR-compliant.  How Traditional Tracking Works  Don’t worry: we know you’re aware of conventional tracking. But let’s refresh your memory, to better understand the difficulties and where we see the old system struggling.    Ever since web tracking was established, it has worked in a very similar matter. When a page is loaded, an invisible pixel (yes, an actual image pixel) implemented on the page requests the server to be loaded – indicating that the page has been

You want to provide your customers with top-notch service, test the waters for a new product launch, or get an idea of how you can improve your products.  And you’ve decided to conduct a survey because you know the results will help you move your business forward. But do you know how to interpret the survey results? Start by using an online survey tool that will provide you with the data you need to make better business decisions and build stronger relationships with your customers.  Understand your data to make better business decisions Surveys can help you get honest feedback from your customers. And while interpreting survey results can seem like a hassle, you don’t need to spend months reading surveys and entering them into a database nor do you need to pay someone to do statistical analysis for you. With a little knowledge and planning, you can analyze the

Ad spending in the financial industry is growing at a rate of almost 10% annually. The financial and insurance industry is the second-biggest spender, only overtaken by retail/eCommerce. But financial service providers are moving on thin ice. When it comes to customer acquisition and personalization in these sectors, there are some common traps marketers can easily fall into. Building trust to grow customer relationships is essential to stand out against competitors and fast-growing FinTech firms. CX gone wrong leads to very abrupt abandonment. After all, you’re dealing with the most delicate topic of all – personal finances. The most important influencer for finance customers is trust, which is why businesses need to set relevant KPIs that help measure their trustworthiness and engagement through the CX experience they provide (drop-offs, time spent on page, conversions, and more). CX is already trumping cost when it comes to choosing vendors – and yet

I very recently scanned the most recent 1.4 million emails or so that I’ve received to look for BIMI logos. Of the 292,000 unique domains in that mail sample, a whopping 818 of them seem to have published BIMI records in DNS. That didn’t quite impress me, but I guess we have to keep in mind that it is mostly a spam feed I’m dealing with here. The legitimate senders are likely outnumbered by the garbage senders, and garbage senders are probably less likely to adopt BIMI. Anyway, of that 818 domains having BIMI records, 169 of them have Verified Mark Certificates (VMCs). So, of BIMI adopters, under a quarter of them seem to have taken the VMC plunge. This isn’t entirely a scientific sample, but it’s an interesting bit of data nonetheless.Note that I didn’t bother to check to see if they publish a DMARC record that is in…

There’s only one thing that stays the same in digital marketing: change. Businesses are constantly reshaping strategies to combat new obstacles in the ever-evolving industry. It’s why we launched our second State of Digital Marketing 2022 report in the U.K. – to give you fresh insight into new digital marketing statistics that you need to know from this year to create outstanding Customer Experiences. Our research comes from surveying +700 marketers from the eCommerce, retail, finance, media & publishing, telecommunications, and tourism & leisure sectors in the U.K. For the full results, download our infographic to uncover their key challenges, how their strategy has evolved, and their new priorities beyond 2022.   But if you’re looking for some extra insight, we’ve gone ahead and handpicked six digital marketing statistics with key takeaways from Maurizio Alberti, VP of Sales at Mapp.  1. 78% of brands saw an increase in eCommerce sales…

A unified customer profile is the secret to getting to know your consumers better – maybe even better than they know themselves! But many businesses make the mistake of drawing conclusions on customers based on incomplete and fragmented profiles, instead of collecting and unifying consumer data in one place. Creating buyer personas and a customer journey map template can help start to understand your target audience, but these only tell you half the story. Analyzing your ideal customer through the lens of each channel simply creates gaps in your customer profile. Remember: consumers interact with your brand’s cross-channel experience across all your online and offline touchpoints. It needs to be analyzed as a unified customer experience to create a unified customer profile. A customer profile gives a 360-degree view with factual insights about “why” customers behave a certain way, coupled with reliable predictions. This enables you to trigger hyper-personalized content that’s relatable, keeps their attention, and increases the chances of conversion. A…

CDP and CRM are two terms that are often used synonymously – yet both systems differ significantly in how they work and what they do. But don’t worry, we’ve summarized the most important differences for you below. 1) What’s the main difference between Customer Data Platforms and a Customer Relationship Management solution? Customer Relationship Management solutions have been around for quite some time. CRMs help companies strategically align and structure customer contacts – a key aspect of documenting and organizing customer relationships. Customer Data Platforms, on the other hand, are still relatively new on the market. A CDP is a solution that combines sociographic, historical, and behavioral customer data and analyzes this data to predict which customers will buy what products or services, under which preconditions, and with what incentives. In a CDP, data is automatically fed in from various sources and consolidated. This means collecting data from sources other than…

Data is a marketers’ great ally. From the end of third-party cookies to the rise of first-party data, using consumer data helps understand your customers better to optimize their experience with your brand. But the murmurs of concern between marketers continue, as abiding by GDPR, Data Privacy, and upcoming customer data regulations become a higher priority when selecting their MarTech. We’re all reminded about the risks of violation that data privacy and GDPR implies for all businesses operating in Europe in the latest events. From IAB Europe’s GDPR violation, Facebook’s data privacy scandal to Google Analytics and one of its customers being found in violation of breaching GDPR in Austria (due to transferring customer data from the EU to the US). Choosing software that handles data and privacy regulations is critical for your business’  sustainability. These violations trigger reputation damage and a big fine of up to 4% of your global sales or €20…