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Monitoring the email marketing metrics of each campaign you send helps you optimize and improve. But how do your emails stack up against the competition? What’s a good open rate? Do you get too many unsubscribes? How are others in your area doing? As the marketing platform of choice of over 500,000 businesses around the world, we compiled a comprehensive report on email marketing benchmarks for 2023.  You’ll find benchmark data of email marketing campaigns across geographies and industries as well as best practices to improve your email marketing performance. Our Methodology: The Sendinblue Email Marketing Benchmark is based on campaign data of Sendinblue customers over 12 months (January 2022 – December 2022).The key metrics included are email open rate, email click-through rate (CTR), unsubscription rate, and email bounce rate. The results displayed are the median value of the KPI examined. It’s more meaningful than the average because it excludes outlier

Wishing you had more newsletter ideas in your swipe file?  Consider your wish granted. And, nope, it’s no genie doing that for you, but this blog post. We’ve packed it with fresh email newsletter ideas that you can take for a spin anytime you like.  So whether you’re only starting a newsletter or someone who’s looking to spice up their email marketing with engaging newsletter content, you’ll find this idea bank pretty helpful.  Let’s get on with it:  125 audience-engaging newsletter ideas to try today  1. Interview industry experts Planning to create original newsletter content to turn your subscribers into loyal readers? Well, this is it. Pick brains and pass on what you learn.  Headstart Copywriting does the same in their email newsletter. They refer to interviews with marketing leaders as “fireside chats” for readers’ inboxes.  2. Interview inspiring people You don’t need to limit interviews to talking to experts

You no doubt know the increasing complexity of modern marketing technology all too well. It’s all due to the world — and fashion and retail in particular — becoming more complex by the second. But it doesn’t have to be this way. Find out how to simplify your martech stack now. Have a guess how many martech tools exist nowadays. Hundreds, thousands? The answer is almost ten thousand, 9,832 to be exact — and, of course, more are launching every day. Between 2012 and 2022, the number rose from 350 to where we are today — a growth of 2,738%. This evolution is driven by the emergence of new channels, higher customer expectations, shifting working styles, remote work, and other factors. There’s also another number to consider, though: 42% — that’s the extent to which marketers are currently utilising their martech capabilities, according to research from Gartner. And, this number

Retail and fashion brands are undergoing rapid change — with significant implications for their marketing technology. Here’s what we can expect this year. 2023 appears to be shaping up to be an interesting one, particularly for marketers in the retail and fashion sphere. With certain developments reaching a peak and new difficulties arising, technology needs to be front and center of all things marketing now more than ever. With this in mind, let’s take a closer look at four trends that will bring change to retail and fashion martech in the coming months: Hyper-Personalization Becomes the ExpectationThe Pendulum Stays Firmly on the Existing Customers’ SideSocial Commerce Is Going MainstreamFrom the Metaverse Back to Reality Hyper-Personalization Becomes the Expectation It’s certainly nothing new that consumers want to be treated as individuals. Impersonal bulk emails and recommendations completely at odds with our tastes and preferences are not likely to motivate us to

Abandoned cart emails are a popular part of ecommerce email strategies. But how can you make yours stand out and convert well? You have an online store and a great product, but your customers keep getting cold feet. It’s not you. About seven out of 10 customers in 2023 abandon their shopping carts online.  Enter the abandoned cart email, an effective email campaign to win back potential customers. With marketing automation software, sending cart recovery campaigns can be done in your sleep.  We’ll walk you through successful abandoned cart email examples and tips, as well as how to create your own abandoned cart email. We have you covered from subject line to call to action (CTA). What is an abandoned cart email? The abandoned cart email is an automated email sent to customers after they leave products in their shopping cart without making a purchase. This follow-up email reminds shoppers

Celebrate Earth Day with an effective Earth Day email marketing campaign. Here are a few Earth Day subject lines and marketing ideas to get you started. Earth Day is coming up on April 22nd. Now is the ideal time to showcase your brand’s commitment to sustainability.  Honor Planet Earth by promoting eco-friendly products. Share news about your company’s green initiatives. Or highlight environmental issues and encourage subscribers to have a positive impact on our planet. Even more than other holiday marketing campaigns, Earth Day is an opportunity to connect with customers using messages that matter to them. Don’t know where to start? Get inspired with these Earth Day subject lines and email campaign examples. General Earth Day Subject LinesEarth Day Sale Subject LinesEarth Day Subject Lines With Emojis5 Earth Day Email Examples Calculate the carbon footprint of your Earth Day emails Email has the lowest emissions compared to other online

An accurate sales forecast helps you plan more efficiently and saves you a lot of money. Instead of shooting in the dark, you can make informed business decisions about hiring, adjusting your sales strategy, or planning the next quarter. On the other hand, inaccurate forecasts have serious consequences.  Underestimating future revenue can mean missed opportunities and lower profits. And overestimating potential outcomes results in demotivation, frustration, and burnout as your sales team struggles to meet unrealistic targets.  That’s why it’s critical to choose a sales forecasting tool carefully. A good sales forecasting tool is like a crystal ball for your business — only, with correct predictions. It estimates how much money you’re going to make, points out potential blockers, and saves you headaches down the line.  In this guide, we’re featuring sales leaders’ favorite tools for sales forecasting that deliver reliable predictions. Let’s dive in. How Sales Forecasting Works Sales

Zoho CRM is a great addition to your toolkit if you already use other Zoho tools such as Zoho Books, Survey, etc. But if you aren’t planning to invest heavily in the entire toolkit, you may find the platform’s functionality limited. To help you find your perfect CRM solution, we’ve handpicked the best alternatives to Zoho CRM for small businesses.  Related: Best CRM Software Examples for Small Business What Zoho CRM Offers Zoho CRM is a cloud-based customer relationship management (CRM) platform designed to help businesses manage interactions with customers and clients. The platform offers a wide range of features including: Lead management — a centralized system for capturing, tracking, and nurturing leads Sales automation — automates many routine sales tasks such as lead scoring, opportunity tracking, and forecasting to increase productivity Marketing automation — automate and personalize marketing campaigns across channels, including email, social media, live chat, WhatsApp, and

Sales forecasting in Excel is absolutely possible — and free. We’ll show you how to do it plus another free option to save you time.  Sales forecasting is not the most fun task for small business owners, but it’s important to get it right. It impacts your cash flow, inventory needs, budgeting, hiring, and financing options. So we’ll give you examples of a sales forecast and how to create your own sales forecasting calculator.  What is Sales Forecasting? Sales forecasting is a data-based process of estimating the expected revenue for a specific time period in the future.It’s usually done by looking at historical sales data and projecting future sales taking market and other factors into account. How to Do Sales Forecasting in Excel: Step-by-Step We’ll walk you through the steps of creating your own sales forecasting calculator in an Excel workbook. 1. Create a new Excel worksheet Open a new

Calendly might be the most popular appointment scheduling software, but what if we told you that switching to a Calendly alternative can save you money AND unlock countless new features?  Luckily, there are many apps out there that can help you plan your meetings efficiently. The right scheduling solution helps you save time, effortlessly schedule client meetings, and won’t keep important features locked behind overly expensive paid plans.  But how do you know which online scheduling tool is best for your company? That’s why we’ve put together this list: to help you find the ultimate Calendly alternative for your business.  At a Glance: Best Calendly Alternatives? At a glance, the best business scheduling tools to replace Calendly are:  SendinblueMeetfoxZohoDoodleJotformSimplybook.meAcuity Scheduling What is Calendly? When your days are filled with calls, meetings, consultations and more it can be hard to keep track of your availability. You may be losing valuable time