MailUp

Yes, we know: August is the month when marketers take a well-deserved break. But before you go off on your holidays, here’s a recap of all the new developments and functions we’ve launched this summer Unified contact management Coming up at the end of August, a new interface for managing all your email and SMS contacts on a single page, all together and faster. The new function allows you to access information on your contacts, such as registration status, telephone number and email address, from a single access point, easier, better and faster. This means you can check whether contacts are present in your list of email or SMS contacts, change their registration status, and access information on them, all from the same place. Where to find the function and how to use it Just go to the Recipients section of the menu and click on All. You can now

A smart tool to help you plan your email campaigns and Email Marketing strategy from September 2023 until August 2024. Make use of these summer months to prepare all your mailings for the upcoming year! A +15% increase in average open rates for 2022/23 compared to 2020, and an unsubscribe rate that has dropped from 0.7% (still a good result) to 0.08%: these have been the results of our strategy since adopting a new approach based on an Email Marketing Calendar with strategic dates and events for our business. Today, we have decided to make this winning approach available to everyone, clients and non-clients alike. The new MailUp Email Marketing Calendar 2023/2024 is now online, offering 12 months (from September 2023 to August 2024) of dates and events to leverage, email campaign ideas with high conversion potential that you can draw inspiration from and adapt to your business, along with

Discover what happens to your messages after they leave in the new infographic by MailUp. Email is still the channel with the highest average return on investment. That’s why you most likely decided last year to invest your marketing budget in a series of email campaigns. You must have worked hard to make all your campaigns flawless. But it may well be that your hoped-for outcome (and investment return) has not arrived, with opening rates below expectations and disappointing interactions. Why these low performances? The answer must be found upstream: did the campaigns you sent actually reach your recipients? In recent years, only 80% of emails sent worldwide on average were actually delivered to the inbox. This means that, on average, 20% of the emails sent never reached the recipients. Among all the possible causes of your low performance, the most important one almost never receives the attention it deserves:

Becoming an official MailUp partner means relaying on the reputation and reliability of Italy’s leading Email Marketing platform. By reselling MailUp or simply reporting it to your contacts, you can earn money from your own digital activities. In this article, we’ll tell you how. We often talk about the effectiveness of the MailUp platform’s functionality, ease of use to create and send messages and advanced marketing tools to ensure the success of email and SMS campaigns (automation, segmentation, customization). But maybe you don’t know that besides the possibility of setting up effective marketing strategies via email and SMS, MailUp also offers the opportunity to earn thanks to its sending platform reliability and reputation as an Email Marketing leader in Italy. This is in fact the goal of the two Partner Programs –  the Reseller Program and the Referral Program – that MailUp has created. Two different partnership formulas, to adapt

A 2022 summary of MailUp, including new releases of the platform, insights, statistics and the achievement of twenty years of activity. As is our year-end custom, let’s rewind and take a look at the the highlights and report on the statistics and trends of this 2022. This time, however, our traditional end-of-year summary is even more important. Founded in 2002 in Cremona, this year MailUp celebrates twenty years of activity and market presence. So, this year, let’s take a look at the balance sheet of our twenty years and our evolution.  2022 Email Marketing statistics (and more) We begin the 2022 report with a comprehensive look at the degree to which our customers have adopted the email and SMS channel.In 2022 (from January to December 1, 2022), all MailUp platforms sent overall: 23.5 billion emails 125 million SMS messages 222 million emails sent for Black Friday (+38.5% compared to summer

In exclusive preview we present our analysis of the data and trends of 2022 Black Friday themed email campaigns. Discover the email channel’s performance this year compared to 2021 and the strategies companies followed for the year’s most profitable opportunity. Less quantity but more quality: this is the first insight that emerges from our study of 2022 Black Friday-themed email campaigns. Compared to the lower volume of sends in 2021, there was a growth in openings and clicks on messages that MailUp and Contactlab customers sent. This phenomenon of greater focus on message quality was already observed in our analysis on 2020 email campaigns. Today, it appears to be a consolidated strategic choice. Black Friday remains the year’s most profitable period. In 2022 in Italy shoppers spent 2 billion euros online during Black Friday week. That week alone generated about 4% of online shopping throughout 2022 (source: eCommerce B2c 2022

The word “consent” in Email Marketing is undoubtedly associated with the concepts of legislation, European regulation and GDPR. However, few focus on the importance of consensus in terms of performance, reputation and deliverability. Let’s see together how and why the request for consent influences these 3 factors. If you are looking for the classic article that explains how to reconcile your marketing activities with data processing legislation you are in the wrong place. For this delicate issue, we have a dedicated page on our MailUp website. But while you’re here, maybe we can tell you something you don’t know. For example, the performance of your email campaigns may depend on contact profiling and the consent request process. Or that maybe, the reason why your emails do not arrive at their destination (“deliverability”) lies precisely in the failure to request consent. To discover the importance of consent for your Email Marketing

Have you run out of ideas for your Black Friday campaigns and need some inspiration? Find out what you can do (and what you should definitely avoid) to make your emails look original, as recommended by our design team. Black backgrounds, countdowns and GIFs… you’ve tried everything for your Black Friday campaigns and, let’s face it, this year you have to come up with something new if you want to draw attention. To explain how you can make your emails stand out in the overcrowded inboxes this Black November, we asked Yuliana and Luana, two experienced designers from BEE. Bee develops the drag & drop editor to create emails and landing pages available in the MailUp platform; the company is part of the Growens group, together with MailUp.  There is a new BEE editor feature in the platform. Scroll down to discover it! Find out the email design best practices

Want to get the word out about your company and reach potential new customers? Gathering new contacts and having quality email lists is your basis for achieving this goal. Learn how to create your own mailing lists and leverage them to segment your database. Among the ten commandments for building a quality database, a major one is to create valid, profiled mailing lists. They are then used as a starting point for relevant and personalized email campaigns. Without this first step, any Email Marketing activity could prove to be ineffective and cumbersome. Sending emails by manually entering every single email address is unthinkable for a company that wants to grow and optimize its work time. Then again, not having data available on your recipients means moving blindly and speaking to an unknown audience, with poor results. So, let’s see how to get started and what best practices to adopt to

MailUp offers you a two weeks’ free trial of its Email Marketing platform. In this short guide, we’ll take a look at how the test is activated and what it includes. With 4 billion users using email every day and an 8.7% increase in mailings since 2020, Email Marketing has become the marketing channel par excellence. It’s essential for communicating with an increasingly digitalized public, increasingly willing to receive news and offers via email: more than 60% of customers now conclude a purchase thanks to an email. Whatever your business, sending emails to your customers and prospects must be part of your marketing plan. Relinquishing this chance keeps you from taking advantage of the huge potential of emails and staying behind your competitors. There are many Email Marketing platforms you can rely on to send emails professionally and without a large investment of money or time. Often these tools have