Advertising Examples
It seems like every commercial is trying to be funny these days, and it makes sense because humor is a way to sell your brand without outwardly selling something. By appealing to a consumers’ funny bone, you’re able to engage with them and help them remember your brand. Incorporating humor can work for almost any business or any product. Businesses with highly specialized or expensive products can take advantage by appealing to all audiences. Businesses with small budgets can still take the time to make a clever joke. The bonus is that someone who interacts with your marketing may not be your target customer, but they could very well share your information with someone who is. It’s all about brand awareness. When it comes to humor, it’s important to be authentic. The brands that make humor work know their persona and their audience well enough to know what will make
Nostalgia marketing is the advertising equivalent of comfort food. In a time where most marketing focuses heavily on the future, nostalgic commercials and ads transport us back to a simpler place where our current problems don’t matter. Instead of anticipating the next great thing, nostalgia marketing urges us to focus on what we already know works. To inspire your campaigns, we selected 22 examples of nostalgia marketing that play on the bittersweet pangs of days gone by. The Power of Nostalgia Marketing “When you play on nostalgia, you’re bringing people back to a simpler time, and the familiar comfort that comes with a shared experience with your peers,” says Jones Krahl, Deloitte Digital’s co-head of creative brand and advertising, along with Milton Correa. “While playing into nostalgia isn’t new, putting your own spin on nostalgia has become increasingly popular,” Correa adds. We know at a gut level that nostalgia gives
On average, Facebook is home to 3 billion daily active users — from CEOs to students to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn’t always easy. For brands, posting on Facebook alone isn’t enough anymore, especially for ones just starting out. Sure, you can invest in promotional content to drive users to your Facebook Page and website, but this requires more than an ad budget: it requires strategy. One way to get the most out of your Facebook ad strategy is to create optimized Facebook Ads targeted at the right audience. By leveraging optimized ads, you can better allocate your PPC budget and better promote your brand. We’ll show you how to make a great ad to achieve these goals through the best Facebook ad examples and practices we’ve seen yet. Do Facebook Ads Work? Best Facebook Ad Examples How do
The next Super Bowl is coming. And as we get closer to the big game, Americans aren’t just looking forward to the football — they’re also excited to see what the nation’s big-budget brands will come up with for this year’s ads. While much is still unknown about 2022’s Super Bowl commercials, a few leaked ads hint that a lot of content will err on the relatable and comedic side, while still giving viewers the high-budget excitement the Super Bowl ads we know and love. Here’s just one example of a commercial we can expect on Super Bowl Sunday from Budweiser. The ad, directed by Academy Award winner Chloé Zhao, features a Clydesdale horse that overcomes a significant debilitating injury, which is meant to symbolize the resilience people have shown time and time again during the continued COVID-19 pandemic. But leaked ads aren’t the only thing we can watch to…
