Top Deliverability’s Blog
Yeah, I know. Apple blew up open tracking. Other things have been gnawing away at it for a while, but where we’re at now is that for anybody who reads their email messages on a modern iPhone, whether or not they opened the message is no longer something an email sending platform can track accurately. Sparkpost points out that we’re basically at the saturation point: 45-55% of all opens are now now via Apple MPP-enabled users (and thus cannot be trusted).But you know what Apple didn’t break? Your ability to identify (most) of the unengaged. If you’re looking to segment out your unengaged subscribers, those who haven’t opened or clicked in months, proceed as you would have prior to MPP. There’s a margin of error that wasn’t there before — you won’t catch all of the unengaged — but truly, people who show as never having registered? They’re still very…
Everyone wants their business to grow. This seems pretty intuitive considering effective and successful growth means your business is experiencing boosts in revenue, brand awareness, brand loyalty, and more — and we know this to be true by looking at the most successful and well-known companies today (e.g. Apple, Amazon, etc.). The question is: What do these highly-successful companies do to ensure they put themselves in a position for strong and consistent growth? Of course, there are a number of answers to this question based on who you ask. However, the one we’re going to focus on in this blog post is market penetration. So, what is market penetration? How to Calculate Market Penetration If you’re using market penetration as a measurement, use the following formula to discover how much a product or service is used by customers compared to its total estimated market. In other words, take the current…
Online sales are reaching all-time highs as buyers become more comfortable with digital transactions — in 2021, for example, consumers spent a collective $14 billion online across Black Friday and Cyber Monday. For businesses, the shift to online-first purchasing offers substantive potential, but also underpins prospective problems: As the number of digital product offerings ramps up, competition for customer conversions is also on the rise. The result? A battlefield for brand experience. If companies can create a lasting positive impression among potential customers, they can drive sales and set the stage for long-term loyalty. But what exactly is brand experience? What does effective design require and what does it look like in practice? Most importantly, how do brands create experience strategies that deliver reliable results over time? While brand experience is similar to user experience, it encompasses a broader perception of your brand at large. Where user experience speaks to…
With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing? It is. In fact, “constant” internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing isn’t as effective as it used to be. Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet. Enter digital marketing — in other words, any form of marketing that exists online. At HubSpot, we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online.…
What is Facebook’s image format? With social media you can use various types of images for profiles, pages, posts and advertising. Let’s discover the recommended formats for each. Few social media have the variety of recommended image formats found on Facebook. There are the photos for cover photos, personal profiles, stories and other, and all this depends on the many platform features that allow you to manage personal profiles, groups, company pages, advertising and other networking and online community creation solutions. Multiple formats also mean different resolutions and sizes depending on the content you share. In general it is always important to pay attention to image size on social media and be sure that the images you choose are optimized before posting. This is fundamental not only for apps focused on image sharing, such as Instagram, but also for social networks with a series of different formats: from profile photo…
Here’s a look at the most popular email clients in January 2022, and what happened with email client market share last month. Top Email Clients Before we get started, there are two things we always like to note: The category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens)—something we introduced in fall 2021. To learn why, check out this blog post. Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS. Additionally, the new OSes don’t differentiate between MPP and non-MPP in the user agent data it passes. That being said, the most popular email clients for January 2022 are Apple, Gmail, and Outlook. Apple: 57.2% Gmail: 30.2% Outlook: 4.4% Yahoo Mail: 2.6% Google Android: 1.9% Outlook.com: 1.0% Samsung Mail: 0.4% Windows Live Mail: 0.1% Web.de: 0.05%…
Personalization is not just a marketing buzzword. Subscribers expect emails to be customized according to their preferences and purchase history. Creating this experience with every send requires learning how to leverage data such as customer details, demographic information, location at the time of open, and interactive techniques to increase engagement and drive conversions. Whether you’re just getting started or looking for ways to impress your subscribers — we can help. In The Email Personalization Guide Marketers Can’t Miss, we explain the importance of personalization done right, and include examples to inspire your next great email campaign. This guide will help you understand: How the market has expedited the focus on personalization for marketers and subscribers Why prioritizing the subscribers’ experience is good for business How leveraging dynamic content increases email engagement and conversions Ways to stand out in the inbox with messaging that’s timely and actionable Personalization should be a…
There are several causes for DMARC failure. To ensure your emails are properly authenticated and your domain is protected from cybercrime such as spoofing, it’s critical to understand what caused DMARC to fail authentication. When it comes to cyber-attacks, 2021 has shown how unprepared businesses all over the world are. Although Google tries its best to block over 100 million spam messages every day, companies have lost millions of dollars in financial losses due to cybercrime. Spam comes in all shapes and sizes, so why are we so concerned about DMARC email authentication? 94% of all malware is downloaded to a computer via email, and the majority of people are not able to distinguish between a well-crafted phishing email and legitimate messages. DMARC, along with SPF and DKIM, helps you monitor who is sending messages from your email domain and protects your customers from phishing, spoofing, and other email scams. As
There are several causes for DMARC failure. To ensure your emails are properly authenticated and your domain is protected from cybercrime such as spoofing, it’s critical to understand what caused DMARC to fail authentication. When it comes to cyber-attacks, 2021 has shown how unprepared businesses all over the world are. Although Google tries its best to block over 100 million spam messages every day, companies have lost millions of dollars in financial losses due to cybercrime. Spam comes in all shapes and sizes, so why are we so concerned about DMARC email authentication? 94% of all malware is downloaded to a computer via email, and the majority of people are not able to distinguish between a well-crafted phishing email and legitimate messages. DMARC, along with SPF and DKIM, helps you monitor who is sending messages from your email domain and protects your customers from phishing, spoofing, and other email scams. As…
When building a digital product, chances are that at some point, you’ll need to integrate email functionality. Maybe you’d like to set up a password reset email flow, use an email-based login process for your app, send receipts or other transactional emails, or automate onboarding or newsletter sending. Or maybe you’re looking for a way to let your customers send emails from your app. No matter what your email use case is, there’s one problem: Getting emails delivered is harder than you might think. Setting up and maintaining an email infrastructure that processes emails fast and reliably takes time, skill, and effort. Most developers can’t (or don’t want to) handle it themselves and opt to use a dedicated email delivery service instead. Email APIs are making it easy to connect to these delivery services so that you can easily integrate email functionality into your app or product. What is an…