Ad Management
When setting up a paid Facebook ad, there are a lot of boxes to be checked. Are you targeting the right people? Did you choose the right bidding model for your ad? Are you running the right type of ad? If we’re being honest, it can get a little confusing. To help simplify the process for you, we’re breaking down the step-by-step process of running an ad on Facebook. And to make it even better, we put together a checklist to help you keep all of your campaign details straight. With this resource in hand, let’s dive in to help you build the right ad for the right audience on this expansive platform. Why advertise on Facebook? With more than 2.9 billion people using Facebook every month, and nearly 1.9 billion users every day, Facebook offers a unique opportunity for marketers to augment their organic efforts. Your business can reach
On average, Facebook is home to 3 billion daily active users — from CEOs to students to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn’t always easy. For brands, posting on Facebook alone isn’t enough anymore, especially for ones just starting out. Sure, you can invest in promotional content to drive users to your Facebook Page and website, but this requires more than an ad budget: it requires strategy. One way to get the most out of your Facebook ad strategy is to create optimized Facebook Ads targeted at the right audience. By leveraging optimized ads, you can better allocate your PPC budget and better promote your brand. We’ll show you how to make a great ad to achieve these goals through the best Facebook ad examples and practices we’ve seen yet. Do Facebook Ads Work? Best Facebook Ad Examples How do
In the social media marketing world, marketers reminisce about the times when they could fill up on organic reach like our parents reflect on their college years with that old saying, “those were the good old days.” As time has flown by, social media’s purge of organic reach flung marketers onto a rollercoaster ride trying to figure out how to boost a post for customers to actually see — which is a challenge when you’re up against so many competitor ads. With almost 3 billion social media users today, millions of brands have promoted their content on these platforms for years. But the popularity of social media has flooded each platform with hoards of articles, photos, and videos, skyrocketing the supply of content while the demand for it has plateaued. This has lowered the amount of opportunities that brands can leverage to interact naturally with customers. Needless to say, social…
The next Super Bowl is coming. And as we get closer to the big game, Americans aren’t just looking forward to the football — they’re also excited to see what the nation’s big-budget brands will come up with for this year’s ads. While much is still unknown about 2022’s Super Bowl commercials, a few leaked ads hint that a lot of content will err on the relatable and comedic side, while still giving viewers the high-budget excitement the Super Bowl ads we know and love. Here’s just one example of a commercial we can expect on Super Bowl Sunday from Budweiser. The ad, directed by Academy Award winner Chloé Zhao, features a Clydesdale horse that overcomes a significant debilitating injury, which is meant to symbolize the resilience people have shown time and time again during the continued COVID-19 pandemic. But leaked ads aren’t the only thing we can watch to…
You’ve heard it a million times, native advertising is one of the most immersive advertising experiences. But what exactly is native advertising, and why is it causing such a stir for brands, agencies, and publishers? Native ads developed as a concept over 10 years ago and have a unique ability to evolve with media as it changes. They have since overtaken display ads as the most popular form of digital advertising. Native advertising is a chance to put editorial expertise to work for advertisers and brands. It provides a more trusted and valuable, channel to reach readers as compared to banner or traditional display advertising. In this article, we’ll cover why they’ve continued to grow in popularity and effectiveness and how you can incorporate them into your marketing strategy next quarter. A small icon is also an indicator, often a small “s,” that if you click on it will indicate…
