Maropost

The battle against spam is never-ending and Internet Service Providers (ISPs) are taking extra precautions to ensure recipients’ inboxes are not flooded with unsolicited emails. Recently, both Google and Yahoo set new standards for email authentication, potentially reshaping the way we approach digital communication. While these enhancements, starting February 1st, 2024, aim to make electronic communication more secure against phishing and other malicious attacks, they also carry implications that demand strategic consideration for marketers globally.   New Email Authentication Mandate – SPF, DKIM, and DMARC The goal of email authentication solutions is to protect users by preventing email spoofing, phishing, and unauthorized use of domain names.  In an effort to try and minimize unauthorized messages to users, Google and Yahoo Mail email senders must authenticate their emails using industry standards such as SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance). This step aims to

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Black Friday and Cyber Monday are two of the biggest shopping days of the year, and therefore present e-commerce businesses with a significant opportunity to boost sales. However, to capitalize on this opportunity, it is important to plan ahead.   Here are some tips from Maropost on how to prepare for Black Friday and Cyber Monday like a pro:  Start Early The best time to start preparing for Black Friday and Cyber Monday is in the summer. This will give you plenty of time to plan your promotions, stock your inventory, and test your website for traffic spikes.  Start by brainstorming a list of products that you want to offer on sale.  Consider, what products are popular with your customers? What products have been sitting in your inventory for a while? What products can you get a good deal on from your suppliers?  Once you have a list of products, start planning

In the ever-evolving world of e-commerce, staying ahead of the competition requires a strategic approach to merchandising. With the help of advanced technologies like Findify, intelligent merchandising has become an art form that can significantly influence your business’s success. In this blog post, we will explore how Findify empowers e-commerce businesses to elevate their merchandising strategies by creating a personalized shopping experience for their customers. What is Intelligent Merchandising? Intelligent merchandising goes beyond simply showcasing products on your website. It involves leveraging data-driven insights to optimize product displays, recommendations, and search results.  Findify’s powerful algorithms analyze customer behavior, preferences, and trends to deliver personalized experiences that drive conversions and increase customer satisfaction. Dynamic Product Displays Gone are the days of static product grids.  Findify enables you to create dynamic product displays that adapt to each visitor’s unique preferences. By utilizing real-time data, Findify automatically adjusts the order and presentation of

With over 5000 customers across the globe, we’re thrilled to be recognized for solving business problems, powering growth and helping brands deliver on customer expectations We’re thrilled to be named to The Leading 100 of 2023 – a highly anticipated annual research list recognizing the industry’s most innovative tech companies in retail and ecommerce.  All companies on the list were vetted and selected using a rigorous methodology that measured innovation, business impact, commercialization and customers, teams and experience, competition, media buzz, and investor value creation. Company data was collected via a combination of CEO interviews, company nomination data, and publicly available market data.   As a leading provider of commerce and marketing software and services, Maropost is thrilled to be included on this prestigious list. We are committed to helping our clients deliver exceptional experiences to their customers through innovative, accessible, and powerful technology solutions that span the entire customer lifecycle.  

Everyone wants to find ways to keep customers interested as long as possible, which can be challenging. The problem is that customers are constantly getting marketing messages from all directions. It’s often impossible to cut through the noise and give customers helpful content or offers.   In this article, we will talk about how the Maropost platform can help you keep customers engaged at every stage of the sales funnel.   Maropost Marketing Cloud is an all-in-one platform that helps businesses streamline their marketing efforts and deliver a cohesive message across email, social media, SMS, and other channels.   One of the most effective communication platforms is email marketing; one of the most important metrics to track is your open rate. This gives you an indication of how well your emails are engaging with your audience.   If your open rate is low, it could be a sign that your content is not relevant

The checkout process is one of the most frustrating parts of online shopping for a customer. Think back to your own shopping experience: whether you’re buying a new pair of shoes or a new jacket, all of the excitement can be easily tarnished by a glitchy website. And it gets even worse when you have to deal with five or more pages of checks and questions that don’t seem to add up to anything. To avoid the stress of trying to understand why your checkout is slow, and to help you reach your sales goals, we’ve gathered tips from experts on how to speed up the checkout process for your customers. Here are three tips on how to accomplish that and make sure you’re leading them to click “Yes” to your offers. 1. Simplify the Checkout Process The faster your customer can check out, the faster your business makes sales.

So you’ve launched your first email marketing campaign. (We bet you that little task took longer than you thought!) Whether promoting a new product or attracting leads, it takes some time to pull the right headlines, copy and images together. But that’s just the first step. The next is knowing how to measure your newsletter or email marketing KPIs. But before you can start tracking, you must know what you’re measuring. Not all email marketing campaigns are about generating sales (although that’s likely your ultimate goal). For example, you may have other goals, such as: re-engagement generating brand awareness education (e.g. a blog or eBook) growing another email list collecting additional data on subscribers Too many marketers are tracking just 3-5 KPIs for their email campaign metrics. But when it comes to KPIs for email marketing there are around 10 KPIs you need to watch to get the complete picture.

So you’ve launched your first email marketing campaign. (We bet you that little task took longer than you thought!) Whether promoting a new product or attracting leads, it takes some time to pull the right headlines, copy and images together. But that’s just the first step. The next is knowing how to measure your newsletter or email marketing KPIs. But before you can start tracking, you must know what you’re measuring. Not all email marketing campaigns are about generating sales (although that’s likely your ultimate goal). For example, you may have other goals, such as: re-engagement generating brand awareness education (e.g. a blog or eBook) growing another email list collecting additional data on subscribers Too many marketers are tracking just 3-5 KPIs for their email campaign metrics. But when it comes to KPIs for email marketing there are around 10 KPIs you need to watch to get the complete picture.

Email SaaS onboarding has been an integral part of running and growing SaaS businesses. And yet, there are online marketers that have yet to realize its full potential.  But what is email onboarding? And why do SaaS marketers love it so much? In this post, we’ll tell you everything you need to know about onboarding emails and provide tips on how you can convert more leads using this strategy.  We’ll also provide examples of onboarding emails and explain what makes each one a good reference point.  So let’s not waste any more time and jump right in. Why email onboarding mattersHow To Create Great SaaS Onboarding SequencesFigure Out Which Email Sequences You Need To IncludeKeep inactive users in mindHave a solid call-to-actionEmail onboarding mistakes to avoidDon’t send generic emailsDon’t send long emailsDon’t stick to using the same copyBest examples Why email onboarding matters Email onboarding is your first point of