Top Deliverability’s Blog
Spam Resource: Let’s talk all about Unsubscribes!
- February 8, 2022
- Posted by: Top Deliverability
- Category: Industry News Spam Resource
Al Iverson just published another interesting article on Spam Resource:
Last time, I wrote about list-unsubscribe methodology specifically, but today I’d like to broaden the topic to all the different methods that senders use to offer an opt-out option for their subscribers. That could include “one click” unsubscribe links, or leading users to unsubscribe screens or profile center pages, or asking a subscriber to reply to a message using a special tagged address, or sometimes people will say “just reply to abc@xyz.example with UNSUB in the subject line.”Some are better than others. Here’s some pros and cons around different types of unsubscribe methodology, as filtered through my twenty years of watching people send marketing messages (and seeing both a lot of good senders and bad senders along the way).Unsubscribe via email: Reply-to-unsubscribe with a tagged address.Maybe your sending platform puts a tagged address in the reply-to header and tells you that if you want to unsubscribe, you should send mail…
More here: Let’s talk all about Unsubscribes!
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