Top Deliverability’s Blog
Accomplishing your goals is an incredibly gratifying feeling. However, it can sometimes be challenging to get that feeling, since achieving goals takes time, effort, and a structured process. This is why it’s important to create plans of action for meeting the goals that will help you stay motivated and ensure you’re on the right path. In this post, we’ll go over three goal-setting worksheets created by HubSpot to help you outline your goals with the SMART framework and create a plan for achieving them. The template is broken down into relevant sections to help you through the process, and if you download it, you can follow along throughout the post. Download your free marketing goal-setting template here. Goal-Setting Template When it comes to setting a goal, there’s power in writing it down. Research shows that writing aids in retention and recall — and helps to clarify our goals. This is…
When you’re developing or launching a new product, service, or business, you’ll want to have a general sense of how receptive your target market will be to it. Typically, this is done through extensive market research — and one key component of the research process is running a focus group. In this article, we’ll define what a focus group is, give you an agenda to follow when conducting on, explain how to run a focus group step-by-step, and help you plan your questions with a focus group questionnaire. What is a focus group? A focus group is a small group of people, typically representative of your target market, with whom you share ideas and ask questions about your product, service, or business. The individuals who make up the focus group should be a mix of current customers and people who’ve never made a purchase but might in the future. The…
Google Sheets is one of the best tools you can use to store data, track performance metrics, and create dashboards and reports. But while it’s a wondrous tool with countless features and functionalities, it can be hard to grasp for beginners — especially if you need to create a marketing report or dashboard, fast. Not to worry. If you’re looking to get started with Google Sheets, you’re in the right place. In this guide, we’ll be looking at the benefits of Google Sheets and walking you through some of the basics so you can get up to speed quickly and efficiently. Benefits of Google Sheets for Marketing Saying that marketers are data-centric people is an understatement. Between return on investment, cost per acquisition, and more, they’re always looking at different metrics and reporting on progress. It can be tricky to keep all of those numbers straight, though. That’s where spreadsheets…
Email spoofing and phishing increased by 220% in 2021. With such high numbers, cyber-criminals are taking advantage of opportunities to spoof emails and phish for valuable information and credentials. As a result, the average cost of a data breach in 2021 was $4.24 million! Types of Spoofing There are many ways cybercriminals can attempt to steal your personal information. These are 8 types of spoofing: Email Spoofing When a malicious sender forges email headers to commit email fraud by faking a sender’s email address. Email spoofing turns into a phishing attack when the hacker embeds the spoofed email with malicious links or an attachment that can install malware onto the recipient’s computer. Caller ID Spoofing When a caller attempts to disguise their identity by falsifying the phone number sent to your caller ID screen during phone calls. They use these spam calls to try and trick you into giving away confidential…
The SPF Surveyor is a diagnostic tool that presents a graphical view of SPF records for a specific domain. This view can help you figure out which entries are in use and which ones are no longer needed. The post SPF Surveyor: See your SPF Record Activity appeared first on dmarcian.
Learn all about how Twilio’s new partnership with Inbox Monster aims to improve your email deliverability through innovation. The post Announcing Our New Partnership With Inbox Monster appeared first on SendGrid.
Using St. Patrick’s Day email templates can help you get the word out about your upcoming holiday promotions. While you may not think that St. Patrick’s Day is big enough to celebrate with a special email template, the National Retail Federation conducts surveys every year to learn how consumers will be spending for the holiday. In 2021 the NRF estimated that over $5 billion would be spent on St. Patrick’s Day. And while the number for 2022 isn’t out yet, you should definitely plan to take a chunk out of that green pie by using these St. Patrick’s Day email templates from Constant Contact. Let luck shine on your business with these St. Patrick’s Day email templates Table of ContentsSt. Patrick’s Day greeting templateSt. Patrick’s Day card templateSt. Patrick’s day sale templateSt. Patrick’s Day coupon templateSt. Patrick’s Day retail promotion templateSt. Patrick’s Day event invitation templateWhich St. Patrick’s Day email…
Wondering about BIMI adoption throughout 2021? Me, too. I am honestly surprised that adoption of BIMI by top brands and retailers has not be broader. Anecdotally, I’ve been watching and watching and watching, signing up for lots of mail, and seeing very little of it with a BIMI logo. But, while the needle has been slow to move, data suggests that it is indeed moving. Read more about it here, courtesy of DMARC.org.TL;DR? Almost 10,000 new BIMI records observed in 2021 by DMARC.org. Not quite 200 of those referenced a VMC (Verified Mark Certificate, required by Gmail). It’s growing….slowly, but it’s growing! It took years for people to get hip to DMARC (by “get hip” I mean “consider it a best common practice”), so I think we’ll get there, eventually.[ H/T: Steve Jones ]
Influencer marketing for nonprofits — it’s an old strategy given a new name. Major nonprofits and major celebrities have paired up to do good for as long as the two have existed. But social media has transformed the landscape of influencer marketing. It’s created a huge web of niches and spheres of influence. When you find the right voices and the right platform, you can extend the reach of any nonprofit and access a new audience that’s already primed to care about your mission. In fact, that audience pays more attention to the recommendations of their favorite influencers than to those of megastars, and this trend is only growing. There are powerful people eager to advocate for your brand and cause. You just need to find them, connect, and partner up to realize your most ambitious goals. Don’t miss out on one of the most exciting digital marketing trends for…
Adding your location on Instagram is often an underrated feature for brands. For brands, there are two main reasons to use it: Share your business location with your followers for increased discoverability or show some personality with fun location names. Whatever your goal is, learn how to create your own custom location on Instagram in a few simple steps. 1. Check in on your Facebook app and create a post. 2. Select “Check In.” 3. Allow Facebook to use your location or select one on the map. 4. On the search bar, type in the name of your new custom location and click on the + symbol at the bottom. Even if someone has already created a location with the same, you can still create your own. 5. Add in your custom location name and location details, then click “Save Custom Place.” 6. Your new location is now available on…