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HubSpot: Instagram Reels vs. TikTok vs. Snapchat: Which Should Businesses Use? [Marketing Professional Data]
- February 8, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just shared another insightful story:
Remember Vine? Despite its huge initial growth, the six-second looping video app was discontinued by Twitter in 2016 — only four years after its launch. Since then, we’ve seen apps like Snapchat, Instagram’s Reels feature, and TikTok fill its void. They allow users to express their creativity with short mobile videos while attracting Gen Z and millennial audiences. They also feel more niche and non-traditional than older platforms, like Facebook or Twitter. Snapchat, which launched in 2011, allows users to create video-based stories about their lives and send video or image-based messages to their friends. Unlike most other apps, Snapchat content expires either immediately or after 24 hours. This platform leads to users creating content that is more lighthearted on uncensored than other more public-facing platforms. Meanwhile, TikTok, which launched in just 2017, is similar to Vine in that it allows users to create 10 to 60-second looping videos that…
Continued here: Instagram Reels vs. TikTok vs. Snapchat: Which Should Businesses Use? [Marketing Professional Data]
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