ESP

I’ve abandoned numerous websites that were crammed with excessive text and bulky images due to their challenging navigation and overly bookish appearance. Being both a marketer and a customer in one, I naturally lean towards using icons. They are visually appealing, convey information and intent instantly, and make clicking effortless. But not all businesses use icons to their full potential. So, I scrutinized dozens of websites and apps and talked to industry experts who’ve witnessed the “iconicness” of icons to gather their insights. Explore how to use marketing and sales icons in the best ways possible. We’ll cover: Why use icons in marketing and sales materials? 5 Examples of Marketing and Sales Icons 7 Best Practices for Using Marketing and Sales Icons When Not to Use Icons Free Marketing Icons Free Sales Icons Why use icons in marketing and sales materials? Photography and typography are limited in business communication, and

Optimizing your website to generate leads is a no-brainer. However, it’s not as simple as throwing a “Click Here” button on your home page and watching the leads pour in. Instead, marketers and designers need to take a more strategic approach. In this post, we’ll go over some quick ways that actually work to optimize your website for lead generation. Table of Contents How to Create a Lead Generation Website How to Increase Leads on Your Website How to Create a Lead Generation Website To understand how to optimize our website, we’ll have to first gain a basic understanding of the lead generation process. What components are at play when a casual website visitor turns into a lead? The lead generation process typically starts when a website visitor clicks on a call-to-action (CTA) located on one of your site pages or blog posts. That CTA leads them to a landing

I’m willing to bet that you, as a marketer, you have experience with email marketing and SEO. If you’re a beginner, you’ve at least heard of both strategies and maybe done a bit of research into them. Regardless of your level of experience, you might still be wondering which is a more worthwhile investment for your business. In this post, I’ll discuss all things email marketing vs. SEO, from how marketers currently use both strategies to making them face off in the ring against key marketing goals. Table of Contents A Quick Refresher on Email Marketing and SEO Email Marketing vs. SEO – What are marketers saying? Email Marketing vs. SEO – A Comparison Against Marketing Goals Email Marketing vs. SEO – The Verdict A Quick Refresher on Email Marketing and SEO Email marketing is sending content to a list of subscribers via email, like weekly update newsletters, promotional emails

If you’re like many people, you’ve likely been tempted to impulsively buy a pull out your credit card for a product or service you saw in an Instagram Reel with an incredibly convenient link to shop.  Today, most generations see social media as their preferred platform for product discovery, while 87% of social media marketers who sell on their channels say its effective. Nearly 60% even note social media sales have increased year over year.  But, once you place your products or services on social media stores or pages, how do you ensure they achieve solid sales? To do this, consider leveraging social media selling tools.  In this blog post, we’ll go over: What are social selling tools? Best Social Selling Tools Best Social Selling Tools Social Selling Software HubSpot Social Media Management Software Source HubSpot’s Social Media Management Software is a comprehensive social media tool that can boost your

Collecting high-quality data is crucial to making strategic observations about your customers. Researchers have to consider the best ways to design their surveys and then how to increase survey completion, because it makes the data more reliable. I’m going to explain how survey completion plays into the reliability of data. Then, we’ll get into how to calculate your survey completion rate versus the number of questions you ask. Finally, I’ll offer some tips to help you increase survey completion rates. My goal is to make your data-driven decisions more accurate and effective. And just for fun, I’ll use cats in the examples because mine won’t stop walking across my keyboard. Why Measure Survey Completion Let’s set the scene: We’re inside a laboratory with a group of cat researchers. They’re wearing little white coats and goggles — and they desperately want to know what other cats think of various fish. They’ve

As of the first of February 2024, Google and Yahoo will introduce new rules for anyone who sends massive emails to @gmail and @yahoo contacts to improve mailbox protection against spam, phishing and spoofing. Read what the new requirements are in this article, and see how you can comply by 2024.  Think about how many customer and prospect email addresses you have in your lists ending in “@gmail.com” or “@yahoo.com”. A lot, right? As of the first of February 2024, you may no longer be able to communicate with these contacts and be sure that your emails reach them. Why not? On that date, Google Gmail and Yahoo will change their email receipt policies, implementing changes to current authentication and spam prevention requirements. However, if you are already adopting the best practices of email deliverability to optimize your email delivery capabilities, you have nothing to fear: the new standards correspond

Landing pages may be the equivalent of making a good first impression, but thank you pages are the final memory you leave a website visitor with before they go. They’re often the final opportunity to engage your site visitors and leave them with a warm, fuzzy feeling about their overall experience on your site. Like any website page, good thank you pages require careful consideration across design, layout, copy, and calls-to-action (CTAs). If you’re struggling to make your thank you page work for your visitors and website goals, check out these nine examples to get inspired. Table of Contents What is a thank you page? What is the benefit of a thank you page? Thank You Page Examples What is a thank you page? A thank you page is what your customers and leads are redirected to immediately after completing a form or making a purchase on your web page.

Looking to grow your company’s reach? Education marketing is the answer. Here, you can grow demand for your product, services, or institutions as more people choose online education. The data speaks loudly: The global e-learning industry is set to reach $457.8 billion by 2026. How do you develop your first education marketing campaign? How much money and time do you need to invest? What is the whole range of benefits? In this guide, you’ll learn the fundamentals of education marketing. Understand the steps of building an education marketing strategy, as well as get actionable tips. Table of Contents What is education marketing? Why education marketing is important? Building an Education Marketing Strategy 4 Tips for Education Marketing What is education marketing? Education marketing is the practice of promoting educational institutions, programs, products, or services to prospective students (aka clients), thus increasing student enrollment. Let’s dive into an example. A nearby

A car fire ignited a viral marketing moment for the Stanley brand. On November 15, TikTok user @danimarielettering posted a video showing the aftermath of her car catching on fire. Though the car was totaled, her Stanley Quencher tumbler was intact and still had ice in it. @danimarielettering Thirsty after you catch on fire? @Stanley 1913 is like no problem i gotchu #fyp #carfire #accident #stanleycup ♬ original sound – Danielle The video quickly went viral and has gone on to rack up more than 84 million views. Two days later, Stanley President Terence Reilly stitched Danielle’s original video offering to send her some new tumblers and to replace her car on behalf of the brand. This response has earned over 32 million views, quickly becoming the feel-good story of the season. @stanleybrand #stitch with @Danielle ♬ original sound – Stanley 1913 The comments to Reilly’s response are filled with

The battle against spam is never-ending and Internet Service Providers (ISPs) are taking extra precautions to ensure recipients’ inboxes are not flooded with unsolicited emails. Recently, both Google and Yahoo set new standards for email authentication, potentially reshaping the way we approach digital communication. While these enhancements, starting February 1st, 2024, aim to make electronic communication more secure against phishing and other malicious attacks, they also carry implications that demand strategic consideration for marketers globally.   New Email Authentication Mandate – SPF, DKIM, and DMARC The goal of email authentication solutions is to protect users by preventing email spoofing, phishing, and unauthorized use of domain names.  In an effort to try and minimize unauthorized messages to users, Google and Yahoo Mail email senders must authenticate their emails using industry standards such as SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance). This step aims to