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Learn the top ways you can use your social media data to enhance your email marketing campaigns and better engage your subscribers. The post 5 Ways to Elevate Your Email Marketing With Social Media Data appeared first on SendGrid.

The promise of inbound marketing is a lure that attracts businesses of all kinds, but few understand the efforts it takes to be successful. After a few blog posts, they flame out and grumble “We tried content marketing, but it didn’t really work for us.” I hear this from prospective clients all the time. And I get it. Business owners are skeptical of making an investment that might not pan out, so they get cautious and are ready to pull the plug at the first sign that they’re wasting money. Honestly, they probably are wasting money. There’s an epidemic of half-hearted content marketing out there that’s giving the whole inbound philosophy a bad name. So when I hear potential clients say that they tried content marketing but didn’t see results, this is how I respond. Why Your Content Marketing Efforts Might Be Missing the Mark Content marketing is not new.

Thanks to the advancements in artificial intelligence technology, content generation doesn’t have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it’s wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. These tools can help us produce high-quality content appealing to your audience and on-brand. In this blog post, we’ll explore the top types of AI-generated content in marketing. By leveraging these types of content, you can elevate your content strategy and gain a competitive edge in the market. And to help understand, we pulled data from HubSpot’s own State of AI survey data to find out the top types of AI-generated content in marketing for 2023. The following are statistics drawn from 1350+ U.S. marketers — specifically those already leveraging artificial intelligence in their roles. 1. Social Media Posts (58%) The most

Did you know there were over 214.7 million digital buyers in the US in 2022? Online shopping has become a mainstream revenue source for businesses. So, with the right Google Shopping campaign structure, your business can soar. Google Shopping ads are an essential part of any successful digital marketing strategy. They are a great way to drive more sales and increase online visibility. Most businesses today are already investing in Google Shopping ads. If you’re not, it’s time to get started. Keep reading to learn eight Google Shopping ads strategies that will help you drive more sales and increase your ROI. You’ll also get tips on optimizing your campaigns for maximum effectiveness. The Benefits of Google Shopping Ads Google Shopping ads allow you to target specific customers based on their demographics, interests, and other characteristics. It helps ensure that your Google shopping campaign structure targets the right audience. These ads

We all face disruptions to our peace of mind — work stressors, parenting pressures, and even smaller hurdles like running out of shampoo. Stress management apps can help ease anxieties that could otherwise pile up and make life feel out of control. Monitoring and managing your emotional health is a wise choice for both today and down the road. Experts at the Mayo Clinic say that unmanaged stress can affect your body, thoughts, feelings, and behavior. This can lead to serious physical repercussions. Luckily there are lots of great stress management apps out there that can help — and here are some of our favorites. Table of Contents What are stress management apps? 11 Stress Management Apps You Need to Try Note: These apps are not intended to be substitutes for medical advice. Think of them as educational, intended to help you explore your situation and identify possible solutions. Be

Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn’t getting too many downloads or leads, your marketing might be the problem. In order to be successful, your offer must be compelling enough that it practically begs users to opt-in. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource. 1. Consider a co-marketing campaign. Before you create your helpful content offer, consider if there’s any partnerships that you can leverage. Co-marketing provides an opportunity for cross-collaboration on content so that two parties “own” that content and benefit from it. Here are some reasons why co-marketing is a good idea: Sharing resources for the offer’s creation doubles the value of the content and diminishes the cost/effort of its production Promoting to two networks increases the reach of the campaign exponentially Both partners have vested

As marketers, we’re always looking for ways to improve our game plan. But with so many tactics and channels available, knowing where to focus our efforts can be challenging. Ultimately, no marketing strategy is perfect. A marketing audit gives you a holistic view of your marketing efforts, including what’s working, what could be improved, and where new opportunities are present. Here, we’ll take a closer look at marketing audits, the best time to conduct one, and a few best practices to pull one off. Table of Contents What is a marketing audit? What are the elements of a marketing audit? Who does a marketing audit? When should I do a marketing audit? How to Do a Marketing Audit A marketing audit identifies the biggest strengths and weaknesses of your current strategy. It highlights what plans, processes, and practices are most effective at meeting goals. Just as importantly, it builds a

Learn 7 ways you can use email and social media to drive serious traffic to your website and prepare visitors for conversion and engagement. The post How to Use Email & Social Media to Drive Traffic to Your Website appeared first on SendGrid.

Inbound marketing is all about building a relationship with prospects before they make a purchase. So what is inbound recruitment? Like inbound marketing, inbound recruitment relies on attracting candidates with blog posts, social media, videos, and webinars. Potential future employees can learn about your brand from this content before a position even opens. Once there’s a job that’s a good fit, engaged candidates that already know about your company apply for positions. Find out how this recruiting strategy combines the best marketing principles and recruiting methods to help attract top talent. Table of Contents What is inbound recruitment? Inbound Recruiting vs. Outbound Recruiting The Benefits of Inbound Recruiting How to Get Started With Inbound Recruiting Inbound Recruiting Best Practices What is inbound recruitment? Inbound recruiting is a mix of recruitment marketing and employer branding. The methodology involves building your employer’s brand to boost its appeal to potential applicants. This type

Inbound marketing is all about building a relationship with prospects before they make a purchase. So what is inbound recruitment? Like inbound marketing, inbound recruitment relies on attracting candidates with blog posts, social media, videos, and webinars. Potential future employees can learn about your brand from this content before a position even opens. Once there’s a job that’s a good fit, engaged candidates that already know about your company apply for positions. Find out how this recruiting strategy combines the best marketing principles and recruiting methods to help attract top talent. Table of Contents What is inbound recruitment? Inbound Recruiting vs. Outbound Recruiting The Benefits of Inbound Recruiting How to Get Started With Inbound Recruiting Inbound Recruiting Best Practices What is inbound recruitment? Inbound recruiting is a mix of recruitment marketing and employer branding. The methodology involves building your employer’s brand to boost its appeal to potential applicants. This type