ESP

Ask any marketer to name the most effective marketing channels, and they’ll probably include email in their top 3. That’s because email is the channel with the highest return on investment for businesses.  Customers will likely give you a similar answer, considering email continues to top the list of their preferred communication channels.  But to […] The post How to Create an Email Marketing Plan in 7 Steps appeared first on SendGrid.

Email denylists can be detrimental if not annoying. This post shares how to reduce your risk of landing on an email denylist and what steps to take if you do. The post What Are Email Denylists and How to Avoid Them appeared first on SendGrid.

Learn the difference between IP reputation and domain reputation, and how each affects your overall email reputation. The post Email Sending Reputation 101: IP Reputation vs. Domain Reputation appeared first on SendGrid.

Is email throttling bad? Read this breakdown from Twilio SendGrid of what often causes email throttling and some strategies to prevent it. The post What Is Email Throttling? appeared first on SendGrid.

Learn what makes a good email response and get tips from Twilio SendGrid to help you produce effective, rewarding emails. The post 6 Tips for Responding to Your Email Recipients appeared first on SendGrid.

Spam traps are a common tool for companies wondering how to detect spam. Here we explain what spam traps are and how to identify and avoid them. The post Spam Traps: What They Are & How to Avoid Them appeared first on SendGrid.

Creating a resume from scratch can be frustrating and tedious, especially when you have limited design experience. If you want a professional but interesting-looking resume, you’re in luck. In this article, we’ll explore different Google Doc resume templates you can use to nab your next job. 10 Google Doc Resume Templates 1. Swiss 2. Serif 3. Coral 4. Spearmint 5. Modern Writer 6. The Muse’s Resume Template 7. ResuStudio’s Google Docs Resume Template 8. Canvas Resume Template 9. Geometric Resume Template 10. ResumeGenius’ Chicago Resume Template 10 Google Doc Resume Templates Google Docs offers five templates with impressive design elements to help you portray professionalism and originality in your resume. These templates are included in this list, as well as five additional templates from other sources that you can easily edit in Google Docs. Even if you have the design all set, these templates provide formatting inspiration and fill-in-the-blank sections

Whether you want to start a new company or forecast realistic revenue growth, measuring your total addressable market is a crucial first step. In order to understand how much of the market you can secure — and how much revenue your business can generate — you’ll need the right formula. In this post, you’ll learn what total addressable market is and the best way to calculate it. Table of Contents What is a Total Addressable Market? How to Calculate Total Addressable Market Unless they’re a monopoly, most companies can’t capture the total addressable market for their product or service. Even if a company just has one competitor, it would still be extremely difficult for them to convince an entire market to only buy its product or service. That’s why most companies also use other metrics to analyze the market. Companies can measure their serviceable available market (SAM) to determine how

When you conduct research, you need to have a clear idea of what you want to achieve and how to accomplish it. A good research design enables you to collect accurate and reliable data to draw valid conclusions. In this blog post, we’ll outline the key features of the four common types of research design with real-life examples from UnderArmor, Carmex, and more. Then, you can easily choose the right approach for your project. Table of Contents What is research design? The Four Types of Research Design Research Design Examples Research design involves choosing the right methodology, selecting the most appropriate data collection methods, and devising a plan (or framework) for analyzing the data. In short, a good research design helps us to structure our research. Marketers use different types of research design when conducting research. There are four common types of research design — descriptive, correlational, experimental, and diagnostic

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. The LGBTQ community is small but mighty, contributing trillions of dollars and thousands of jobs to the economy each year. Despite this, LGBTQ individuals still face marginalization. The community continues to fight against historic and current systematic discrimination, which can present barriers to achieving equity and equality — even when trying to start or grow a business. While progress is slow and not always linear, the good news is there are many resources intended to help give LGBTQ entrepreneurs a leg up. We’ve assembled a list of some of the best out there, which can help LGBTQ