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You’re eager to share exciting information with your leads. You’re proud of your company’s top products and services — and you hope to convey this passion in your marketing emails. But, you want to automate those marketing emails if you can, to save yourself time. Now, the remaining question: How can you accomplish this without overwhelming recipients?  The ideal solution is drip emails, which naturally pace your online interactions. Instead of bombarding your leads with emails, you’ll send digestible nuggets at a rate they can handle.  The result? Better engagement and, ultimately, more conversions. These outcomes are more likely when you tailor your campaign to align closely with your brand and audience.  To help you accomplish precisely that, we’ve developed a detailed guide to all things drip marketing. Keep reading to learn the answers to essential questions, such as: What is an email drip campaign?How do drip email campaigns impact

The holidays are coming, and it’s time to decorate your online marketing with holiday email templates. That’s right. It’s already time for your business to be thinking about making the most of big shopping holidays such as Black Friday, Small Business Saturday, Cyber Monday, and Christmas. As well as connecting with your customers by celebrating other fall and winter holidays with them, such as Thanksgiving, Veteran’s Day, and Kwanzaa. And if you’re like most small businesses and organizations, email marketing will play a big role in how you communicate with your customers and get the word out about your upcoming holiday promotions. If you haven’t started planning your holiday email marketing, don’t worry, we have the professionally designed holiday email templates you need to save time and stand out in your customers’ inboxes. I’ve curated this group of holiday email templates just for you. With notes on my favorites, and a peek into next year.

Since the start of the pandemic, working from home has become the new normal for many employees and companies. While working outside the office has its benefits — no more long, gas-guzzling commutes, for instance — there is still one downside many employees face: remote work loneliness. Before the pandemic, it was normal to make friends around the office, crack jokes in the break room, or participate in fun, in-person team-building activities. However, those things aren’t possible when you’re working from home and your coworkers are scattered around the country. So, working from home can feel isolating. Fortunately, there are strategies you can implement to protect your mental health and feel less lonely as you work from home or remotely. 5 Tips to Avoid Loneliness When Working From Home I asked fellow HubSpotters and professionals across different industries for tips on avoiding work-from-home loneliness. Here is what they had to

Online lead generation is difficult. There’s no way around it. However, you can give your brand an edge by optimizing lead generation pathways on your site. This article will cover lead generation software and tools that help you reduce friction and increase the conversion rate of website visitors to leads. This will include both paid and free tools. We’ve compiled a list of the best lead generation tools on the market, including some free options. The 21 Best Lead Generation Tools in 2022 HubSpot Marketing Hub Intercom Proof Paperform MobileMonkey Mailshake Qualaroo HotJar Turnstile by Wistia Pointerpro Zuko ProProfs Quiz Maker Clearbit Datanyze Hull.io TypeForm Hello Bar Hunter.io Gravity Forms Jotform Discover.ly 1. HubSpot Marketing Hub HubSpot Marketing — and specifically its lead capture tool — can be used for free (then upgraded) and has tons of lead generation that make it easy to capture, store, and nurture leads, including:

When you get a recommendation from someone you respect and admire, you may feel honored and want to return the favor. But figuring out how to write a LinkedIn recommendation that is specific, honest, succinct, and helpful isn’t easy. Most people get stuck. You might not know how to start or what to say. But with some simple templates and tips, you’ll be writing stellar testimonials on LinkedIn for your favorite people. Keep reading to learn how to write a LinkedIn recommendation. Then check out some recommendation examples and a quick recommendation letter template. You can use these tools to write authentic and useful LinkedIn endorsements that can help move someone’s job search in the right direction. Let’s get started. 1. Explain the nature of your professional relationship. That sounds really serious, but it’s simply a helpful piece of context that acts as an intro for your recommendation. Whether it’s

YouTube is the second largest search engine in the world, so keyword-optimizing your videos on the platform is just as important as keyword-optimizing your blog posts for Google. One of the best ways to keyword-optimize your videos for YouTube is leveraging tags, but not everyone knows how to add tags to YouTube videos. Below, we’ve put together a guide that will explain exactly what YouTube tags are, how to add them, why they’re important, and some best practices to follow. What are tags for YouTube? How to Add Tags to YouTube Videos Why are YouTube tags so important? YouTube Tags Best Practices Best YouTube Tag Generators What are tags for YouTube? YouTube Tags are words and phrases you can include in the descriptions of your YouTube videos. They let your viewers, and YouTube, know what your videos are about and can help them rank higher in the platform’s search results.

Every marketing email you send has to compete with all the other promotions and newsletters in the recipient’s inbox. This is why email marketers spend so much time thinking about how to stand out among the competition and engage recipients.  Email personalization is an increasingly important way for your messages to stand out—in fact, 57% […] The post How to Use First-Party Data for Marketing Email Personalization appeared first on SendGrid.

WhatsApp for business is a marketing channel with huge potential. However, there are some features and processes making it unique. That includes WhatsApp templates.  WhatsApp marketing is built on message templates. WhatsApp broadcasts, greeting messages, and advertising message templates all need to be approved by Meta before being sent to contacts. That’s why it’s smart to have templates approved for the most common messages you plan to be sending regularly.  Here are 17 WhatsApp templates you can adapt and use for your business communications. What Is a WhatsApp Template Message? A WhatsApp template message, also known as a highly structured message (HSM), is a pre-built standardized message that you can reuse for your WhatsApp campaigns. Templates can be text-only or include media, like images, videos, documents, and action buttons. You can personalize your templates by adding variables that will adjust based on the user’s demographics, order details, or any other

Halloween may not seem like a golden opportunity for catching customers — it’s not often associated with major shopping seasons like Christmas or back-to-school. But, even with lingering pandemic-related restrictions in place, the National Retail Foundation reported that the average American spent $103 on candy, costumes, and decorations in 2021 and estimated that the country spent a total of $10.6 billion on the holiday. And Halloween promotions can help you get in on this spending. You might feel intimidated competing with large corporations for Black Friday and other holiday shopping revenue, but Halloween gives you the chance to cash in on holiday spending with less hassle. Even if you don’t sell Halloween-themed merchandise, you can still take advantage of the holiday by creating themed branding around this popular shopping season. How Halloween promotions can benefit your business It seems like Christmas creep happens earlier every year, and you might be

It was a Saturday night, around 11 PM, and I was innocently scrolling on Amazon to look for a gift for my best friend’s birthday. But then, it happened. I had an impulse to purchase everything. The female empowerment mug? The wine tumbler? The pillow that said “Nap Queen”? I wanted it all. I added everything I liked to my cart, but bailed once I realized the total had reached $200. My hesitation to check out triggered abandoned cart emails which attempted to persuade me to make the purchase. Abandoned cart emails are one way to convert lost business and turn a lost prospect into a brand enthusiast. Morgan Jacobson, an inbound marketing specialist on the ecommerce team at HubSpot, wrote about abandoned cart emails in this blog. He says, “First off, if you’re doing any kind of shopping cart abandonment you’re way ahead of the game. Currently, only 19%