best practices
What makes a great mass email? Learn how to send mass emails that get people excited about events, products, and more with Twilio SendGrid. The post How to Send a Mass Email appeared first on SendGrid.
My Kickbox colleague Jennifer Nespola Lantz has put together the ultimate guide to email headers. It’s the perfect place to start to learn more about what email headers are, what is in them, and how you can use them for deliverability troubleshooting. This kind of expertise is what makes her a great deliverability consultant and we are lucky that she loves to share that expertise with us!Here’s links to all four entries in the “Guide to Email Headers Series,” all found over on the Kickbox blog.Part 1: What are email headers? What are email headers, how are they used, and how to find them?Part 2: Why are email headers important? 4 ways email headers can answer your deliverability issuesPart 3: How do I read email headers? General guidelinesPart 4: Email headers you should know: 13 Email Headers That Can Identify Deliverability IssuesLearn and enjoy!
Email denylists can be detrimental if not annoying. This post shares how to reduce your risk of landing on an email denylist and what steps to take if you do. The post What Are Email Denylists and How to Avoid Them appeared first on SendGrid.
Learn the difference between IP reputation and domain reputation, and how each affects your overall email reputation. The post Email Sending Reputation 101: IP Reputation vs. Domain Reputation appeared first on SendGrid.
Here’s an easy tip that I wanted to share with everyone. It’s something I knew about myself but didn’t take into consideration (I guess I got tripped up in my own “do as I say, not as I do” kind of thing). As mentioned, recently I set up my own mailbox provider to host my own mail, and as part of that, I set up a new domain name. (I didn’t HAVE to set up a new domain name, but it made setup a bit easier; I could dedicate the whole domain to my new project, and I could simply jettison the domain if I decide to shut the service down later.)I set the server up and tried sending the first few test messages, and immediately started to see Spamhaus blocks. The error messages basically said something like “mail blocked due to domain being listed on zrd.dq.spamhaus.net.” ZRD? A quick
Is email throttling bad? Read this breakdown from Twilio SendGrid of what often causes email throttling and some strategies to prevent it. The post What Is Email Throttling? appeared first on SendGrid.
Learn what makes a good email response and get tips from Twilio SendGrid to help you produce effective, rewarding emails. The post 6 Tips for Responding to Your Email Recipients appeared first on SendGrid.
Spam traps are a common tool for companies wondering how to detect spam. Here we explain what spam traps are and how to identify and avoid them. The post Spam Traps: What They Are & How to Avoid Them appeared first on SendGrid.
The other day, I ran across a complaint on Linkedin. “Just saw another email go to the Promotions Folder with DKIM, SPF, and DMARC set up perfectly. Stop telling people this will fix their e-mail problems!” It’s not the first time I’ve heard this, and I can understand why the author is frustrated. But, it’s important not to miss the true point — email authentication will help to improve inbox delivery. Because it does! But there’s a nuanced explanation to go along with that. The devil truly is in the details.Email authentication is fantastic. SPF and DKIM both allow you to set yourself up as YOU in the eyes of mailbox providers — as opposed to just being one of the many clients of ESP or CRM platform X, based on a shared IP address or shared DKIM domain. This is a good thing, but it’s just the start.Setting yourself
Learn why a DMARC record is important and how it can improve your campaign’s email delivery and avoid spam folders, as well as see a sample. The post What Is DMARC? Understanding DMARC Records appeared first on SendGrid.
