Email Marketing Tools
Finding the right email marketing tool is key for Shopify store owners looking to connect with their audience. In my Shopify store, I use Shopify Email for simple marketing and transactional email, but as my list has grown I’ve been considering other options. There’s been a lot of buzz about Klaviyo lately, so we decided to test it against Shopify’s built-in email marketing platform. We were impressed with Klaviyo’s advanced features and sophisticated automated marketing. However, Shopify Email is still a good choice for budget-conscious ecommerce businesses, or those looking for easy set-up. Let’s take a look at both Shopify Email and Klaviyo to find the best fit for your ecommerce store. Shopify Email vs Klaviyo: Pros and Cons Shopify Email Pros: 10,000 sends/month included in the price of your Shopify subscription Automatic branding applied across email templates Good selection of pre-built segmentation templates Cons: Dynamic products not available for email campaigns
When I launched my Shopify store back in 2016, Shopify Email didn’t even exist. Back then, ecommerce store owners had to look for other email service providers (ESPs) for their marketing needs. Choices were limited. Fast forward to today, and the email marketing landscape has completely changed. In 2019, Shopify Email joined the ranks of established ESPs like Mailchimp, which has been around since 2001. So does Mailchimp’s nearly two-decade head start make it the better option? In my opinion, both tools are valuable for different reasons and the decision will likely depend on these main factors: The size of your mailing list and how many emails you send per month Your email marketing automation needs What features you need beyond email marketing (SMS, social media marketing, etc.) As for me, I’ve built several Mailchimp campaigns, and even invested in a paid plan for my ecommerce store. But ultimately, I’ve
If you’ve just started exploring software options for your email marketing capabilities, it’s more than likely that you’ve come across two of the most renowned email marketing automation platforms out there: HubSpot and Mailchimp. These two email marketing tools are packed with amazing features designed to help you reach your email marketing objectives. However, the question is: which one of them is the best choice for your business? In our detailed comparison of Mailchimp vs HubSpot, we will analyze their key features such as email deliverability, automation capabilities, pricing, and more to help you find out which email marketing service is the best option for your marketing needs. Mailchimp vs HubSpot: Summary Both Mailchimp and HubSpot are excellent email marketing tools, but they cater to different business needs and sizes. Mailchimp is the more budget-friendly option for small businesses and startups, with a free plan and lower-cost tiers. HubSpot also
Sometimes the hardest decisions to make are between two good options. Both Klaviyo and Mailchimp are solid email service providers. They both go beyond the basics, offering marketing automation, A/B testing, and landing pages. For ecommerce store owners, this means tools like dynamic product recommendations and transactional email capabilities are at your fingertips. That’s not to say that Mailchimp and Klaviyo are exactly equal, however. Each has its pros and cons, and picking the best one for you might come down to a specific feature or function – especially if you’re looking to optimize your ecommerce store’s email marketing strategy. We’ve thoroughly tested Klaviyo vs Mailchimp, focusing on those crucial details that can make or break your decision. Keep reading to learn which one we’d recommend for online store owners. The answer might surprise you! Klaviyo vs Mailchimp: Main Differences Based on our research, the most significant differences between Klaviyo vs
If you’re looking for an email marketing platform, Mailchimp might seem like a safe choice. After all, it’s been around for more than two decades(!). And during this period, many businesses have gotten a head-start with their email marketing on Mailchimp’s free plan. But sometimes, the tried-and-tested option isn’t necessarily the best one. Especially as newer email platforms like Flodesk (founded in 2018) spring up, boasting more modern-looking interfaces and features to meet modern needs — including selling digital products. Flodesk has also gotten rave reviews for its form and email designs, which are simply stunning. In this Flodesk vs Mailchimp comparison post, I’ll evaluate how both platforms stack up in terms of their ease of use, signup forms, automation capabilities, and other common email marketing considerations. Which email platform is our winner? And more importantly, which one is right for you? Keep reading to find out! Flodesk vs Mailchimp:
Choosing the right email tool is a difficult decision when you’re starting out. You want something affordable but that can grow with your brand and vision—trust me, it’s a lot of tedious work migrating from one platform to another when you’ve already got an established list. I get asked a lot about what email marketing platform is the best for bloggers and creators. I’ve been running my email list for almost 10 years, so it’s a long time since I’ve been “just starting” and there’s a wealth of new tools available now that weren’t when I was getting started. There are platforms for pretty much every occasion, some that are all-singing, all-dancing, and some that take things back to basics. I currently use ConvertKit, but I’ve noticed a lot of talk about Flodesk recently—a few of my creator friends swear by its simple interface and its visual appeal—so let’s unpick
If you’re a busy ecommerce store owner like me, here are a few things you don’t have time for: Endlessly copy-pasting email addresses onto different mailing lists Sending post-purchase thank you emails one by one Keeping track of a bazillion customer purchase histories (Ok, I haven’t actually sold a bazillion unicorn horns in my ecommerce store… yet.) Fortunately, there’s no need to do any of these tedious tasks manually. Ecommerce marketing automation software simplifies your busy life by automating work which would otherwise take tons of time and brainpower. This could include email marketing automation (see some automated email examples here), automating social media posts or digital ads, and more. In order to stay competitive, ecommerce store owners need a marketing automation strategy. The main challenge is choosing the right tool for the job because not all marketing automation software is built equally. We’ve found important differences in popular ecommerce
Over a decade ago, I worked for a marketing agency where email marketing campaigns were a big part of our daily grind. Among the many platforms we dabbled in, Mailchimp and Zoho Campaigns were the clear client favorites. Back then, Mailchimp was the cool kid on the block, offering affordable email marketing solutions with a playful touch. On the other side, we had Zoho. Not only did it offer email marketing, but it also had a handy CRM. And the best part? It didn’t cost an arm and a leg. But times change, and so do our favorite tools. Fast-forward to today, and both platforms have undergone quite the transformation. The million-dollar question now is: Do they still offer the bang-for-your-buck value they once did? And which one should you pick to elevate your email marketing game? Sit tight as I delve deep into a feature-by-feature showdown between Mailchimp and
Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email, common marketing email mistakes, and what inspirational email marketing looks like. But at the end of the day, it doesn‘t matter how optimized my emails are if I can’t properly track my email analytics or if I’m unsure what metrics need my attention. Fortunately, my experience sending email marketing materials, such as newsletters, has given me a wealth of knowledge I’m happy to pass on to other marketers and business owners. Let’s explore eight crucial metrics and KPIs you should be tracking to assess the effectiveness of your email efforts. 1. Clickthrough Rate Clickthrough rate (CTR) is likely the first answer you’ll get when you ask an email marketer what metrics they track. In fact, I surveyed 190 marketers and found that the
I’m subscribed to a few nonprofit organizations’ email lists, and I always feel a bit dismayed when I receive their email newsletters. Their emails were clearly written in plain text in their regular email client, then BCC’ed to everyone on their list. Sending marketing emails in this way isn’t impossible, but the emails tend to look drab and uninspiring — limiting their ability to secure donations or volunteers. I also shudder at the amount of manual effort involved in splitting up a master list to send emails to only certain list segments. (If the organization isn’t put off by the hassle of doing so, that is…) All this is a pity because these nonprofits champion causes I care about. I can’t help but think that if they invested in a dedicated email marketing tool, they’d be able to market to donors — and bring in donations — more effectively. With