Email Marketing Tools
Comparing ActiveCampaign vs ClickFunnels is a bit like comparing a Swiss Army knife to a specialized chef’s knife – both are useful tools, but each excels in different ways. One of them (ActiveCampaign) is a marketing and sales automation platform for automating common marketing and sales tasks, like sending email drip campaigns or follow-up emails. Meanwhile, the other (ClickFunnels) is one-stop sales funnel software for setting up email marketing campaigns, sales pages, and checkout functionality to capture leads and sales. So, clearly, the two platforms do very different things. But they do have shared features, including: Email marketing tools Automations Landing pages For example, you can use either software to create landing pages for growing your email list, and then send automated emails to subscribers. And which would be the best marketing platform for this purpose? Find out as I compare eight key ActiveCampaign and ClickFunnels features in this review!
Remember when the whole world (read: everyone on LinkedIn) was debating whether AI-generated content was a flash in the pan? The verdict is in: it’s here to stay. At EmailToolTester, we’ve seen most of the key email marketing players, including stalwart ActiveCampaign and newcomer tinyEmail, keenly integrating AI features. ActiveCampaign, who has been navigating the email marketing landscape since 2003, recently added an AI content generator to complement its existing predictive sending and win probability tools. tinyEmail, famous for their tagline “Mad Libs for your marketing”, has only been around since 2021. Its initial offering of automatically-branded emails and prebuilt segments has now evolved to include an AI subject line generator, with more AI tools on their way. But, the differences go much deeper than that. The question is: which platform stands out? And if you had to pick one for your business, which should it be? In this article
You may know it as ham. Or bacon (spelled ‘bacn’). I guess email marketers have a penchant for meat products. Most people, however, just call it graymail. Never heard of it? I hadn‘t either until a coworker casually dropped it in conversation and left me with a few dozen follow-up questions. Here’s what I learned. What is graymail? Graymail vs. Spam Graymail vs. Graylisting Where does graymail go? How does graymail affect email marketers? What is graymail? Graymail is an email you opt to receive but never open or click through. For example, let‘s say you’re shopping, and the cashier asks during checkout if you’d like to submit your email address to receive deals in your inbox. While you initially said yes, you eventually grew weary of the subsequent emails from the store and no longer interacted with them. They then become graymail. Graymail can include newsletters, promotional emails, announcements
We get it: choosing an email marketing software can be overwhelming. You’ve got a business to run, deadlines to meet, and a budget to stick to. The last thing you need is to spend hours wading through features, pricing, and reviews to figure out which platform will serve you best. That’s where this comparison comes in. We’re pitting two of the best – MailerLite vs ActiveCampaign – against each other. Both have aced our tests, offering an impressive suite of features and superb email deliverability. But as you well know, the devil is in the details. It’s no secret that MailerLite is the more affordable service, while ActiveCampaign’s premium features carry a higher price tag. Whether you’re steering a small-to-medium business, managing an e-commerce store, freelancing, or creating content, your specific needs – and your budget – will ultimately dictate which platform is the better fit for you. So, let’s
WooCommerce offers built-in email features for sending transactional emails. These are emails sent after users take actions on your store, and include emails to: Confirm completed orders, Notify users about account creation, or Send customers their invoices. But as you’ll read below, WooCommerce’s email features are quite basic. They limit your ability to market to customers — and hence your potential to earn more sales. To overcome these constraints, you’d need to invest in a separate email marketing solution for WooCommerce. There are many excellent options on the market, packed with powerful features that help you grow your list with attractive email forms, increase store revenue with targeted campaigns, put your marketing on autopilot, and track your email marketing’s return on investment (ROI). Keep reading as I share the 10 best email marketing tools for WooCommerce worth checking out (pun not intended). Why Not Just Use WooCommerce’s Built-in Email Solution?
In recent years, MailerLite has become the go-to email marketing service for businesses looking to get their email marketing efforts up and running while sticking to a tight budget. In fact, MailerLite is a tool we’ve repeatedly awarded for its ease of use, value for money, and excellent deliverability rates. And if you think as highly of the tool as we do, you may feel as though MailerLite is hard to beat. Despite this, we can’t deny that it still lacks some advanced features found in other email marketing services – often at a similar cost. With this in mind, let’s delve deeper into top-notch MailerLite alternatives that might be better matched to your specific needs. Whether you’re an email marketing novice or a seasoned pro, understanding what’s out there can help you make a more informed choice. MailerLite’s Biggest Drawbacks Here are the main reasons why MailerLite might not
Bloggers who focus solely on building an audience on social media are at the mercy of changing algorithms, outages, and the whims of third-party apps. Almost one million users deleted their accounts when Elon Musk took over Twitter last year and each new Instagram algorithm update brings a fresh wave of panic. I’m quietly smug every time something like this happens because I’ve been building my audience elsewhere for 10 years—via email. If Twitter changes to X or goes offline completely, I’ll be fine. My growing list of 4,000+ subscribers has given me access to their sacred inboxes. This means they want to hear from me and will hear from me (not just if they’re lucky and come across my latest social post while scrolling through their feed). It’s with a backdrop of 10 years of experience that I say this: Email marketing for bloggers is incredibly important. In fact
When you create an email using a drag-and-drop or module-based tool, you’re actually generating an HTML email. There are two main types of email you can send and receive: plain text emails (these are exactly what they sound like — any email that contains just plain old text with no formatting) and HTML emails, which are formatted and styled using HTML and inline CSS. HTML emails are easy to spot — most of the styled, multimedia marketing emails in your inbox are HTML emails. As a marketer, you’ve probably compared HTML emails versus plain-text emails and realized that there are different benefits to each type. HTML emails aren’t inherently better than plain text emails, and in different situations, both types can be part of a successful email marketing program. Here’s what an HTML looks like on the front-end. Click on the HTML button to see the code behind it. See
If you’re having doubts about whether SendGrid is right for your transactional email needs, there are many other email service providers you can consider. Some of them are especially affordable, while others have exceptional features. Meanwhile, others are all-in-one marketing platforms. They offer not just transactional email features, but also email marketing and transactional SMS capabilities. What are these tools, how do they compare to SendGrid, and which one is for you? Let’s find out in this guide to the 12 best SendGrid alternatives! What Are the Best SendGrid Alternatives? The best SendGrid alternatives for SaaS and ecommerce businesses include SMTP2Go, MailerSend, Postmark, and Mailgun. These tools offer a good mix of quality transactional email features and great value for money. They also let you send a certain number of emails for free every month, which is handy for testing their capabilities. SendGrid’s Biggest Drawbacks From my research, SendGrid may
Real estate is a fiercely competitive, constantly-evolving industry. You need to market yourself to stay on top of people’s minds so they know to come to you when it’s time to buy, sell, or invest. Traditional advertising can solve this, but it’s prohibitive in the long run. Costs associated with print ads, billboards, and TV commercials are often through the roof. And they don’t always yield the best results. Real estate email marketing is a cost-effective alternative. It offers considerable advantages, from targeting the right audience to fostering trust to increasing conversions (and beyond!). All for a fraction of a press ad. If you’ve been looking into this strategy for quite some time, you’ve come to the right place. In this article, we’ll discuss: Real estate email marketing benefits and examples The best email marketing tools and features, and Practical steps to help you become a household name among your