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Order confirmations, account notifications, password reset emails — these are all transactional emails. Often overlooked, transactional email is vital to maintaining customer relationships and driving repeat business. Picture this: you buy a new laptop for $2,000, but receive nothing in your inbox. No order confirmation, no payment receipt — just crickets.  Panic sets in. You start to wonder if you’ve been scammed. That’s the last time I’m buying from them, you tell yourself.  An unpleasant situation like this ruins the customer experience and highlights the importance of transactional emails. Because even minor errors or delays in your transactional emails can cause a massive loss of trust among your customers, potentially driving them away. Now that you’ve an idea of how essential these email messages are to your ecommerce or SaaS business, let’s go into details. In this guide, you’ll learn about: What Is a Transactional Email?Transactional Emails vs Marketing Emails:

Email marketing is the most cost-effective digital marketing channel, but only if you know how to use it! These email marketing best practices will help you create engaging content, optimize for conversions, and build out a rock-solid strategy.  Following these best practices will help your business make the most of this powerful marketing channel. Whether you’re a small business just starting out with email marketing or a seasoned ecommerce pro, this list is full of helpful tips and fresh ideas to take your email marketing strategy to the next level. 24 Email Marketing Best Practices Know your target audienceCreate a signup formSegment your email listDesign a landing pageKeep your email list cleanForget about no-reply addresses Stop buying email listsKnow how often to send emailsSend personalized emailsSet up automationsTrack performance metricsLink to social mediaPrepare for holiday email marketingCraft engaging email copy for your brandOptimize your subject linesPerfect your call to actionUse consistent

You’ve decided to do WhatsApp marketing. Good choice. But once you dive in, the process appears to be more complicated than it sounded at first. Why do you need a WhatsApp partner now? Can’t you just start sending WhatsApp messages to your subscribers? Not quite. You can’t set up promotional campaigns directly from the WhatsApp Platform, you need to use the interface of a WhatsApp BSP. Let’s figure out a partner’s role in the relationship between you and WhatsApp Business. What Is a WhatsApp Business API Partner? Until recently, WhatsApp didn’t let marketers send broadcasts or mass advertising messages to WhatsApp users. Brands could only use the channel for customer support conversations. It didn’t stop some apps from offering WhatsApp marketing services without approval or support from Meta though. Then earlier this year, WhatsApp finally announced the official launch of WhatsApp Campaigns and expanded their marketing capabilities for business. Now

High email deliverability, bulk email sending, increased security  — if that sounds like what you’re looking for, you need a SMTP server. High-volume email senders need something more reliable than a basic email marketing platform. SMTP service providers enable you to send bulk email campaigns and transactional messages at high speed, without having to worry about deliverability issues.  We’ve reviewed the six best SMTP service providers for high-volume sending and transactional emails. Read on to find the best service provider for your company. What the Best SMTP Servers Do A Simple Mail Transfer Protocol (SMTP) server is an application that sends emails from senders’ to recipients’ email servers. Simply put, SMTP transfers emails across the internet.  There are regular SMTP servers, like Gmail or Outlook, and dedicated SMTP relay servers, like Sendinblue. While Gmail is good for sending personal emails and occasional campaigns, sending bulk email campaigns and transactional emails

The more subscribers you get, the more you pay. This is how ConvertKit works. But did you know it’s not always the case? If you check out these 9 ConvertKit alternatives, you’ll see there are many more email marketing tools that work for your budget and needs. Growing businesses should be extremely careful when choosing email marketing software. While a tool might seem affordable initially, there’s a risk the costs will increase fast as your mailing list grows. Therefore, you’d better choose the tool that not only serves your needs short-term but also allows your account to grow in the long run without extra expenses. Below we provide a comparison of ConvertKit and its main competitors to help you make the right choice. ConvertKit: The Pros And Cons ConvertKit is a marketing automation platform for bloggers, YouTubers, artists, and other creators. ConvertKit’s toolkit isn’t limited to email marketing features. The

How do you build an email list fast? A catchy lead magnet will do the trick, right? Not exactly. You’ll need an email list building tool to get things off the ground. Email list-building software is where you go to build a high-converting landing page, create a lead capture form, and then store those captured contacts. In other words, it makes or breaks a list-building campaign. With that in mind, the quality of your list-building tool is essential. There are many solutions available, each quite different from the others. To help you choose, we’ve narrowed down the list to the eight best email list-building tools.  What Is the Best Way to Build an Email List? First, set a clear objective — what do you need this list for? What are you going to do with the collected subscribers? Do you want to capture leads in the early stages of their

WhatsApp is the most used messaging app in the world, winning over WeChat, Facebook Messenger, and Telegram by a wide margin. No doubt you want to enjoy the benefits of WhatsApp marketing. Today, it’s one of the best digital marketing strategies for connecting with your prospects and boosting customer engagement.  Despite the abundance of available solutions for WhatsApp marketing, choosing the right platform isn’t easy. Some tools are cheap and easy to use, but they don’t allow for scaling. Others meet the needs of growing businesses, but they get expensive too fast.  With that in mind, we’ve reviewed the 11 best WhatsApp marketing tools and highlighted their pros and cons to help you make an informed decision. What Is WhatsApp Marketing Software and Why Do You Need It? WhatsApp marketing software refers to any software that offers a convenient way for businesses to send marketing messages to customers and subscribers

If you’ve decided to start running WhatsApp campaigns, creating a WhatsApp Business Account is the first step. You can’t do much WhatsApp marketing with the regular app. Then, you’ll be able to reach current and potential customers with instant messages for greater engagement and additional line of support and communication. Let’s see how you can make a WhatsApp Business Account and start using it for marketing.  What Exactly Is a WhatsApp Business Account? A WhatsApp Business Account is the account a company makes to access the WhatsApp business tools. Just like individuals sign up for the messaging app with their name and phone number, companies have to do that too to use WhatsApp for business. Only, they need to provide a few more details to prove their authenticity. How to Create a WhatsApp Business Account First, let’s clear up a common misconception. If you want to use WhatsApp for your

Sendinblue now offers WhatsApp Campaigns via the official WhatsApp API. Boost your marketing strategy with WhatsApp Campaigns by Sendinblue! How can you start using WhatsApp Campaigns for your business, what are the benefits and the marketing opportunities it presents — find out all about it in this article.  What are WhatsApp Campaigns? A while back, the WhatsApp Business API for large companies was launched. It scales the direct message communication offered by the WhatsApp Business app for bigger teams and customer lists, adding a lot of marketing tools. Although it’s technically possible on the app to send mass messages as marketing campaigns, this use wasn’t endorsed by WhatsApp. Now, this is changing. Marketing on the platform just got a lot more versatile and practical for businesses. WhatsApp Campaigns is the official WhatsApp marketing feature. Get started with WhatsApp Campaigns by Sendinblue >> Why Use WhatsApp for Business? WhatsApp is the

Black Friday is coming up and competition will be hotter than ever! Make your business stand out with a top-notch Black Friday marketing strategy. Read on to find out how. Black Friday is almost here! That means big sales and the start of the holiday shopping season.  Get the most out of this event with a Black Friday marketing strategy. Reach customers with winning Black Friday emails and social media campaigns. Entice holiday shoppers with irresistible offers. For both ecommerce and small businesses, Black Friday is a major sales opportunity. In 2021, Black Friday drew in over 150 million shoppers —  but winning their attention isn’t easy! Stand out from your competitors with a solid Black Friday marketing strategy. We’ve put together a list of Black Friday marketing ideas to get you started. What Is Black Friday Marketing?12 Black Friday Marketing Strategies That Boost SalesPlanning Your Black Friday Marketing Campaigns