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It’s important to drive potential customers through the lead lifecycle . But how do you do it? Lead management is the answer. Lead management goes far beyond capturing leads and reaching them with email campaigns. To convert leads, you need to be strategic at each stage of the customer journey. In this guide, we’ll share everything you need to know to set up an effective lead management process and move your leads down the sales funnel. What is lead management? Lead management is the process of systematically acquiring, tracking, and qualifying potential customers (a.k.a. leads). The ultimate goal is to turn these leads into paying customers. 5 Stages of lead management There are five stages in the lead management process: lead generation, lead segmentation, lead nurturing, lead scoring, and lead distribution. 1. Lead generation Lead generation is the process of attracting potential customers. The goal is to gather their contact
Sales automation is a great way to drive results — all while saving time and resources. In fact, automation should be a key part of your CRM sales management strategy. Most deals take around five follow-ups to close. The more leads in your pipeline, the faster you’ll get bogged down in repetitive tasks. This keeps you from closing deals and building lasting customer relationships. Want to learn more? The article will go over sales automation, examples, and the best tools for your business. What is sales automation? Sales automation is the use of technology to streamline and automate repetitive or time-consuming workflows within the sales process. Automation aims to minimize, or even eliminate, manual tasks. These include data entry, email outreach, and follow-ups. It can also be used for more complex sales tasks like lead scoring and routing. Benefits of sales automation Sales automation doesn’t just save time — it actively
Sales funnels are key to driving conversion rates and growing your business. This article will answer the following questions: what is a sales funnel and how can you create one? Your sales funnel might not convert 100% of people who come across your brand. However, it can increase your chances of converting those who are genuinely interested. Read on to discover the benefits of sales funnels, find sales funnel examples, and learn how to build one for your business. What is a sales funnel? A sales funnel is a visual model that outlines the stages a customer goes through on their way to a purchase. As customer journeys are often non-linear, the goal of a sales funnel is to shorten the path to purchase. That’s because it creates a predictable flow of interactions, guiding the customer toward a decision. Why are sales funnels important? Most businesses benefit from having a
Learn how to send a mass email and hide recipients . This step-by-step guide will walk you through the process in Gmail . Need to send emails to a large group of people while hiding the recipients’ email addresses? Luckily, this is easy in most email clients (e.g. Gmail, Microsoft Outlook). All you need is the Bcc feature, which stands for “blind carbon copy.” Here’s how to hide recipients when you send mass email in Gmail. Click “Compose” to create a new email Type “Undisclosed recipients” in the To field Go to the Bcc field Enter Bcc recipients Write the email message How use Bcc to hide recipients in Gmail Follow this guide to hide recipients when sending bulk emails in Gmail. Step 1: Click “Compose” to create a new email Log into your Gmail account. Click on “Compose’ in the left sidebar. A new message will appear. Step 2:
Mass emails are a key part of any email marketing strategy . This article will cover what is a mass email , how to send one, and its key benefits. Today, mass email remains a valuable form of email communication. That’s because it lets you reach a large number of people right away. Read on to learn more about mass emails and their main benefits. What is a mass email? A mass email, also known as a bulk email or email blast, is a type of email marketing campaign. Mass emails are typically sent to a large group of subscribers at the same time. Companies can use mass email to communicate with part or all of their contact list. Typically, mass emails have a single email message and a clear call-to-action (CTA). They can lead to greater awareness and higher conversion rates. Mass email vs. email newsletter Mass emails aren’t
Want to announce a new product launch , run a flash sale , or collect customer feedback? An email blast is a great way to get the message out to all your subscribers. The question is, how do you boost conversion rates and avoid spam filters? For this, you’ll need a reliable email blast service and a well-planned strategy. This article will tell you everything you need to know about email blasts, including a few examples, templates, and best practices. What is an email blast? An email blast, also known as an e-blast or mass email, is a message sent to a large group of recipients at once. It’s a way to broadcast your message to your entire email list. Email blasts are often used for announcements, promotions, or sharing news updates. How does an email blast work? Imagine you have a big announcement to make. An email blast lets
Customer experience trends are essential for brands aiming to secure a competitive advantage . According to Deloitte, people are likely to spend 140% more after a positive experience than those after a negative experience. Customer experiences can make or break sales. But more than that, they have a huge impact on customer satisfaction, brand loyalty, and revenue growth. The CX big picture affects how companies launch and market products and services. But these trends also trickle down to the operational level of day-to-day digital marketing. Here are 11 CX trends we predict people will expect from brands in 2024. 11 customer experience trends to start using 1. Start with the basics First things first, make sure your core customer service team is up to scratch. 50% of consumers value knowledgeable staff. 43% are willing to pay more for quality customer service. Needless to say, it’s important, your team delivers. Make
Summary Personalized and targeted email marketing campaigns are essential to drive conversions and maximize the value of every customer interaction. To personalize effectively, businesses need high-quality customer data. Brevo CDP offers a robust solution to unify, enrich, and sync customer data, empowering businesses to extract actionable insights and leverage smart segments to improve the customer journey. In this article, we’ll go over pre-defined segments based on CDP scores and explore retail scenarios to illustrate how Brevo CDP enhances email marketing conversion. Problem Improving your email marketing performance isn’t just about sending more emails. It’s about sending smarter campaigns. To achieve better conversion rates, marketers need to personalize their email marketing strategies with better targeting and optimized sending times. According to a McKinsey survey, personalization can boost ROI by 10-30% (as well as lower acquisition costs and improve revenue). Sending emails aligned perfectly to the customer journey not only provides a
Mailchimp offers a free plan and three pricing tiers to help businesses grow with email and digital marketing. We’ll go through everything you need to know about Mailchimp prices , including extra costs and the pay-as-you-go alternative. During the past two years, Mailchimp evolved from an email marketing platform to an all-in-one digital marketing suite. While there are more features now than before, Mailchimp’s prices went up twice to compensate. For this reason, many brands are looking to Mailchimp alternatives, but it’s good to take a look at their offer and weigh your options. Mailchimp pricing plans overview Below is an overview of Mailchimp prices for each plan, along with core features and add-ons. Pricing is based on the number of contacts you have and the plan you choose. Mailchimp Plan Starting Price (500 contacts) Contact Limit Monthly Send Limit Segmentation Automations Support Options Audiences A/B Testing Transactional Email SMS
“ Mailchimp ? Sounds familiar, it has something to do with emailing.” That’s a pretty common reaction when people answer, “What is Mailchimp ?” We’ll give you an in-depth answer that explains exactly what Mailchimp does. Mailchimp started as an email marketing platform for small businesses in 2001. It was acquired by Intuit in 2021 and has since grown into an all-in-one digital marketing platform. While its features and pricing have grown over the years, Mailchimp is still, at its core, a user-friendly tool for beginners in digital marketing. Keep reading for an overview of Mailchimp’s features, limitations, and popular Mailchimp alternatives. What is Mailchimp used for? Mailchimp is a software that helps businesses create digital marketing campaigns and manage customer communications over email. This helps brands find and keep customers. Mailchimp offers marketing tools for carrying out the following tasks. Building email campaigns Mailchimp email template Mailchimp’s email marketing