Sendingblue

We sat down with Julien Champseix and Arthur Poirier at Sendinblue to discuss all things data security — from following regulations to preventing cyberattacks, and sharing our own approach to data privacy. In the last of our three-part Conversations with the Experts, we take a closer look at Sendinblue’s global data security framework.  Meet our data security experts Julien Champseix Julien is Chief Information Security Officer at Sendinblue. Since starting his position one year ago, Julien has overseen Sendinblue’s ISO 27001:2013 certification and continues to reinforce the company’s data security framework. Arthur Poirier Arthur is Sendinblue’s Legal Manager and Data Protection Officer, ensuring GDPR compliance at Sendinblue as well as supporting clients’ conformity.  Defining Sendinblue’s approach What is Sendinblue’s overall approach to cybersecurity? Julien: Our cybersecurity framework operates across a few different axes since our platform and applications can be accessed manually via login credentials and programmatically via API keys. 

We sat down with Julien Champseix and Arthur Poirier at Sendinblue to discuss all things data security — from following regulations to preventing cyberattacks, and sharing our own approach to global data security. In the second of our three-part Conversations with the Experts, we take a closer look at what data privacy means for small businesses. Meet our data security experts Julien Champseix Julien is Chief Information Security Officer at Sendinblue. Since starting his position one year ago, Julien has overseen Sendinblue’s ISO 27001:2013 certification and continues to reinforce the company’s data security framework. Arthur Poirier Arthur is Sendinblue’s Legal Manager and Data Protection Officer, ensuring GDPR compliance at Sendinblue as well as supporting clients’ conformity.  Staying current There’s so much to keep up with in the world of tech and data security. What are ways for small businesses to stay current with best practices? Julien: There are some good

We sat down with Julien Champseix and Arthur Poirier at Sendinblue to discuss all things data security — from following regulations to preventing cyberattacks, and sharing our own approach to global data security. In the first of our three-part Conversations with the Experts, we take a closer look at what data privacy means for consumers. Meet our data security experts Julien Champseix Julien is Chief Information Security Officer at Sendinblue. Since starting his position one year ago, Julien has overseen Sendinblue’s ISO 27001:2013 certification and continues to reinforce the company’s data security framework. Arthur Poirier Arthur is Sendinblue’s Legal Manager and Data Protection Officer, ensuring GDPR compliance at Sendinblue as well as supporting clients’ conformity.  Securing data Consumers’ data privacy has never been more of a concern than in today’s world. Let’s start off with a question we often get asked by clients: Where and how does Sendinblue store users’

Want to create HTML newsletters that will capture your audience’s attention? Excellent. You’ve made a marketing decision that’s going to bring you a lot of ROI. This post will help you get started. Learn about the fundamentals of email design, HTML newsletter coding, and email delivery. That way, you’ll understand how to create HTML newsletters and the range of software options. What Is an HTML Newsletter?What Are the Advantages of HTML Newsletters?Why Use Design Software to Create HTML NewslettersHow to Create HTML Newsletters With Design SoftwareHow to Code HTML NewslettersHow to Send HTML NewslettersLimitations of Design Software for HTML Newsletters What Is an HTML Newsletter? In the world of email marketing, there are two types of email: plain-text emails and HTML emails. HTML emails use eye-catching design elements, different blocks and shapes, images,  call-to-action (CTA) buttons on top of the copy text to grab attention. Most industries create HTML newsletters

Nurturing warm leads is an effective way to boost conversions. Read on to learn more about warm leads and how to nurture them through the sales process. Warm leads are key sales prospects. These leads are aware of your brand and interested in what you have to offer. With a bit of lead nurturing, you can turn warm leads into loyal customers.  Target warm leads to boost conversion rates and grow your business. Here are a few winning strategies to get you started. What Are Warm Leads? Strategies to Generate Warm Leads Use a CRM softwareOffer lead magnetsCreate a referral marketing strategyBreak the ice on social mediaShare case studiesRun drip campaignsSend personalized contentWrite engaging email subject lines What Are Warm Leads? Warm leads are potential clients that have shown interest in your product or service. They are looking for solutions and may have engaged with your marketing channels.  Warm leads

A CRM strategy sounds intimidating to many small businesses. Is it about technology or about sales? How high-level should it be? Fear not. We’ll walk you through the basics to help you start your successful CRM strategy from scratch. What is a CRM strategy? A Customer Relationship Management strategy is a plan to grow sales and improve customer service through a combination of processes, actions, and technology. It typically involves the sales, marketing, and customer support functions of a business. What was once the traditional buyer-seller model has shifted from transactional to customer-centric. Customer relationships today require higher levels of maintenance, which is why businesses now have entire CRM strategies dedicated to managing them. One of the reasons is that consumers have bigger expectations than ever when it comes to customer service. They’re not going to think twice about going elsewhere if yours isn’t up to scratch. When we hear

With Revue emailing software shutting down, you probably need a new newsletter tool urgently.  Revue provided email marketing, automations, and email newsletter templates. Unfortunately, it’s shutting down in January 2023, leaving current and potential customers in the lurch. For a successful 2023, you need a reliable Revue alternative to continue sending email newsletters.   To help you switch quickly and painlessly, we compared the top Revue alternatives for all your email newsletter needs. Read on to find the perfect replacement newsletter software. An Overview of the Best Revue Alternatives  With Revue shutting down, surely your first concern is switching to another email newsletter provider offering the features you’re used to at a comparable cost.  Luckily, there are quite a few Revue competitors with similar features and often better prices. Revue/AlternativePros ConsBest forOther marketing toolsRevueN/ANo longer available N/AN/ASendinblueUnlimited newsletter subscribers300 emails/day free foreverEasy to use newsletter templates and customizationsAvailable in 6 languagesNone!Sign up to

Considering customer relationship management (CRM) software to drive more sales? In this article, discover the top CRM benefits and how CRM systems can help your business. Customer relationship management (CRM) is a vital framework for growing a company. Use a CRM tool to increase sales, communicate with customers, and improve productivity. Ready to learn more? We’ve put together a list of the key benefits of CRM software for small businesses. What Is a CRM System?The Main CRM Benefits for Small BusinessesIncrease salesBoost productivityManage sales workflowsSteamline teamworkImprove targeting and segmentationMake smarter business decisionsProvide better customer experienceBoost customer retention  What Is a CRM? A CRM is a system businesses use to manage customer relationships. CRM software serves as both a centralized database and productivity tool. CRM solutions track customer interactions and streamline business processes. CRM sales management tools help businesses with lead generation and deal tracking. Many CRM solutions let you generate

Looking for CRM software? Whether you are experienced with CRM tools or a first-timer, we have the best CRM examples for your small business.  Customer relationship management (CRM) refers to the tools, strategies, or processes that help businesses manage customer data. These tools are vital for small businesses as they allow you to increase sales, drive growth, and improve the customer experience. The goal of a CRM software system is to build stronger relationships with your customers. This improves customer retention and loyalty, which can have a significant impact on your business’ bottom line. Ready to get started with CRM? Here’s what you should look for when choosing a CRM software for your small business. Small Business CRM Solutions in Action Did you know that CRM software for small business use cases span the entire customer life cycle? CRM tools can help you every step of the way, from your

This guide will walk you through CRM sales management tools and how they can help grow your business. Customer relationship management (CRM) is key to winning over customers and driving sales. Whether you’re a sales manager or small business owner, CRM software is good to have in your toolbox.   With CRM, meet business goals and build stronger customer relationships. CRM also encourages teamwork and keeps your sales force on task. Want to learn more? This beginner guide will introduce you to CRM sales management and its main benefits. What Is CRM Sales Management?What Is a CRM System?What Is a Sales CRM?What Is CRM Software Used For in Marketing?Key Benefits of CRM Sales Management Systems What Is CRM Sales Management? CRM sales management is how you manage customer interactions across the sales cycle. This includes the processes, actions, and technologies used to acquire and retain customers. The main goals of