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An SMTP server is a system that sends, stores, and receives emails from one email provider to another. If you want to send bulk email from an email client or set up transactional emails on your website, you’re using an SMTP server. This article explains what an SMTP server is and how it concerns email marketing. SMTP is quite a technical subject and, if you’re new to the world of email, can be a tough one to get your head around.  This guide to SMTP will help you manage your business emails more efficiently. We’ll also be looking at how Brevo functions as an SMTP server and how you can try out our free SMTP server. What is SMTP? SMTP (Simple Mail Transfer Protocol) is a communication protocol, or set of rules, used to send email from an email client or webmail provider to a recipient’s email server.  In short

Salesforce is a major player in the CRM field, but with an expensive price tag and enterprise scope, small and medium businesses will find more success with a Salesforce alternative.  We’ve shortlisted nine Salesforce alternatives that will empower your team, boost productivity, and foster meaningful customer connections — all without overwhelming complexity. Whether you’re a startup navigating your initial customer relationships, a growing business looking to automate your sales processes, or a team seeking seamless collaboration and communication, you can find a Salesforce alternative on this list to fit your needs.  What does Salesforce offer? Salesforce is a cloud-based CRM platform that helps businesses manage their interactions and relationships with customers and make sales. It’s a unified platform for storing and accessing customer data, interactions, and communication history.  Salesforce’s key features are:  Opportunity management: Salesforce CRM allows businesses to track and manage sales opportunities through each stage of the sales

If you sell on Shopify, a mailing list is one of the first things to start working on. You need people’s email addresses to send them your Shopify newsletter with promotions, new products, and company information. It’s a major driver of engagement and sales.  So let’s look into how to set up a lead capture and actively build a Shopify mailing list. Discover more: Best Shopify Newsletter Plugins 1. Create a signup form or a popup To start capturing subscribers, you need a mailing list popup or signup form. The difference is in whether it’s static on the page or pops up triggered by a certain visitor action. For example, exit intent popups are popular to catch people before they navigate away from your site. How to set up a mailing list on Shopify The Shopify app lets you collect emails at checkout or via a subscription block on another

Over the last few years we’ve made huge developments to the Brevo marketing platform. We’ve added more channels, like WhatsApp and push notifications, and enhanced our marketing automation capabilities. We’ve developed our segmentation engine and revamped our landing page builder.  In short, it’s never been easier to capture and communicate with leads using Brevo. For our B2B customers, each contact represents a potential big opportunity, requiring special care and attention. To help these customers grow their business more efficiently, I’m delighted to announce the launch of Brevo Sales Solutions — an entire suite designed to simplify customer relationships at every stage of the journey. Once a lead is captured, we offer simple and powerful pipeline management to visualize priorities. Short term, you can see which opportunities need immediate attention. Long term, you see the deals with the biggest revenue potential. We provide sales reports to analyze performance at every stage

Record business calls to improve call quality standards, take advantage of exact quotes for case studies, or just keep track of important information without having to manually take notes. We’ll show you how to record a phone call for your business so you can get started today. With a Voice over IP (VoIP) phone system, you can record incoming and outgoing calls on a variety of devices connected to your business phone number. Why your team should record phone calls It makes sense that businesses turn to a variety of services to record phone conversations. Having voice recordings of important calls can be a great asset to your business. Whether you’re looking to record incoming or outgoing calls, there are many use cases for business phone call recording. Some use cases include: 1. Quality control  Make sure your team members are set up for success and always know where extra

RingCentral is a great business phone solution if you are a large enterprise or have a significant call center operation. But if you’re a small business, you may find the platform’s pricing and functionalities unsuitable.  To help you find your perfect business phone solution, we’ve picked out the top RingCentral alternatives to help your small business thrive. What RingCentral offers RingCentral is a cloud-based VoIP solution. The platform offers a wide range of features for enterprises such as:  Centralization — connect your business communication with video and audio conferencing, faxing, and text messaging  Integrations — access smart integrations to improve your workflows which include Slack, Google Workplace, and Microsoft 365 Call center functionalities  — call routing, call forwarding, and call recording  Analytics — improve your processes with real-time voice call analytics and call center reporting software Languages — expand your reach with 18 languages available for settings, multilingual IVRs, and

Nextiva is one of the most popular VoIP systems. But there are enough Nextiva alternatives that can save you money AND unlock new features and functionalities.  Whether you are new to cloud-based phone solutions or a seasoned professional, it can be hard to find the best VoIP system for your team. Different VoIP providers give you various business phone system options.  That’s why we have put together this list: to help you find the ultimate Nextiva alternative to improve your business communication with your team and with your customers.  At a glance: best Nextiva alternatives The top phone system solutions that can replace Nextiva are: 1. Brevo Phone 2. Yodel.io 3. Aircall 4. RingCentral 5. Vonage 6. Grasshopper 7. Dialpad 8. CallHippo 9. Hubspot VoIP 10. Zoom Phone What Nextiva offers Nextiva is a cloud-based VoIP platform that comes with the following features:  Video and meetings: Nextiva offers unlimited video

This beginner’s guide will explain what conditional call forwarding is, how it works, and the benefits for your team from using it. If you’ve researched business phone solutions, you’ve been seeing terms like “conditional call forwarding” and “automatic call distribution”. If you’re a bit confused, that’s totally normal. The different types of call forwarding can be tricky, making picking a phone system provider stressful. We’ll cover everything you need to know about conditional call forwarding:  What is Conditional Call ForwardingWhat’s the Point of Conditional Call ForwardingBenefits of Conditional Call ForwardingFrequently Asked Questions What is conditional call forwarding? Conditional call forwarding helps you manage incoming calls, even when you can’t immediately answer the phone. Conditional call forwarding lets you route incoming calls to another line when certain conditions are met: If you are busy and on another call If you don’t pick up and the call is unanswered If you don’t

Go beyond just making calls with the perfect VoIP service for your small business.  To help you make an informed decision, we’ve analyzed the top 15 VoIP services, their features and pricing to find the best business phone solution for your team.  Top 15 VoIP services for small businesses Brevo PhoneYodel.ioDialpadRingCentralCallHippoGoogle VoiceAircallGrasshopperNextivaTalkdesk8×8GoTo ConnectCloudtalkJustCallHubSpot VoIP  What is a VoIP phone system? VoIP (Voice over Internet Protocol) is a modern phone technology that uses an internet connection to make and receive phone calls. In 2023, VoIP is the best alternative to a traditional landline phone system for small businesses. Differences between VoIP systems and landlines There are two main types of small business phone systems: traditional landline and VoIP. Traditional phone systems are the analog ones with copper wires or optical fiber. A landline telephone can only work close to the receiver — that’s why their use is limited to offices and

A business phone system makes communicating with your customers a breeze. A high-quality business phone system will have features like unlimited calling, multiple lines, call transferring, and automated menus.  For small businesses, a business phone system should provide a reliable and affordable way to stay in touch with your customers. You can increase sales, drive growth, and improve customer experience with the right small business phone solution. Here’s what you should look for when choosing a phone solution for your small business.  At a glance: Best business phone systems for small business Brevo PhoneYodel.ioGoogle VoiceAircallDialpadRingCentralCallHippo What is a small business phone system? As a small business owner, it might be tempting to use your team’s personal cell phones as a business phone system. However, this can lead to a whole host of issues, including:  Mixing up incoming personal and business calls Inconsistent contact and call log informationLacking features to maximize