ecommerce marketing strategy
In the previous article of this series, we covered the trust aspect and explained why building it is the vital first step when it comes to effective and engaging emails. If you missed it or need a refresher, go back to it right now and return to this article right after. In this article, we’re going to walk your through CTAs, how you match them to your audiences’ expectations and make your emails stand out in their inboxes. Let’s dig in! Match Your Call to ActionTrust & CTAsJourneysUpsell & Cross-sellReferral CampaignsWord-of-Mouth Marketing Match Your Call to Action Every email you send must have a call to action. There should always be something that you want your reader to do. Don’t send an email for the sake of sending an email. In addition, you have to make sure that your call to action matches the stage of the relationship you have…
Ecommerce continues to grow each year. In fact, during the third quarter of 2021, ecommerce sales accounted for 13% of all sales. What do these numbers tell us? Online purchases aren’t slowing down anytime soon, and learning how to scale an ecommerce business has never been more critical. Scaling vs. growing your businessHow to scale your ecommerce business: 6 effective tipsImplement automationOffer free shippingMake the website fast and navigableAmp up your customer service experienceCommunicate value in the product copyCollect reviews and display themStart Scaling Today Scaling vs. growing your business Most people confuse how to scale an online business with how to grow it. So, what’s the difference? Growing a business refers to increased revenue due to using more resources, such as staff, capital investment, and product line. In this regard, the business grows in size but may not necessarily make profits. On the other hand, scaling refers to increasing…
The ecommerce industry is continuously growing year over year. As the trend will continue in the coming years, the space will get more competitive. That means the implementation of marketing strategies will help online stores stand out. If you’re curious about trending strategies that will help you thrive, you’re in the right place! Keep reading to discover five killer ecommerce marketing strategies that’ll help you win more customers in 2022. Leverage the power of social mediaEnsure cross-platform compatibilityPromote sales and giveawaysOffer outstanding customer supportRequest reviews and feedbackConcluding thoughts 1. Leverage the power of social media Social media plays a crucial role in the marketing strategies of ecommerce businesses. They are the perfect place for promoting products and services, as consumers spend time browsing them daily. With plenty of automation tools available, advertising on social media is an efficient way of reaching out to a mass audience. For example, LinkedIn automation…
Last month we highlighted our top 2021 partners from our marketing side. Today, we’re extremely excited to put a spotlight on our amazing Commerce Cloud partners. Together, we’ve helped thousands of commerce pros automate their efforts and elevate their marketing game. We have even more amazing initiatives planned for 2022, so stay tuned. In the meantime, get to know these outstanding partners and their businesses. Denis Ruderman, Growth Manager and Felicia Nan, Customer Success Manager at StripeLisa Reta, Head of Customer Success and Growth at CrescoDataSamantha Brown, Director/Owner at Shore DigitalDavid Donohue, Managing Director at Donohue Consultancy and Tim Davies, Multichannel Retail Strategist at ZELLIS 1. Denis Ruderman, Growth Manager and Felicia Nan, Customer Success Manager at Stripe Stripe is the fastest-evolving payment platform and a key partner of Maropost Commerce Cloud. Their users-first approach has helped our customers to focus on innovation and customer experience. Through features enrichment, Stripe…
Ecommerce SEO, or search engine optimization, is very important to increase the amount of website traffic to your site from search engines, typically Google. Organic search accounts for over 53% of all website traffic, whereas paid ads only account for 15% (Brightedge Research, 2019). For this reason, it is important to focus on SEO for your ecommerce website, rather than spending on paid ads. Here’s some handy hints on how to improve your ecommerce SEO results when using Maropost. Conduct data-driven researchOptimize Product PagesOpen more selling pages Use Google AnalyticsDiversifying Investment 1. Conduct data-driven research You need to determine how large the customer driven demand is for your product range and the size of the market is. Organic search is simply about understanding which keywords your consumers are typing in when looking for the products you offer. Therefore you must do keyword research for every single related keyword to establish…
Are you using your data to its fullest potential? If not, you could be missing out on key insights that could help boost your website’s conversion rate. Here are seven ways to use advanced reporting to get more out of your data. Create a custom conversion funnelSegment your trafficUnderstand your Customers’ Life Cycle Find New Opportunities with Cohort AnalysisIdentify your Most Profitable Marketing ChannelsEvaluate the Impact of Changes in your BusinessPredict the Future of your BusinessBoost Conversions Through Data 1. Create a Custom Conversion Funnel One way to use advanced reporting to boost conversions is to create a custom conversion funnel. This will allow you to track the progress of users through your website and identify any areas where they are dropping out. You can then make changes to improve your conversion rate. Let’s say that your case studies aren’t as engaging. Thanks to these insights, you’ll know that you…
The number of ecommerce companies is growing every day. However, without increasing brand awareness, you risk being passed up by competitors. Brand awareness is incredibly important for any ecommerce business. It can be the difference between making a sale and losing it. In order to create brand awareness, you need to be active on social media, create interesting and informative content, and engage with customers. You can also enhance your brand reputation by using custom, eco-friendly packaging. In this article, we’ll talk about seven ways to increase your ecommerce business’ online presence. But, before we go into that, let’s talk about brand awareness and why it is important for your brand. Table of contents What is brand awareness and why is it important for ecommerce companies?7 tips to enhance brand awarenessCreate interesting and informative content Be active on social mediaEngage with customers Use custom, eco-friendly packaging that reflects your brand valuesProvide excellent…
The content of this blog is based on a speech by Taylor Holiday, Managing Partner of Common Thread Collective at the Traffic & Conversion Summit 2021. Many would agree: the first week after we all went into a lockdown back in 2020 was one of the most challenging ones. We had no idea what to expect. It’s safe to say that many marketers panicked. But haven’t we pulled through? In reality, the commerce space saw major growth. Ecommerce exploded while the rest of the world shut down. Global ecommerce grew by almost a trillion dollars in 12 months. Every negative thing that we feared actually happened the other way around. This momentum that many of our clients and ecommerce companies around the world experienced is a true testament of what we’re all capable of. And here’s how you can keep this going – read on! Ecommerce EvolutionTips for ThrivingLead TimesSupplied TermsOpEx…
Ecommerce sales have grown rapidly over the past ten years. As the latest projections show, things have picked up. So much that ecommerce revenue is projected to reach $5.4 trillion in 2022. Online shopping is one of the most popular activities in the world and should be accepted immediately. It’s important not to try to do it like everyone else. Instead of sticking 100% to the basics of analytics, search engine optimization, email automation, A / B testing and pay-per-click advertising, you need to do more. To attract new customers, gamification should be the focus of your efforts. As statistics show, ecommerce is unstoppable. Remarkably, many people are destined to fail in implementation when trying to distinguish themselves along these three verticals: price, customer service, and an interactive experience. Although these methods have been tried and tested, it is always important to provide ways to build roads for others to…
The ecommerce marketing industry has never been so competitive as it is in this post-pandemic world. Physical retail businesses have been hit the worst as many brands now offer their customers a choice to transact online. As ecommerce grows, online businesses have been developing marketing strategies that will attract traffic and generate leads. The most effective ecommerce marketing strategies seek to: Create brand awareness Increase online sales, Build customer loyalty A growing body of evidence suggests that a good brand strategy can give you an advantage over your competitors, irrespective of your niche. First, understand your customers and learn what drives them to make a purchase. And because the ecommerce sector is always evolving, you need to keep up with the latest trends in customer behavior. What works today may not be relevant tomorrow. To make your job easier, we compiled five current proven ecommerce marketing strategies guaranteed to generate leads and increase…
