Ecommerce

Consumers’ use of augmented reality (AR) and virtual reality (VR) technology is a novel trend that seems to be scaling upward lately — such a trend, what some may view as a fleeting fad, may be the next big, innovative opportunity for marketers across the globe to engage customers, both new and current. In the last few years, AR and VR technologies have been continually, and at an increasingly rapid pace, transforming the way consumers choose to spend their hard-earned dollars. In an omnichannel marketing strategy, AR and VR technologies ultimately provide customers with a digital experience in place of a traditional, physical one, offering brands a new space to market their products and services. The money-making power of the internet With such ongoing innovations in e-commerce, forecasters at Forbes predict that the global e-commerce market will total $6.3 trillion in 2023, and by 2026, the e-commerce market is expected

Looking for customer segmentation examples to spice up your marketing strategy?  Customer segmentation is the key to tailored and relevant marketing campaigns. We’ve collected some of the best customer segmentation examples to help your marketing efforts succeed. What is customer segmentation in digital marketing? Customer segmentation is putting your current customers into subgroups. These subgroups all share common characteristics like interests or shopping behavior. What products do they like, are they opening your emails, are they finding you on a phone or laptop?  By understanding customer groups, you can create personalized call-to-actions, emails, and messages just for them. The result is more effective marketing that guides customers through the marketing funnel, from interested customers to brand loyalists.  The benefits of customer segmentation Sending the right message at the right point in a potential customers  journey helps you: Achieve better deliverability (getting your email into the inbox) Improve customer relationships Build

Abandoned cart emails are a popular part of ecommerce email strategies. But how can you make yours stand out and convert well? You have an online store and a great product, but your customers keep getting cold feet. It’s not you. About seven out of 10 customers in 2023 abandon their shopping carts online.  Enter the abandoned cart email, an effective email campaign to win back potential customers. With marketing automation software, sending cart recovery campaigns can be done in your sleep.  We’ll walk you through successful abandoned cart email examples and tips, as well as how to create your own abandoned cart email. We have you covered from subject line to call to action (CTA). What is an abandoned cart email? The abandoned cart email is an automated email sent to customers after they leave products in their shopping cart without making a purchase. This follow-up email reminds shoppers

As an online store owner or marketer, you naturally want to use the best email marketing app for Shopify. Email marketing is the first and probably most important part of any ecommerce strategy. It lets you stay in touch with potential and current customers. You’re able to reach them anytime directly. The best email marketing tool for ecommerce business should give you: Transactional emailsPromotional email campaignsMarketing automationPersonalized messages On top of that, if your ecommerce platform of choice is Shopify, you need easy integration and contact storage to manage your lists of customers. Tracking capabilities would also be very useful to trigger automated messages and workflows.  Wait, doesn’t Shopify offer email marketing? The Shopify Email App The native Shopify Email app is available in their App Store along with the other email marketing solutions. It covers the basics of email campaigns: promotional templates, automated emails, personalization, and tracking.  If all

For anyone running a WooCommerce store, email marketing is an essential promotion channel. Learn how to set up your WooCommerce newsletter and what it can do for ecommerce conversions.   What is a WooCommerce Newsletter? WooCommerce newsletters are a form of email marketing used to promote products, services, and content as well as maintain regular touch points with email list subscribers. They’re just like other newsletters, but sent to contacts from WooCommerce (WordPress’s ecommerce platform). Businesses across industries use newsletters as a key element of their overall email marketing strategy.  WooCommerce newsletters often feature content like blog articles, brand updates, and new releases. Newsletters can also promote sales or giveaways. The main purpose of a WooCommerce newsletter, however, is to keep email subscribers engaged. Why Every WooCommerce Store Needs Email Marketing Ecommerce retailers in particular rely on newsletters to cultivate a sense of community around their brand.  If you run an

The checkout process is one of the most frustrating parts of online shopping for a customer. Think back to your own shopping experience: whether you’re buying a new pair of shoes or a new jacket, all of the excitement can be easily tarnished by a glitchy website. And it gets even worse when you have to deal with five or more pages of checks and questions that don’t seem to add up to anything. To avoid the stress of trying to understand why your checkout is slow, and to help you reach your sales goals, we’ve gathered tips from experts on how to speed up the checkout process for your customers. Here are three tips on how to accomplish that and make sure you’re leading them to click “Yes” to your offers. 1. Simplify the Checkout Process The faster your customer can check out, the faster your business makes sales.

When you run a retail business, you’re always looking for ways to increase customer engagement and improve lead generation.  SMS for retail is an important strategy for nurturing leads, improving customer engagement, and driving sales. In fact, Gartner calls it “an effective, yet underutilized, mobile tactic among marketing leaders.” But what is SMS marketing, and how can you use it to effectively improve your retail marketing game? Let’s take a deep dive into this crucial marketing strategy.  What is retail SMS? Before you can begin to use SMS marketing strategies, you first need to understand the answer to the question: What is text message marketing for small business? And, just as importantly, how can retail text message marketing help you connect to your target audience?  SMS is an acronym that stands for Short Message Service. In essence, SMS marketing is synonymous with text message marketing.  SMS marketing for retail focuses

If you run an ecommerce site, you need to be sending abandoned cart email — whether you know it or not. An “abandoned cart” is when shoppers add your products to their online shopping cart, leaving your site before purchasing. Why did they leave? It could be because they were browsing, faced technical difficulties, or saw fees or shipping costs they weren’t prepared for. Regardless of their reasoning, it leaves you with one question: how can you inspire these “window-shoppers” to become buyers? One effective way to do this is to send an abandoned cart email. This transactional email aims to re-engage those who added items to their cart but didn’t make it to checkout. Delivering these messages can help you recover lost sales and turn would-be consumers into loyal advocates of your brand.  So how do you create an abandoned shopping cart email that grabs recipients’ attention and motivates

Ecommerce stores use flash sales to boost revenue, generate brand awareness, take advantage of consumers’ “fear of missing out,” and compel shoppers to make impulse purchases. Sound manipulative? Shoppers enjoy the benefit of getting a product they want at an irresitible price. Countless ecommerce retailers use this promotional pricing strategy to generate sales with plenty of success. In this post, you’ll learn everything you need to know about creating profitable flash sales and see examples from real ecommerce brands. To illustrate the effect of a flash sale, let’s take a look at one example. Let’s say an artist who you only slightly like is playing in your city this weekend. Even though you only like that one song, you feel compelled to get dressed up and head over to the venue because your 10th favorite band is in town. Or perhaps Trivia Night has rolled around once again, and even

Did you know that more than 69% of online shopping carts are abandoned before the buyer completes their purchase? Many buyers tend to get cold feet between finding an interest in a product and checking out.  The unwillingness to complete a purchase can be caused by several factors, including technical issues, concerns about costs, or distractions. However, the great thing about these potential customers is that they’ve already shown interest in your products. Many of them just need a gentle nudge to finish their purchase.  Understanding what an abandoned cart email is, combined with using abandoned cart email best practices, can help you re-engage these customers and re-excite them about the products they were looking at. With newfound enthusiasm, many of these leads can be turned into paying customers.  What is an abandoned cart email? Abandoned cart emails are email messages that companies automatically send out whenever a shopper places