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In the business world, there are many forms of marketing that companies can implement to encourage customers to buy. Behavioral marketing is one robust method of gathering data to segment and target audiences. Behavioral marketing can also help prevent consumers from being inundated with unwanted or unrelated ads. With this type of marketing, businesses focus on individual patterns of engagement to identify their customers’ specific needs. In this post, you’ll learn what behavioral marketing is, its benefits, and examples of how businesses today utilize the strategy today. Table of Contents What is behavioral marketing? Types of Behavioral Marketing Behavioral Marketing Segmentation Behavioral Marketing Examples Behavioral Marketing Stats This data is gathered through web analytics, cookies, search history, and other insights. By finely segmenting audiences based on specific behaviors or user profiles, organizations can provide relevant content and offers rather than sending general messages. Types of Behavioral Marketing When it comes

Project management isn’t just about building software and hardware. Project managers distribute resources appropriately, manage timelines, and take care of stakeholders throughout the process. However, that’s often easier said than done. After all, there’s a reason project managers are constantly tweaking their approaches and rethinking their processes. In this article, you’ll learn project management basics and how you can implement them in your business. Let’s get started. Table of Contents What is project management? Why is project management important? What is a project manager? The Project Management Life Cycle Popular Approaches to Project Management Project Management Best Practices The process includes developing plans for meeting deadlines while maintaining quality objectives within time and budget constraints. This discipline can be owned by a dedicated manager or a leader on a project. Why is project management important? Project management processes are essential to successful projects. Research from the Project Management Institute found

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Black-owned banks have been pillars of the Black community since the late 1800s when they were founded to fight against the economic inequality Black Americans felt in accessing financial services. Despite being in a new millennium, these banks are still some of the few institutions that offer equitable support for Black business owners. Read on to learn more about the history of Black-owned banks and how you can use them to start your business. The History of Black-Owned Banks Freedman’s Savings and Trust Company was the first bank to serve formerly enslaved persons in 1865. Capital Savings Bank opened

Creating a resume from scratch can be frustrating and tedious, especially when you have limited design experience. If you want a professional but interesting-looking resume, you’re in luck. In this article, we’ll explore different Google Doc resume templates you can use to nab your next job. 10 Google Doc Resume Templates 1. Swiss 2. Serif 3. Coral 4. Spearmint 5. Modern Writer 6. The Muse’s Resume Template 7. ResuStudio’s Google Docs Resume Template 8. Canvas Resume Template 9. Geometric Resume Template 10. ResumeGenius’ Chicago Resume Template 10 Google Doc Resume Templates Google Docs offers five templates with impressive design elements to help you portray professionalism and originality in your resume. These templates are included in this list, as well as five additional templates from other sources that you can easily edit in Google Docs. Even if you have the design all set, these templates provide formatting inspiration and fill-in-the-blank sections

Whether you want to start a new company or forecast realistic revenue growth, measuring your total addressable market is a crucial first step. In order to understand how much of the market you can secure — and how much revenue your business can generate — you’ll need the right formula. In this post, you’ll learn what total addressable market is and the best way to calculate it. Table of Contents What is a Total Addressable Market? How to Calculate Total Addressable Market Unless they’re a monopoly, most companies can’t capture the total addressable market for their product or service. Even if a company just has one competitor, it would still be extremely difficult for them to convince an entire market to only buy its product or service. That’s why most companies also use other metrics to analyze the market. Companies can measure their serviceable available market (SAM) to determine how

When you conduct research, you need to have a clear idea of what you want to achieve and how to accomplish it. A good research design enables you to collect accurate and reliable data to draw valid conclusions. In this blog post, we’ll outline the key features of the four common types of research design with real-life examples from UnderArmor, Carmex, and more. Then, you can easily choose the right approach for your project. Table of Contents What is research design? The Four Types of Research Design Research Design Examples Research design involves choosing the right methodology, selecting the most appropriate data collection methods, and devising a plan (or framework) for analyzing the data. In short, a good research design helps us to structure our research. Marketers use different types of research design when conducting research. There are four common types of research design — descriptive, correlational, experimental, and diagnostic

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. The LGBTQ community is small but mighty, contributing trillions of dollars and thousands of jobs to the economy each year. Despite this, LGBTQ individuals still face marginalization. The community continues to fight against historic and current systematic discrimination, which can present barriers to achieving equity and equality — even when trying to start or grow a business. While progress is slow and not always linear, the good news is there are many resources intended to help give LGBTQ entrepreneurs a leg up. We’ve assembled a list of some of the best out there, which can help LGBTQ

I’ve always been a little leery of proclaiming anything “the best.” I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them. So it was a little difficult for me to come up with just one “best” advertisement of all time—which is why there are 18 in this post instead. But why are these some of the best ads of all time? Because of the impact they had on brand growth and because they hit on some universal truth that makes them memorable years after they first began. In fact, some of us might not have even been alive when these campaigns first aired. But to know what makes an advertisement great, you must first understand what an advertisement is. Advertisements Types of Advertisements Advertising Campaign The Best Advertising Campaigns of All Time (And What Made Them

Have you ever read a post that you knew was an advertisement, but it was so interesting that you felt delighted anyway? Chances are that particular piece of content was an advertorial. In this article, we’re going to define what an advertorial is and how it can be an excellent marketing choice for you and your team. What is an advertorial? Benefits of Advertorial Marketing Advertorial vs. Editorial How to Write an Advertorial Advertorial Examples A good advertorial doesn’t clearly state that an advertiser made the post in the copy, but it also doesn’t hide that fact. An advertorial should provide the same high-quality content as a blog post or video but give a spotlight to the product being advertised. For example, let’s say I’m on the marketing team for a company that offers social media services, and I’m in charge of writing an advertorial. I might write a listicle

Have you ever finished creating a WordPress website, loved everything about it, and promptly began to hate it after realizing it takes forever to load? Mastering the elimination of render-blocking resources will help diagnose this problem. But how? Not only are slow loading speeds a nuisance for you and your visitors, but they can also cost you significantly when it comes to SEO. Since 2010, Google algorithms have accounted for loading speed in ranking decisions, so slow pages appear lower on results pages. You might be familiar with the common culprits of poor page performance — excessive content, uncompressed image files, insufficient hosting, and lack of caching to name a few. But there’s another often-overlooked perpetrator in play: render-blocking resources. Don’t get me wrong — CSS and JavaScript are great. Without CSS, websites would be walls of plain text. Without Ja=ooovaScript, we wouldn’t be able to add dynamic, interactive, engaging