HubSpot
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In the 5 years I’ve run Nudge, I’ve interviewed dozens of experts on pricing. These aren’t run-of-the-mill LinkedIn gurus. They’re peer-reviewed researchers from some of the world’s most prestigious universities. In this blog, I reveal their top five pricing tips. 5 Secrets About Pricing Recently on my podcast Nudge, a guest told me a secret about pricing. “The truth,” Melina Palmer said, “is that pricing isn’t really about the price.” Instead, it’s everything around the price. The framing, the offer, the brand. That’s what makes people buy. This insight has been backed up by dozens of other behavioural scientists who I’ve interviewed for my show, and in hundreds of peer-reviewed papers I’ve read on the topic. Simply put, offering a lower price isn’t the smartest way to improve your sales.
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Digital courses can be a game-changer for your bottom line, whether you’ve been in business for ten years or ten days. But if you’re like many of the folks I work with, you might be wondering where to start when adding a digital course to your business. My name is Amy, and I coach entrepreneurs on how to use smart marketing strategies to grow their businesses. One of my specialties is creating digital courses — it’s something I’ve done (to the tune of $100 million) — and it’s something I love helping others do too. Why add a digital course to your business? Before we get into the how, let’s talk about the why. Digital courses offer some compelling advantages: Scalability: Once you’ve created your digital course, you can
Welcome to HubSpot Perspectives , a series where HubSpotters weigh in on the latest business and marketing trends. “The biggest red flag on LinkedIn is the ‘open to work’ symbol.” This hot take is brought to you by former Google recruiter Nolan Church. And the dialogue continues. As I browse through my LinkedIn feed, there are still ongoing conversations about the #OpenToWork profile photo frame. Should you use it? Does it work? Is there even a small chance it may make you look desperate or unoriginal as a job seeker? Featured Voices: Katelynne Bazile, Global Team Lead, Emerging Talent Programming & Operations at HubSpot Ramona Sukhraj, Principal Marketing Writer at HubSpot Yes, #OpenToWork has potential. But it’s not the only strategy job seekers should be using to land a new role. “In my experience, it seems like the #OpenToWork frame is similar to wearing a t-shirt that says ”Open to
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. It’s the age of AI, and our job as marketers is to keep up. My team at Foundation Marketing recently conducted an AI Marketing study surveying hundreds of marketers, and more than 84% of all leaders, managers, SEO experts, and specialists confirmed that they used AI in the workplace. If you can overlook the fear-inducing headlines, this technology is making social media marketers more efficient and effective than ever. Translation: AI is good news for social media marketers. In fact, I predict that the marketers not using AI in their workplace will be using it before the end of this year, and that number will move closer and closer to 100%. Social media and AI are two of the most revolutionizing technologies of the last few decades. Social media
Welcome to HubSpot’s Expert Edge Series , where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. Over the past few months, you might’ve noticed a shift in HubSpot’s social strategy. The more traditional B2B posts have given way for a social media presence that is funnier, more casual, and definitely more meme-ified. Which led me to wonder: What’s the reason behind the shift? As HubSpot’s Global Director of Social Media, Bryna Corcoran, told me: “About seven months ago, we started to speak to the next generation of marketing or sales reps — we started to use the Gen Z and millennial tone-of-voice. We started to dabble in internet culture; we started to post memes, which, you know, definitely got us some questionable faces. We started to make it more of a conversational community. And it’s working.” Turns out
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’m an inclusive marketing consultant and the founder of Thompson Media Group. I also follow a gluten-free diet for health reasons. When I go to a restaurant’s website, I’m wondering, does their menu work for “People like me?” Your ideal customers are going to have these questions, as “people like me” often refers to an identity consumers hold. And, people with underrepresented and underserved identities often wonder about how their identity might impact the degree of success they can achieve with your brand and, if it will impact whether they’ll feel like they belong. It’s up to you to ensure your brand sends the right signals with your content — to communicate “You Belong Here,” to all the people you want to serve. And, one of the best ways
If I were a creator, one of the first channels I’d explore is YouTube affiliate marketing. Think about it: Whether you’re sharing a tutorial or a product review, you can add affiliate links to every YouTube video description you create. Not only that, but you can also stack multiple links to products you recommend without having to put them all in one “link in bio.” Plus, you don’t have to worry about viewers leaving your page to go search for your product recommendations. Instead, all they need to do is scroll down while watching your video. While affiliate marketing is often seen on other channels like Instagram, TikTok, or blogs, creators sometimes overlook YouTube as a worthwhile affiliate channel. So, I want to explore whether or not YouTube affiliate marketing works and how to do it well, according to experts. Table of Contents: What is YouTube Affiliate Marketing? YouTube Affiliate
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ve tested 100s of psychological tactics on my email subscribers. In this blog, I reveal the five tactics that actually work. You’ll learn about the email tactic that got one marketer a job at the White House. You’ll learn how I doubled my 5 star reviews with one email, and why one strange email from Barack Obama broke all records for donations. 5 Psychological Tactics to Write Better Emails Imagine writing an email that’s so effective it lands you a job at the White House. Well, that’s what happened to Maya Shankar, a PhD cognitive neuroscientist. In 2014, the Department of Veterans Affairs asked her to help increase signups in their veteran benefit scheme. Maya had a plan. She was well aware of a cognitive bias that affects us
It’s estimated that a shocking 60% (or less) of work time is spent productively, according to Atlassian. Time is our scarcest resource, yet we spend so much of it doing things that are unproductive — usually without meaning to. Emails, meetings, endless notifications… We’re indeed being pulled in more directions than ever before, but it’s not just technology holding us back from making the most of our time. In many cases, we are the ones responsible for our own lack of productivity. As a freelance remote worker, I’ve had to tango with my self-sabotaging productivity quirks more than most. I used to blame my workload and environment; it wasn’t until I was completely in control of those factors that I was left with the realization that I was the problem all along. Like you, I’m more successful and happy when I’m productive. We’re all on the hunt for the magic
Let me tell you the most challenging part of my job. Often, I will delete TikTok and Instagram from my phone because I can’t help but waste time endlessly scrolling through these apps, watching dozens of short-form videos in one sitting. Then, like clockwork, I redownload these apps because I must write about them for work. Thus, the cycle of endless scrolling continues. Sure, I could blame the nature of the job, but my endless scrolling stems from the fact that I love short-form videos. And I’m not the only one. 73% of consumers prefer to watch short-form videos to learn about a product or service, and 56% of marketers reported that short-form video was the top trend they planned to invest in in 2024. So, why are short-form videos so popular? Turns out there are a few reasons, one of which involved a bit of psychology. Let’s get into