HubSpot

The term “metaverse” may have been coined back in 1992, but it could hold new and adventurous opportunities for both consumers and even brands that engage with them. The only problem is many of us aren’t too sure what the metaverse actually is. Who is using it? Why do they use it? Which of the seemingly infinite metaverses are worth including in your marketing strategy? And how can the metaverse help marketers navigate data privacy regulations? To get some clarity, we surveyed over 1,000 consumers in the U.S. to learn about their takes, preferences, and behaviors around today’s biggest trends. In that survey, 8% of participants said they’d ever visited a metaverse. But that’s not the full story. Keep reading to learn why the metaverse might not be a passing trend. What Consumers Think About the Metaverse [New Data] The Metaverse is New to Many — but Still Growing Today

Did you know that it only takes a tenth of a second to make a first impression? So when you meet someone for the first time, you need to be on your game from the very beginning — but do you know exactly how to make a good first impression? Whether you’re meeting new connections, team members, potential employers, or customers, here is alist of tips to help you put your best foot forward and make a great first impression. Arrive early. Be empathetic. Actively listen. Be mindful of your body language and posture. Modulate your pitch and tone of voice. Choose your words wisely. Dress the part. Make eye contact. Know your audience. Come prepared. Be authentic. Put your phone away. Make a connection. Don’t forget to follow up.   14 Tips for Making a Good First Impression 1. Arrive Early. Actor Billy Porter said it in his book

When was the last time you gave your website a checkup? Maybe you’ve never audited your website before, it’s been a while since you have, or you have a redesign planned for the future. Whatever the case, use this post as your go-to website audit checklist to make sure your website is primed for maximum SEO and conversion results. Below, let’s learn what a website audit is, the different types of audits, why an auditis important, and how to use information from an audit to improve your SEO and conversions. Before we dive into the things you should be keeping an eye out for as you’re auditing your website, let’s review some of the different types of audits you can perform. Here are a few common audits among marketers. Types of Website Audits There are several different types of website audits, such as: 1. Competitive Website Audit A competitive website

One of the most commonly used punctuation marks, an errant comma can be the difference between a complete sentence and a complete mess. In this post, we’ll explore seven comma rules that will keep your writing concise and coherent. Before we dive in, what is a comma anyway? You can think of a comma as a lighter version of a period. While a period ends a sentence full-stop, a comma is a smaller, softer pause. It can separate words, clauses, or ideas within one sentence. 1. Two complete sentences can only be connected with a comma when using a coordinating conjunction. A coordinating conjunction is a conjunction placed between words, phrases, clauses, or sentences of equal rank. English has seven main coordinating conjunctions — for, and, nor, but, or, yet, so — that can be used to weave together two complete sentences with a comma. You can use the mnemonic

Having a good conversation with a candidate helps you understand who they are, their skill set, and what they’d bring to your team. So, being a good interviewer goes hand-in-hand with hiring successful talent that can contribute to meeting your business goals. Read on to learn everything you need to know about becoming an effective interviewer. Why is it important to be a good interviewer? Being a good interviewer is essential because it helps you hire the right people for the job. Therefore, the skill is key for any employer that wants to hire the right candidates who are motivated, able to do the job, and are a good cultural fit for the company. Being a good interviewer also shows respect for the interviewee. It demonstrates that you value their time and insights and are willing to invest the effort to get to know them better. How to Be an

Are you struggling with what to post on Instagram? In this post, we’ll cover the best Instagram Story ideas to keep your audience engaged and entertained. We’ve broken them down by content type: Follower engagement Conduct a poll. Host a Q&A. Spotlight your customers. Quiz your followers. Repost user-generated content. Host a giveaway. Start a challenge. Team/Company Spotlights Introduce your team. Share behind-the-scenes footage. Celebrate milestones. Do a takeover. Share company updates. Products and Services Share testimonials and reviews. Spotlight products and services. Announce discounts and specials. Educational Content Share industry news. Post quick tutorials. Miscellaneous Direct traffic to other sources. Start a countdown. Promote new posts. 20 Best Instagram Story Ideas for 2022 Cool Instagram Story Ideas for Follower Engagement 1. Conduct a poll. Running a poll on your Story is a great way to engage your audience and learn more about them. The great thing about a poll

These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel. As marketers, it’s important to know your audience’s favorite social channels. For instance, if you’re selling retirement homes, it’s safe to forgo Snapchat, where only 3.7% of users are over 50. HubSpot surveyed over 1,000 consumers across the U.S to find out which social media channels are gaining steam — and which are falling behind. Read on to discover which platforms are most popular with consumers in 2022. Social Media Channels Gaining Steam in 2022 Facebook Facebook currently attracts 2.89 billion monthly users, more than any other social platform. A high concentration of its audience belongs to Millennials, Gen X-ers, and Baby Boomers. In the last three months, a whopping 91% of Baby Boomers, 88% of Millennials, and 83% of Gen X-ers have visited Facebook. On top of that, Gen

Consumers want brands to make a difference. In fact, Havas’ Meaningful Brands Report 2021 found that 73% of respondents think brands must act now for the good of society and the planet. In that same survey, 64% of respondents said they prefer to buy from companies with a reputation for purposeful action, not just their profits. When brands act for the good of society and the planet, they’re being socially responsible. In this post, we’ll discuss: What is social responsibility? How can brands be socially responsible? 15 Socially Responsible Brands What is social responsibility? For businesses, social responsibility is showing care and value for society and the planet in addition to, or equal to, how much care is shown for their profits and their bottom line. How can brands be socially responsible? Brands can be socially responsible by ensuring employees have a safe work environment and are paid a living wage

According to our 2022 Marketing Trends Survey report, 34% of marketers plan to stop leveraging podcasts or other audio content in 2022. It’s likely because of the major roadblocks that marketers still face in the podcast marketing space. Two podcast experts weigh in on the biggest challenges and strategies to tackle them. Organic Discoverability Currently, there are two main ways to discover podcasts: Search through top-ranking podcasts in various genres or get recommendations based on what you’re already listening to. This makes it very hard for lesser-known shows to get discovered organically. “It’s really hard for podcasters who are creating amazing content and are great creators to figure out ways to get in front of their audience,” says Alanah Joseph, head of creator partnerships on the HubSpot Podcast team. At HubSpot, Joseph says our podcast network addresses this by leaning into our cross-promotion strategy – this means placing ads across

Within the past two years, emerging technologies like NFTs and the metaverse have gotten a lot of hype. But how exactly are brands leveraging it? We’ll cover that and more in this article. Plus, we’ll tackle where small businesses fit in this space and how they can leverage emerging tech. Virtual Experiences 1. Patrón Spirits In August 2022, Patrón held a virtual pop-up event in the Metaverse for a summer campaign. This limited-time event, held on two consecutive weekends, was hosted on Decentraland, a virtual browser-based platform. Participating users could visit three pop-up events dedicated to the brand’s three summer cocktails. There was also a giveaway element in the virtual experience, in which users who collected badges through quests would be entered to win a trip and NFT wearables (virtual clothing and accessories used to dress up your avatar). The benefit of hosting an immersive virtual pop-up event is that