Vanessa Carlton said it best: Your company is making its way downtown, faces pass, and you’re “success” bound. See what I did there? Anywho, your company is on its way. But how do you communicate that with your stakeholders and the public? Between blog writing, drafting ad copy, and setting up an email workflow, it’s hard to make time for brand awareness and media management. That’s where a public relations (PR) agency can help. According to the Public Relations Society of America (PRSA), “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” In today’s world, PR and marketing overlap and intertwine, making it necessary to work together. You might have questions about how your marketing team and a PR agency can work together like, “What will a PR firm do?” or “What services does a PR agency provide?” Below, you’ll learn everything
Imagine you own a delicious bookstore cafe in Boston. If someone searches “bookstore cafe near [insert a neighborhood in Boston]” on Google, you want your WordPress website to pop up at the top of the search results, right? You can ensure your company does so by implementing the most effective WordPress SEO strategies. Having your website appear at the top of a search engine results page (SERP) is something you can achieve if you spend some time optimizing your site. By investing in WordPress SEO and implementing tried-and-true techniques, you can stand out from the competition and garner more traffic. What is SEO? Why is investing in WordPress SEO so important? A Guide to WordPress SEO: 13 WordPress SEO Best Practices What is SEO? SEO, or search engine optimization, is the process of increasing your website’s free, organic traffic by improving your ranking and visibility on search engines such as Google. When you
With over 4.5 billion social media users across the globe, it’s no wonder businesses need to be active on social media to connect with their audience. However, simply existing on social media isn’t enough; marketers need to use social media analytics to ensure they post content with the highest ROI. Social media analytics and reporting give your business the best chance to produce engaging content that positively impacts your bottom line consistently. Social media analytics provides insight into several essential factors directly tied to your marketing efforts and business success. Here’s a list that explains the importance of social media analytics: Develop a deeper understanding of who your target audience is and where they spend their time Identify which social platforms receive the most significant amount of traffic Determine what type of social content leads to the most conversions, engagements, etc. Discover what type of social media post has the
The great thing about YouTube is that there’s a channel for everyone, whether you’re looking to learn quick science facts or how to use your new gaming controller. In this post, we’ve compiled 158 of the best channels on YouTube in their most popular and niche categories. Top Educational YouTube Channels The King of Random (12.4 Million Subscribers) National Geographic (21.5 Million Subscribers) Crash Course (14.7 Million Subscribers) Ted-Ed (18.5 Million Subscribers) Alltime10s (5.5 Million Subscribers) SciShow (7.5 Million Subscribers) Veritasium (13.6 Million Subscribers) Khan Academy (7.8 Million Subscribers) INSIDER (3.3 Million Subscribers) Tom Scott (5.9 Million Subscribers) SmarterEveryDay (11 Million Subscribers) Talks at Google (2.1 Million Subscribers) Best YouTube Cooking Channels Tasty (21.1 Million Subscribers) Jamie Oliver (5.8 Million Subscribers) How To Cook That (4.9 Million Subscribers) Binging with Babish (10.1 Million Subscribers) Laura in the Kitchen (3.8 Million Subscribers) MaangChi (6.2 Million Subscribers) JunsKitchen (5.3 Million Subscribers) Bon
Some businesses have used AI for years; others were prompted by the recent AI gold rush to jump on the train. AI’s applications are far and wide as every business can leverage it differently to meet their goals. In this post, we’ll review AI application examples across 12 industries. AI Applications Examples AI has transformed the business landscape as time-saving tools complete tasks and help make data-backed decisions. Click here to explore the full playlist Virtually all industries can benefit from AI, from medical providers to students pursuing an education. Below we’ll go over how AI applies to the three main business functions (marketing, sales, and service) and specific examples across different industries. 1. AI Applications in Marketing Marketers can leverage AI to save significant time on routine tasks and spend more time on the more creative aspects of their job. A time-saving example is AI analytics tools that use
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. The possibility of a nationwide TikTok ban in the U.S. has been swirling for a few years. While several states banned the app on government devices, Montana became the first state to ban the app on all devices last week. Earlier this month a former executive at ByteDance, the parent company that owns TikTok, came forward alleging the company shared the data of U.S. users with the Chinese government among other accusations in a wrongful termination lawsuit. While there has not been any evidence to support this claim, it could fuel the security concerns surrounding TikTok and other ByteDance-owned platforms in the U.S. While many conversations surrounding a TikTok ban have focused on the security impact, today we’re going to discuss the economic impact of the proposed ban. On
Learn about the differences between ports 465 and 587, why there’s so much confusion around the ports, and how to best use these ports. The post SMPT Port 465 and Port 587: What’s the Difference? appeared first on SendGrid.
Learn the top ways you can use your social media data to enhance your email marketing campaigns and better engage your subscribers. The post 5 Ways to Elevate Your Email Marketing With Social Media Data appeared first on SendGrid.
More customers are reaching out to businesses on their phones, looking for interaction every time of day. The WhatsApp auto-reply feature allows you to set up automatic replies on WhatsApp so that your customers are taken care of, even when you’re not there. Automated replies create a positive customer experience and build your credibility as a business. You also won’t have to manually respond to every message… Pretty amazing! What is the WhatsApp Business autoreply feature? The WhatsApp Business auto-reply feature allows you to set up pre-made, automated replies and messages for your customers. They send automatically on WhatsApp for those moments when you can’t respond. The feature’s available to WhatsApp Business accounts. Not sure you have one? Here’s how to create a WhatsApp Business account. People today are more comfortable reaching out to businesses via text. 9/10 consumers say texts are their preferred method of communication, and more people
The promise of inbound marketing is a lure that attracts businesses of all kinds, but few understand the efforts it takes to be successful. After a few blog posts, they flame out and grumble “We tried content marketing, but it didn’t really work for us.” I hear this from prospective clients all the time. And I get it. Business owners are skeptical of making an investment that might not pan out, so they get cautious and are ready to pull the plug at the first sign that they’re wasting money. Honestly, they probably are wasting money. There’s an epidemic of half-hearted content marketing out there that’s giving the whole inbound philosophy a bad name. So when I hear potential clients say that they tried content marketing but didn’t see results, this is how I respond. Why Your Content Marketing Efforts Might Be Missing the Mark Content marketing is not new.