ESPs

In the business world, there are many forms of marketing that companies can implement to encourage customers to buy. Behavioral marketing is one robust method of gathering data to segment and target audiences. Behavioral marketing can also help prevent consumers from being inundated with unwanted or unrelated ads. With this type of marketing, businesses focus on individual patterns of engagement to identify their customers’ specific needs. In this post, you’ll learn what behavioral marketing is, its benefits, and examples of how businesses today utilize the strategy today. Table of Contents What is behavioral marketing? Types of Behavioral Marketing Behavioral Marketing Segmentation Behavioral Marketing Examples Behavioral Marketing Stats This data is gathered through web analytics, cookies, search history, and other insights. By finely segmenting audiences based on specific behaviors or user profiles, organizations can provide relevant content and offers rather than sending general messages. Types of Behavioral Marketing When it comes

Project management isn’t just about building software and hardware. Project managers distribute resources appropriately, manage timelines, and take care of stakeholders throughout the process. However, that’s often easier said than done. After all, there’s a reason project managers are constantly tweaking their approaches and rethinking their processes. In this article, you’ll learn project management basics and how you can implement them in your business. Let’s get started. Table of Contents What is project management? Why is project management important? What is a project manager? The Project Management Life Cycle Popular Approaches to Project Management Project Management Best Practices The process includes developing plans for meeting deadlines while maintaining quality objectives within time and budget constraints. This discipline can be owned by a dedicated manager or a leader on a project. Why is project management important? Project management processes are essential to successful projects. Research from the Project Management Institute found

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Black-owned banks have been pillars of the Black community since the late 1800s when they were founded to fight against the economic inequality Black Americans felt in accessing financial services. Despite being in a new millennium, these banks are still some of the few institutions that offer equitable support for Black business owners. Read on to learn more about the history of Black-owned banks and how you can use them to start your business. The History of Black-Owned Banks Freedman’s Savings and Trust Company was the first bank to serve formerly enslaved persons in 1865. Capital Savings Bank opened

What makes a great mass email? Learn how to send mass emails that get people excited about events, products, and more with Twilio SendGrid. The post How to Send a Mass Email appeared first on SendGrid.

Becoming an official MailUp partner means relaying on the reputation and reliability of Italy’s leading Email Marketing platform. By reselling MailUp or simply reporting it to your contacts, you can earn money from your own digital activities. In this article, we’ll tell you how. We often talk about the effectiveness of the MailUp platform’s functionality, ease of use to create and send messages and advanced marketing tools to ensure the success of email and SMS campaigns (automation, segmentation, customization). But maybe you don’t know that besides the possibility of setting up effective marketing strategies via email and SMS, MailUp also offers the opportunity to earn thanks to its sending platform reliability and reputation as an Email Marketing leader in Italy. This is in fact the goal of the two Partner Programs –  the Reseller Program and the Referral Program – that MailUp has created. Two different partnership formulas, to adapt

We sat down with Julien Champseix and Arthur Poirier at Sendinblue to discuss all things data security — from following regulations to preventing cyberattacks, and sharing our own approach to data privacy. In the last of our three-part Conversations with the Experts, we take a closer look at Sendinblue’s global data security framework.  Meet our data security experts Julien Champseix Julien is Chief Information Security Officer at Sendinblue. Since starting his position one year ago, Julien has overseen Sendinblue’s ISO 27001:2013 certification and continues to reinforce the company’s data security framework. Arthur Poirier Arthur is Sendinblue’s Legal Manager and Data Protection Officer, ensuring GDPR compliance at Sendinblue as well as supporting clients’ conformity.  Defining Sendinblue’s approach What is Sendinblue’s overall approach to cybersecurity? Julien: Our cybersecurity framework operates across a few different axes since our platform and applications can be accessed manually via login credentials and programmatically via API keys. 

We sat down with Julien Champseix and Arthur Poirier at Sendinblue to discuss all things data security — from following regulations to preventing cyberattacks, and sharing our own approach to global data security. In the second of our three-part Conversations with the Experts, we take a closer look at what data privacy means for small businesses. Meet our data security experts Julien Champseix Julien is Chief Information Security Officer at Sendinblue. Since starting his position one year ago, Julien has overseen Sendinblue’s ISO 27001:2013 certification and continues to reinforce the company’s data security framework. Arthur Poirier Arthur is Sendinblue’s Legal Manager and Data Protection Officer, ensuring GDPR compliance at Sendinblue as well as supporting clients’ conformity.  Staying current There’s so much to keep up with in the world of tech and data security. What are ways for small businesses to stay current with best practices? Julien: There are some good

We sat down with Julien Champseix and Arthur Poirier at Sendinblue to discuss all things data security — from following regulations to preventing cyberattacks, and sharing our own approach to global data security. In the first of our three-part Conversations with the Experts, we take a closer look at what data privacy means for consumers. Meet our data security experts Julien Champseix Julien is Chief Information Security Officer at Sendinblue. Since starting his position one year ago, Julien has overseen Sendinblue’s ISO 27001:2013 certification and continues to reinforce the company’s data security framework. Arthur Poirier Arthur is Sendinblue’s Legal Manager and Data Protection Officer, ensuring GDPR compliance at Sendinblue as well as supporting clients’ conformity.  Securing data Consumers’ data privacy has never been more of a concern than in today’s world. Let’s start off with a question we often get asked by clients: Where and how does Sendinblue store users’

After a strong 2022, we are happy to announce that we ended the year with our best G2 report yet. G2, the software peer review…

Ask any marketer to name the most effective marketing channels, and they’ll probably include email in their top 3. That’s because email is the channel with the highest return on investment for businesses.  Customers will likely give you a similar answer, considering email continues to top the list of their preferred communication channels.  But to […] The post How to Create an Email Marketing Plan in 7 Steps appeared first on SendGrid.