ESPs
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In the 5 years I’ve run Nudge, I’ve interviewed dozens of experts on pricing. These aren’t run-of-the-mill LinkedIn gurus. They’re peer-reviewed researchers from some of the world’s most prestigious universities. In this blog, I reveal their top five pricing tips. 5 Secrets About Pricing Recently on my podcast Nudge, a guest told me a secret about pricing. “The truth,” Melina Palmer said, “is that pricing isn’t really about the price.” Instead, it’s everything around the price. The framing, the offer, the brand. That’s what makes people buy. This insight has been backed up by dozens of other behavioural scientists who I’ve interviewed for my show, and in hundreds of peer-reviewed papers I’ve read on the topic. Simply put, offering a lower price isn’t the smartest way to improve your sales.
Ever since Google and Yahoo launched updated bulk email sender requirements in February, email marketers have been struggling to meet them so their messages don’t land in spam. Now they have the tool they need to know if they are checking all the boxes. Available in Postmaster Tools, Google’s new compliance dashboard checks adherence against each parameter of bulk sender requirements. It brings essential tools under a single roof where email marketers can monitor spam rate and reputation for their domains and sub-domains while ensuring compliance with email sending best practices. Here’s a snapshot of the new dashboard: Note: You will only see data within this dashboard if you are a bulk sender, i.e. you send more than 5,000 emails a day. The bulk sender requirements are: Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM) authentication set up for your domain “From:” header alignment status is passing Domain-Based Message Authentication
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Digital courses can be a game-changer for your bottom line, whether you’ve been in business for ten years or ten days. But if you’re like many of the folks I work with, you might be wondering where to start when adding a digital course to your business. My name is Amy, and I coach entrepreneurs on how to use smart marketing strategies to grow their businesses. One of my specialties is creating digital courses — it’s something I’ve done (to the tune of $100 million) — and it’s something I love helping others do too. Why add a digital course to your business? Before we get into the how, let’s talk about the why. Digital courses offer some compelling advantages: Scalability: Once you’ve created your digital course, you can
RCS messaging provides an intriguing way to create an interactive customer experience on mobile devices. But is it the right choice for your brand’s communication strategy? Get the details on RCS and how it works.
Welcome to HubSpot Perspectives , a series where HubSpotters weigh in on the latest business and marketing trends. “The biggest red flag on LinkedIn is the ‘open to work’ symbol.” This hot take is brought to you by former Google recruiter Nolan Church. And the dialogue continues. As I browse through my LinkedIn feed, there are still ongoing conversations about the #OpenToWork profile photo frame. Should you use it? Does it work? Is there even a small chance it may make you look desperate or unoriginal as a job seeker? Featured Voices: Katelynne Bazile, Global Team Lead, Emerging Talent Programming & Operations at HubSpot Ramona Sukhraj, Principal Marketing Writer at HubSpot Yes, #OpenToWork has potential. But it’s not the only strategy job seekers should be using to land a new role. “In my experience, it seems like the #OpenToWork frame is similar to wearing a t-shirt that says ”Open to
Sales tracking gives you an overview of key sales metrics . That way, you can maximize your sales performance . Loads of customer data, spreadsheets, confusing dashboards, and zero actionable insights — this is what sales tracking looks like for many companies. But it doesn’t have to be that way in 2024. Today, there are many types of sales tracking solutions to help you harness your sales data. Don’t know where to start? This guide will help you add sales tracking to your CRM sales management strategy. What is sales tracking? Sales tracking is the process of collecting and analyzing data throughout your sales funnel. It involves monitoring multiple aspects of the sales process, including how prospects flow through the pipeline, sales cycle length, sales rep performance, etc. The more data you have at your disposal, the better equipped you’ll be to make informed decisions that drive sales success. 5
It’s important to drive potential customers through the lead lifecycle . But how do you do it? Lead management is the answer. Lead management goes far beyond capturing leads and reaching them with email campaigns. To convert leads, you need to be strategic at each stage of the customer journey. In this guide, we’ll share everything you need to know to set up an effective lead management process and move your leads down the sales funnel. What is lead management? Lead management is the process of systematically acquiring, tracking, and qualifying potential customers (a.k.a. leads). The ultimate goal is to turn these leads into paying customers. 5 Stages of lead management There are five stages in the lead management process: lead generation, lead segmentation, lead nurturing, lead scoring, and lead distribution. 1. Lead generation Lead generation is the process of attracting potential customers. The goal is to gather their contact
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. It’s the age of AI, and our job as marketers is to keep up. My team at Foundation Marketing recently conducted an AI Marketing study surveying hundreds of marketers, and more than 84% of all leaders, managers, SEO experts, and specialists confirmed that they used AI in the workplace. If you can overlook the fear-inducing headlines, this technology is making social media marketers more efficient and effective than ever. Translation: AI is good news for social media marketers. In fact, I predict that the marketers not using AI in their workplace will be using it before the end of this year, and that number will move closer and closer to 100%. Social media and AI are two of the most revolutionizing technologies of the last few decades. Social media
Everything you need to know about Gmail’s auto unsubscribe feature and the potential impact it could have on your email marketing efforts.
Sales automation is a great way to drive results — all while saving time and resources. In fact, automation should be a key part of your CRM sales management strategy. Most deals take around five follow-ups to close. The more leads in your pipeline, the faster you’ll get bogged down in repetitive tasks. This keeps you from closing deals and building lasting customer relationships. Want to learn more? The article will go over sales automation, examples, and the best tools for your business. What is sales automation? Sales automation is the use of technology to streamline and automate repetitive or time-consuming workflows within the sales process. Automation aims to minimize, or even eliminate, manual tasks. These include data entry, email outreach, and follow-ups. It can also be used for more complex sales tasks like lead scoring and routing. Benefits of sales automation Sales automation doesn’t just save time — it actively