Top Deliverability’s Blog
Like any business endeavor, successfully starting a clothing line takes preparation, time, and commitment. Before you start a new business, you’ll need to consider the price of supplies, rent, utilities, and the labor required to keep things running smoothly. Your fashion brand will also want to consider marketing strategies, profit projections, and long-term objectives. This is where having a solid clothing line business plan comes into play. A business plan is a road map that thoroughly outlines your venture’s vision and scope. One of the main reasons why new companies need a business plan is to demonstrate profitability to lenders like banks or private investors. Before offering financial backing, potential investors will carefully review your business plan to examine all the risks involved, the growth potential of your clothing line, and many other considerations. In addition to piquing investor interest, having a clothing line business plan will provide a solid foundation…
Like any business endeavor, successfully starting a clothing line takes preparation, time, and commitment. Before you start a new business, you’ll need to consider the price of supplies, rent, utilities, and the labor required to keep things running smoothly. Your fashion brand will also want to consider marketing strategies, profit projections, and long-term objectives. This is where having a solid clothing line business plan comes into play. A business plan is a road map that thoroughly outlines your venture’s vision and scope. One of the main reasons why new companies need a business plan is to demonstrate profitability to lenders like banks or private investors. Before offering financial backing, potential investors will carefully review your business plan to examine all the risks involved, the growth potential of your clothing line, and many other considerations. In addition to piquing investor interest, having a clothing line business plan will provide a solid foundation…
Email and SMS marketing automation platform Klaviyo is hiring! They are in need of an excellent Deliverability Strategist “to provide world-class service by working directly with our top tier customers to provide your expertise and consultative services, reporting, best practices and recommendations to provide them with a white glove onboarding experience.” You’ll provide consultative email deliverability strategies to customers as needed, conduct in-depth investigations, reviews, and audits into email sending practices, assist customers with blocklists, spam traps, and issues with mailbox providers, monitor delivery metrics and create strategic plans to improve their outcomes, and more!Could that be you? Click here for more information and/or to apply.
Have you ever watched an Instagram story and thought, “[Insert name of friend] needs to see this?” One of my favorite aspects of Instagram — and social media in general — is its shareability. For businesses, it’s also a great way to engage your audience, share relevant content, and tell a bigger brand story. However, when it comes to reposting content on Instagram, the steps aren’t always straightforward. Here, we’ll cover how to share content to your Instagram story. Table of Contents How to Share an Instagram Story How to Share an Instagram Post to My Story Why Brands Share Instagram Stories and Posts As I mentioned above, businesses can repost content on Instagram to engage their followers and share on-brand content. But what, exactly, should you share? It’s a good idea to share content that meets at least one of the following criteria: The content is directly related to…
I can’t think of many tasks people dread more than writing a resume. There are so many little things you need to add, rephrase, check, double-check, triple-check. Post-pandemic, the job search is a whole different ball game, with new considerations you haven’t faced before. A checklist makes everything seem less daunting so that’s what much of this article will be, and the best part is it’s recruiter-approved. Let’s dive in. 1. Include your contact information. This seems like a given, right? Not exactly. “You would be surprised to know how many really good resumes I’ve come across with no contact information,” says Ira Hughley, senior technical recruiter at HubSpot. Make sure your full name, email address, and location are included. Don’t write out your full home address though, only a city and state. While your location may not be too relevant to the job itself, as more roles are remote…
Love, flowers, chocolate, blah blah blah … Where are the marketing results?! Okay, probably not what your Valentine’s date cares about. But if you’re a marketer, you might be interested in merging the most lovey-dovey of days with your marketing. But how? Well, these companies have figured out some creative ways to leverage the warm and fuzzies (or unadulterated rage and crushing loneliness … whatever) that Valentine’s Day instills in people. If you don’t have a marketing campaign planned for the 14th, maybe some of these will inspire you to get in on some last-minute Valentine’s Day action. 8 Effective Valentine’s Day Marketing Campaigns 1. Ranch Dressing’s Customized Bottle Nothing says Valentine’s Day like giving someone a bottle of — Ranch Dressing? In 2021, while flower companies and B2C brands were highlighting the romantic gifts partners could give to each other, Hidden Valley took a funny approach to this strategy…
Welcome emails, order confirmations, password resets: your users and customers need them, and you want to make sure they get them. A transactional email service provider is what helps you deliver crucial emails like the types we listed above—but how do you choose the right provider for your business? We have some ideas that could help. 6 of the best transactional email providers in 2022 If you want to compare the top transactional email providers at a glance, we put together this handy spreadsheet to help you see the most popular solutions, their features, and pricing side by side.Click to see it → Disclaimer: We’re the makers behind one of the tools on the list, Postmark. While we’re excited that many people love the service we provide, we also know that it’s not the best solution for everyone. Different teams have different needs, and we want to help you find…
It can be challenging to identify your customers’ needs throughout their journey with your brand. However, it’s critical to support your customer through this journey…
Braze “delivers customer experiences across email, mobile, SMS, and web. Customers, including Burger King, Delivery Hero, HBO Max, Mercari, and Venmo, use the Braze platform to facilitate real-time experiences between brands and consumers in a more authentic and human way.” And they’re hiring!The role: Senior Director, Global Email Deliverability and ISP Relations. This person “will be responsible for leading our global team of Email Deliverability consultants who provide advanced consultative services to our Braze customers. This Email Deliverability leader will have ownership of all aspects of the team, the P&L, and the service offering to our customers. We are looking for a leader that cares deeply about the email industry, has subject matter expertise to help mentor the team, and thrives in an environment of leading others.”I hear that Braze is a great place to work and this sounds like a great opportunity. Click here to apply or for more…
Multinational provider of software and combined hardware and software products for IT security Check Point Software Technologies is hiring. This isn’t your typical deliverability role, but because they’re hoping for applicants with great email knowledge, I was asked if I would share the job posting here, as you all might be a good target audience. I am happy to oblige!They’ve got two open “Customer Success Manager, Email Security” positions that they’re looking to fill. In that role, “you will provide unrivaled product knowledge of our email security solution, Avanan, and help our customers protect themselves from phishing attacks, malware, data leakage and more. You will be the chief advocate for strategic customers across a wide variety of industries, relay key customer requirements and insights back to our product team, and help our customers get the most value from our platform.”The roles are 100% remote. You can find more information and/or…