Digital Strategy

Content is the backbone of digital marketing. SEO, social media marketing, email marketing, PR: none of these activities are possible without content to share with users. But Content marketing requires economic resources. Or does it? Learn how to grow your business by creating content that converts with few resources, in Growth Hacking style. According to Hubspot, B2B companies that post content 11 times a month generate almost 3 times as much traffic as those who generate content only once a month.  Content is the basis of any monetizable digital activity – SEO, social media marketing, email marketing, ads, PR and so on with all marketing actions.  Every company on the Web should do Content marketing to attract potential customers. But creating content can be very expensive: how can startups and small businesses afford it? By approaching the problem the way “pirates” would. We don’t mean the pirates who sailed the

Certain technical requirements are needed for optimal Magento operation. It must also be integrated into your digital marketing activities to use the data collected on your customers on other channels. For these reasons two things are fundamental: a suitable hosting service and an effective plug-in. How? Find out out in this article! Are you thinking of using Magento for your e-commerce but still don’t know how to do it? Not to worry. We’re here to help! It’s well known that there are many hosting services and plug-ins for Magento and the choice is far from automatic. But follow our advice you’ll find the best solution for all your needs. What’s Magento and how does it work? Magento is one of the best known CMS around and can be used to create structured sites and e-commerce. Its main feature, however, is that it’s a real professional system to manage online stores.

To grow with Growth Hacking you must have a creative mind and be able to use conventional marketing tools in unconventional ways. CRM, for example, can be a key to the process of experimentation behind growth hacking. How? We find out in this article. Growth hacking is a method used by start-ups to grow quickly and exponentially. A concentrated timespan and a low-budget approach encourage entrepreneurs to use this method, which was first proposed by Sean Ellis in 2010 and is now widely used by companies both large and small. The growth hacking method is based on experimentation and analysis of performance: this allows a business to limit the budget required to get going and accelerate growth.  Another important element of this method is unconventional use of classic digital marketing techniques (email marketing, content marketing, social media marketing, etc…) and tools (erp, crm, cdp, etc…).  But what does “unconventional” mean?…

Every day, e-commerce requires repetitive tasks that take up precious time that could be invested in more strategic, creative or promotional activities of your online store. Stop wasting time by applying Marketing Automation solutions to your e-commerce. Read on to find out how. E-commerce Marketing Automation: what it does When we talk about Marketing Automation applied to e-commerce, we refer to the ability to automatically manage digital marketing activities. It is carried out daily by an e-commerce manager but direct human intervention is, in fact, not required.  Actions include, for example, sending welcome emails to users who open an account on the site, review of abandoned carts, management of newsletter with the latest e-commerce promotions, etc. E-commerce Marketing Automation is an increasingly interesting option: it allows you to automate and manage the workflow of repetitive online store tasks. The result? Faster, and more precise, effective actions.  How Marketing Automation benefits…

Account Based Marketing and Marketing Automation are two terms that have recently grown in importance. What is the difference between these two strategies and how do you choose the right one for your company? We’ll explain in this article. We’ll also look at the how to exploit the two approaches in synergy.  Moving from generic to personalized shopping experiences has allowed many companies to improve results and increase customer loyalty.  80% of consumers said that they are more likely to buy from a company that offers a tailor-made experience. As part of this revolution, Account Based Marketing and Marketing Automation have become popular strategies. They improve targeting and shorten the sales cycle by offering new customers personalized content. What is Account Based Marketing? Account Based Marketing (ABM) is a B2B marketing strategy. Here, marketing efforts and resources focus on a selected list of similar high-value accounts, directly supporting the sales…

When it comes to Growth Hacking, it isn’t enough to know the best strategies in the industry or what the competition uses the most. What matters is understanding what works for your business. And there’s only one way to know that: measuring traffic and customer behavior. How? With analytical tools like Google Analytics. Let’s look at why Growth Hacking and GA are so closely related. Have you decided to try Growth Hacking to grow your company or startup? Great idea! Thanks to this method, many companies have expanded their horizons (and earnings!).  Facebook, Twitter, Uber, Airbnb and PayPal have become the big companies we know today thanks to Growth Hacking. But it isn’t enough to apply a new marketing strategy to succeed.  Measuring the results obtained with consistency is an integral part of the process and the litmus test of user liking. It is therefore a good strategy. Growth Hacking:…

SEO is a basic technique to increase traffic from search engines. So – if the goal is to attract new visitors – all types of websites need to use this technique. To make this easier, there are several SEO plugins for WordPress, if you use this CMS for your website. Let’s find out more about them. SEO (Search Engine Optimization) is a technique for editing web pages, content and images to obtain the best possible ranking in search engines. When we talk about the latter, we are mainly referring to Google and its SERP (Search Engine Results Page), i.e., the search results page that a user sees after performing a keyword search. One of the strengths of WordPress is definitely the large range of plugins that allow you to extend the basic features. From the plugin that allows you to create contact forms and the one that allows you to…

What are the criteria for choosing a web hosting service? We analyze management, security, and email features you need to take into account before buying. The choice of the best web hosting service for your project is essential for any type of online activity. A personal blog or a showcase site for mainly offline activity doesn’t need configurations like those for operations of an e-commerce store or for an audio/video streaming platform. Are there general criteria to help you find the best web hosting service for your internet activity? Here are some features to take into account before you decide. Domain name The domain name, or simply “domain,” associated with a website gives a brand identity to a project. Professionals and companies often use it for their email addresses. The extension chosen allows you to specify the type of activity carried out (.com, .org…) or the geographical area where you…

Videos are one of the most effective tools to capture user attention and stimulate conversion. Now, MailUp also lets you use them in your landing pages, making them even more professional and impactful. Learn how to use the latest in the MailUp platform landing page editor.  Did you know that adding a video to your landing pages can increase conversions by 86%? Given videos’ immediacy and clarity, 90% of users prefer them to other forms of content.  Choosing to embed them in your landing pages is therefore a smart, effective strategy to facilitate conversions. As of today, MailUp lets you do that easily, quickly and without HTML knowledge. Using the platform’s integrated editor you can add short videos as background to your page content with a simple drag & drop.  Follow the steps in this article to find out how.  Why use videos in landing pages? The Advantages Videos are…

What’s the ideal YouTube cover size? The audio/video streaming platform provides you with precise recommendations to maximize graphic rendering of custom images by creators. Let’s take a look at the sizes recommended by the social media platform. The size of the images on social media are crucial for profile rendering: they provide your brand and content with professionalism, a good reputation and can greatly affect your performance. All social networks have formats, sizes and resolutions to respect, depending on image type and use (covers, carousels, stories, video IGTV, square photos, profile photos etc.). If the formats of Instagram and Facebook images are quite familiar to professionals but not Social Media Marketing, the format of YouTube images is a more niche topic, discussed less often. Here are the ideal photo sizes recommended by YouTube. The ideal YouTube cover sizes YouTube is still the world’s most watched platform in the online streaming…