customer engagement
The content of this blog is based on a speech by Scott Todaro, CMO and Co-Founder, Plannuh at the Traffic & Conversion Summit 2021. You’ve most likely seen the meme: “I can’t believe 2022 is in X days, I’m still processing 2020!”. And yet, the new year is just around the corner and the only option is to go forward. After all, the only way out is through! So take this holiday break to decompress but also get inspired with these ideas for 2022. Even if you already have your ecommerce marketing plan laid out, you can always sprinkle in something else. Starting Point3 Planning Approaches1. Read & React2. Time Increments3. AttackMarketing Plan Must-HavesPositioning & Target MarketMarketing Plan Structure3 Types of Marketing Goals Starting Point As you probably already know, all best decisions are based on data. Results from your email marketing, social media platforms, various campaigns and more are…
Happy Holidays! Before we all say goodbye for the year and spend quality time celebrating festivities with loved ones, I wanted to take a moment to send an end-of-year message. Lots of Kudos Mapp has had a very successful 2021, full of tremendous growth and product innovation. I’d like to express my heartfelt gratitude to all our customers, including those that we’ve had the pleasure of working with for several years and for the newly added brands that joined our family this year. I’d also like to thank our international group of hard-working employees who make Mapp better every day, and to our partners that help expand Mapp’s ecosystem. We’ve Accomplished So Much In 2020, Mapp set out on a mission to help our customers become Insight-led because, as Forrester Research confirmed, “insight-led business” will grow 7-10 X faster than the global economy. I am pleased to say that we…
2021 was different than we initially expected – but full of positive surprises and experiences! We saw so many exciting developments that we can’t help but love 2021. Check out what made this year so special for the Mapp family! 1. A Surprising CX Study Early into the year, Mapp commissioned Forrester Consulting to conduct a study among industry leaders to unravel how they are developing and improving exceptional customer experiences. The findings came as a surprise – almost half can’t identify visitors on their own websites, making CX improvements in real-time or personalization impossible. The study also establishes the do’s and dont’s for improving your CX – providing you with the competitive edge you need – all to find here. 2. A Growing Trust in Mapp Mapp saw record growth this year – each quarter our numbers confirmed the level of trust our customers have in us and our…
Direct-to-consumer marketing has exploded over the last few years, and that spike in popularity shows no signs of stopping. Even brands that have traditionally worked almost exclusively with retail giants (think PepsiCo or Nike) are also trying their hand at DTC models, and startups are opting directly for DTC strategies more than ever before. This trend had already begun pre-pandemic, but COVID-19 added fuel to the fire that has become this huge shift in consumer behavior. Whereas shopping at physical stores was previously the norm, with customers placing high value on the ability to shop for a wide variety of product types in a single store, the results of the pandemic have since pushed a lot of that shopping online. And to no surprise, consumers are finding that making purposeful purchases directly from an engaging manufacturer can be a wonderfully personalized and more satisfying experience than just hitting up the…
Every business, big or small, knows that it should invest in marketing. But marketing means something different for everyone. For some, it’s banner ads, for others it’s social media. There are many different ways to promote your store, and they all take a lot of time and resources that typical ecommerce businesses don’t have. Moreover, where’s the return on all that? Every activity needs to be tracked separately. Email marketing is just one of the tactics, but it’s proved to be invaluable and effective for many ecommerce brands. Without it, growing meaningful relationships with buyers is truly difficult and expensive. And long-lasting relationships are the key to sales, repeat purchases and brand loyalty. Although email is one the oldest forms of ecommerce marketing, it still delivers the highest ROI for online store owners that adopt it correctly. In comparison with social, email marketing is 40 times more effective when it…
Customer experience (CX) has become a buzzword in marketing these days, and with good reason. Having a clear idea of what you want to offer your customer—not just in terms of product, but in terms of how they feel throughout their interaction with your company—will not only boost your retention power, but also foster loyal customer relationships. As a result, your buyers become sharers, spreading the word about your fantastic product. So, what are some keys to creating a solid CX strategy? Here are a few top tips to help you build an experience that keeps your customers happy and mitigates churn Go in with a Clear Strategy Map out the customer journey with different stages. Identify buyer personas. Define concrete goals. What type of experience do you want to provide for your customers? How do you want them to feel? What are your customers looking for when they come…
Demystify customer profiling with these 3 visual examples of progressive profiling flows. See how it works and get practical tips.
As a content marketer, brand storytelling is at the heart of everything I do – but even for me, churning out new work can lead to these messages being forgotten. It’s my job to turn Dotdigital from a faceless entity and give it a voice that connects with the humans that use and interact with our brand every day. Weaving together facts and emotions to evoke meaningful responses from our audience, I believe there’s no better source of inspiration than Christmas marketing campaigns. Big brands have come to dominate the Christmas ad space. Every year, I wait excitedly to see what brands are going to come up with (as I’m sure many others do too). There’s always a hit and a miss and a brand that completely knocks it out of the park. The ones that get it right perfectly encapsulate, not just the holiday spirit, but the feel of the day. They…
Human-to-human marketing (H2H) is the best way to stand out in the competitive market today. Modern marketing can sometimes feel like a big contradiction; people want the latest tech and experiences that marketing automation can create, but they also crave personalization and human interaction. How are you supposed to meet both these demands? To create strong relationships with your audience it’s vital you remember your audience is human first and a customer second. People want to interact with people. People will engage with real people. Especially when you’re operating within the B2B sector, never forget that companies are made up of humans. Yes, you want to fulfill the business need, but the buying and selling process is human. What is human-to-human marketing? Human-to-human (H2H) marketing is a human-centric approach to marketing. This is the model on which responsible marketing is based. It’s about meeting the customer’s needs while demonstrating that…
Shock and horror – you’re sending out a Halloween-themed email campaign but can’t think of any good subject lines… The scariest part? 47% of your audience open emails judged on your subject line alone. Fear not – we’ve got you covered. Here, we’ll show you some shockingly good Halloween email subject lines from your industry and share our secret recipe for higher open rates. Then, we’ll head to the lab, run through some A/B tests, and discover why data should decide your Halloween-style subject line. You can come out from under the bed now. Table of Contents 21 eye-catching Halloween email subject lines Ecommerce & retail Tech Food & spirits Entertainment How to write a killer Halloween subject line Get creative with your tone of voice Use marketing psychology to increase open rates Make it personal with contact properties Avoid the dreaded spam folder Utilize software testing to polish your…