holiday toolkit
If you’re like us, you probably started fantasizing about that delicious Thanksgiving spread as soon as you started working on your holiday email marketing campaigns. Knowing how soon Thanksgiving will be here makes it easy to forget about emailing when you lose yourself in a daydream about the feast in your future (turkey, stuffing, cranberry sauce). But before you get to the food, you need to plan out the perfect Thanksgiving email campaign. The truth is, your subscribers are probably bombarded with ecommerce emails, all convincing them to buy what’s on offer. Instead of only capitalizing on the holiday season to boost your sales, why not use this time of year to show your customers how much you appreciate them? Give our tips a try, and you and your customers will be feeling that warm and fuzzy feeling only a Thanksgiving dinner (and email) can bring. Table of Contents Tips…
The end of the year is an exciting and stressful time for marketers. Exciting because there’s so much to look forward to during the holidays, like giving and receiving presents and embracing our creative side while designing stunning holiday email templates. But, at the same time, it’s crazy stressful. So many things to think about all at once: Halloween, Black Friday and Cyber Monday, Christmas, New Year… All this comes at the time of the year when you have to assess how the year went and plan ahead for what’s just around the corner, something that’s even more important in the current climate. Okay, we’re sorry. We didn’t mean to stress you out even more. And to be fair, there’s no reason for you to be that stressed. That’s because Mailjet has a surprise for you… Six brand new responsive email templates that will help you win the battle of…
Some things keep coming back faster than you expect them to. As soon as the summer heat starts to fade, stores magically become filled with Halloween and holiday decorations…and suddenly, you’re thinking to yourself, “oh, right, it’s that time of the year again…”. Yep, now’s the time to take your brushes and tools out to craft your Black Friday and Cyber Monday email marketing campaigns. In our recent survey, more than three-quarters (77%) of email marketers agreed that investing in Black Friday email promotions provides a significant return. So raise up, email marketers: it’s time to design the perfect Black Friday and Cyber Monday emails. Just follow our steps and check out all the amazing Black Friday email examples we’ve picked out for you, and you’ll create a masterpiece. Table of Contents Plan ahead by listening to your customers Use email content to your advantage Be careful with being too…
Shock and horror – you’re sending out a Halloween-themed email campaign but can’t think of any good subject lines… The scariest part? 47% of your audience open emails judged on your subject line alone. Fear not – we’ve got you covered. Here, we’ll show you some shockingly good Halloween email subject lines from your industry and share our secret recipe for higher open rates. Then, we’ll head to the lab, run through some A/B tests, and discover why data should decide your Halloween-style subject line. You can come out from under the bed now. Table of Contents 21 eye-catching Halloween email subject lines Ecommerce & retail Tech Food & spirits Entertainment How to write a killer Halloween subject line Get creative with your tone of voice Use marketing psychology to increase open rates Make it personal with contact properties Avoid the dreaded spam folder Utilize software testing to polish your…
For the email marketer, the holiday season is here and it’s time for all of us to get ready to make the most of it. It’s time to start putting together amazing Holiday email marketing campaigns that will help us to embrace the holiday feeling to build our brand and drive sales. And, as usual, Mailjet’s here to help you with that, so sit back, relax and get ready to hit the email jackpot! We’ve combined all our Holiday resources in one, to create your one-stop shop to win the battle of the inbox this season. In our Ultimate Guide To Holiday Emailing, you will learn how to create amazing content for your campaigns, you’ll find great design tips from some of our friends in the industry, and get inspiration from great email examples by top brands. Table of Contents Preparing for the 2021 holiday season Setting email goals for the holiday season Start broad,…
Getting ready for Halloween is fun, but it can be hard work, too. Hollowing out a pumpkin. Carefully applying fake blood. Trying to put together a costume to rival Chica the spider-dog’s. Like most prep, crafting a Halloween email campaign that gives your subscriber goosebumps (in a good way) takes preparation and creativity. To help you out, we’ve handpicked some scarily good ideas to help you spice up your Halloween emails. Check out these tips and start brainstorming how to turn your campaigns from good to… devilishly good. Table of Contents Ideas and email examples for your Halloween email campaigns Include a trick and a treat in your Halloween emails Ensure your Halloween email marketing looks devilishly good Create Halloween emails that build up the suspense Customize your Halloween email marketing campaigns Free all kinds of creative monsters in your Halloween emails Halloween email subject lines to increase your open…