News & Events
As an email marketer, you already know how crucial it is to track the success of your campaigns. But what metrics are best used to determine this? Apple’s iOS 15 mail privacy settings have made it challenging for marketers to rely on email open data when trying to understand their campaign success. And as a big portion of tracked email opens no longer represent user behavior, it’s now ruled as an unreliable metric. But don’t panic – there’s an alternative accurate metric that’s more reliable when understanding your campaigns: the click rate. This metric can generally be relatively low, but before rushing over to adjust your emails, hold that thought! It’s important to look at all the steps in the funnel before the click happens, to identify any pre-delivery blockers that may have impacted your clicks. For instance, one common reason could be that not all emails were successfully delivered
Ready to hear some compelling Insight-Led Marketing Stories? You’ve come to the right place! Following our successful kick-off event with Creed, Odicci, and Eyos, we hosted our second of the series in sponsorship with our partner Antavo to discuss everything about loyalty. Our guest brands, clients, and partners were graced with the presence of storytellers, including: What Are Insight-Led Marketing Stories All About? Before diving in, it’s worth understanding what these events are about! Our mission at Mapp is to empower more brands to realize the limitless opportunities in insight-led marketing. By collaborating with our clients and partners, we’re sharing our knowledge and expertise to demonstrate how insight-led marketing can transform your business with real-life customer stories, examples, strategies, trends, and much more. [Psst – over here! You can subscribe to our newsletter to never miss our insight-led marketing stories event again!] And without further ado, let’s dive in! Mapp:
When it comes to making the most of your marketing budget, it’s a bit like building “The Dream Team” with limited resources – it’s not easy, but with smart scouting, strategic player acquisitions, and effective coaching, you can still compete with the big competitors. Just like any sports team, marketing campaigns require careful budget allocation, targeted investments in key areas, and a clear strategy for success. That’s why we’re here again, folks – with a brand-new name and a fresh set of 2023 marketing trends and insights to help you navigate the ever-changing landscape of digital marketing! For the past three years, we’ve been surveying marketing pros across Europe to get the scoop on everything from industry trends to best practices. And in our latest edition – the State of Customer Experience 2023 survey – we dug even deeper to understand how businesses navigate the unpredictable economic landscape and how
It’s a truly exciting time at Mapp! After kicking off our venture of joining the MACH alliance, we’ve hit a new milestone. Three of our very own Mappsters have been joined three MACH alliance councils: What does this mean for Mapp and its customers? I sat down with our VP of Global Strategy, Ricardas Montvila, to really understand what it means to be part of the coolest club in town! Q: Firstly, this is fantastic news! What’s it like being part of the “coolest tech club in town”? A: Thanks! Well, I think it’s important to know that you don’t become cool by simply joining – being cool is actually pre-requisite for joining … But all jokes aside, MACH Alliance is so much more than bragging rights. It’s an inevitable movement and is growing faster than anyone could have anticipated. If we succeed, it could soon be the “only tech
HAPPY HOLIDAYS TO OUR CUSTOMERS, PARTNERS, AND ALL BRANDS AROUND THE WORLD! Before you sign off for the holidays and enjoy the festivities with family and friends, I wanted to take a moment to reflect on the year with you, give kudos to some great achievements, and share what’s in store for you in 2023. LET’S START BY UNWRAPPING 2022: WHAT A YEAR! 2022 WAS ABOUT ONE THING: RESILIENCE Many define 2022 as a challenging year on an economic level, a business level, and for many, a personal level. The impact of the cost-of-living crisis hovers over businesses as a heavy cloud, with the “cost-of-doing business crisis” likely to put a strain on your team, activities, and business growth. While challenging times often expose weaknesses, they do however reveal the strong perseverance that’s always existed within your business. Instead, 2022 should be defined as the year of resilience for brands. And
Optimizing your marketing reach can make every bit of difference to your campaign metrics. Your tools, insights, and methodology should work together to help you strategically communicate to new or existing customers on their preferred channels. But businesses are struggling to achieve optimal customer reach, or worse – they’re not measuring their potential reach at all. We commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study on Mapp Cloud. After interviewing our customers, it highlighted one of many common challenges these businesses struggled with before using our solution: limited capabilities to reach and engage customers. Let’s dig a little deeper to understand what that really means. “The Forrester study found that these businesses were using individual tools with siloed customer data to execute marketing messages on individual channels. What does that give you? Fragmented marketing. And with these fractured insights, marketing teams had no clear oversight of messages other team
Optimizing your marketing reach can make every bit of difference to your campaign metrics. Your tools, insights, and methodology should work together to help you strategically communicate to new or existing customers on their preferred channels. But businesses are struggling to achieve optimal customer reach, or worse – they’re not measuring their potential reach at all. We commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study on Mapp Cloud. After interviewing our customers, it highlighted one of many common challenges these businesses struggled with before using our solution: limited capabilities to reach and engage customers. Let’s dig a little deeper to understand what that really means. “The Forrester study found that these businesses were using individual tools with siloed customer data to execute marketing messages on individual channels. What does that give you? Fragmented marketing. And with these fractured insights, marketing teams had no clear oversight of messages other team
It’s that time of the year again! Our Mapp Cloud Fall Update comes with 9 new features improvements and upgrades to make our platform even easier for marketers to tackle their day-to-day challenges. After listening to our customers’ feedback, having a strong ear in the market, and constantly innovating our product roadmap, you’ll want to see what we’ve got in store for Mapp Cloud users this fall. Read on to find out more! MAPP CLOUD X SHOPIFY PLUG-IN Our platform just got a lot smoother: Mapp Cloud now fully integrates with Shopify! Previously, the plugin only integrated with Mapp Intelligence. We’ve extended the plugin to automatically sync product information, enrich unified customer profiles, and import orders in Mapp Engage. Our insight-led users can now analyze their eCommerce performance and activate these insights for even more personalized customer communications. What are the benefits? Get all your relevant data (such as existing
The value that brands find in marketing cloud solutions is clear. Marketing teams gain a better understanding of their customers and are empowered to deliver more personalized messages, which leads to better customer experiences that drive higher revenue. At Mapp, our many successful customer case studies demonstrate this high-level value. So, the question you might ask: why did we go down the path of engaging a 3rd party research firm to run a thorough study that examines the value that seems so obvious? Well, we’ve got four reasons why, and if you are a brand looking for true value in your MarTech stack you might want to hear about them. Before we dive in, let us explain the process and give you a sneak peek of the study results. First things first: WHAT IS A FORRESTER CONSULTING TEI? “Forrester’s Total Economic Impact (TEI) consulting practice develops business value justification analysis
Customer Data Platforms – you’ve probably heard them creep up in conversations from time to time. To become more customer-centric in your marketing, CDPs need to be at the center of it all. Yet just 14% of organizations have a 360-degree view of their customers. Of those with that view, 44% say they can access it via a Customer Data Platform. But many businesses struggle to understand what type of CDP slots best in their MarTech stack and how to unlock its full potential. The unsolved riddle: what’s the right platform for your business? Creating optimal customer experiences needs data flexibility. You need the right tools to store & segment customer data, activate & execute campaigns, and enrich & analyze insights. But think about the long-term impact multiple platforms can have on your MarTech stack: the more siloed tools you have, the more fragmented your data and marketing becomes. Consolidating your customer data and