customer engagement
You’ve probably already heard this: An engaged email list is a business asset that paves the way for better customer retention. Building your email list is a valuable investment for sustainability, and costs five times less than attracting new customers. But how do you capture those visitors and turn them into email subscribers? Well, email pop-ups are a great way to do just that. In this post, we’ll cover the best email pop-up ideas you can start implementing today to grow your email list. You don’t have to try all of these pop-ups to succeed, so take a look and choose the option that best fits your brand. Eye-catching gamified pop-ups Gamified pop-ups are some of the most fun and exciting website pop-ups you can integrate to double your conversion rate. This is because these pop-ups appeal to virtually any age group. Most people love competition or getting rewards. If…
Ecommerce SEO, or search engine optimization, is very important to increase the amount of website traffic to your site from search engines, typically Google. Organic search accounts for over 53% of all website traffic, whereas paid ads only account for 15% (Brightedge Research, 2019). For this reason, it is important to focus on SEO for your ecommerce website, rather than spending on paid ads. Here’s some handy hints on how to improve your ecommerce SEO results when using Maropost. Conduct data-driven researchOptimize Product PagesOpen more selling pages Use Google AnalyticsDiversifying Investment 1. Conduct data-driven research You need to determine how large the customer driven demand is for your product range and the size of the market is. Organic search is simply about understanding which keywords your consumers are typing in when looking for the products you offer. Therefore you must do keyword research for every single related keyword to establish…
Omnichannel isn’t about how many channels you use, but how you use them. Learn more about omnichannel marketing and why you should make it a priority.
Are you using your data to its fullest potential? If not, you could be missing out on key insights that could help boost your website’s conversion rate. Here are seven ways to use advanced reporting to get more out of your data. Create a custom conversion funnelSegment your trafficUnderstand your Customers’ Life Cycle Find New Opportunities with Cohort AnalysisIdentify your Most Profitable Marketing ChannelsEvaluate the Impact of Changes in your BusinessPredict the Future of your BusinessBoost Conversions Through Data 1. Create a Custom Conversion Funnel One way to use advanced reporting to boost conversions is to create a custom conversion funnel. This will allow you to track the progress of users through your website and identify any areas where they are dropping out. You can then make changes to improve your conversion rate. Let’s say that your case studies aren’t as engaging. Thanks to these insights, you’ll know that you…
The number of ecommerce companies is growing every day. However, without increasing brand awareness, you risk being passed up by competitors. Brand awareness is incredibly important for any ecommerce business. It can be the difference between making a sale and losing it. In order to create brand awareness, you need to be active on social media, create interesting and informative content, and engage with customers. You can also enhance your brand reputation by using custom, eco-friendly packaging. In this article, we’ll talk about seven ways to increase your ecommerce business’ online presence. But, before we go into that, let’s talk about brand awareness and why it is important for your brand. Table of contents What is brand awareness and why is it important for ecommerce companies?7 tips to enhance brand awarenessCreate interesting and informative content Be active on social mediaEngage with customers Use custom, eco-friendly packaging that reflects your brand valuesProvide excellent…
The content of this blog is based on a speech by Taylor Holiday, Managing Partner of Common Thread Collective at the Traffic & Conversion Summit 2021. Many would agree: the first week after we all went into a lockdown back in 2020 was one of the most challenging ones. We had no idea what to expect. It’s safe to say that many marketers panicked. But haven’t we pulled through? In reality, the commerce space saw major growth. Ecommerce exploded while the rest of the world shut down. Global ecommerce grew by almost a trillion dollars in 12 months. Every negative thing that we feared actually happened the other way around. This momentum that many of our clients and ecommerce companies around the world experienced is a true testament of what we’re all capable of. And here’s how you can keep this going – read on! Ecommerce EvolutionTips for ThrivingLead TimesSupplied TermsOpEx…
Marketers are innovative by nature. They’re constantly pursuing better, faster ways to improve their marketing efforts and results in order to be more successful. If
We’ve officially kicked off 2022 at Emarsys, and much like every new year for our company, we feel a tremendous sense of excitement. As a
Mobile applications have been one of the most significant revenue generators for many businesses. Their revenue has been close to $693 billion in 2021 and is projected to reach $935 billion in 2023. However, this phenomenal surge comes at a cost of cyberattack threats. That’s why mobile app security is so crucial. According to the Mobile Security Report 2021, 97% of the organizations have faced mobile-related attacks, with 46% of employees downloading at least one malicious application. This has led to many concerns regarding the businesses and user data security who interact with brands for different purposes. They exchange data with the brands on applications during these interactions, leading to malicious exposure without proper security measures. That’s why you need reliable security measures to avoid data risks and protect your customers. Check out different best practices that you can use to ensure mobile app security. Data Encryptions Secure Codes User…
Brands and product manufacturers are increasingly turning to direct-to-consumer (DTC/D2C) marketing in e-commerce to transform the way they sell. In 2022, Statista estimates that DTC e-commerce sales will reach $151 billion in the U.S. alone. While traditional retail provides reach, it comes at the price of severing the relationship with your consumers. What is Direct-to-Consumer Marketing? Direct-to-consumer marketing enables suppliers to advertise their products directly to consumers, without any retail chains or other intermediaries. In simpler terms, it means sitting in the driver’s seat and steering the e-commerce wheel to sell direct to consumers without the middleman. Initially, D2C was purely about increasing profit margins. But D2C brands see the benefit in product presentation, and customer service is no longer left to third parties. It gives them complete control over their own offering and product advertising. By managing production and supply chains as a DTC brand, you’ll find it easier…