email marketing

As of the first of February 2024, Google and Yahoo will introduce new rules for anyone who sends massive emails to @gmail and @yahoo contacts to improve mailbox protection against spam, phishing and spoofing. Read what the new requirements are in this article, and see how you can comply by 2024.  Think about how many customer and prospect email addresses you have in your lists ending in “@gmail.com” or “@yahoo.com”. A lot, right? As of the first of February 2024, you may no longer be able to communicate with these contacts and be sure that your emails reach them. Why not? On that date, Google Gmail and Yahoo will change their email receipt policies, implementing changes to current authentication and spam prevention requirements. However, if you are already adopting the best practices of email deliverability to optimize your email delivery capabilities, you have nothing to fear: the new standards correspond

The battle against spam is never-ending and Internet Service Providers (ISPs) are taking extra precautions to ensure recipients’ inboxes are not flooded with unsolicited emails. Recently, both Google and Yahoo set new standards for email authentication, potentially reshaping the way we approach digital communication. While these enhancements, starting February 1st, 2024, aim to make electronic communication more secure against phishing and other malicious attacks, they also carry implications that demand strategic consideration for marketers globally.   New Email Authentication Mandate – SPF, DKIM, and DMARC The goal of email authentication solutions is to protect users by preventing email spoofing, phishing, and unauthorized use of domain names.  In an effort to try and minimize unauthorized messages to users, Google and Yahoo Mail email senders must authenticate their emails using industry standards such as SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance). This step aims to

An effective email segmentation strategy helps you send the right message to the right people. This guide explains how you can use list segmentation for more targeted email marketing campaigns..  Email segmentation is key to boosting engagement and improving campaign results. In fact, a good email segmentation strategy can help you drive sales and cultivate customer loyalty. Without email marketing segmentation, subscribers may ignore your messages, mark them as spam, or unsubscribe all together.  By segmenting your lists into smaller groups with shared characteristics, you can send more relevant email campaigns at scale. Learn more about the best email segmentation strategies and how your business can reap the benefits.  What is email segmentation? Benefits of email marketing segmentation Types of email segmentation 10 email segmentation strategies to target your campaigns How to get started with email segmentation What is email segmentation?  Email segmentation is the process of separating contact lists

You’ve heard DNS email records help you increase email deliverability and avoid spam filters . Indeed, you need to set up DNS records for your email domain to verify your sender identity and meet the requirements of subscribers’ email providers .  Luckily, the process isn’t as complicated as it seems. In this article, we’ll answer all your questions about DNS management, talk about the main types of DNS email records, and walk you through the easiest way to set up DNS authentication. What are DNS records in email? A Domain Name System (DNS) email record lives in a database and provides information about an email-sending domain and IP addresses associated with that domain. It usually includes instructions on how to handle requests for that domain. There are many types of DNS records: A record AAAA record CNAME record DNS MX record TXT record PTR record NS record But to verify

Email authentication can make or break your campaign. Email communication is a vital part of any business strategy, but it’s not just about writing a compelling message. Your email performance depends on reaching your intended audience in the first place.  With email service providers (ESPs) continually tightening their requirements to filter out spam and phishing attempts, email deliverability becomes increasingly challenging for senders. Email authentication isn’t just an optional layer of security anymore — you must verify your emails to reach your subscribers’ inboxes. In this guide, we’ll walk you through email authentication standards, share up-to-date requirements by ESPs, list the consequences of failing to verify your email domain ownership, and share the best practices for authenticating your emails painlessly. What is email authentication? Email authentication is the process of verifying domain ownership by the email sender. It validates you have rightful access to the email address you’re sending from

I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe). So, it’s my job to keep a pulse on the latest email marketing trends. As a marketer, I often stay on top of trends by reading up on marketing news, but when it comes to email, there’s a much simpler method — scanning my inbox. I subscribe to a ridiculous amount of email lists, and while seeing 54,188 (and counting) unread emails on my phone is a little hair-raising, it provides a large pool of emails to draw from to find trends that stick out. So, without further ado (and probably a little judgment), we’re going through my inbox to spot trends marketers need to know going into 2024. Email Marketing Trends for 2024 The first few email trends we‘ll cover have to do with privacy changes and Apple’s latest developments, and the rest are straight from

The new Gmail and Yahoo ! sender requirements will be effective in February 2024. They’re here to make emailing safer and inboxes less spammy . In this article, we’ll help you ( email senders ) prepare for everything coming your way. Starting in February 2024, these two major mailbox providers will tighten their spam checks. If you want your email marketing messages to reach your audience’s inbox, you’ll need to follow Gmail and Yahoo! sender requirements. If you don’t take action, your emails might be flagged as spam, rejected, or not delivered at all, which could damage your sender reputation.  Understanding the new Gmail and Yahoo! sender requirements from an expert “After years of discussing email best practices, Gmail and Yahoo! are working together to raise email marketing standards. This big move will help protect users against unsolicited messages. It also offers an opportunity for legitimate marketers to reinforce trust

As a marketer, I understand the importance of landing pages. A landing page can be the designated page visitors are taken to when they click on an ad. It can also be the page that follows a call-to-action button or serve as the homepage of a website. Regardless of how my audience “lands” on a landing page, it encourages them to convert to a lead or customer. Hence, landing pages are uniquely powerful components of a business’s digital marketing strategy. What is a landing page? A landing page is a website page with a specific purpose — the objective of a landing page is to convert visitors into leads. While there are many landing pages, the intent is the same — get more leads. Landing pages contain lead forms that ask visitors for their contact information in exchange for something of value, otherwise known as an offer. The video below

This article will look into the list-unsubscribe header and why it’s important in the world of email marketing . There’s a lot of unwarranted hesitation from email marketers when it comes to embracing the list-unsubscribe header. Letting email recipients quickly and easily unsubscribe may seem counterintuitive, but it’s actually a great way to build a healthy email list. Read on to learn about list-unsubscribe headers and  why, for you as a marketer, this feature is key to maintaining an engaged email list in the long run. What is the list-unsubscribe header? What is the purpose of a list-unsubscribe header? How does a list-unsubscribe header work? Does my email client support list-unsubscribe? How do I create a list-unsubscribe header? What is the list-unsubscribe header? The list-unsubscribe header is an additional ‘unsubscribe’ link generated by some of the most common email providers (Gmail, Outlook, etc.) when list-unsubscribe instructions are detected in the

This fall, MailUp is introducing new features to boost your productivity and performance, right around the key sales months. Learn about the unified contact management, the Deliverability Index and other new features this season. Fall, for every marketer, has always been synonymous with preparing for the key sales anniversaries, namely Black Friday, Cyber Monday and Christmas. Today we reveal how you can tackle these crucial dates and win the competition without investing hours and hours of time creating the perfect email and receiving disappointing results. MailUp’s fall innovations are designed to do just that: help you simplify the creation of your email campaigns and management of your contacts while increasing performance and return on investment. Find out what it’s all about in this post! Artificial intelligence arrives: MailUp’s AI Assistant Based on ChatGPT, MailUp’s new AI Assistant is the key tool if you are running out of ideas for yet