When I co-launched a t-shirt business in 2008, I had no idea how to create a successful email marketing campaign. Truth be told, I thought I could just “CC” everyone from my Gmail account and thoughtfully place photos of our products throughout the text like I did in Microsoft Word. I’ll never forget finishing that first email after what seemed like hours of proofreading and placing. I pressed send and sat back, waiting for the order confirmations to pile into our inbox. The wait was excruciating! It felt like days had passed until I received a reply. It was from my Mom, and she wanted me to know how much she loved the photos I’d attached to the email. (Thanks Mom!) I instantly slunk back in defeat. Needless to say, I’d failed miserably at creating my first email, but that didn’t stop me. I began to read, watch, and listen
Whether it’s for a blog, a social media post, a YouTube video, or a web article, a solid headline can always catch a reader’s attention. Not everyone has the time to dive into the details of every story, which is why it’s important to learn how to write better headlines — the kind that draws readers in. Data gathered by the American Press Institute found that up to 60% of Americans simply read headlines to get a sense of what’s going on rather than investigate topics further. In the heyday of print newspapers, catchy headlines were essential to spark the imagination of readers. These days, headlines are a critical component of virtually any type of marketing strategy, whether you’re starting a blog, a video channel, or an email list. Why knowing how to write better headlines matters The purpose of a headline is to summarize a piece of content in the
You know how much a well-executed event can benefit your business, but it starts with getting people in the door. By following email marketing best practices as part of your promotion strategy, you can pack the house. And, once your event is over, you can use email to follow up with attendees to get the lowdown on what worked and what didn’t. Here’s how you can use email to help ensure that your events are successful every time. What is email marketing for events? Event email marketing is a process of sending multiple marketing emails with the singular goal of promoting an event. And while you may wonder if email is the best way to promote an event, know that even with multiple digital marketing resources, email marketing is still the most effective platform for getting the word out to those who are already interested in your business. After all
Email marketing is the most cost-effective digital marketing channel, but only if you know how to use it! These email marketing best practices will help you create engaging content, optimize for conversions, and build out a rock-solid strategy. Following these best practices will help your business make the most of this powerful marketing channel. Whether you’re a small business just starting out with email marketing or a seasoned ecommerce pro, this list is full of helpful tips and fresh ideas to take your email marketing strategy to the next level. 24 Email Marketing Best Practices Know your target audienceCreate a signup formSegment your email listDesign a landing pageKeep your email list cleanForget about no-reply addresses Stop buying email listsKnow how often to send emailsSend personalized emailsSet up automationsTrack performance metricsLink to social mediaPrepare for holiday email marketingCraft engaging email copy for your brandOptimize your subject linesPerfect your call to actionUse consistent
If you run an ecommerce site, you need to be sending abandoned cart email — whether you know it or not. An “abandoned cart” is when shoppers add your products to their online shopping cart, leaving your site before purchasing. Why did they leave? It could be because they were browsing, faced technical difficulties, or saw fees or shipping costs they weren’t prepared for. Regardless of their reasoning, it leaves you with one question: how can you inspire these “window-shoppers” to become buyers? One effective way to do this is to send an abandoned cart email. This transactional email aims to re-engage those who added items to their cart but didn’t make it to checkout. Delivering these messages can help you recover lost sales and turn would-be consumers into loyal advocates of your brand. So how do you create an abandoned shopping cart email that grabs recipients’ attention and motivates
When it comes to email design, it’s easy to get carried away. You want your message to stand out in the inbox and grab your audience’s attention, but there’s also the risk that you could be going overboard with the emails you create. Consider these two email examples — which would you prefer to see in your inbox? As you can see, sometimes a more subtle design will be the best choice for getting your message in front of your target audience. And, when you use an email marketing service, you have access to professional email templates that handle the majority of the design work for you. Should color and design be used in emails? When it comes to email marketing, email design, colors, and fonts direct readers to the most important part of your message and guide them towards the action you want them to take. And, when an email
Happy birthday email campaigns use automation and customer data to nurture relationships with customers. Learn how to create birthday emails. The post Celebrate Customers With an Automated Happy Birthday Email Campaign appeared first on SendGrid.
Every marketing campaign centers around a specific goal, like encouraging recipients to make a purchase. And one of the most important email elements to help you reach that goal is the call to action (CTA). At first glance, a CTA might seem simple, but it takes intentional strategy and email design to ensure that this […] The post How to Create Effective Email CTAs [7 Best Practices + Examples] appeared first on SendGrid.
It is hard to believe, but fall is just around the corner. Kids are heading back to school, and business owners are gearing up for the season. Restaurants are creating autumn-inspired menus. The latest fall fashions and decorations are filling up window displays, website pages, and social media ads. Local businesses are thinking up exciting offers, and ecommerce stores are getting makeovers. Holidays are an excellent opportunity for business owners to maximize business and, at the same time, strengthen customer relationships with their fall newsletter. That’s why we’re sharing our best fall email ideas, plus some fall email subject lines to get you started! Make fall work for you You might consider the fall to be ‘downtime’ before the holiday season rush but making the extra effort to send the right email to the right person at the right time can turn it into a very successful time for your
The more subscribers you get, the more you pay. This is how ConvertKit works. But did you know it’s not always the case? If you check out these 9 ConvertKit alternatives, you’ll see there are many more email marketing tools that work for your budget and needs. Growing businesses should be extremely careful when choosing email marketing software. While a tool might seem affordable initially, there’s a risk the costs will increase fast as your mailing list grows. Therefore, you’d better choose the tool that not only serves your needs short-term but also allows your account to grow in the long run without extra expenses. Below we provide a comparison of ConvertKit and its main competitors to help you make the right choice. ConvertKit: The Pros And Cons ConvertKit is a marketing automation platform for bloggers, YouTubers, artists, and other creators. ConvertKit’s toolkit isn’t limited to email marketing features. The