email marketing

What makes a great mass email? Learn how to send mass emails that get people excited about events, products, and more with Twilio SendGrid. The post How to Send a Mass Email appeared first on SendGrid.

Ask any marketer to name the most effective marketing channels, and they’ll probably include email in their top 3. That’s because email is the channel with the highest return on investment for businesses.  Customers will likely give you a similar answer, considering email continues to top the list of their preferred communication channels.  But to […] The post How to Create an Email Marketing Plan in 7 Steps appeared first on SendGrid.

Learn what makes a good email response and get tips from Twilio SendGrid to help you produce effective, rewarding emails. The post 6 Tips for Responding to Your Email Recipients appeared first on SendGrid.

Check out these 11 email newsletter examples and consider how you can incorporate your favorite elements into your newsletter. The post 11 Must-Open Email Newsletter Examples to Learn From appeared first on SendGrid.

Imagine waiting for an important email, never receiving it then discovering it in your junk folder months later. That’s pretty frustrating. The same can happen between a brand and its subscribers – wasting a marketing team’s time and resources. In this article, learn how to whitelist an email on all major email providers like Gmail and Outlook. If you’re a marketer, discover ways to encourage your subscribers to do so. Table of Contents What is a whitelist email? How to Whitelist an Email in Gmail How to Whitelist an Email in Outlook How to Whitelist an Email in Yahoo How to Whitelist an Email in AOL How to Get Subscribers to Whitelist Your Email Address Best Email Practices Beyond Whitelisting 1. Click the gear icon in Gmail and select “See all settings” from the Quick settings menu. 2. Navigate to “Filters and Blocked Addresses” in the top menu. 3. Select

Check out a collection of our favorite survey email examples that range from no-frills surveys to custom-made illustrations and color-coded responses. The post 7 Best Survey Email Examples to Improve Response Rates appeared first on SendGrid.

A 2022 summary of MailUp, including new releases of the platform, insights, statistics and the achievement of twenty years of activity. As is our year-end custom, let’s rewind and take a look at the the highlights and report on the statistics and trends of this 2022. This time, however, our traditional end-of-year summary is even more important. Founded in 2002 in Cremona, this year MailUp celebrates twenty years of activity and market presence. So, this year, let’s take a look at the balance sheet of our twenty years and our evolution.  2022 Email Marketing statistics (and more) We begin the 2022 report with a comprehensive look at the degree to which our customers have adopted the email and SMS channel.In 2022 (from January to December 1, 2022), all MailUp platforms sent overall: 23.5 billion emails 125 million SMS messages 222 million emails sent for Black Friday (+38.5% compared to summer

There are two components of successful email marketing: high-quality content and an email list of subscribers. Your email newsletter and other communications can’t go out to an audience of one—or none. An email list, even if you’re starting from scratch with a handful of names, goes a long way in supporting your email marketing efforts. […] The post 7 Tips for Building an Email List From Scratch appeared first on SendGrid.

Since July 2022, Twilio SendGrid and other senders throughout the email industry have seen a significant increase in Spamhaus listings. Twilio SendGrid has seen a 99% increase in listings per month on average. These listings are for senders exhibiting behaviors associated with sending unwanted or unsolicited email.  The listings are mostly informational, which means that […] The post Spamhaus Listing Increases Explained [December 2022] appeared first on SendGrid.

Want to elevate your email marketing strategy in the upcoming new year? We’ve got 6 highly effective email content best practices to get you started. The post 6 Email Content Best Practices for Your 2023 Marketing Campaign appeared first on SendGrid.