email marketing

Learn how brands are utilizing email automation to connect with their recipients by checking out these real-life email automation examples. The post 8 Real-Life Email Automation Examples to Spark Your Campaigns appeared first on SendGrid.

It’s true — marketers don’t think about email open rates as much as they used to. Yet, to get your reader to the actual content of your email — to make that conversion — you have to get them to actually open the email. Their engagement starts with a subject line that captures their attention, one which they won’t simply swipe and delete.  If you struggle to write open-worthy subject lines, and your campaigns always seem to be sinking into a pool of failed marketing, don’t worry — you’re in good company because we can help. We think email subject lines should be on the minds of email marketers because they are tied directly to open rates. A subject line starts a reader’s experience with an email campaign, and in an increasingly distraction-filled world, it can also end their experience with it if it isn’t engaging enough. The most critical

Email writing is a skill—not an inherent talent. Learning to write outstanding emails takes time, practice, and a little know-how.  The post How to Write an Email in 2023 (14+ Best Practices) appeared first on SendGrid.

The all-new, interactive email marketing course from Brevo Academy is live! The popular email marketing program by Brevo Academy has been updated to meet the latest marketing trends — along with a brand new design.   Email marketing is an essential tool for many businesses. It allows for direct and personalized communication with your contacts without a significant upfront investment. In the face of the rise of social networks, email remains an effective and profitable solution for increasing the visibility of your brand and sharing important information with your customers. But to succeed, you need to know the right techniques and the most effective marketing strategies. The newly launched email marketing course is available on Brevo Academy today at no cost. It’s 100% free. This training program is fun and uniquely engaging. It covers core email marketing skills through interactive modules and practical tutorials on the Brevo marketing platform, as told

Reaching the inbox often comes down to complex algorithms that senders don’t know. Learn how Inbox Monster and Twilio SendGrid help you learn from spam traps and make informed sending decisions. The post Inbox Monster’s New Email Deliverability Data Points appeared first on SendGrid.

Event Webhooks are an essential tool for businesses that rely heavily on email marketing. They provide real-time* data on customer interactions with emails, allowing businesses to make data-driven decisions to improve their email marketing campaigns. Event Webhooks are a powerful way to collect, process, and deliver events in real-time.  There are two types of events: […] The post The Power of Event Webhooks: Top 3 Advantages appeared first on SendGrid.

Read how to increase your Click to Open Rate (CTOR) in your email marketing campaigns–a useful email metric that indicates message relevancy. The post What Is Click to Open Rate (CTOR) In Email Marketing? appeared first on SendGrid.

Confused about the difference between email marketing vs newsletters? Read on to make sure you know the distinctions! The post Email Marketing vs. Newsletters: What’s the Difference? appeared first on SendGrid.

You’ve seen that email marketing works wonders for your business. So you doubled down and built a massive email list. However, you’ve now hit a roadblock. You can’t send bulk emails through providers like Gmail or Outlook. Enter: Bulk email service providers. These bulk email services are equipped to manage large volumes of email while offering features to track performance. Read on to discover the key features to look out for in a bulk email service and the best bulk email services in the market. Table of Contents What is a bulk email service? Reasons to Send Bulk Emails Best Bulk Email Services Top Features in Paid or Free Bulk Email Service A mass email service helps you reach a large audience and nurture them one email at a time. In addition to getting direct access to your customer base, you can track how your emails perform and test various

Nowadays, video is an undeniably popular channel for marketing purposes with 86% of businesses using video as a marketing tactic. But do you know how to embed a video in an email so you can combine two highly effective marketing strategies in one place? Roughly two-thirds of consumers prefer video over text when learning about new products or services. But it can be tricky to incorporate video into email marketing because major email clients including Gmail, Yahoo, and Outlook don’t support embedded videos. Fortunately, there’s a creative workaround to help you embed part of your video within your email and incentivize subscribers to click-through to watch the rest. Here, let’s explore how to do just that. How To Embed Your Video in an Email as a GIFHow To Create a Still Image of Your Video With a Play Button How To Embed a Video in a HubSpot Email How To