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RCS messaging provides an intriguing way to create an interactive customer experience on mobile devices. But is it the right choice for your brand’s communication strategy? Get the details on RCS and how it works.
Everything you need to know about Gmail’s auto unsubscribe feature and the potential impact it could have on your email marketing efforts.
Want to improve your email marketing campaigns? These email marketing best practices will take you to the next level. Read more…
Trying to optimize your B2C email marketing campaigns? See what you can do to maximize engagement and conversions among your audience.
Permission-based email marketing is a simple concept, but it’s not always easy to accomplish. Find out why you must deliver messages that are anticipated, personal, and relevant if you want to improve email engagement and customer communications.
Stuck staring at a blank page, wondering how to craft captivating email content? Then let artificial intelligence (AI) give you a helping hand. In this post, we’ll teach you how to write effective AI prompts for subject lines, email copy, and calls to action (CTAs) and provide a creative spark to your copywriting.
While you might have the campaign idea, layout, copy, and images all ready to go, that perfect subject line still alludes you. Well fear not, email marketers, as we’ve got a few Mother’s Day subject lines and ideas to get your creative juices flowing.
You understand the power of email marketing, but are you leveraging landing pages to maximize your campaigns’ impact? This post runs through the key steps in creating effective landing pages, equipping you with the knowledge to turn email click-throughs into valuable customer actions.
Wondering how to get more email opens? It may be more than your subject lines that are the keys to success. Find out what a global survey of consumers reveals about increasing email engagement and get some tips to improve your open rates.
There’s a misconception that if something is old, it is somehow less useful. While email has been around for over 30 years, its usefulness has never wavered. We’ll run through six powerful statistics that illustrate the impact of email marketing.