Insights
Every year the Health, Wellness, and Fitness market is reaching its new “personal best”. In fact, McKinsey found that the market is worth an estimated $1.5 trillion, with a yearly growth trajectory of 5 to 10%. As consumers have an array of choices when it comes to finding products and services that fit their needs, for brands it means one thing: fierce competition. How can brands trying to get a slice of the (healthy) pie get themselves in the lead? To explore this, Forrester’s Principal Analyst Emily Pfeiffer and our client Lloyds Pharmacy’s William Connor joined us in a webinar – here’s what we had to say … Health and wellness eCommerce trends in 2023 Customers are now willing to invest more into preventative health measures and living a much healthier lifestyle. Combine this with the high adoption of online shopping, these have been major influencers in the market’s boost.
This year, our mission is to help more brands realize the countless opportunities that come with an insight-driven business approach. We hosted the kick-off session of our Insight-Led Marketing Stories event, joined by: Our speakers explored the key drivers marketers need to embrace in 2023 to deliver positive customer experiences that drive growth. So without further ado, let’s explore the main takeaways from the kick-off session! Mapp & The Insight-Led Culture: What Is It and Why You Need To Adopt It The event kicked off with a presentation by Ricardas Montvila, Vice President of Global Strategy at Mapp. Ricardas explained that marketers often are stuck with a bad habit of relying on gut-feel decision-making. Brands must instead embrace an insight-led culture to make marketing activities more effective, especially as the cost-of-living crisis dampens consumer confidence. He went on to explain that insight-led marketers challenge themselves and their teams to
Remember how we said imagine if you had a little boost to lift a little heavier or run a little longer? And how having that extra support with a supplement may be the key ingredient in helping you beat your personal best? (If you missed it, you can have a read of the first blogpost of our series here). What we really mean is that it’s the same thing for your marketing. But before looking for the remedy, it’s important to understand the trends and expectations fuelling the market, to help conduct a health check of how your marketing is operating. To help, we’ve nailed down these five common blockers that could be stopping you from doing your best. Before we begin, perhaps you’d like this exclusive upcoming webinar all about CX in Health, Wellness, & Fitness with Guest Speakers from Forrester and Lloyds Pharmacy – just click below to
Every part of your customers’ experience with your brand can impact their perception of your business. Any signs of friction means your customer relationship may be at stake. When it comes to the Health, Wellness & Fitness markets, that line is even thinner. It’s crucial to meet and exceed the demands of the customer – but what exactly do they look for and what factors can make or break an experience? In our first blogpost of the series, we explored why customer experience matters in this booming market. Bringing all those key takeaways here, we’ll dive into what’s fuelling the market and what customers expect. Before we dig in, we didn’t want you to miss the chance of joining an exclusive upcoming webinar all about CX in Health, Wellness, & Fitness featuring Forrester and Lloyds Pharmacy! Now you know, let’s get back to it! CUSTOMERS ARE RESEARCHING AT EVERY
Wish you had a little boost to lift a little heavier or run a little longer? Having that extra support with a supplement may be the key ingredient in helping you beat your personal best. That’s exactly why the global Health, Wellness, & Fitness market has reached to $4.4 trillion (USD). But as the industry booms and competition gets intense, the customer experiences your brand provides needs to be exceptional. Many make the mistake of rushing their digital customer experience strategy in a sprint to acquire sales. Instead, it needs to be carefully curated to help your brand run the marathon of growing customer loyalty and building your brand. Whether you’re an eCommerce, DTC, or Retail player, your CX needs to “be a picture of health”. Getting this right essentially helps you to gain consumer confidence and stay at the top of customer minds as they prioritize their well-being. It’s
Do you like cookies? Well, of course, everyone does. Now imagine that you’ve got bitten by the “Cookie Monster” and get the Cookie Curse. The only way to go on with your life, work, and productivity is by continuously eating cookies. You can’t get enough of them, and now you need to store plenty of them. To store your cookies, you partner up with a cookie bank (because its service is free of charge). But the catch is you don’t get to own the cookies. The rules are simple: you can eat them whenever you want, but you can’t take them with you. You can’t even change your cookie bank without losing them, and you’re left in the dark about what the actual bank does with them. Will they resell it? Or worse, what if they start eating your cookies to try to perform as well as you? Ok, let’s
We’re breaking records! From Black Friday through Cyber Monday, we saw a 45% year-over-year increase in customer engagements.
Customer loyalty: it’s something we, as marketers, speak about often. But what do consumers think about loyalty? How do they choose which brands are worthy…
Customer loyalty: it’s something we, as marketers, speak about often. But what do consumers think about loyalty? How do they choose which brands are worthy…
Customer loyalty: it’s something we, as marketers, speak about often. But what do consumers think about loyalty? How do they choose which brands are worthy…