Small business marketing can be challenging with a limited budget or a small team. However, content marketing allows small businesses to reach new audiences and expand brand awareness without an advertising budget. But where do you begin? Do you try to create a viral post on social media or start a weekly blog? The answer […] The post How to Use Content Marketing for Small Business [7 Tips] appeared first on SendGrid.
The promise of inbound marketing is a lure that attracts businesses of all kinds, but few understand the efforts it takes to be successful. After a few blog posts, they flame out and grumble “We tried content marketing, but it didn’t really work for us.” I hear this from prospective clients all the time. And I get it. Business owners are skeptical of making an investment that might not pan out, so they get cautious and are ready to pull the plug at the first sign that they’re wasting money. Honestly, they probably are wasting money. There’s an epidemic of half-hearted content marketing out there that’s giving the whole inbound philosophy a bad name. So when I hear potential clients say that they tried content marketing but didn’t see results, this is how I respond. Why Your Content Marketing Efforts Might Be Missing the Mark Content marketing is not new.
The race to create quality, insightful content is only becoming more difficult for marketers. It’s already a challenge to secure a high-ranking article on Google — and it’s even harder when your business is newer or lacks authority on the search engine. In 2023, many businesses are looking to leverage more tools to increase content output and improve SEO, and AI-generated content is a popular solution. In this post, we’ll discuss the pros and cons of AI-generated content. But before diving into them, let’s first define what it is. Artificial intelligence software can pull pre-existing information from search engines and create unique content from people’s search queries on different keywords, phrases, or topics. Our colleagues in the HubSpot Podcast Network dive into a popular AI tool, Chatgbt, and explain how you optimize it to improve your marketing efforts, click below to give it a listen. How To Delegate Your Work
Your customers, leads, and audience members want valuable content from your business. And that content needs to reach audience members in a way that feels natural and organic versus being disruptive. Content marketing helps businesses do this, and it describes the process of attracting, engaging with, and delighting your target markets. By honing in on effective content marketing, you can do just that — and as a result, increase conversions, improve brand awareness, boost revenue, establish yourself as an industry leader, and more. Whether you’re just starting to devise a strategy or you’re refreshing your existing one, it never hurts to re-assess your process and come up with new ways to create and share the content your audiences want. In this guide, we’ll give you a birds-eye-view of content marketing, types of content marketing, content marketing examples, and how to get a strategy going. Content Marketing The definition of content
Do you remember a time where a piece of content made you a longtime fan of a particular brand or company? Maybe it was a funny YouTube video or a super informative blog post — both of which are content marketing examples. Content marketing examples include media like newsletters, podcasts, social media posts, and videos. All of these forms of content are meant to provide useful and relevant information that delights users and attracts them to your brand. To help you use content marketing to your company’s advantage, here are some of my favorite content marketing examples of 2022. 1. Spotify Wrapped Playlists Spotify Wrapped is one of the music streaming app’s most successful content marketing campaigns. Near the end of every year, Spotify users get a fun roundup of all the music they’ve listened to that year. The roundup is broken down into genres, years, artists, and more
There’s a lot of content out there about productivity – everything from hacks to shortcuts to tips and tricks for how to get more done in less time. But what about those times when you’re bored? Well, there is no shortage of websites to cure your boredom. Here’s a shortlist of the most wonderfully entertaining places to waste time on the internet outside of email and social media. 1. Wordle In early 2022, people’s timelines on social media – particularly Twitter – started filling with green, yellow, and black squares. It seemed like everyone was playing a game called Wordle – a game where you have six chances to guess the five-letter word of the day. It’s the same word for all players, making it a fun way to connect with people around the world. In addition, you can only play it once a day, which builds anticipation and excitement
Content is the backbone of digital marketing. SEO, social media marketing, email marketing, PR: none of these activities are possible without content to share with users. But Content marketing requires economic resources. Or does it? Learn how to grow your business by creating content that converts with few resources, in Growth Hacking style. According to Hubspot, B2B companies that post content 11 times a month generate almost 3 times as much traffic as those who generate content only once a month. Content is the basis of any monetizable digital activity – SEO, social media marketing, email marketing, ads, PR and so on with all marketing actions. Every company on the Web should do Content marketing to attract potential customers. But creating content can be very expensive: how can startups and small businesses afford it? By approaching the problem the way “pirates” would. We don’t mean the pirates who sailed the
Coming up with great blog post ideas and regular content can be daunting but don’t give up. Blogging is a proven way to enhance your SEO. Besides yielding higher rankings on search engine results pages, companies that consistently publish interesting content generate about 1,200 monthly leads, have 55% more website visitors, and give readers a solid reason to follow their brand. Sounds great, but the question remains, “what should I blog about?” Blog about what you know. What you know — and the connections you have — can be powerful sources of information, and inspiration, when it comes to blogging. And writing about the familiar is a lot easier than trying to write about something you know nothing about. Now, I know you want to rush to get some great blog post ideas but first, let’s talk a little about content — great content. The importance of creating great blogging…
Content marketing is the process of planning, creating, and sharing content with your target audience. It helps you generate brand awareness, convince customers to take action, and drive revenue. There are various types of content marketing, like social media and blogs, but new trends and techniques emerge every year that change the ways businesses reach their audiences. As a marketer, it’s essential to know what your competitors are focusing on, so you can create a strategy and stand out from the crowd. In this post, discover important stats to know about the state of content marketing in 2022 and trends to look out for throughout the year. Content Marketing Stats to Know 90% of marketers using content marketing plan to continue investing the same amount in the channel in 2022. 66% of marketers expect their 2022 content marketing budget to increase more than their 2021 budget. Over 60% of marketers measure…
Every time I meet someone who’s a small business owner, I want to learn about their business and what they’re doing in their online marketing. I do a little research to see what they do and what others are saying about them. I love supporting small businesses in any way I can. I also like to ask about how their marketing is going. Many want to know what they are missing or just how to improve their results. I find that many of these businesses are missing essential elements or strategies that are important to their success. That’s why I’m going to share the must-haves for your online marketing strategy. And while they may seem obvious to some, they are no less important to your success. Doing these things are the building blocks for your success now and in the future. And, no matter how long you’ve been doing marketing,…