Automation

Email marketing is the most profitable and cost-effective digital marketing strategy. But, let’s be real, it can also be exhausting and time-consuming. First off, the work you have to put in to build an email list. Then, manage the list to keep it clean and healthy. And, don’t get me started on the different types of emails you have to send to contacts. As an email marketer, I understand the struggles. And I know the key to improving the process is email marketing automation. However, automation is much more than just scheduling email campaigns for certain times. You can set up your emails to be triggered by your contact’s actions and behaviors – like when they visit your website or click a link. Curious? Continue reading to learn more about triggered emails and how they can help increase your revenue. I’ll also share how to create them and real-world examples

In my former life working for a marketing agency, one thing that struck me – aside from the general chaos that comes with working with tight deadlines and capricious clients – was how so many businesses struggled with implementing a marketing automation strategy. It didn’t seem to matter how big they were, or the level of marketing maturity they had. Even big brands renowned for their marketing grappled with getting their automated campaigns off the ground. Meanwhile, smaller businesses looking to dip their toes in marketing automation found that budget-friendly automation software options were few and far between. And most required a dedicated team of specialists to manage them. Thankfully, this was several years ago now, and marketing automation has since had time to find its feet. Today, affordable and intuitive marketing automation platforms are much easier to come by. 91% of companies now say that marketing automation is essential

In my former life working for a marketing agency, one thing that struck me – aside from the general chaos that comes with working with tight deadlines and capricious clients – was how so many businesses struggled with implementing a marketing automation strategy. It didn’t seem to matter how big they were, or the level of marketing maturity they had. Even big brands renowned for their marketing grappled with getting their automated campaigns off the ground. Meanwhile, smaller businesses looking to dip their toes in marketing automation found that budget-friendly automation software options were few and far between. And most required a dedicated team of specialists to manage them. Thankfully, this was several years ago now, and marketing automation has since had time to find its feet. Today, affordable and intuitive marketing automation platforms are much easier to come by. 91% of companies now say that marketing automation is essential

Hear from marketers at 3 leading brands about the real marketing results they’re seeing with omnichannel engagement.

Hear from marketers at leading brands about the real marketing results they’re seeing with omnichannel engagement.

Learn tips to create a solid marketing plan that maximizes your Black Friday revenue, from automation to smart segmentation.

If you’re like most marketers, a great deal of planning goes into getting ready for Black Friday. Then, finally: the big day arrives. New and…

Email marketing remains one of the most cost-effective forms of marketing, but it can also take up tons of time — unless you’re using email autoresponders.  These are messages you can write ahead of time, effectively reaching your customers without interrupting a busy workflow.  An email autoresponder is a message that’s triggered by a certain action, and chances are, you’re not using them to their full advantage. Here’s how you can use them to generate leads without lifting a finger.  What is an email autoresponder in marketing? In email marketing, autoresponders are messages sent out automatically after being triggered by a customer action. Email generates an average $36 return on every $1 spent, and autoresponders help you stay on top of it while leaving you time to run your business.  Used correctly, an email autoresponder can boost your marketing efforts by allowing you to streamline your email marketing campaigns.  Because

Reshaping customer experience in an evolving landscape means marketers will pay closer attention to personalization and automation. Learn how.

Black Friday has a long and storied history as the year’s most hotly anticipated shopping event. What began as a single day of post-Thanksgiving, store-level…