Automation
Learn tips to create a solid marketing plan that maximizes your Black Friday revenue, from automation to smart segmentation.
If you’re like most marketers, a great deal of planning goes into getting ready for Black Friday. Then, finally: the big day arrives. New and…
Email marketing remains one of the most cost-effective forms of marketing, but it can also take up tons of time — unless you’re using email autoresponders. These are messages you can write ahead of time, effectively reaching your customers without interrupting a busy workflow. An email autoresponder is a message that’s triggered by a certain action, and chances are, you’re not using them to their full advantage. Here’s how you can use them to generate leads without lifting a finger. What is an email autoresponder in marketing? In email marketing, autoresponders are messages sent out automatically after being triggered by a customer action. Email generates an average $36 return on every $1 spent, and autoresponders help you stay on top of it while leaving you time to run your business. Used correctly, an email autoresponder can boost your marketing efforts by allowing you to streamline your email marketing campaigns. Because
Reshaping customer experience in an evolving landscape means marketers will pay closer attention to personalization and automation. Learn how.
Black Friday has a long and storied history as the year’s most hotly anticipated shopping event. What began as a single day of post-Thanksgiving, store-level…
You’ve got a solid email marketing strategy for your regularly cadenced email and now you’re ready to take the next step to improve your results. It’s time to add email marketing automation. With email automation, you’ll save time by communicating relevant information to subscribers at the right time, based on their actions and interests. You’ll know exactly who to email, what to email them, and when the best time to send that email is. What is email marketing automation? Email marketing automation is an email or a sequence of emails that are sent after a subscriber takes a specific action like signing up to an email list, making a purchase, or clicking a link. For example, when you sign up for Constant Contact, this triggers a welcome email. This email introduces you to our business, asks you to verify your email address, and tells you how to set up your…
I have a confession — I love shoes. I love them so much that I once received a handwritten note from a store for buying so many. I also love the yearly automated happy birthday email that my favorite shoe store sends. It may be automated but it brightens my day and makes me feel special. And, it always has a coupon, which I happily use. Are you using automated happy birthday emails in your marketing efforts? Birthday emails delight your audience, improve loyalty and retention, and generate long-term business results. If you’re diving into the world of email marketing automation, birthday emails are a great place to start because they are quick and easy to set up. How to send an automated happy birthday email to your subscribers Sending an automated birthday email each year requires you to collect your contacts’ birthday information. One option is to collect the…
Diego asks, “I want to find out from you if their is a script or software that one can use for warming up an IP. I will buy even if it’s not free.”Not only did Diego just write in with this question, but this topic came up when chatting with a potential client a few days ago. What can you do to shortcut or automate IP warming?The answer is: not much. IP warming, in its most basic definition, means building up your sending reputation through starting your dedicated IP address sending at low volume, and growing that send volume day-by-day for the first few weeks of sending. The gradual increase of volume from zero, plus sending wanted mail, is what dedicated IP senders need to do to build up long term inbox placement and deliverability success.A lot of different ESP platforms provide guidance on IP warming. At least one platform says…
This article is part of our unPredictions series — no guesswork, no lofty trends, just real commerce marketing priorities to help you drive customer engagement…
You probably already know that first impressions are key when it comes to growing your business. But beyond the first impression, you also need to stay top of mind with new contacts, especially as you’re first building your relationship with them. So how do you make a strong first impression and stay top-of-mind in the crucial days after a contact first signs up for your email list? With an automated welcome email series. An email welcome series is an essential part of any email marketing strategy. The moment when a new contact signs up for your email list is so important because they are expressing that they want to hear from you. You don’t want to squander that moment — or your relationship with this new contact — by neglecting to reach out to them. If your new contacts have to wait for your next regularly scheduled email newsletter, it’s…
