seasonal marketing
A whole new year. And it’s time to decide what you’re going to do with it. With days like Motivation and Inspiration Day (Jan. 2nd), and National CanDo Day (Jan. 4th), there are plenty of days to celebrate and focus on getting things done this month. Starting with New Year’s Day (Jan. 1st), people start talking about the New Year’s resolutions they’ve made, and marketers everywhere will be talking about planning an entire year’s worth of marketing now. And I’m no exception. Yes, marketing takes time and effort. And, you’ll have a greater chance of success if you use an online marketing calendar to plan your marketing strategy in advance. But it doesn’t have to be difficult. The most important thing to remember is that your marketing plan is a living document. (Tweet this!) Right now, it needs to be a basic roadmap for where you want to go and
Nobody likes missing out on something big. Make sure you’re planning your holiday promotions ahead of time, so you’re not late to the party! With holiday retail sales reaching over $886 billion in 2021, your business cannot afford to miss out this holiday season. So let us show you how to create some great holiday promotions and get the word out with professional holiday email templates. In this article, we’ll give you eight great holiday promotion ideas, plus tips for how to make your promotions a success this holiday season. Holiday promotion ideas to help you sell more 1. Try an early bird offer This 3 Kittens Needle Arts Small Business Saturday email campaign encouraged customers to come out and shop with them by thanking them for their patronage. In addition to serving tea and treats, the yarn store held a special poinsettia giveaway for the first 25 customers who
Let the holidays begin! While some of us are inspired and energized by the “big” holiday season, others are stressed and overwhelmed by it. Whichever you are, use it to your advantage. Sharing thoughts and worries about the season makes you and your business more relatable to customers who may or may not know you personally. Sharing the joy and the chaos of the season with your readers lets them know that you’re in it together and that you’ll make it through, and make it great, together. While you’re busy with the hustle and bustle with friends, family, and your community all celebrating the big holidays of Hannukah (Dec. 18-26th), Christmas (Dec. 25th), and Kwanzaa (Dec. 26-Jan. 1st), don’t forget to have some fun with the smaller holidays too! And, you know I’m not going to leave you hanging. Here’s a quick list of December holidays, newsletter ideas, and subject
Running a discount during the holiday season is a great way to draw customers into your store and boost sales during this busy time of year. But it’s not the only way to offer something of value to your customers during the holidays! If you want to run a successful holiday promotion, without discounting your product, consider one of the seven holiday value ideas below. 1. Free gift wrapping I can’t tell you what a great holiday value this is! While I used to enjoy wrapping each and every gift with love and care, between pets that want to play in the wrapping paper and ribbons and spying eyes from kids of all ages, it seems to have become an impossible task these days. For me, free gift wrapping is a lifesaver! And I’m not alone. Besides just not being able to get it done, there are a lot of
The holiday season is busy for all of us, but especially for those managing a retail business. We get it — you want to make sure you take full advantage of holiday spending, which grows every year. In 2020 holiday spending reached $789 billion. In 2021 that number reached $886.7 billion. This year the National Retail Foundation (NRF) is forecasting retail sales to reach another record high at $4.86 trillion. Whether you’re a seasoned online retailer, or this is your first holiday season selling online, we’ve got the holiday retail marketing advice you need. We created our Holiday Retail Marketing Checklist to show you the online marketing steps that actually make a difference when it comes to taking advantage of holiday spending. So click the button below to get our checklist to make the 2022 holiday season your most successful yet! Download the checklist What you’ll learn from our Retail Holiday
How confident are you in your ability to create or find festive holiday images? As a webinar designer and presenter for Constant Contact, one of the most frequently asked questions I heard was how to create images fast. The good news is you don’t need to be a graphic designer to create festive holiday images. There are plenty of easy-to-use tools and resources to help you create quality images quickly and affordably — or even for free. So grab a pen and paper or bookmark this post — you’re going to need it for your holiday marketing. Here are the must-have resources for holiday graphics and images this season: 7 resources for free holiday images 1. PowerPoint for quick holiday graphics Perhaps you’re familiar with Microsoft PowerPoint from presentations you gave to your boss or employees. Regardless of how you encountered PowerPoint, the best part about it is that most
Imagine it’s Thursday, December 1st, 2022. Giving Tuesday has come and gone. You’ve participated in a global day of giving, raised some impressive funds, and gained valuable learnings to apply to the next year. Nicely done! Now it’s time to create a Giving Tuesday thank you campaign that turns the holiday into a launching pad for record-breaking year-end donations. To build on your Giving Tuesday momentum, you need to plan your thoughtful follow-ups in advance. Make sure you’re saying these three things to your supporters once the big day is in the books: 1. Thank you You absolutely cannot overlook the importance of expressing gratitude to your donors. Thanking them for their Giving Tuesday gift reinforces that their donation matters and increases their investment in your organization. The most effective thank-you emails are simple, straightforward, and above all, authentic. Strong Women Strong Girls expresses their gratitude in a couple of
If you run a nonprofit, you’re probably already familiar with Giving Tuesday. If not, it’s a national day of giving that’s celebrated each year on the first Tuesday after Thanksgiving. It’s similar to days like Black Friday, Small Business Saturday, and Cyber Monday, except rather than shopping at their favorite businesses, people have the chance to make donations to the organizations and causes that are important to them. Is Giving Tuesday really worth it for my nonprofit? As a former nonprofit communications director, I know it can feel like Giving Tuesday is really noisy and crowded and that it’s better to put your focus on planning your end-of-year (EOY) campaign. But I promise, Giving Tuesday is worth your time and effort. The truth is, Giving Tuesday gets bigger every year. In 2021, Giving Tuesday generated over $2.7 billion in donations from over 35 million participants. If you’re worried about managing
This year, Cyber Monday sales are expected to top $11 billion in sales. And small businesses stand to rake in some major Cyber Monday revenue if they can put together a compelling offer and effectively promote it with an email series. Not sure how to take advantage of all that spending? You’ve come to the right place! In this article, I’ll help you get prepared to send a sales-generating Cyber Monday email, and I’ll share some real Cyber Monday email examples to help inspire your campaign. When is Cyber Monday 2022? Cyber Monday falls each year on the Monday after Thanksgiving. This year, Cyber Monday is on November 28, 2022. How to create a great Cyber Monday email campaign Before we dive into how to create a great Cyber Monday email, I want to take a moment for you to consider doing an email series rather than a single email. Why a
In the United States, holiday shopping is good for business. On average people spend $843.4 billion during the holiday season. And Cyber Monday (Nov. 28th) has become a popular holiday kickoff for ecommerce. This year it’s expected to top $11 billion in sales. Hosting giveaways throughout the weekend or even earlier in November is a successful strategy to capture these shoppers and draw them into your ecommerce store. The trick is to choose your resources carefully and to be specific about the giveaway parameters like location and timing. Use these Thanksgiving giveaway ideas to jump-start your promotion strategy and draw business to your site. Why you should host a Thanksgiving giveaway Interactive marketing is memorable. It helps generate leads and gets more engagement than traditional social media posts and other content. This type of marketing is aimed at building relationships with customers rather than simply trying to get them to