Mobile Marketing

Almost every brand has some sort of mobile marketing strategy in place, and that comes as no surprise with 68% of consumers using their mobile phones to make online purchases last year. But how well are your campaigns performing? Are they meeting your expectations or do they need some work? And when was the last time you actually “upgraded” your mobile marketing? If it’s been a while, don’t worry! You’re in the right place to learn some key tips to transform your mobile marketing campaigns.  In this article, you’ll learn how to enrich your marketing with 11 tried-and-tested techniques that businesses swear by. These unmissable tips will propel you to deliver mobile campaigns that boost the customer experience, strengthen loyalty, and secure sales.   Mobile marketing is complex As consumers are glued to those tiny screens, mobile has become fundamental in our daily lives. But for marketers behind the scenes, mobile

Remember the Nokia 3210 days when all we had were SMS messages? Looking back, we’ve come a long way. But step in today’s digital marketing world, SMS marketing is seen as a little alien to businesses. According to our State of Customer Experience survey, only 32% of marketers currently use SMS for their customer reach, compared to 95% using email and websites. Focusing your investments on your strengths is usually the way to go with your ROI. But what if you saw a golden opportunity that could help you outshine your competitors? Hear us out. Compared to email, SMS is a saturated market and a personal channel for customers. Used correctly, it helps you undercut the competition and increases the chances of capturing your customers’ attention. To be effective, you need to use it with caution! It’s all about balance by setting expectations on the types of communications your customers

Discover what’s new with mobile, SMS, personalization, APIs, and much more. We even have an emoji update! 😀

Few marketers fully understand how to leverage the full potential of mobile marketing. Despite its popularity, brands often struggle to execute successful strategies that can help them keep up with shopper behavior, as they hop between multiple offline and online channels. Done well, mobile marketing empowers you to capture shoppers’ attention with short and impactful messages. These make the customer experience so convenient and personal, that purchasing becomes frictionless and sales are easy to achieve. And with shoppers glued to their phones 24/7, it’s the perfect way to contact them wherever they are, enabling you to achieve optimal marketing reach. But it’s an important strategy to get right. Google found that mobile users are 62% less likely to purchase from brands that provide negative mobile experiences. And it’s all too easy to unintentionally deliver sub-par experiences, especially as mobile marketing is essentially a line to your shopper’s most personal devices.

There’s a big change coming with Android 13, and here’s how marketers can make it work in their favor.

The content of this blog is based on a speech by Taylor Holiday, Managing Partner of Common Thread Collective at the Traffic & Conversion Summit 2021. Many would agree: the first week after we all went into a lockdown back in 2020 was one of the most challenging ones. We had no idea what to expect. It’s safe to say that many marketers panicked. But haven’t we pulled through? In reality, the commerce space saw major growth. Ecommerce exploded while the rest of the world shut down. Global ecommerce grew by almost a trillion dollars in 12 months. Every negative thing that we feared actually happened the other way around. This momentum that many of our clients and ecommerce companies around the world experienced is a true testament of what we’re all capable of. And here’s how you can keep this going – read on! Ecommerce EvolutionTips for ThrivingLead TimesSupplied TermsOpEx…

Mobile applications have been one of the most significant revenue generators for many businesses. Their revenue has been close to $693 billion in 2021 and is projected to reach $935 billion in 2023. However, this phenomenal surge comes at a cost of cyberattack threats. That’s why mobile app security is so crucial. According to the Mobile Security Report 2021, 97% of the organizations have faced mobile-related attacks, with 46% of employees downloading at least one malicious application. This has led to many concerns regarding the businesses and user data security who interact with brands for different purposes. They exchange data with the brands on applications during these interactions, leading to malicious exposure without proper security measures. That’s why you need reliable security measures to avoid data risks and protect your customers. Check out different best practices that you can use to ensure mobile app security. Data Encryptions Secure Codes User…

Every business, big or small, knows that it should invest in marketing. But marketing means something different for everyone. For some, it’s banner ads, for others it’s social media. There are many different ways to promote your store, and they all take a lot of time and resources that typical ecommerce businesses don’t have. Moreover, where’s the return on all that? Every activity needs to be tracked separately. Email marketing is just one of the tactics, but it’s proved to be invaluable and effective for many ecommerce brands. Without it, growing meaningful relationships with buyers is truly difficult and expensive. And long-lasting relationships are the key to sales, repeat purchases and brand loyalty. Although email is one the oldest forms of ecommerce marketing, it still delivers the highest ROI for online store owners that adopt it correctly. In comparison with social, email marketing is 40 times more effective when it…