ContactLab
Milan, 4 May, 2022 – Growens S.p.A. – GROW (the “Company” or the “Issuer” or “Growens”), a company admitted to trading on the multilateral trading facility Euronext Growth Milan and operating in the cloud marketing technology field, has announced today the closing of the acquisition of 100% of the share capital of Contactlab S.p.A. (“Contactlab”), primary Italian player in the cloud marketing services (the “Acquisition” or the “Transaction”), following the press release issued on April 4, 2022. In detail, the Transaction was closed by means of purchasing n. 1,228,572 Contactlab shares (representing 100% of its share capital) from current shareholders Massimo Fubini, Elisa Martelli and P101 (the “Selling Shareholders”) for a total consideration (Equity Value) of Eur 5 million to be paid as follows: as per Eur 3.750 million in cash (from the Company liquid funds) versus the purchase of n. 827,617 class A and B Contactlab shares (respectively owned…
Milan, April 5th 2022 – MailUp and Contactlab are pleased to announce their integration following the acquisition of Contactlab S.p.A. by Growens Group (here is the press release), of which MailUp is part. This operation allows the new division MailUp + Contactlab, which will become a single business unit, to create the leading Italian player of next-generation digital marketing cloud solutions, suitable for organizations of all sizes and types. DOWNLOAD THE PRESS RELEASE DOWNLOAD THE PICTURE AND THE BIO OF MASSIMO FUBINI Who is Mailup MailUp, founded in 2002 in Cremona, is a multichannel marketing platform chosen by over 9,500 companies to enhance their customer-centric marketing strategies via Email and SMS. Over the years MailUp has grown to become an important point of reference in the Italian market and an expanding reality at global level. MailUp’s key assets are the reliability of its sending infrastructure, the high deliverability rates and…
Are you an email marketer looking for some extra tips and pointers to move your emails from good to great? Or maybe you have your own service agency and you’re looking for ideas on how to teach your clients how they can get better at email marketing. Or maybe you don’t know anything about email marketing…and you want to learn. Either way, this blog post will help you! Regardless of who you are or your level of experience, we promise: you’ll come away with practical tips on how to get started and how to get better. Keep reading! First of all, let’s make sure that we’re all on the same page. Let’s understand what email marketing is not. Email marketing is not hard selling. And it’s not fake scams. Email marketing circles around relationships. Think about it – why do you write an email? You write an email because you…
A rising tide lifts all boats. We want to be that tide for our clients and partners! In other words, we want to give shout outs to those who’ve been extraordinary. So this is what this post is about – sharing the love. Keep reading! Top Trusted Advisor – Nate Kennedy, CEO at Optimized Assets Optimized Assets helps businesses enhance their online presence. In their capable hands you won’t just grow your business, you’ll also become a leading authority in your field! Nate Kennedy has built Optimized Assets from the ground up. “My unique Customer Conversion Wheel process has created an eccentric method that Facebook and Google love,” – he says. Top Agency Partner – Jordan Berkhiem, Co-founder of PJB Marketing International PJB Marketing International boosts bottom lines with the help of email. We’re so glad we can support each other on this journey – we also happen to be big fans of email automation.…
Mobile applications have been one of the most significant revenue generators for many businesses. Their revenue has been close to $693 billion in 2021 and is projected to reach $935 billion in 2023. However, this phenomenal surge comes at a cost of cyberattack threats. That’s why mobile app security is so crucial. According to the Mobile Security Report 2021, 97% of the organizations have faced mobile-related attacks, with 46% of employees downloading at least one malicious application. This has led to many concerns regarding the businesses and user data security who interact with brands for different purposes. They exchange data with the brands on applications during these interactions, leading to malicious exposure without proper security measures. That’s why you need reliable security measures to avoid data risks and protect your customers. Check out different best practices that you can use to ensure mobile app security. Data Encryptions Secure Codes User…
The content of this blog is based on a speech by Scott Todaro, CMO and Co-Founder, Plannuh at the Traffic & Conversion Summit 2021. You’ve most likely seen the meme: “I can’t believe 2022 is in X days, I’m still processing 2020!”. And yet, the new year is just around the corner and the only option is to go forward. After all, the only way out is through! So take this holiday break to decompress but also get inspired with these ideas for 2022. Even if you already have your ecommerce marketing plan laid out, you can always sprinkle in something else. Starting Point3 Planning Approaches1. Read & React2. Time Increments3. AttackMarketing Plan Must-HavesPositioning & Target MarketMarketing Plan Structure3 Types of Marketing Goals Starting Point As you probably already know, all best decisions are based on data. Results from your email marketing, social media platforms, various campaigns and more are…
Email marketing continues to be the most bankable marketing platform available today, but it’s changing. Emails can be automated, are customized, timely, and hyper-relevant. Obviously, they are opened and clicked on frequently, resulting in more traffic and income for your company. Let’s go a little deeper and discuss what automation is, what are the benefits and must-haves. What Is Email Automation Benefits Of Email Automation 4 Must-Have Automated Ecommerce Emails Summing Up What Is Email Automation Unlike newsletters and one-time campaigns which you design and send to a large group of people all at once, an automated email campaign is set up once and then delivered to a specific person when they match a set of criteria known as ‘triggers.’ All you need to do is create triggers and workflows while automation ensures that designated messages are sent as soon as the conditions are met. A trigger is the fulfillment…
Sometimes, business owners can become so focused on driving traffic to their websites that they forget that quantity does not equal quality. Even though high traffic levels mean more people are getting to know about your brand, you want to focus on attracting high-quality traffic from people who are more likely to convert and turn into customers for your business. So it’s very important that you try and drive high-quality traffic to your ecommerce site if you want to make more sales. In this article, we’re going to take a look at some effective tactics to help you with this. Ensure you’re targeting the right keywords on every page Embrace the power of email marketing Create content that will genuinely help your customers Make sure you’re always active on social media Write guest posts for websites your ideal customers love Summary Ensure you’re targeting the right keywords on every page…
Ecommerce sales have grown rapidly over the past ten years. As the latest projections show, things have picked up. So much that ecommerce revenue is projected to reach $5.4 trillion in 2022. Online shopping is one of the most popular activities in the world and should be accepted immediately. It’s important not to try to do it like everyone else. Instead of sticking 100% to the basics of analytics, search engine optimization, email automation, A / B testing and pay-per-click advertising, you need to do more. To attract new customers, gamification should be the focus of your efforts. As statistics show, ecommerce is unstoppable. Remarkably, many people are destined to fail in implementation when trying to distinguish themselves along these three verticals: price, customer service, and an interactive experience. Although these methods have been tried and tested, it is always important to provide ways to build roads for others to…
It’s that time of the year again – all business owners, especially those in the ecommerce marketing space, probably starting to send a high volume of emails. Every year at Maropost we see at least a 200% increase in send volume over the holiday season compared to other times. Just last year we processed more than 429 million emails during the Black Friday & Cyber Monday season. Over the past few weeks, we shared a couple of holiday-related tips aimed at boosting sales this season. In this blog, we’ll talk about a marketing strategy that will help you achieve high deliverability rates, maximize your ROI on your holiday emails and minimize cart abandonment during this busy shopping season. Keep reading for the best holiday sale checklist! Begin NowSend Relevant & Valuable Content Stand Out from the CrowdUtilize Gmail AnnotationsOptimize for MobileTry SMS Don’t Stop Me Now Geek Out a Bit Avoid…