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dotdigital: Christmas ads 2021: the art of brand storytelling
dotdigital just published a interesting blogpost:
As a content marketer, brand storytelling is at the heart of everything I do – but even for me, churning out new work can lead to these messages being forgotten. It’s my job to turn Dotdigital from a faceless entity and give it a voice that connects with the humans that use and interact with our brand every day. Weaving together facts and emotions to evoke meaningful responses from our audience, I believe there’s no better source of inspiration than Christmas marketing campaigns. Big brands have come to dominate the Christmas ad space. Every year, I wait excitedly to see what brands are going to come up with (as I’m sure many others do too). There’s always a hit and a miss and a brand that completely knocks it out of the park. The ones that get it right perfectly encapsulate, not just the holiday spirit, but the feel of the day. They…
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