dotdigital: Christmas ads 2021: the art of brand storytelling

dotdigital just published a interesting blogpost:

As a content marketer, brand storytelling is at the heart of everything I do – but even for me, churning out new work can lead to these messages being forgotten.   It’s my job to turn Dotdigital from a faceless entity and give it a voice that connects with the humans that use and interact with our brand every day. Weaving together facts and emotions to evoke meaningful responses from our audience, I believe there’s no better source of inspiration than Christmas marketing campaigns.   Big brands have come to dominate the Christmas ad space. Every year, I wait excitedly to see what brands are going to come up with (as I’m sure many others do too). There’s always a hit and a miss and a brand that completely knocks it out of the park.   The ones that get it right perfectly encapsulate, not just the holiday spirit, but the feel of the day. They…

More here: Christmas ads 2021: the art of brand storytelling