dotdigital: Human-to-human marketing: what is it and why is it important?

dotdigital just published a new engaging write-up:

Human-to-human marketing (H2H) is the best way to stand out in the competitive market today.  Modern marketing can sometimes feel like a big contradiction; people want the latest tech and experiences that marketing automation can create, but they also crave personalization and human interaction. How are you supposed to meet both these demands?  To create strong relationships with your audience it’s vital you remember your audience is human first and a customer second. People want to interact with people. People will engage with real people. Especially when you’re operating within the B2B sector, never forget that companies are made up of humans. Yes, you want to fulfill the business need, but the buying and selling process is human.   What is human-to-human marketing?  Human-to-human (H2H) marketing is a human-centric approach to marketing. This is the model on which responsible marketing is based.   It’s about meeting the customer’s needs while demonstrating that…

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